Sunnyside Automotive Group

What Sunnyside Automotive Group does

Sunnyside Automotive Group, operating principally as Sunnyside Chevrolet, is a privately-held, single-location franchised automobile dealership headquartered at 1100 E Broad Street, Elyria, Ohio. Founded in 1989, the company employs 51–100 people and sells the full Chevrolet lineup — crossovers/SUVs, trucks, the Corvette sports car range, and the brand's expanding electric vehicle portfolio (Bolt EV, Blazer EV, Equinox EV, Silverado EV) — alongside certified pre-owned vehicles through GM's CarBravo program and a separately hosted classics inventory. The dealership also distributes Chevrolet commercial trucks and vans, including BrightDrop electric commercial vehicles, through a dedicated work truck solutions platform serving fleet operators.

The business operates across five distinct revenue streams: new vehicle sales, pre-owned vehicle sales, parts and accessories (GM genuine parts and ACDelco), service and collision repair performed by certified GM technicians, and financing arranged through GM Financial. The go-to-market motion is direct-to-consumer via the physical showroom supplemented by online inventory browsing, build-and-price tools, KBB trade-in valuation, and an online buying flow that allows remote purchase completion. Customer segments span individual retail buyers (primary), business and fleet customers via the Business Elite program (secondary), and pre-owned buyers filtered by price and mileage thresholds.

The company maintains core partnerships with Chevrolet (franchise authorization), GM Financial (consumer and commercial credit), CarBravo (certified pre-owned), Kelley Blue Book (trade-in valuation integration), OnStar (connected services), and Impel (AI chat for lead engagement). Ownership rests with Kirtlund Frye as owner and president. The dealership competes on authorized-dealer brand access, manufacturer-backed financing promotions (e.g., 0% APR offers), a full lifecycle service footprint (sales, finance, service, parts, collision), and dedicated commercial and EV capabilities — operating in a mature U.S. franchised dealer market where competitive differentiation is primarily local.

Name

Sunnyside Automotive Group

Legal name

Sunnyside Chevrolet

Website

https://sunnysideauto.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunnyside Automotive Group, operating as Sunnyside Chevrolet, is a privately-held, single-location Chevrolet dealership in Elyria, Ohio selling new, pre-owned, commercial, and electric vehicles plus parts, service, financing, and collision repair to retail and fleet customers in northeast Ohio.

Ownership category

akta.pro rank

Headquarters

HQ city

Middleburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from one-time vehicle transactions with varying price points based on model and features.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles through CarBravo program. Includes vehicles priced under $20K and under 30K miles, as well as classic vehicle inventory.
3. Parts and Accessories: Sale of GM genuine parts, ACDelco parts, and Chevrolet accessories. Rebates offered on parts including batteries, brake pads, rotors, cabin air filters, engine air filters, and wiper blades.
4. Service and Maintenance: Vehicle service, maintenance, and repair services including oil changes, brake service, battery replacement, tire services, and collision repair. Performed by certified Chevrolet technicians.
5. Financing: Vehicle financing arranged through GM Financial and other lenders. Finance center helps customers secure loans or leases for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunnyside Chevrolet is a certified Chevrolet dealership that sells new Chevrolet vehicles (cars, SUVs, trucks, EVs, and commercial fleet vehicles), certified pre-owned vehicles through the CarBravo program, and arranges financing via GM Financial. It also operates an in-house service department, collision center, and parts department offering GM genuine parts, ACDelco parts, and Chevrolet accessories. Customers can transact online or at the Elyria, Ohio showroom.

