What Mercury Fuel does

Mercury Fuel is a family-owned wholesale and retail gasoline and convenience store enterprise headquartered at 43 Lafayette Street in Waterbury, Connecticut, founded in 1947 by brothers Mike and Babe Devino as a single-truck home heating oil delivery business. The company has grown into a Connecticut-only multi-brand fuel operator running 26 company-owned retail stations under proprietary (Mercury Price Cutter) and licensed (Sunoco, Exxon, Mobil, Gulf, Citgo, Hess, VP Racing) brand umbrellas, plus a wholesale book supplying 40+ independent contract dealers statewide.

The core product set spans three lines: (i) wholesale gasoline distribution using a captive fleet of transport vehicles, paired with dealer support services (C-store training, market trend updates, local marketing); (ii) real estate acquisition and development for new station sites, with published underwriting criteria (minimum one acre, 250 ft of frontage, 25,000 cars/day traffic); and (iii) station leasing — a forthcoming revenue line in which Mercury will lease fuel station facilities to franchisees. Retail locations offer both branded fuel and convenience store goods; the specialty VP Racing station in Plainville extends the mix into motorsports/high-performance fuels.

The revenue model is a hybrid of high-velocity retail transactions at owned stations (gasoline and C-store sales), wholesale fuel margins on dealer volume, and a developing recurring leasing income stream. Go-to-market is sales-led and relationship-driven rather than digital — the company's primary public surface is the mercuryfuel.com website and local marketing support to dealers. Pricing is not publicly disclosed. Headcount is reported in the 101–250 range across the Waterbury headquarters and the 26 store network, with active hiring for cashiers and shift supervisors across multiple Connecticut cities.

Name

Mercury Fuel

Legal name

Mercury Fuel

Website

https://mercuryfuel.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercury Fuel is a family-owned wholesale and retail gasoline and convenience store operator in Connecticut, founded in 1947. It runs 26 company-owned multi-brand stations (Sunoco, Exxon, Mobil, Gulf, Citgo, Hess, VP Racing, Mercury Price Cutter) and supplies 40+ independent contract dealers statewide via its own fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Gasoline and Convenience Store Operations: Revenue from company-operated gas stations and convenience stores. 26 company-operated high-value stores generating retail fuel and C-store sales.
2. Wholesale Gasoline Sales: Bulk gasoline sales to independent dealers. Company provides own fleet of transport vehicles for statewide delivery.
3. Real Estate Acquisition and Development: Expanding operations through real estate site acquisition and development for new fuel station locations.
4. Station Leasing: Leasing of gas station facilities to franchisees and dealers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Mercury Fuel is a wholesale and retail gasoline and convenience store enterprise that distributes gasoline to independent dealers through its own fleet of transport vehicles, operates 26 retail gas station and convenience store locations in Connecticut, develops real estate for new fuel station sites, and leases station facilities to franchisees and dealers.

Product overview

Mercury Fuel is a family-run wholesale and retail gasoline and convenience store enterprise operating 26 company-operated stores and 40+ contract dealers. The core offering consists of wholesale gasoline sales and marketing services with fleet transport capabilities, real estate acquisition and development for new station sites, and station leasing. The company operates multiple retail brands including Mercury Price Cutter, Mercury Sunoco, Mercury Mobil, Mercury Gulf, Mercury Hess, Mercury Citgo, and Mercury VP Racing under partnerships with Sunoco, Exxon, Mobil, Gulf, Citgo, and VP Racing fuel brands. Services include dealer support, C-store training, leveraged purchasing power, and local marketing support.

Differentiator

Problem solved

Functional benefit

Brands

• Mercury Price Cutter: Company-operated gas station brand
• Mercury Sunoco
• Mercury Mobil
• Mercury Gulf
• Mercury Hess
• Mercury Citgo
• Mercury VP Racing

Products and services

• Wholesale Gasoline Sales and Marketing Wholesale gasoline distribution and dealer support services for independent gas station operators across Connecticut, leveraging an owned fleet of transport vehicles, statewide delivery operations, leveraged purchasing power, C-store training, market trend updates, and local marketing support.
• Real Estate Acquisition and Development Site acquisition, purchase, and build-to-suit real estate development services for new fuel station and convenience store locations in Connecticut, with specific site criteria (one-acre minimum, 250-foot frontage, 25,000+ cars/day traffic count, corner intersection with traffic light, 4,500-6,500 sq.ft. facility, 12,500+ population in one-mile radius, 45-car parking minimum).
• Station Leasing Leasing of fuel station facilities to franchisees and contract dealers operating under Mercury and partner fuel brands (Sunoco, Exxon, Mobil, Gulf, Hess, Citgo, VP Racing).
• Mercury Retail Gas Station Network Network of 26 company-operated retail gas station and convenience store locations across Connecticut under the Mercury brand and partner fuel brands (Mercury Price Cutter, Mercury Sunoco, Mercury Mobil, Mercury Gulf, Mercury Hess, Mercury Citgo, Mercury VP Racing), offering retail fuel sales and C-store services to consumers and fleet operators.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SunococoreChannel Partner/ Reseller/ DistributorSunoco branded retail locations operated by Mercury Fuel as part of their multi-brand strategy. Mercury operates Sunoco stations alongside other major fuel brands.
• ExxonMobilcoreChannel Partner/ Reseller/ DistributorExxon and Mobil branded stations operated by Mercury Fuel in Connecticut market as part of their branded station network.
• Gulf OilcoreChannel Partner/ Reseller/ DistributorGulf branded retail fuel stations operated by Mercury Fuel in Connecticut.
• CitgocoreChannel Partner/ Reseller/ DistributorCitgo branded stations operated by Mercury Fuel as part of their branded station portfolio.
• VP Racing FuelsminorChannel Partner/ Reseller/ DistributorVP Racing branded station operated by Mercury Fuel in Plainville, CT, specializing in motorsports and high-performance fuels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/MercuryFuel
• LinkedInlinkedin.com/company/mercury-fuel-service-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercury Fuel