Crete Colors International
Crete Colors International is a US-based, family-owned manufacturer of patented lithium silicate concrete treatment chemicals, sealers, and polishing systems, sold globally through the C² Family distributor network in 40+ countries and a reciprocal partnership with PROSOCO.
- Company typePrivate
- Founded1990
- HeadquartersChandler, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crete Colors International does
Crete Colors International, LLC is a US-based, family-owned manufacturer of commercial-grade lithium silicate concrete treatment chemicals, decorative products, sealers, and polishing systems, sold under the C² brand. Its core technology centers on patented lithium silicate formulations (C² Hard, C² Super Hard, C² Seal) that the company positions as superior to traditional sodium/potassium hardeners due to deeper penetration, more complete reaction, and prevention of Alkali Silica Reactivity (ASR). The portfolio is organized as a five-step flooring system — Prepare, Harden, Decorate, Protect, Maintain — complemented by the proprietary C² Power Polish grinding and diamond tooling platform. The company holds SCS Indoor Advantage Gold, NSF, and USGBC/ASTM certifications, and almost its entire product line is water-based, VOC-free, and classified as non-hazardous.
The company operates a dual-track go-to-market. Its primary channel is a global distributor network called the C² Family, present in more than 40 countries across North America, Europe, Asia Pacific, Latin America, Africa, and the Middle East. A reciprocal strategic partnership with PROSOCO gives PROSOCO exclusive rights to the Consolideck line in the US and Canada while Crete Colors' C² products cover all other international markets, creating a complementary rather than overlapping geographic footprint. Direct sales are also supported through the company website with technical configuration based on location, concrete type, and surface history.
End customers span manufacturing plants, food and pharmaceutical processing facilities, warehouses, commercial retail, institutional buildings (healthcare, education, military), transportation infrastructure, and residential applications. Revenue is generated through one-time chemical and accessory sales — sold as concentrates to reduce freight — plus hardware sales of proprietary diamond tooling, sprayers, joint fillers, and burnishing pads. Pricing is set regionally by distributors and is not publicly disclosed.
Crete Colors International firmographics
Firmographics- Name
- Crete Colors International
- Legal name
- Crete Colors International, LLC
- Website
- https://cretecolors.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crete Colors International is a US-based, family-owned manufacturer of patented lithium silicate concrete treatment chemicals, sealers, and polishing systems, sold globally through the C² Family distributor network in 40+ countries and a reciprocal partnership with PROSOCO.
- Ownership category
- akta.pro rank
Crete Colors International industry classification
Industry- Product category
- Concrete Treatment Chemicals
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (325520), Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Crete Colors International is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crete Colors International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Concrete Treatment Chemicals: Crete Colors sells a comprehensive line of commercial-grade concrete floor chemicals including hardeners, densifiers, color treatments, sealers, cleaners, and maintenance products through a global distributor network. Products are sold as concentrates to minimize freight and container disposal costs.
- Equipment and Accessories: Sale of complementary equipment including C2 Sprayers (dripless technology), C2 Joint Fill, C2 Crack Fix, Diamond Impregnated Pads, Microfiber Products, and C2 Heat burnishing pads for the concrete polishing system.
- C2 Power Polish System Components: Proprietary diamond discs and accessories for the C2 Power Polish system including C2 Diamonds in various grits (50-3000), C2 Hook Fasteners, C2 Flex foam pads, and specialized burnishing equipment.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Crete Colors International product offering
Product offeringCore offering
Crete Colors International manufactures and sells a comprehensive commercial-grade line of lithium-based concrete treatment chemicals — hardeners, densifiers, color treatments, sealers, cleaners and maintenance products — organized into a five-step flooring system (Prepare, Harden, Decorate, Protect, Maintain) and sold under the C² brand worldwide. The company also offers the proprietary C² Power Polish grinding and polishing system with C² Diamond tooling and complementary accessories such as sprayers, joint fillers, diamond impregnated pads, microfiber pads and burnishing pads. Products are distributed through a global network of certified applicators and regional distributors (the C² Family) in over 40 countries, alongside a strategic PROSOCO partnership that markets the Consolideck line in the US and Canada.
Product overview
Crete Colors International offers a comprehensive portfolio of commercial-grade lithium-based concrete floor treatment products organized into a five-step C² flooring system: Prepare (grinding aids, cleaners, surface prep), Harden (lithium hardeners, densifiers, cure agents), Decorate (color hardeners, tints), Protect (repellents, sealers, stain guards), and Maintain (cleaners, degreasers). The product line includes core lithium technology products (C² Hard, C² Hard Blend, C² Super Hard), specialized additives (C² Salt Hard+, C² Grind Aid+), decorative solutions (C² Color Hard, C² Tint), protective coatings (C² Protector, C² Seal, C² Stain Safe), maintenance products (C² Clean, C² Degrease, C² Maintenance), and accessories (C² Sprayers, C² Joint Fill, C² Crack Fix, C² Diamond Impregnated Pads, C² Heat). The C² Power Polish System is a complementary grinding and polishing platform using proprietary diamond tooling.