Product overview

Sunnyside Chevrolet is a certified Chevrolet dealer offering a comprehensive automotive retail platform. The core offering consists of new Chevrolet vehicles across multiple segments (crossovers/SUVs, trucks, electric vehicles, sports cars, and commercial vehicles) plus pre-owned vehicles through the CarBravo certified program. Supporting services include factory ordering, online buying tools, finance center with GM Financial integration, and full-service maintenance and parts. The dealer also operates a dedicated work truck solutions platform for commercial fleet customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full lineup of new Chevrolet vehicles including crossovers/SUVs (Trax, Equinox, Blazer, Trailblazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500, Silverado 2500 HD, Silverado HD), electric vehicles (Blazer EV, Equinox EV, Silverado EV, Bolt EV), sports cars (Corvette, Corvette E-Ray, Corvette ZR1, Corvette Z06), and commercial vehicles, sold to individual consumers in Elyria, Ohio and surrounding areas.
• Certified Pre-Owned Vehicles (CarBravo) Certified pre-owned Chevrolet and other vehicles sold through GM's CarBravo inspection and warranty program, including inventory filtered by price (under $20K) and mileage (under 30K miles), classics, and pre-owned commercial trucks, targeted at value-oriented individual buyers.
• Chevrolet Commercial Vehicles and Work Truck Solutions Commercial truck and van lineup including Express Cutaway, Express Cargo, Express Passenger, Silverado 3500 HD Chassis Cab, Silverado 4500 HD, Silverado 5500 HD, Silverado 6500 HD, Low Cab Forward, and BrightDrop electric commercial vehicles, sold to business and fleet customers through the Business Elite program.
• Vehicle Finance Center Vehicle financing and leasing services including online credit applications, GM Financial integration for consumer and commercial credit, payment calculator, and protection plans, available to both individual buyers and business/fleet customers.
• Service, Maintenance, and Collision Repair Full-service vehicle maintenance and repair including oil changes, brake service, battery replacement, tire services, and collision/body repair, performed by certified Chevrolet technicians using GM genuine parts, with online service scheduling available.
• GM Parts and Accessories Sale of GM genuine parts, ACDelco parts, and Chevrolet accessories with stackable rebates on items such as ACDelco Gold batteries, brake pad and rotor sets, cabin air filters, engine air filters, and wiper blades, with online ordering supported.
• Online Vehicle Buying Digital vehicle shopping experience allowing customers to browse inventory, configure and price vehicles, value trades via Kelley Blue Book, and complete purchase steps online, supplementing the physical showroom process.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• ChevroletcoreStrategic or Co-development PartnerAuthorized Chevrolet dealer representing the Chevrolet brand. Offers full lineup of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Access to Chevrolet special offers, financing promotions, and certified programs.
• GM FinancialcoreChannel Partner/ Reseller/ DistributorFinancing partner providing vehicle financing and leasing options for customers. GM Financial commercial financing available for business/fleet customers through Business Elite program.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program that inspects and warranties pre-owned vehicles. Sunnyside participates as CarBravo dealer offering inspected pre-owned inventory.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hendrick Automotive Group: Largest privately-held US dealer group with extensive Chevrolet and other franchise rooftops; comparable full-service franchised dealership operations, scaled across many locations and including GM brands.
• Lithia Motors: Major public US franchised dealer group with a broad OEM portfolio including Chevrolet franchises; comparable new/used vehicle, F&I, and parts/service revenue mix, but operating at multi-state scale rather than a single rooftop.
• Sonic Automotive: Public franchised dealer group with new and used vehicle sales plus EchoPark used-vehicle stores; directly comparable franchise dealer model with Sunnyside, though with multi-brand and multi-region footprint.
• AutoNation: Largest US franchised auto retailer with hundreds of stores across multiple OEMs; directly comparable franchised dealer business model, though at vastly greater scale and geographic breadth than Sunnyside's single-location operation.
• Asbury Automotive Group: Public US franchised auto retailer with new vehicle, used vehicle, parts/service, and F&I revenue streams similar to Sunnyside, but operating across many roofticks and brand portfolios.

Emerging players

• Vroom: Online used car marketplace with home delivery; partial overlap with Sunnyside's pre-owned vehicle and online shopper offering, particularly relevant as digital car buying grows in Sunnyside's catchment.
• Carvana: Online-focused used vehicle retailer with home delivery and vending-machine pickup; competes with Sunnyside for used vehicle buyers in Elyria's broader region via digital channels that bypass physical dealerships.

Direct peers

• CarMax: National used vehicle retailer competing directly with Sunnyside's pre-owned business (including CarBravo certified inventory); same target buyer and overlapping value proposition of inspected, warrantied used vehicles with financing.

Regional players

• Spitzer Automotive Group: Multi-rooftop dealer group based in Northeast Ohio with Chevrolet franchises among other brands; highly comparable franchised dealer model operating in the same Ohio/Mid-Atlantic geography as Sunnyside.

Others

• Jim Dobson Ford / regional single-brand dealers: Other single-rooftop franchised new-vehicle dealers in Ohio and surrounding states; directly comparable single-location, single-brand dealership economics, parts/service mix, and OEM dependence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/ILoveSunnyside
• Facebookfacebook.com/1747522
• LinkedInlinkedin.com/company/sunnysideautogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnyside Automotive Group