Koçaslanlar Holding

What Koçaslanlar Holding does

Koçaslanlar Holding is a Turkish, family-owned automotive holding company founded in 1974 by Ahmet Koçaslan and headquartered in Bursa. It operates through eight wholly-owned subsidiaries covering the full commercial and passenger vehicle lifecycle: Koçaslanlar Otomotiv (heavy commercial vehicles — Renault Trucks, Tırsan trailers, Isuzu, Otokar, CASE construction equipment), Koçaslanlar Motorlu Araçlar (Renault, Dacia, Karsan passenger and light commercial vehicles), KCS Dış Ticaret (spare parts with the proprietary PAKCS brand, ~10,000 SKUs, exported to Europe, Africa, and Asia), Koçaslanlar Akaryakıt (BP-branded fuel stations with Taşıtmatik fleet fuel management), Koçaslanlar Sigorta (insurance brokerage since 2000), Koçaslanlar İş Makineleri (CASE construction equipment), Koçaslanlar 2 (used vehicles), and Koçaslanlar Mobilite (Togg EV experience/service centers). The group is authorized dealer/distributor for 37+ world brands across 8 Turkish provinces with 23+ physical locations, serving approximately 5,000 vehicles per month and reporting 98,000+ lifetime customers.

The business model is multi-stream transaction revenue anchored on authorized dealership commissions and gross margin on vehicle sales (new commercial, new passenger, and used), with recurring support from after-sales service fees, PAKCS spare parts wholesale (60,000+ vehicles supported annually), insurance policy commissions through ~30 partner carriers, and BP fuel retail/wholesale. The proprietary PAKCS brand extends into manufactured covered dumpers (kapaklı damper) at the Izmir facility, and the 2025 Credin financing partnership introduces embedded credit (same-day for individuals, ~3-day for corporates) to accelerate vehicle sales cycles. Technology is operational rather than AI-driven — barcode-standardized parts cataloging, plate-based fleet fuel management, and partnership with Togg's Trumore digital platform — supporting a traditional automotive services stack.

Go-to-market is enterprise field sales plus channel partner distribution: physical showrooms and plazas for retail buyers, direct sales force for commercial fleet operators and municipal/government tenders (e.g., 14 Karsan Jest midibuses delivered to BURULAŞ in December 2024), and B2B wholesale through KCS Dış Ticaret. The holding reported 750-900 employees across recent periods (varies by source) with the current Chairman Mahmut Koçaslan and board members Yakup Koçaslan and Muhsin Koçaslan representing second-generation family control; no external institutional investors or public listing are disclosed.

Name

Koçaslanlar Holding

Legal name

KOÇASLANLAR HOLDİNG ANONİM ŞİRKETİ

Website

https://kocaslanlar.com.tr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Koçaslanlar Holding is a Turkish, family-owned automotive holding operating authorized dealerships for 37+ world brands across 8 provinces through eight subsidiaries covering vehicle sales, after-sales service, PAKCS proprietary spare parts, BP fuel, insurance, and Togg EV mobility.

