What MYK LATICRETE does

MYK LATICRETE is an Indian construction chemicals manufacturer specializing in tile and stone installation systems, operating as a joint venture between MYK Group and LATICRETE International since 2000. Headquartered in Hyderabad with 1,001–5,000 employees, the company sells a comprehensive portfolio covering the full installation lifecycle: polymer-modified and epoxy tile/stone adhesives (including deformable S2-grade adhesives for large-format tiles), cementitious and epoxy grouts (notably SP-100, a USFDA-approved stain-proof epoxy grout available in 40+ colors), waterproofing membranes (Hydro Ban with 400%+ elongation), cementitious screeds, stone care products, and specialty items including a 3D Printing Mortar for concrete 3D printing. The proprietary Moisture Barrier System (MBS) addresses staining of natural stones, and industrial-grade epoxy products (LATAPOXY 2000/300, PUA 212) target chemical- and load-intensive environments in pharma, food, hospitals, and laboratories.

The business model is a one-time-sale construction chemicals manufacturer-distributor, not subscription or recurring-revenue. Pricing is quote-based for industrial and commercial projects and unit-pricing through dealers for smaller orders; no public price list is disclosed. Go-to-market combines direct enterprise sales through 20+ regional sales offices across India (North, South, East, West) with a fragmented channel of dealers, retailers, contractors, and business associates. Two proprietary mobile applications — Rishta (contractor loyalty, training, scholarships) and Bandhan (dealer ordering and account management) — anchor the channel engagement, supplemented by web-based tools (Product Recommender, Grout Visualizer, coverage calculators).

MYK LATICRETE serves diversified end segments including residential (apartments, villas), commercial and institutional (hospitality, healthcare, education, retail, offices), infrastructure (railways, airports), and industrial (manufacturing). The company holds registered trademarks for its brand and product lines (SP-100, Hydro Ban, LATAPOXY, Dazzle, MBS, LATICRETE 345 Super Flex) but discloses no patents, certifications, awards, or third-party financial data. Revenue, ownership split between the JV partners, leadership team, funding history, and M&A activity are not publicly disclosed, which limits independent verification of scale and unit economics.

Name

MYK LATICRETE

Legal name

MYK LATICRETE INDIA PRIVATE LIMITED

Website

https://myklaticrete.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MYK LATICRETE is an Indian construction chemicals manufacturer, joint venture between MYK Group and LATICRETE International, producing tile and stone adhesives, grouts, waterproofing membranes, screeds, and specialty products sold through regional offices, dealers, contractors, and digital tools across India.

Ownership category

akta.pro rank

Product category

Construction Chemicals for Tile and Stone Installation

NAICS

All Other Miscellaneous Nonmetallic Mineral Product Manufacturing (327999)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)

akta.pro secondary industry

Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH)

Keywords

• Tile installation adhesives
• Stone fixing solutions
• Construction chemicals
• Epoxy tile grouts
• Waterproofing membranes

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tile and Stone Installation Products: Sale of construction chemical products including tile adhesives, stone adhesives, grouts, waterproofing solutions, screeds, and care products to contractors, architects, dealers, and end consumers through direct sales and distribution network.
2. Specialty Products: Sale of industrial-grade epoxy adhesives, industrial epoxy grouts, and specialty construction chemicals for demanding applications in pharma, food, chemical industries, hospitals, and laboratories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MYK LATICRETE manufactures and distributes a comprehensive range of construction chemicals for tile and stone installation, including polymer-modified tile and stone adhesives, cementitious and epoxy grouts, latex-based waterproofing membranes, screeds, stone care products, cleaning solutions, and specialty products like 3D printing mortar. The company sells these products through a multi-channel network spanning regional sales offices, dealers, retailers, contractors, architects, and a direct e-commerce website across India. Supporting the physical products are digital tools such as the Rishta contractor app, Bandhan dealer app, online product recommender, grout visualizer, and coverage calculators.