Differentiator
Problem solved
Functional benefit
Brands
- C² Planet Safe: Environmental sustainability initiative focused on reducing carbon footprint through planet-safe lithium technology products
- C² Power Polish
- C² Family
Products and services
- C² Hard
Quantifiable outcome
- C2 Grind Aid+ enables wet-grind applications up to 40% faster
- +3 more outcomes
Companies that use Crete Colors International
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Crete Colors International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Crete Colors International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PROSOCOflagshipStrategic partnership for over a decade where PROSOCO's Consolideck product line serves the US and Canadian markets while Crete Colors' C2 line is sold and available in all other international markets. Combined decades of knowledge and expansive network of resources. Joint laboratory efforts maintain highest quality standards. Together developed two unique brands leading market segments globally.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crete Colors International competitors and assessment
Company assessmentDirect peers
- PROSOCO: Long-standing strategic partner of Crete Colors that sells a directly overlapping concrete hardener/densifier line (Consolideck) into US and Canada. They split the market geographically, effectively co-lead the lithium-based concrete floor treatment category, and maintain joint lab standards—making them the most direct comparable.
- SpecChem: Manufacturer of specialty concrete construction chemicals including curing compounds, sealers, hardeners, densifiers, and floor treatments. Competes head-to-head with Crete Colors in commercial and industrial concrete floor prep, harden, and protect steps, particularly in the US project channel.
- ChemMasters: Specialty manufacturer of concrete sealers, hardeners, cures, and coatings, including lithium-silicate densifiers. Overlaps with Crete Colors across the concrete floor treatment portfolio and serves the same contractor/applicator channel with similar small/mid-sized specialty chemical positioning.
- W. R. Meadows: Established manufacturer of concrete sealers, curing compounds, joint fillers, and waterproofing products. Sells a comparable line of concrete floor protection and densification chemistry through building material distributors—directly comparable on product category and channel.
Broad incumbents
- LATICRETE International: Globally recognized manufacturer of tile and stone installation systems, surface preparation products, and concrete coatings/sealers. Comparable through the surface prep and concrete coating portions of its portfolio, with similar international distribution and specification presence even though tile installation is its larger core business.
- Ardex Group: Specialty manufacturer focused on high-performance flooring systems, concrete surface preparation, and topping products. Overlaps with Crete Colors' commercial/industrial floor finishing offering but operates across a wider flooring and substrate-prep portfolio, often paired with joint-fill and repair chemistry.
- Sika AG: Multinational specialty chemicals company with a comprehensive concrete systems portfolio including hardeners, sealers, and admixtures. Significantly larger and more diversified than Crete Colors, with global R&D and established distribution, serving overlapping industrial and commercial concrete floor end markets.
- Mapei: Global construction chemicals leader offering concrete admixtures, surface treatments, sealers, and floor systems. Competes in the same end-use applications as Crete Colors but within a much broader portfolio across construction chemicals, adhesives, and finishes—has scale advantages in R&D and global distribution.
- Dayton Superior: Construction chemicals and concrete accessory manufacturer offering sealers, curing compounds, bonding agents, and crack repair products. Provides overlapping chemistry to the same contractor/applicator base, especially in North American commercial and infrastructure projects.
- BASF Master Builders Solutions: BASF's construction chemicals division offers concrete admixtures, surface treatments, and flooring systems. Competes with Crete Colors in industrial and commercial concrete floor projects at scale, leveraging broader chemical R&D resources and global specification influence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crete Colors International social profiles
Digital presenceCrete Colors International compliance and trust
Trust signalCompliance5 records
Crete Colors International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crete Colors International leadership team
Management profileNumber of profiles
Crete Colors International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crete Colors International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crete Colors International
What does Crete Colors International do?
Crete Colors International manufactures and sells a comprehensive commercial-grade line of lithium-based concrete treatment chemicals — hardeners, densifiers, color treatments, sealers, cleaners and maintenance products — organized into a five-step flooring system (Prepare, Harden, Decorate, Protect, Maintain) and sold under the C² brand worldwide. The company also offers the proprietary C² Power Polish grinding and polishing system with C² Diamond tooling and complementary accessories such as sprayers, joint fillers, diamond impregnated pads, microfiber pads and burnishing pads. Products are distributed through a global network of certified applicators and regional distributors (the C² Family) in over 40 countries, alongside a strategic PROSOCO partnership that markets the Consolideck line in the US and Canada.
Is Crete Colors International a public or private company?
Crete Colors International is a private company. It is classified as family owned and is currently operating.
When was Crete Colors International founded?
Crete Colors International was founded in 1990. It employs 1 to 10 people.
Where is Crete Colors International based?
Crete Colors International is headquartered in Chandler, United States, in the North America region.
How does Crete Colors International make money?
Three revenue lines are on record. Concrete Treatment Chemicals are the primary driver. The others are equipment and Accessories and C2 Power Polish System Components.
Who are Crete Colors International's main competitors?
Direct peers on record are PROSOCO, SpecChem, ChemMasters and W. R. Meadows. Broad incumbents are LATICRETE International, Ardex Group, Sika AG, Mapei, Dayton Superior and BASF Master Builders Solutions.
Does Crete Colors International have an API?
No public API is recorded for Crete Colors International.
What industry is Crete Colors International in?
Crete Colors International's product category is Concrete Treatment Chemicals. Its primary akta.pro industry code is IMAIAKAB, Industrial Protective Coatings (Steel/Concrete/Equipment), with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2891.