AccessAble
AccessAble provides independently surveyed Detailed Access Guides for thousands of UK and Ireland venues, serving 6 million disabled users annually and partnering with 500+ enterprise clients including Tesco, Nationwide, M&S, IHG and Greene King.
- Company typePrivate
- Founded2000
- HeadquartersStevenage, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AccessAble does
AccessAble (legal entity: Disabled Enabled Limited) is a UK-based accessibility-information platform founded in 2000 by Dr. Gregory Burke as DisabledGo, rebranded to its present name, and headquartered in Stevenage with a registered office in Hitchin. The company's core product is a website and mobile application delivering Detailed Access Guides to thousands of venues across the UK and Ireland - including shops, pubs, restaurants, cinemas, theatres, railway stations, hotels, colleges, universities and hospitals. Each guide is built from in-person surveys collecting over 1,000 individual data points per venue, supplemented by photographs verified by trained surveyors, and surfaced to end users through 33 proprietary accessibility symbols and filterable search. A Virtual Access Guides sub-product adds 360-degree imagery for remote pre-visit exploration of routes to accessible toilets and Changing Places.
AccessAble operates a B2B partnership GTM in which retailers, banks, hotel chains, pub operators, tourism bodies and other organisations commission Detailed Access Guides for their estates; end-user access is free. Named enterprise customers include Tesco (2,600+ stores, 100% UK coverage), Marks and Spencer (600+ stores), Next (500+ stores), Nationwide Building Society (605 branches), IHG and Hilton (60 properties each across eight brands), Greene King (1,600+ sites), ODEON (120+ cinemas), National Trust, TUI and Skipton Building Society, with over 500 partners in total. A VisitEngland appointment in 2023 made AccessAble the official provider of tourism access guides for England, succeeding the predecessor AccessibilityGuides.org. The company also runs AccessAble Consultancy (accessableconsultancy.co.uk) for organisations seeking to improve accessibility, and the AccessAble Ignite Award grants and mentorship programme for disabled entrepreneurs.
The business is privately held, founder-influenced (Dr. Gregory Burke is Executive Chair after appointing Anna Nelson as CEO), operates on partnership-funded economics rather than disclosed external investment, and now employs more than 100 people. It serves an estimated 6 million disabled users annually and addresses a UK Purple Pound spending-power opportunity that source data places at more than GBP 440 billion.
AccessAble firmographics
Firmographics- Name
- AccessAble
- Legal name
- Disabled Enabled Limited
- Website
- https://accessable.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AccessAble provides independently surveyed Detailed Access Guides for thousands of UK and Ireland venues, serving 6 million disabled users annually and partnering with 500+ enterprise clients including Tesco, Nationwide, M&S, IHG and Greene King.
- Ownership category
- akta.pro rank
AccessAble industry classification
Industry- Product category
- Accessibility Information Services
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Nature Parks and Other Similar Institutions (712190), Museums (712110), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Accessible & Special-Needs Itinerary Planning (THAKAOAH)
- akta.pro secondary industries
- Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ), Accessible & Mobility-Friendly Rentals (THAGANAK), National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)
Keywords
Where AccessAble is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AccessAble business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Partner-commissioned Access Guides: AccessAble's primary revenue comes from partners (businesses, organizations, government bodies) who commission Access Guides for their venues. Partners pay for the surveying and guide creation service. End users access the guides for free.
- Consultancy Services: Working with organizations through AccessAble Consultancy to improve accessibility. Referenced as a separate website (accessableconsultancy.co.uk) for working with the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for end users |
| Other | Multi-year contract | B2B partnership pricing for venues |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AccessAble product offering
Product offeringCore offering
AccessAble produces Detailed Access Guides for venues across the UK and Ireland, with each guide covering more than 1,000 data points (parking, entrances, toilets, lighting, signage, staff training, etc.) gathered by trained in-person surveyors. Partners such as retailers, banks, hotel groups, and tourist attractions commission AccessAble to survey their venues and publish the resulting guides through the AccessAble website and mobile app. End users — disabled people, families and carers — access the guides free of charge.
Product overview
AccessAble is a single unified platform providing Detailed Access Guides to help disabled people find accessible venues across the UK and Ireland. The core offering consists of the AccessAble platform (website and app) that delivers venue accessibility information, supplemented by Virtual Access Guides that use 360-degree imagery for virtual venue exploration. The platform features 33 Accessibility Symbols that users can filter by, covering aspects such as level access, parking, accessible toilets, Changing Places facilities, and more.
