The Center for Advanced Reproductive Services

What The Center for Advanced Reproductive Services does

The Center for Advanced Reproductive Services (CARS) is a private fertility clinic headquartered in Farmington, Connecticut, operating as a specialized program of the Division of Reproductive Endocrinology and Fertility at UConn School of Medicine and as part of the First Fertility network of fertility centers. The clinic provides a comprehensive portfolio of assisted reproductive technology services including in vitro fertilization (IVF), intrauterine insemination (IUI), egg freezing and fertility preservation, preimplantation genetic testing (PGT), genetic carrier screening, egg donation, gestational carrier coordination, oncofertility services, LGBTQ+ family building, male fertility diagnostics, and robotic surgery. Supporting services include fertility counseling with an on-staff psychologist, integrated wellness offerings (acupuncture, yoga, nutrition coaching, massage therapy), and a dedicated veterans fertility program. The clinic operates from a 20,000 sq ft flagship facility in Farmington supported by five additional office locations across Connecticut (Hartford, Branford, Middlebury, Danbury) and Western Massachusetts (Springfield, opened 2024).

The clinic's competitive position rests on a state-of-the-art IVF laboratory equipped with a LifeAire air purification system (independently cited as having the highest air quality of any IVF lab globally tested, with a 14.9% improvement in ongoing pregnancy rates), MINC and MIRI individual-chamber incubators, IVF Tech isolettes, Hamilton Thorne Zilos-TK and Lykos microsurgical lasers, and a cloud-based temperature alert system. The embryology team holds 150+ years of collective experience and the lab was first in the U.S. to earn ASRM's Center of Excellence in Laboratory Learning (CELL) designation. The clinic reports a 74.6% first-cycle IVF success rate for patients under 35 (SART 2023), 95% patient satisfaction, and a cumulative 18,000 babies delivered across nearly four decades of operation.

CARS generates revenue through professional services fees billed across fertility treatments, diagnostic testing, genetic testing, fertility counseling, and prescribed medications. The practice accepts patients via direct appointment request (online and phone), physician referrals from OB/GYNs, and community outreach, and operates across in-person and virtual visit channels. The clinic holds payor Centers of Excellence designations with CIGNA, Anthem Blue Cross Blue Shield, Aetna, and Optum, and offers financial assistance through PatientFi and CapexMD financing plus multiple grant programs. It is accredited by CAP, SART, AAAHC, holds a CLIA high-complexity laboratory license, and is licensed by the Connecticut Department of Health as an Outpatient Surgical Facility. The practice employs approximately 100 full and part-time staff and trains REI fellows through one of fewer than 40 competitive fellowship positions in the U.S.

Name

The Center for Advanced Reproductive Services

Legal name

The Center for Advanced Reproductive Services

Website

https://uconnfertility.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Center for Advanced Reproductive Services is a private fertility clinic headquartered in Farmington, CT, delivering IVF, IUI, genetic testing, and LGBTQ+ family-building services across six locations in Connecticut and Western Massachusetts as part of the First Fertility network and UConn School of Medicine.

Ownership category

akta.pro rank

Product category

Fertility Clinics and Reproductive Medicine Services

NAICS

Ambulatory Health Care Services (621), Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility clinic
• Reproductive medicine
• In vitro fertilization
• Fertility preservation
• Preimplantation genetic testing

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fertility Treatment Services: Revenue generated from comprehensive fertility treatments including IVF, IUI, egg freezing, genetic testing, donor egg programs, gestational carrier services, fertility preservation, and surgical procedures. Services provided at multiple Connecticut and Massachusetts locations.
2. Diagnostic Testing: Revenue from fertility testing services for females (blood tests, endometrial biopsy, hysterosalpingogram, hysterosonogram, hysteroscopy, laparoscopy) and males (semen analysis, Sperm DNA Fragmentation Assay, urology evaluation).
3. Fertility Counseling: Psychological counseling services provided by staff psychologist Kim Crone, Ph.D. to help patients cope with emotional stresses of infertility and make decisions about ethical, emotional, and legal issues.
4. Medications and Pharmaceuticals: Fertility medications prescribed as part of treatment plans. The clinic works with pharmaceutical partners to identify affordable medication options and access discounts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Center for Advanced Reproductive Services provides clinical fertility and reproductive endocrinology services, including in vitro fertilization (IVF), intrauterine insemination (IUI), egg freezing and fertility preservation, preimplantation genetic testing (PGT), donor egg and gestational carrier programs, LGBTQ+ family building, oncofertility preservation, and male fertility evaluation. The clinic operates six offices across Connecticut and Western Massachusetts with a primary embryology lab in Farmington, offering both in-person and virtual consultations. Support services include fertility counseling, integrated wellness offerings, fertility testing, and financial counseling with fertility financing partnerships.