Product overview

MYK LATICRETE is a leading Indian company in the tile and stone installation industry, offering a comprehensive portfolio of construction chemicals and installation solutions. The product portfolio consists of multiple integrated product categories: Tile Adhesives (including polymer-modified thin-set adhesives like LATICRETE 345 Super Flex, 325 High Flex, specialty adhesives like PUA 212 and LATAPOXY 300, and two-component systems like LATICRETE 111 + LATICRETE 73/4237), Stone Adhesives (LATICRETE 320 and 340 for thick and medium bed applications), Tile Grouts (including cement-based grouts LATICRETE 500/600 Series, epoxy grouts SP-100, LATAPOXY 2000 Industrial, and Dazzle metallic grout), Waterproofing Solutions (LATICRETE 9237 and Hydro Ban membranes), Screed Products (LATASCREED 100 and LATICRETE 226+3642 system), Sound Control Products, Stone Care Products, Cleaning Solutions, AAC Block Adhesive, and 3D Printing Mortar. The company also provides digital tools including Product Recommender, Grout Visualizer, and Coverage Calculators. Supporting mobile applications include the MYK LATICRETE Rishta app for contractors (with loyalty rewards and scholarship programs) and Bandhan app for dealers and retailers. This is a platform of interrelated products where tile/stone adhesives work with grouts, waterproofing membranes, and screed underlayments to provide complete installation systems, with digital tools helping customers select and calculate product quantities.

Differentiator

Problem solved

Functional benefit

Brands

• MYK LATICRETE Rishta: A contractor loyalty app offering product catalog access, coverage calculators, grout visualizer, event registration, reward points tracking, and scholarship program for children of masons and contractors.
• MYK LATICRETE Bandhan
• SP-100
• Dazzle Grout
• LATAPOXY
• LATAFIX
• LATASCREED
• LATICRETE 226 + LATICRETE 3642
• Hydro Ban
• LATICRETE 9237

Quantifiable outcome

• SP-100 available in 40+ attractive colors
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• LATICRETE InternationalcoreStrategic or Co-development PartnerMYK LATICRETE is a joint venture between MYK Group and LATICRETE International. LATICRETE International contributes international standards, proven technologies, and global brand recognition to the partnership. The company licenses trademarks and shares proprietary technologies for tile and stone installation products.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fosroc International: Global construction chemicals specialist with a major India operation. Competes directly in tile adhesives, grouts, waterproofing and concrete repair chemicals across commercial and infrastructure segments where MYK LATICRETE is also active.
• Ardex Group: German specialty construction chemicals company focused on tile/stone installation, waterproofing and flooring systems. Closely comparable product philosophy (system-selling to contractors) and premium positioning targeting the same specifier community.
• Sika India: Indian arm of Swiss construction chemicals major Sika AG. Direct competitor in tile adhesives, grouts, waterproofing membranes and industrial flooring, with comparable product breadth and a similarly strong spec-driven sales motion targeting contractors and architects.
• Weber (Saint-Gobain): India presence of Saint-Gobain's Weber tile adhesives and construction chemicals business. Direct peer in tile adhesives, grouts and waterproofing with a comparable spec-driven go-to-market targeting contractors and dealers.
• Pidilite Industries: India's dominant adhesives and construction chemicals company (Fevicol, Dr. Fixit, Roff). Direct overlap in tile adhesives, waterproofing and construction chemicals, with a much larger pan-India dealer network that competes head-on with MYK LATICRETE's Bandhan-led channel.
• Mapei India: Indian subsidiary of Italian construction chemicals leader Mapei. Closely comparable product portfolio in tile/stone installation adhesives, epoxy and cement grouts, and waterproofing, with similar premium positioning in commercial and infrastructure projects.

Broad incumbents

• Bostik India (Arkema): Global adhesives and sealants business of Arkema with India presence. Overlaps with MYK LATICRETE in tile and construction adhesives, but competes as part of a broader industrial and consumer adhesives portfolio.
• LATICRETE International: US-based global parent and JV partner of MYK LATICRETE. The originating brand and technology licensor; products such as LATICRETE 345, Hydro Ban and LATAPOXY are licensed from LATICRETE International, making it both a strategic partner and the global benchmark competitor in the same product categories.
• BASF India (Master Builders Solutions): Indian arm of BASF's Master Builders Solutions construction chemicals portfolio. Competes in tile/stone adhesives, grouts and waterproofing, but as part of a much wider chemicals portfolio rather than a focused tile-and-stone specialist.

Others

• MYK Group: Indian JV parent of MYK LATICRETE. A diversified industrial group rather than a competitor; included for ecosystem reference because ownership ties, shared resources and brand associations influence MYK LATICRETE's strategic options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCshmFT7vB9hJMRN6i7FGXTg
• Facebookfacebook.com/myklaticreteindia
• LinkedInlinkedin.com/company/myk-laticrete-india-pvt.-ltd.
• Instagraminstagram.com/myklaticreteindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYK LATICRETE