Differentiator
Problem solved
Functional benefit
Brands
- AccessAble Ignite Award: An innovative grant and mentorship programme which aims to support a disabled entrepreneur to realise their business ambitions, offering a £25,000 monetary prize and 25 hours of mentorship.
- AccessAble Consultancy
- Virtual Access Guides
Products and services
- AccessAble Platform (Detailed Access Guides) Website and mobile app publishing Detailed Access Guides for thousands of UK and Ireland venues, each covering 1000+ data points collected by trained in-person surveyors. Used by partners to publish accessibility information and by disabled end users (around 6 million per year) to plan visits free of charge.
- Virtual Access Guides 360-degree imagery-based virtual accessibility tours of venues, providing remote, visual access alongside Detailed Access Guides. Designed for partners that want to give disabled visitors a virtual preview of a venue's access and layout.
- AccessAble Consultancy Consulting service offering disability and accessibility expertise to organisations — including training, policy guidance and bespoke accessibility projects — built on the team's 25 years of accessibility-survey experience.
- AccessAble Ignite Award An accreditation award recognising organisations and venues that demonstrate commitment to accessibility and inclusion, leveraging the AccessAble survey methodology and 33 Accessibility Symbols as the standards framework.
Quantifiable outcome
- Serves 6 million disabled people a year
- +5 more outcomes
Companies that use AccessAble
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles5 records
AccessAble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AccessAble partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Nationwide Building SocietycoreFirst major UK banking provider to publish detailed access guides for all 605 branches by end of May 2026. Over 500 guides already live covering step-free entry, hearing loops, lowered counters, British Sign Language interpreters, and domestic abuse safe spaces.
- VisitEnglandcoreFollowing competitive tender process, VisitEngland appointed AccessAble as new service provider to create Detailed Access Guides for tourism venues in England, replacing the previous AccessibilityGuides.org tool which closed on 30 June 2024.
- TescocoreWorking with AccessAble to produce access guides for 2600+ stores across the UK (100% of UK stores). Tesco also introduced Sunflower Lanyard scheme for hidden disabilities and 100 Changing Places toilets.
- Marks and SpencercoreFirst food, clothing and home retailer to work with AccessAble to provide independently assessed accessibility information to all High Street stores. Over 600 M&S stores have published access guides.
- Virgin MoneycoreFollowing Nationwide partnership, Virgin Money branches to publish detailed access guides by end of 2026.
- National TrustcoreLargest conservation charity in Europe working with AccessAble to develop accessibility guides and improve visitor experience at National Trust places.
- TUIcoreGround-breaking partnership for overseas hotels. AccessAble runs accessibility audits and creates detailed access guides for TUI's most popular hotels. TUI won Disability Smart Award 2024 for this work.
- IHG Hotels and ResortscoreIHG has largest number of reviewed sites in UK and Ireland with 60 properties across eight brands. Extensive research conducted at each hotel covering parking, hearing loops, bathrooms, and lighting levels.
- OdeoncoreODEON is the largest cinema exhibitor across UK & Ireland with over 120 cinemas and 950 screens. Working with AccessAble for accessibility guides.
- HiltoncoreHilton partnered with AccessAble to provide accessibility guides for 60 properties across eight brands in UK and Ireland.
- NextcoreNext operates more than 500 stores in UK and Eire, working with AccessAble to provide accessibility information.
- Skipton Building SocietycoreWorking in partnership with AccessAble since 2018 to provide detailed accessibility information for every branch in the UK.
- Greene KingcoreOne of UK's biggest pub retailers with more than 1,600 sites across England, Scotland and Wales. Partnership for accessibility guides.
- Kew Green HotelsminorOne of UK's leading hotel management companies with 55 hotels in portfolio. Working with AccessAble for accessibility guides.
- Crystal Ski HolidaysminorPartnership to create guides for ski holiday hotels so customers with access needs can check accommodation before booking.
- Tower BridgeminorLondon's defining landmark and City's largest independent charity funder. Partnership for detailed access guides.
- National Trust HolidayscoreOver 500 holiday cottages and 21 campsites across England, Wales and Northern Ireland with accessibility guides developed with AccessAble.
