Webmatic
- Company typePrivate
- Founded2017
- HeadquartersTongeren, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
Webmatic firmographics
Firmographics- Name
- Webmatic
- Legal name
- BDK BV
- Website
- https://webmatic.be
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Webmatic industry classification
Industry- Product category
- Web Design and Digital Agency Services
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Webmatic is headquartered
LocationHeadquarters
- HQ city
- Tongeren
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Webmatic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Design Services: Custom WordPress website design and development services billed on a project basis. Clients engage through a consultative sales process and receive a full end-to-end service from strategy through to launch.
- WordPress Hosting: Managed WordPress hosting on a VPS (Virtual Private Server) with dedicated IP address and optimized server setup for WordPress performance.
- WooCommerce / Woo Webshop Services: E-commerce website setup and ongoing support for WooCommerce (Woo) webshops, including hosting and maintenance.
- WordPress Helpdesk / Maintenance: Per-incident or subscription-based WordPress support covering troubleshooting, updates, security, and performance optimization. The helpdesk operates on a 3-step process: submit issue, receive assessment, and accept proposal.
- Smartpage: A fast, affordable single-page website solution for businesses that need to get online quickly.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Webmatic product offering
Product offeringCore offering
Webmatic is a Belgian digital agency that designs, develops, and hosts WordPress websites and WooCommerce webshops for small and medium-sized businesses. Its portfolio includes custom webdesign projects, a single-page Smartpage offering, managed WordPress hosting, WooCommerce e-commerce setup, and an ongoing WordPress Helpdesk for technical support, maintenance, and optimization. The company operates under the legal entity BDK BV and runs a dedicated WooCommerce-focused sub-brand called Woomatic.
Product overview
Webmatic is a Belgian WordPress-focused digital agency offering a portfolio of web design and development services. The core offerings include custom webdesign (websites built on WordPress), Smartpage (a quick-launch single-page website), WordPress Hosting (optimized managed hosting), WooCommerce Webshop (e-commerce built on WooCommerce), and WordPress Helpdesk (expert technical support). Woomatic is a sub-brand specializing in WooCommerce hosting and support. The services are designed to work together, from design through hosting to ongoing maintenance and support, with a focus on Belgian businesses seeking to establish or improve their online presence.
Differentiator
Problem solved
Functional benefit
Brands
- Woomatic: WooCommerce hosting and support services for online shops without worries.
Products and services
- Webdesign Custom WordPress website design and development service for businesses, encompassing strategy, design, development, and launch following a four-step consultative process.
- Smartpage A single-page website solution at a sharp price point for businesses wanting to get online quickly with all essential features included.
- WordPress Hosting Managed WordPress hosting service on a Virtual Private Server with a dedicated IP address and configuration optimized for WordPress performance and stability.
- WooCommerce Webshop Full WooCommerce webshop design, setup, and support services for e-commerce businesses, including hosting, maintenance, and payment integrations such as PayPal and Stripe.
- WordPress Helpdesk Expert WordPress technical support service addressing plugin updates, hosting issues, security concerns, performance optimization, and functionality requests, delivered through a 3-step process of submitting a form, receiving a review, and accepting a proposal.
- Woomatic Sub-brand dedicated to WooCommerce hosting and support services, providing worry-free e-commerce operations for online store owners.
- Website Analysis Service Website analysis service evaluating websites across 35+ control points covering performance, SEO readiness, and technical health for prospective clients.
Quantifiable outcome
- Clients report significantly more online customers after website redesign, with explicit testimonial from Hotel Belle Epoque citing improved online bookings and avoidance of high booking platform commissions.
- +1 more outcomes
Companies that use Webmatic
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Webmatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature6 records
Webmatic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WooCommerce (Woo)coreWebmatic specializes in WooCommerce (now rebranded as 'Woo') webshop design and development. The company offers dedicated WooCommerce hosting and support branded as 'Woomatic' (woomatic.be), providing a full-service solution for Belgian e-commerce businesses. WooCommerce serves as the core e-commerce platform integrated into Webmatic's service offering.