Ownership category

akta.pro rank

Headquarters

HQ city

Orhangazi

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new commercial vehicles (trucks, trailers, light commercial vehicles, buses, minibuses), passenger vehicles (Renault, Dacia), and construction equipment (Case). Revenue is generated through authorized dealership agreements with multiple world brands. Sales are made directly through showrooms and via sales representatives.
2. After-Sales Service and Maintenance: Comprehensive after-sales service, maintenance, and repair services for all brands sold, operating across 17+ locations. Includes mechanical repair, bodywork, painting, tire service, and 24/7 roadside assistance. Revenue is generated through service fees and parts replacement.
3. Spare Parts Sales (PAKCS Brand): Sale of original and PAKCS branded aftermarket spare parts to B2B customers (service shops, fleet operators) and retail customers. Approximately 10,000 SKUs across heavy commercial, buses, light commercial, and passenger car segments. Sold through wholesale and retail channels domestically and internationally to Europe, Africa, and Asia.
4. Insurance Services: Koçaslanlar Sigorta operates as a leading insurance agency since 2000, offering comprehensive insurance solutions across all vehicle categories and commercial operations. Revenue generated through insurance policy commissions from multiple partner insurance companies.
5. Fuel Retail and Fleet Fuel Management (Taşıtmatik): Koçaslanlar Akaryakıt operates BP branded fuel stations offering Taşıtmatik fleet fuel management solutions. Provides fuel card/management systems for commercial fleet operators, allowing plate-based monitoring, spending limits, and invoicing. Also conducts wholesale fuel sales to construction and heavy vehicle operators at below-pump prices.
6. Used Vehicle Sales (Koçaslanlar 2): Sale of certified and quality-checked used vehicles through dedicated Koçaslanlar 2 outlets, with warranty options and post-sale support.
7. Damper Body Manufacturing (PAKCS): Production and sale of PAKCS branded covered dump truck bodies (kapaklı damper kasası) at Izmir facilities, sold to commercial vehicle operators and dealers.
8. Financing Partnership Revenue: Through the Credin financing partnership, Koçaslanlar facilitates vehicle financing for customers. Revenue is generated through vehicle sales facilitated by the financing product, as well as operational benefits from guaranteed payment collection.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Koçaslanlar Holding is a diversified automotive holding company that operates an authorized multi-brand dealership network across Turkey. Through its subsidiaries, it provides new and used vehicle sales (Renault Trucks, Renault, Dacia, Tırsan, Isuzu, Otokar, Karsan, CASE, Togg), after-sales service and maintenance, original and PAKCS-branded spare parts distribution, insurance brokerage (Koçaslanlar Sigorta), BP-branded fuel retail with fleet management (Koçaslanlar Akaryakıt), construction equipment sales, and electric mobility services through 23+ locations across 8 Turkish provinces.

Product overview

Koçaslanlar Holding is a diversified automotive holding company operating a multi-brand dealership network across Turkey. The portfolio comprises eight operating subsidiaries: Koçaslanlar Otomotiv (heavy commercial vehicles: Renault Trucks, Tırsan, Isuzu, Otokar, CASE equipment), Koçaslanlar Motorlu Araçlar (passenger vehicles: Renault, Dacia, Karsan, with used vehicle sub-brand renew), Koçaslanlar Sigorta (insurance agency services), Koçaslanlar Akaryakıt (BP fuel stations with Taşıtmatik fleet management), Koçaslanlar İş Makineleri (CASE construction equipment), Koçaslanlar Mobilite (Togg electric vehicles with Trumore digital platform and Trugo charging), KCS Dış Ticaret (spare parts export/import with proprietary PAKCS brand), and Koçaslanlar 2 (used vehicle sales). The holding represents over 40 world brands including Renault, Dacia, Renault Trucks, Tırsan, Isuzu, Otokar, Karsan, CASE, Togg, and its own PAKCS spare parts brand, operating across 8 provinces in 18+ locations with services spanning sales, after-sales, spare parts, insurance, fuel, and electric mobility.

Differentiator

Problem solved

Functional benefit

Brands

• PAKCS: Own brand of automotive spare parts with approximately 10,000 original, equivalent and consumable items, using international barcode standards. Tescilled trademark under KCS Dış Ticaret. Available in both wholesale and retail markets for commercial and passenger vehicles.