Product overview

The Center for Advanced Reproductive Services (CARS) is a fertility clinic operating as a single-location center with multiple satellite offices, offering a comprehensive portfolio of assisted reproductive technology services. The core clinical offerings center on In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), and egg freezing/fertility preservation, supplemented by advanced genetic testing services including Preimplantation Genetic Testing (PGT) and genetic carrier screening. The clinic provides inclusive family-building services for LGBTQ+ patients, gestational carrier programs, oncofertility preservation, male fertility services, and an egg donor program. Support services include fertility counseling with an on-staff psychologist, integrated wellness offerings (acupuncture, yoga, nutrition, massage therapy), and comprehensive fertility testing diagnostics. The organization operates a state-of-the-art IVF laboratory with LifeAire air purification technology and advanced incubation systems, supported by a digital patient portal (IMS Care) for appointment management and health tracking. Financial support is available through partnerships with CapexMD and PatientFi financing, grants including Nest Egg Foundation, and a dedicated veterans program.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Core clinical service in which mature eggs are retrieved from ovaries and fertilized with sperm in a controlled embryology laboratory setting; resulting embryos are monitored and transferred to the uterus, with options for fresh and frozen embryo transfers. Designed for patients with infertility diagnoses requiring advanced treatment, including those who have not succeeded with IUI or have conditions such as tubal factor, endometriosis, male factor, or diminished ovarian reserve.
• Intrauterine Insemination (IUI) Procedure in which washed sperm is placed directly into the uterus around ovulation to increase conception chances. Used as a less invasive first-line fertility treatment for couples with mild male factor, cervical factor, or unexplained infertility.
• Egg Freezing & Fertility Preservation Oocyte cryopreservation service for individuals who wish to preserve eggs for future use, including medical, personal, or professional reasons for delaying childbirth.
• Preimplantation Genetic Testing (PGT) Advanced genetic screening of IVF embryos before uterine transfer to identify chromosomal abnormalities or specific genetic disorders, indicated for patients with a history of genetic disorders, advanced maternal age, recurrent pregnancy loss, or repeated IVF failure.
• Genetic Carrier Screening Genetic testing recommended for couples planning to conceive to identify risk of passing genetic disorders to offspring, providing risk assessment prior to pregnancy.
• LGBTQ+ Family Building Inclusive fertility services for LGBTQ+ couples and individuals including donor sperm and egg options, gestational surrogacy support, and fertility preservation for transgender individuals; aligned with the LGBTQ+ Healthcare Equality Builder designation and Connecticut Parentage Act guidance.
• Gestational Carrier Program Coordinated program supporting individuals or couples who need a gestational carrier to build their family, including medical, legal, and surrogate matching coordination.
• Oncofertility Program Fertility preservation services for individuals facing cancer treatment that may impact fertility, providing urgent egg or embryo freezing before gonadotoxic therapy begins.
• Male Fertility Services Diagnostic and treatment services for male factor infertility including semen analysis with strict morphology and round cell testing, Sperm DNA Fragmentation Assay, and urology evaluation.
• Egg Donor Program Program providing access to egg donors including agency donors, center donors, and egg bank options for patients needing donor oocytes to build their family.
• Superovulation Therapy Medication-based treatment to stimulate ovulation for fertility enhancement, often used in combination with timed intercourse or IUI cycles.
• Robotic Surgery Minimally invasive surgical procedures using robotic technology to treat fertility-related conditions such as endometriosis, fibroids, or tubal disease.
• Single Embryo Transfer IVF transfer approach focused on transferring a single embryo to reduce multiple pregnancy risk while maintaining high success rates.
• Therapeutic Donor Insemination Fertility treatment using donated sperm to achieve conception, an option for single parents, LGBTQ+ patients, and heterosexual couples with male factor infertility.
• Fertility Counseling Psychological support and counseling provided by staff psychologist Kim Crone, Ph.D., addressing the emotional, ethical, and legal decision-making associated with infertility and family building.
• Integrated Health Services Complementary wellness services including acupuncture, yoga for fertility, nutrition and weight loss counseling, health and wellness coaching, and fertility massage therapy provided by a holistic provider.
• Fertility Testing Comprehensive fertility diagnostic services including hormone labs, ultrasounds, ovarian reserve testing, hysterosalpingogram, hysterosonogram, hysteroscopy, laparoscopy, and female and male fertility assessments to identify causes of infertility.
• Advanced IVF Laboratory State-of-the-art embryology laboratory featuring the LifeAire air purification system, MINC and MIRI individual IVF incubators, IVF Tech isolettes, Hamilton Thorne Zilos-TK and Lykos laser systems, and cloud-based temperature alert monitoring, serving as the core clinical facility supporting all ART services.
• IMS Patient Portal Secure online and mobile patient portal (IMS Care for iPhone and Android) enabling patients to track cycle calendars, schedule appointments, view lab results and medication instructions, and access insurance and billing information.
• Veterans Fertility Program Reduced-cost fertility program offering discounted IVF services and reduced-cost fertility medications for U.S. veterans and their spouses as a benefit of military service.