- Motability FoundationcoreMotability Foundation expanded endorsement of accessible EV charging assessment schemes to include AccessAble's scheme alongside BSI Assurance UK. Endorsed schemes allow chargepoint providers to verify their public chargepoints meet PAS 1899 accessibility standard.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
AccessAble competitors and assessment
Company assessmentBroad incumbents
- TripAdvisor: Global travel review platform that has added accessibility filters and traveler-question features for disabled users. Comparable in serving the same travel/hospitality discovery use case, but as a broad incumbent rather than an accessibility specialist.
- Yelp (accessibility attributes): Yelp has added accessibility attributes (wheelchair accessible, accessible parking) to business listings. Comparable as a venue discovery platform with accessibility data, but as a broad local-search incumbent rather than an accessibility-focused specialist.
- Google Maps (accessibility features): Google Maps increasingly surfaces accessibility attributes (wheelchair-accessible entrances, accessible seating, etc.) on its venue listings. Comparable as a discovery layer for accessible venues, with vastly greater distribution and lower depth of accessibility data than AccessAble's specialised surveys.
Emerging players
- Wheelmap.org: Open-source, crowdsourced map of wheelchair-accessible places operated by Sozialhelden, a German nonprofit. Comparable as a venue-level accessibility information platform, but distinguished by its open-data model and lower data depth per venue compared with AccessAble's 1,000+ data point surveys.
- Disability Horizons: UK-based online magazine and community for disabled people covering travel, lifestyle and accessibility. Comparable in serving UK disabled consumers with accessibility-relevant content, though it operates primarily as a media outlet rather than a venue data platform.
- Mobility Mojo: Hotel accessibility scoring and certification platform focused on the hospitality industry. Comparable in providing verified accessibility data to hotel partners and disabled guests, with a narrower hospitality-only focus versus AccessAble's cross-vertical coverage.
Direct peers
- AccessNow: App-based platform providing accessibility ratings for places worldwide, founded by a Canadian wheelchair user. Directly comparable in mission and target user (disabled individuals searching for accessible venues), with a global footprint that contrasts with AccessAble's UK/Ireland focus.
- Jaccede: French social enterprise that crowdsources accessibility information for public venues across Europe. Comparable as a specialist accessibility data platform serving disabled end users and B2B partners, operating with a lighter crowdsourced model versus AccessAble's professional surveyor approach.
- Euan's Guide: UK-based disability access review platform where users and venues contribute reviews of accessibility. Directly comparable as a UK-focused, mission-driven accessibility information service targeting disabled consumers and venue partners, though it relies on user-generated reviews rather than AccessAble's surveyor-verified methodology.
Regional players
- VisitAble (formerly Mapability): Australian accessibility information platform providing detailed access guides for venues across Australia. Comparable in mission and detailed-venue data model, but operates in a different geography and does not compete with AccessAble in the UK and Ireland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AccessAble social profiles
Digital presenceAccessAble compliance and trust
Trust signalCompliance2 records
AccessAble financial estimates
Financial estimateRevenue estimate
Valuation estimate
AccessAble leadership team
Management profileNumber of profiles
Profiles3 records
AccessAble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AccessAble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AccessAble
What does AccessAble do?
AccessAble produces Detailed Access Guides for venues across the UK and Ireland, with each guide covering more than 1,000 data points (parking, entrances, toilets, lighting, signage, staff training, etc.) gathered by trained in-person surveyors. Partners such as retailers, banks, hotel groups, and tourist attractions commission AccessAble to survey their venues and publish the resulting guides through the AccessAble website and mobile app. End users — disabled people, families and carers — access the guides free of charge.
Is AccessAble a public or private company?
AccessAble is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AccessAble founded?
AccessAble was founded in 2000. It employs 101 to 250 people.
Where is AccessAble based?
AccessAble is headquartered in Stevenage, United Kingdom, in the Europe region.
How does AccessAble make money?
Two revenue lines are on record. Partner-commissioned Access Guides are the primary driver. The others are consultancy Services.
Who are AccessAble's main competitors?
Broad incumbents on record are TripAdvisor, Yelp (accessibility attributes) and Google Maps (accessibility features). Emerging players are Wheelmap.org, Disability Horizons and Mobility Mojo. Direct peers are AccessNow, Jaccede and Euan's Guide. VisitAble (formerly Mapability) is listed as a regional player.
Does AccessAble have an API?
No public API is recorded for AccessAble.
What industry is AccessAble in?
AccessAble's product category is Accessibility Information Services. Its primary akta.pro industry code is THAKAOAH, Accessible & Special-Needs Itinerary Planning, with a secondary code of THAAAGAJ, Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support). Its NAICS code is 519 and its SIC code is 7900.