Products and services

• Koçaslanlar Otomotiv - Commercial Vehicle Dealership Authorized sales, after-sales service, and spare parts for heavy commercial vehicles (Renault Trucks, Tırsan trailers, Isuzu, Otokar) and CASE construction equipment across Bursa, Istanbul (Hadimköy, Orhanli), Kocaeli, and Edirne.
• Koçaslanlar Motorlu Araçlar - Passenger Vehicle Dealership Authorized sales, service, spare parts, and insurance for Renault, Dacia, renew (used), and Karsan passenger and light commercial vehicles through showrooms in İnegöl, Kestel, and Ovaakça in Bursa.
• KCS Dış Ticaret - Spare Parts Distribution Wholesale distribution of original and PAKCS-branded aftermarket spare parts (approximately 10,000 SKUs) for heavy commercial vehicles, trailers, buses, minibuses, light commercial, and passenger vehicles to B2B customers in Turkey and to Europe, Africa, and Asia.
• Koçaslanlar Sigorta - Insurance Agency Insurance agency providing motor, comprehensive, commercial fleet, and all-risk insurance solutions through partnerships with approximately 30 insurance companies across all Koçaslanlar showrooms and dedicated insurance offices.
• Koçaslanlar Akaryakıt - BP Fuel Station & Taşıtmatik Fleet Management BP-branded fuel station at Başköy, Bursa offering retail fuel, wholesale fuel at below-pump prices for construction and heavy commercial operators, and the Taşıtmatik fleet fuel management system for plate-based consumption monitoring, spending limits, and automated invoicing.
• Koçaslanlar İş Makineleri - Construction Equipment Dealership Authorized CASE-branded construction equipment dealership in Bursa (Nilüfer), offering crawler excavators, wheeled loaders, backhoe loaders, and point-turn mini loaders with sales and after-sales service for construction sector customers.
• Koçaslanlar 2 - Used Vehicle Sales Dedicated used vehicle dealership offering certified and quality-checked pre-owned passenger and commercial vehicles with warranty options, post-sale support, and vehicle history verification.
• Koçaslanlar Mobilite - Electric Vehicle Mobility Electric mobility subsidiary operating Togg Experience and Service Centers in Bursa (Osmangazi and Nilüfer), offering T10X and T10F smart vehicle sales, service, Trumore digital platform demonstrations, and Trugo high-speed charging access.
• PAKCS - Proprietary Spare Parts Brand PAKCS-branded automotive spare parts (approximately 10,000 SKUs of original, aftermarket, and consumable parts) registered as a trademark with the Turkish Patent Institute and sold through wholesale B2B systems and retail channels, including PAKCS-branded covered dump truck bodies (kapaklı damper) manufactured at the Izmir facility.

