Measurand
Measurand designs and manufactures ShapeArray™ fibre-optic sensors for automated geotechnical deformation monitoring, serving enterprise customers in mining, civil infrastructure, construction, and energy. Founded 1993; operates within Orica's Geosolutions division.
- Company typePrivate
- Founded1993
- HeadquartersFredericton, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Measurand does
Measurand designs and manufactures geotechnical deformation monitoring instruments built around its proprietary ShapeArray™ fibre-optic sensor platform. Founded in 1993 in Fredericton, Canada, the company initially developed motion-capture technology for film and animation before pivoting in 2006 to geotechnical instrumentation with the first ShapeArray launch. Today, Measurand offers four ShapeArray variants — SAAV (versatile for boreholes and surface), SAAX (rigid for horizontal installations), SAAV extend (modular, lengthenable on-site), and SAASCAN (rapid surface scanning) — alongside interfaces, accessories, and data acquisition systems, enabling continuous 3D deformation monitoring in soil, rock, and structures.
The company's underlying technology uses patented fibre-optic bend and twist sensors to deliver automated, high-resolution, real-time deformation data, with over 100,000 metres of ShapeArray sold globally since launch. Measurand serves enterprise customers in mining, civil infrastructure, construction, energy, and dam/levee monitoring, with named users including Geotechnical Observations, Cautus Geo, Braun Intertec, Monir Precision Monitoring, and projects spanning the Fundão Dam remediation, Montreal's Jarry Tunnel Water Main Upgrade, and Canada's future highest skyscraper. Measurand operates as part of Orica's Geosolutions division following its 2024 integration, alongside GroundProbe, 3vGeomatics, NavStar, RST Instruments, and Syscom Instruments.
Measurand employs 70+ people and generates revenue through hardware sales of ShapeArray instruments plus recurring software and data services. Pricing is quote-based and not publicly disclosed, consistent with a direct enterprise sales motion targeting geotechnical engineers and geoscientists. Distribution is handled through Orica's global infrastructure spanning Asia, Australia Pacific, EMEA, Latin America, and North America, materially expanding Measurand's commercial reach relative to its pre-acquisition footprint.
Measurand firmographics
Firmographics- Name
- Measurand
- Legal name
- Measurand
- Website
- https://measurand.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Measurand designs and manufactures ShapeArray™ fibre-optic sensors for automated geotechnical deformation monitoring, serving enterprise customers in mining, civil infrastructure, construction, and energy. Founded 1993; operates within Orica's Geosolutions division.
- Ownership category
- akta.pro rank
Measurand industry classification
Industry- Product category
- Geotechnical Deformation Monitoring Instruments
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO)
Keywords
Where Measurand is headquartered
LocationHeadquarters
- HQ city
- Fredericton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Measurand business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Hardware and Instruments: Sale of ShapeArray instruments including SAAV, SAAX, SAAV extend, and SAASCAN models, along with interfaces, accessories, and data acquisition systems for geotechnical monitoring applications.
- Software and Data Services: Software solutions for data collection and analysis from ShapeArray instruments, including automated data acquisition systems and technical support services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Measurand product offering
Product offeringCore offering
Measurand designs and manufactures ShapeArray™ instruments — automated fibre-optic sensors that monitor 3D deformation in soil, rock, and structures in real time — along with supporting interfaces, accessories, data acquisition systems, software, and technical service. The products are sold to geotechnical engineers, geoscientists, and infrastructure operators in mining, civil infrastructure, energy, and construction projects worldwide, distributed through Orica's global enterprise sales channels.
Product overview
Measurand offers a unified platform-plus-products architecture centered on the ShapeArray™ technology for geotechnical deformation monitoring. The core ShapeArray™ platform serves as the primary instrument, with four specialized variants: SAAV (versatile for boreholes and surface), SAAX (rigid for horizontal installations), SAAV extend (modular/lengthened on-site), and SAASCAN (rapid surface scanning). Supporting products include Interfaces for communications/power management, Accessories for installation/casing, Data Acquisition Systems for automated collection, and Service and Support offerings. Together, these products enable engineers and geoscientists to monitor 3D deformation with accuracy, respond to changing ground conditions, and maintain safe, stable operations across civil infrastructure, energy, construction, surface metal, and underground construction sectors.
Differentiator
Problem solved
Functional benefit
Brands
- ShapeArray™: A flexible, automated sensor for monitoring 3D deformation in soil, rock and structures. Product variants include SAAV (versatile for boreholes, surface installations and tight spaces), SAAX (rigid-option for horizontal and near-horizontal installations), SAAV extend (modular, lengthenable on site), and SAASCAN (rapid-deployment scanning solution).
Products and services
- ShapeArray™ An automated, flexible, inclinometer-style shape-measuring instrument on a reel that monitors 3D deformation in soil, rock and structures, delivering continuous, high-resolution data in real time for geotechnical engineers and geoscientists.
- SAAV The most versatile ShapeArray™ variant, designed for boreholes, surface installations, and tight spaces, capturing real-time data on deformation vertically, horizontally, or in an arc.
- SAAX A rigid-option ShapeArray™ designed specifically for horizontal and near-horizontal installations, optimized for heavy-duty settlement monitoring.