- WordPresscoreWebmatic's entire service portfolio is built on the WordPress CMS platform. Services include WordPress web design, managed WordPress hosting, a dedicated WordPress Helpdesk, and WordPress maintenance plans. The company maintains deep expertise in WordPress ecosystem tools including Beaver Builder, Elementor, WPForms, and WordPress child themes.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Webmatic competitors and assessment
Company assessmentBroad incumbents
- WP Engine: Large managed WordPress hosting and experience platform serving SMBs and enterprises. Competes with Webmatic's hosting and WordPress support layer, especially for WooCommerce sites, though at significantly larger scale.
- Yoast: Dutch-headquartered SEO software company whose WordPress SEO plugin Webmatic actively uses and recommends. Comparable because Yoast represents a productized competitor for the SEO guidance portion of Webmatic's services.
- Kinsta: Global managed WordPress hosting provider. Comparable as a higher-end managed WordPress host that competes with Webmatic's Woomatic/WordPress hosting offering for performance-conscious SMBs and WooCommerce clients.
- Wix: Global DIY website builder with hosted e-commerce, AI site generation, and SMB-focused pricing. Comparable because Wix targets the same Belgian SMB/Smartpage price tier with a fully self-service alternative to Webmatic's bespoke builds.
Direct peers
- Made with Love: Belgian digital product and web agency. Comparable as a Belgium-based design and development shop offering WordPress-adjacent web services, though with stronger enterprise/product orientation.
- Intracto: Large Belgian digital agency offering web development, marketing, and e-commerce services. Comparable as a Belgian-headquartered WordPress/digital agency serving SMB and mid-market clients, though at materially greater scale than Webmatic.
- The Reference: Belgian digital agency providing web design, development, and digital strategy. Direct comparable in geographic market (Belgium) and service portfolio overlap with Webmatic's WordPress/web design stack.
- Level27: Belgian web agency providing web design, hosting, and e-commerce services. Closely comparable as a similarly sized Belgian WordPress-focused agency with hosting and support bundled into its offering.
- iO (formerly Intracto/Digital Angels network): Belgium-rooted digital agency network offering end-to-end web, marketing, and technology services. Comparable as a Belgian full-service digital agency competing for the same SMB and mid-market website/SEO budgets as Webmatic.
- Wijs (a Happydesigners agency): Belgian digital agency focused on WordPress, web design, and SEO. Direct comparable in Belgian SMB market with overlapping service stack and similar bundled-service positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Webmatic social profiles
Digital presenceWebmatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webmatic leadership team
Management profileNumber of profiles
Profiles1 record
Webmatic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Webmatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webmatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webmatic
What does Webmatic do?
Webmatic is a Belgian digital agency that designs, develops, and hosts WordPress websites and WooCommerce webshops for small and medium-sized businesses. Its portfolio includes custom webdesign projects, a single-page Smartpage offering, managed WordPress hosting, WooCommerce e-commerce setup, and an ongoing WordPress Helpdesk for technical support, maintenance, and optimization. The company operates under the legal entity BDK BV and runs a dedicated WooCommerce-focused sub-brand called Woomatic.
Is Webmatic a public or private company?
Webmatic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webmatic founded?
Webmatic was founded in 2017. It employs 1 to 10 people.
Where is Webmatic based?
Webmatic is headquartered in Tongeren, Belgium, in the Europe region.
How does Webmatic make money?
Five revenue lines are on record. Web Design Services are the primary driver. The others are wordPress Hosting, wooCommerce / Woo Webshop Services, wordPress Helpdesk / Maintenance and smartpage.
Who are Webmatic's main competitors?
Broad incumbents on record are WP Engine, Yoast, Kinsta and Wix. Direct peers are Made with Love, Intracto, The Reference, Level27, iO (formerly Intracto/Digital Angels network) and Wijs (a Happydesigners agency).
Does Webmatic have an API?
No public API is recorded for Webmatic.
What industry is Webmatic in?
Webmatic's product category is Web Design and Digital Agency Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 541430 and its SIC code is 7311.