Quantifiable outcome

• 50+ years of continuous operation in the Turkish automotive sector since 1974
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BURULAŞ (Bursa Metropolitan Municipality)coreOthers · 21 December 2024BURULAŞ, the public transportation company of Bursa Metropolitan Municipality, received 14 Karsan Jest midibuses from Koçaslanlar Motorlu Araçlar on December 21, 2024. The ceremony was attended by Bursa Metropolitan Mayor Mustafa Bozbey, Koçaslanlar Holding Chairman Mahmut Koçaslan, and Koçaslanlar Motorlu Araçlar Karsan General Manager Adil Aydın. The vehicles feature low-floor, disabled-accessible design with 68.1% domestic production rate.
• Renault TruckscoreChannel Partner/ Reseller/ DistributorKoçaslanlar Otomotiv has been an authorized Renault Trucks dealer since 1998, covering Bursa, Kocaeli, Istanbul Orhanlı (Asian side), and Istanbul Hadımköy (European side). The partnership was highlighted by the presence of Renault Trucks World President Bruno Blin at the Hadımköy dealership opening. Koçaslanlar holds significant market share (8.3% in the tractor segment) and operates 17 service points in 14 cities for Renault Trucks in Turkey.
• RenaultcoreChannel Partner/ Reseller/ DistributorKoçaslanlar Motorlu Araçlar has been an authorized Renault dealer since 2006 in İnegöl/Bursa and later expanded to Kestel/Bursa. Offers sales, service, spare parts, used vehicle sales, and insurance for Renault passenger vehicles.
• DaciacoreChannel Partner/ Reseller/ DistributorKoçaslanlar Motorlu Araçlar is an authorized Dacia dealer, co-located with Renault at İnegöl and Kestel showrooms in Bursa, offering sales and after-sales services.
• TırsancoreChannel Partner/ Reseller/ DistributorKoçaslanlar Otomotiv is an authorized Tırsan trailer dealer covering Bursa, Kocaeli, Istanbul (both sides), and Edirne. Koçaslanlar uses Tırsan chassis for their proprietary PAKCS branded covered dumpers (kapaklı damper).
• IsuzucoreChannel Partner/ Reseller/ DistributorKoçaslanlar Otomotiv is an authorized Isuzu commercial vehicle dealer in Bursa, Edirne, and Kocaeli for light and heavy commercial trucks.
• OtokarcoreChannel Partner/ Reseller/ DistributorKoçaslanlar Otomotiv is an authorized Otokar dealer covering Istanbul (European side), Edirne, and Kocaeli, selling buses, minibuses, and light commercial vehicles.
• KarsancoreChannel Partner/ Reseller/ DistributorKoçaslanlar Motorlu Araçlar serves as Karsan dealer, notably supplying 14 Karsan Jest midibuses to BURULAŞ for Bursa's public transit fleet. Koçaslanlar also sells Karsan vehicles through their mobility solutions division.
• CASE (CNH Industrial)coreChannel Partner/ Reseller/ DistributorKoçaslanlar Otomotiv and Koçaslanlar İş Makineleri are authorized CASE construction equipment dealers in Bursa (Nilüfer), offering crawler excavators, wheeled loaders, backhoe loaders, and point-turn mini loaders for the construction sector.
• BP (British Petroleum)coreChannel Partner/ Reseller/ DistributorKoçaslanlar Akaryakıt operates under BP brand at Başköy, Bursa (İzmir road), providing fuel sales with Taşıtmatik fleet management solutions. Koçaslanlar BP offers both retail fuel and wholesale fuel supply to commercial fleet operators at below-pump prices.
• ToggcoreChannel Partner/ Reseller/ DistributorKoçaslanlar Mobilite operates Togg Experience and Service Centers in Bursa (Osmangazi and Nilüfer), offering T10X and T10F model experiences, Trumore digital platform demonstrations, and Trugo high-speed charging information. This represents Koçaslanlar's entry into electric vehicle mobility solutions.
• DAF TrucksminorChannel Partner/ Reseller/ DistributorDAF Trucks products and services available through Koçaslanlar Otomotiv network.
• MAN TrucksminorChannel Partner/ Reseller/ DistributorMAN Trucks products and services available through Koçaslanlar Otomotiv network.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Group 1 Automotive: Large US-based automotive retailer group with multi-brand dealerships and parts/service operations across the US and UK. Comparable scaled multi-brand dealer model, though operating in mature Western markets rather than emerging Turkish one.
• AutoCanada Inc. Canadian multi-brand automotive dealership group with new and used vehicle sales, parts, service, and collision repair. Comparable multi-vertical automotive services platform though in a different geography.
• Inchcape plc: Global automotive distributor representing premium brands across multiple markets with a distribution-led rather than dealer-led model. Comparable international multi-brand automotive operator, though at much larger scale.
• Pendragon plc: Large UK-based automotive retailer group operating multi-brand dealerships, aftersales, and fleet services. Comparable multi-brand retail automotive business model, though UK-focused rather than Turkish-focused.

Direct peers

• Doğan Trend Otomotiv: Turkish multi-brand automotive dealer representing Fiat, Jeep, Alfa Romeo, Citroën, Opel, and Honda. Comparable multi-brand dealership and after-sales-service footprint in the Turkish market.
• Otokoç Otomotiv: Koç Holding's automotive retail arm (Ford, Fiat, Alfa Romeo, Jeep, Maserati) and Avis franchise operator in Turkey. Direct multi-brand retail and services comparison to Koçaslanlar's passenger and commercial vehicle dealerships.
• Birmot: Turkish multi-brand automotive retailer providing sales, service, and spare parts across multiple brands. Comparable Turkish retail automotive business operating a similar multi-OEM dealership model.
• Hattat Holding: Diversified Turkish industrial holding whose portfolio includes John Deere agricultural and construction equipment dealerships. Comparable diversified automotive/equipment holding structure with similar Turkish operating breadth.
• Borusan Otomotiv: Turkey's largest multi-brand automotive importer and distributor (BMW, Ford, Land Rover, Jaguar, MINI, Volvo, Hyundai), operating showrooms and after-sales service across Turkey. Closest Turkish comparability to Koçaslanlar's multi-brand dealership + after-sales + parts model.
• Çelik Motor: Kibar Holding's automotive distributor arm handling Ford Otosan vehicles in Turkey. Comparable Turkish dealership + after-sales-service operating model across commercial and passenger vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/kocaslanlarh
• Facebookfacebook.com/kocaslanlar

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koçaslanlar Holding