- SAAV extend A modular ShapeArray™ that can be lengthened on site to accommodate changing project needs, suitable for tailings dam lifts and evolving monitoring requirements.
- SAASCAN A rapid-deployment scanning solution for surface and structural monitoring, enabling quick assessment of deformation patterns.
- Interfaces Communications and power management devices for ShapeArray™ instruments, enabling data collection and connectivity.
- Accessories Additional equipment for ShapeArray™ applications, including installation kits and casing components.
- Data Acquisition Systems Automated data collection systems that integrate with ShapeArray™ for continuous monitoring operations.
- Service and Support Technical service and support from ShapeArray™ experts providing assistance with installation, operation, and troubleshooting.
Quantifiable outcome
- 1mm correlation between ShapeArray and manual inclinometers achieved by Monir Precision Monitoring
- +1 more outcomes
Companies that use Measurand
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Measurand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Measurand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orica (Geosolutions Division)coreMeasurand was acquired/joined Orica's Geosolutions division in 2024, becoming part of Orica Digital Solutions along with other monitoring companies including GroundProbe, 3vGeomatics, NavStar, RST Instruments, and Syscom Instruments. Measurand operates as Orica's specialist in geotechnical deformation monitoring.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Measurand competitors and assessment
Company assessmentDirect peers
- RST Instruments: Direct peer and sister company inside Orica's Geosolutions; manufactures geotechnical and structural instrumentation (inclinometers, extensometers, piezometers) sold to the same mining and civil infrastructure engineers, competing head-to-head in deformation monitoring tenders.
- IDS GeoRadar: Part of Hexagon, IDS GeoRadar provides ground-based interferometric radar and geotechnical monitoring solutions that directly compete with ShapeArray in slope stability and dam monitoring projects.
- Syscom Instruments: Sister company inside Orica Geosolutions offering vibration and seismic monitoring for civil and mining infrastructure; overlaps with Measurand in structural/civil infrastructure monitoring sales motions.
- GroundProbe: Sister company inside Orica Geosolutions specializing in slope stability radar for mining; serves the same mining geotechnical monitoring buyer as Measurand and competes/adjacently bundles on tailings dam and pit wall monitoring projects.
- Cautus Geo: Norwegian geotechnical monitoring specialist that both resells and uses ShapeArray instruments while also offering competing instrumentation and monitoring services; directly comparable in target customer, use case, and service model.
- DGSI (Durham Geo Slope Indicator): Manufactures inclinometers, piezometers, tiltmeters, and related geotechnical instrumentation; competes with ShapeArray in borehole and surface deformation monitoring for mining and civil projects.
- Geocomp Corporation: US-based geotechnical instrumentation and consulting firm offering load cells, extensometers, inclinometers, and real-time monitoring for dams, tunnels, and buildings; competes with Measurand in civil infrastructure deformation monitoring bids.
- Geokon Inc. Major manufacturer of geotechnical and structural instrumentation (inclinometers, strain gauges, piezometers, load cells) widely used in dams, tunnels, and mines; competes in deformation monitoring programs alongside ShapeArray.
- 3vG Geomatics (3vGeomatics): Sister company within Orica Geosolutions providing InSAR-based satellite deformation monitoring; competes/complements ShapeArray in mining and infrastructure deformation monitoring use cases.
Broad incumbents
- Hexagon (Leica Geosystems / Hexagon Mining): Large diversified measurement and positioning technology group whose mining and geosystems divisions (including IDS GeoRadar and Leica monitoring) bundle geotechnical monitoring with broader surveying offerings; competes against Measurand as part of larger platform deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Measurand social profiles
Digital presenceMeasurand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Measurand leadership team
Management profileNumber of profiles
Profiles1 record
Measurand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Measurand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Measurand
What does Measurand do?
Measurand designs and manufactures ShapeArray™ instruments — automated fibre-optic sensors that monitor 3D deformation in soil, rock, and structures in real time — along with supporting interfaces, accessories, data acquisition systems, software, and technical service. The products are sold to geotechnical engineers, geoscientists, and infrastructure operators in mining, civil infrastructure, energy, and construction projects worldwide, distributed through Orica's global enterprise sales channels.
Is Measurand a public or private company?
Measurand is a private company. It is classified as corporate owned and is currently operating.
When was Measurand founded?
Measurand was founded in 1993. It employs 51 to 100 people.
Where is Measurand based?
Measurand is headquartered in Fredericton, Canada, in the North America region.
How does Measurand make money?
Two revenue lines are on record. Hardware and Instruments are the primary driver. The others are software and Data Services.
Who are Measurand's main competitors?
Direct peers on record are RST Instruments, IDS GeoRadar, Syscom Instruments, GroundProbe, Cautus Geo, DGSI (Durham Geo Slope Indicator), Geocomp Corporation, Geokon Inc. and 3vG Geomatics (3vGeomatics). Hexagon (Leica Geosystems / Hexagon Mining) is listed as a broad incumbent.
Does Measurand have an API?
No public API is recorded for Measurand.
What industry is Measurand in?
Measurand's product category is Geotechnical Deformation Monitoring Instruments. Its primary akta.pro industry code is IMAGAJAO, Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors). Its NAICS code is 33451 and its SIC code is 3823.