Quantifiable outcome

• 74.6% success rate for new patients aged under 35 with first live birth IVF cycle (SART 2023)
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• First FertilitycoreStrategic or Co-development PartnerCARS is part of the First Fertility family of centers, a fertility company offering comprehensive and customized care. First Fertility provides leadership and infrastructure support, with the most experienced leadership team in fertility healthcare creating a foundation for positive outcomes.
• UConn School of MedicinecoreStrategic or Co-development PartnerCARS is an academic affiliate of the UConn School of Medicine, keeping the team at the forefront of research and medical advancement. This affiliation provides access to evidence-based treatments, innovative techniques, and academic resources.
• CelmatixminorStrategic or Co-development PartnerResearch partnership to create a genetic registry and repository to understand genetic factors underlying fertility potential and infertility. Principal Investigator: Dr. John Nulsen. Women between ages 18-45 may donate blood samples for the registry.
• Alpha Environmental, Inc.coreTechnology or IntegrationEngineered the IVF laboratory as a leader in environmental engineering for research and clinical labs. Led by CEO Antonia Gilligan, world-renowned IVF lab expert with experience as biologist, chemist, engineering manager and lab director. Custom designed the lab with innovative air purification solutions.
• LifeAire SystemscoreTechnology or IntegrationProvides patented in-duct air purification and irradiation technology for the IVF laboratory. Demonstrated 14.9% improvement in ongoing pregnancy rate post-installation. Creates highest air quality of any IVF lab tested globally.
• American Society for Reproductive Medicine (ASRM)coreOthersVoluntary membership organization devoted to advancing knowledge and expertise in reproductive medicine. CARS staff participate in ASRM training programs and the clinic holds Nursing Center of Excellence designation from ASRM's Nurses' Professional Group.
• Society for Assisted Reproductive Technology (SART)coreOthersMember of SART which publishes pregnancy success rates and requires member clinics to have accredited embryology laboratories. SART membership is a measure of excellence recognized by many insurance carriers.
• RESOLVE: The National Infertility AssociationminorOthersRESOLVE provides support and information through advocacy and public education to individuals experiencing infertility. Listed as an official resource on CARS affiliations page.
• Path to ParenthoodminorOthersNational organization dedicated to assisting women and men facing decisions related to family building and reproductive health. Listed as a resource on CARS affiliations page.
• Livestrong FertilityminorOthersNonprofit providing reproductive information and support to cancer patients whose treatments present the risk of infertility. CARS offers Oncofertility Program for cancer patients seeking fertility preservation.
• CIGNAcoreOthersCARS is designated as CIGNA Centers of Excellence based on key performance indicators and measurable performance measures. CIGNA offers 'distinctions' to providers meeting certain criteria.
• Anthem Blue Cross Blue ShieldcoreOthersCARS is a Blue Distinction Center for Fertility Care, recognized for quality and cost-efficiency in fertility treatment. Part of Anthem's network of designated providers.
• AetnacoreOthersCARS is designated as Aetna Institutes of Excellence for fertility care based on quality measures and clinical outcomes.
• Optum FertilitycoreOthersCARS is Optum Fertility Solutions Centers of Excellence, recognized for meeting high standards for fertility treatment services.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Reproductive Medicine Associates of Connecticut (RMACT): A direct Connecticut-headquartered fertility practice offering IVF, IUI, egg freezing, and LGBTQ+ family building. Operates multiple satellites across CT and competes head-to-head with CARS for the same regional patient base and employer benefit contracts.
• Boston IVF: A New England fertility network with academic affiliations (notably with Harvard Medical School) that competes directly with CARS in Western Massachusetts and Eastern CT for complex REI cases and LGBTQ+ family building services.
• Yale Fertility Center: Academic fertility center within Yale School of Medicine offering IVF, IUI, and fertility preservation. Competes with CARS in southern CT for highly credentialed, research-driven patients and REI fellows.

Broad incumbents

• Shady Grove Fertility (US Fertility network): The largest U.S. fertility practice network with broad multi-state footprint under US Fertility. Competes for employer carve-out contracts and self-pay IVF volume; offers similar service portfolio but at national scale that dwarfs CARS.
• CCRM (Colorado Center for Reproductive Medicine): National fertility network known for high IVF success rates and proprietary lab protocols. Competes with CARS in the premium outcomes segment and increasingly in the Northeast corridor.
• Prelude Network (Inception Fertility): Large multi-clinic fertility platform with corporate-backed scale and centralized payer contracts. Represents the same PE-rolled-up competitive model that First Fertility competes against.

Emerging players

• CNY Fertility: Nationally recognized fertility provider known for aggressive low-cost IVF pricing and destination-medicine positioning. Targets self-pay patients priced out of academic-affiliated centers like CARS.
• New Hope Fertility Center: Niche fertility practice with focus on mild/minimal stimulation IVF and elective egg freezing. Overlaps with CARS in fertility preservation and self-pay segments.

Regional players

• Fertility Centers of Illinois: Large multi-office fertility network concentrated in the Midwest. Operates a similar hub-and-satellite model with academic ties, providing a comparable structural template to CARS' Connecticut footprint.
• RMA New Jersey / IVI RMA: Major Northeast fertility practice with strong research output and academic ties. Competes with CARS for complex cases and patients willing to travel for premium outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UconnFertility
• YouTubeyoutube.com/@Uconnfertility
• Facebookfacebook.com/uconnfertility
• Instagraminstagram.com/uconnfertility
• LinkedInlinkedin.com/company/center-for-advanced-reproductive-services

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Advanced Reproductive Services