Rex-Royal
Rex-Royal AG is a Swiss family-owned manufacturer, founded 1937, that designs and produces professional fully automatic coffee machines for aviation, railway, hospital, and hospitality customers, distributing from its headquarters in Dällikon-Zürich.
- Company typePrivate
- Founded1937
- HeadquartersDietlikon, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rex-Royal does
Rex-Royal AG is a Swiss family-owned manufacturer of professional fully automatic coffee machines, headquartered and produced in Dällikon-Zürich, Switzerland, since its founding in 1937. The company's core product platform consists of the S Serie (S300, S500) fully automatic coffee machines, complemented by hot-water and fresh-milk preparation units, accessories, and a Cloud Solutions telemetry/management layer. The firm also distributes Sanremo portafilter machines and Bravilor Bonamat filter machines as part of an expanded professional portfolio.
The company sells primarily through direct enterprise sales from its Swiss headquarters and a dedicated German subsidiary (Rex-Royal Deutschland), targeting aviation, railway, hospital/care, and hospitality customers. Named enterprise clients include United Airlines, Lufthansa, and Air France for in-flight beverage service, alongside dedicated Railway and Spital und Pflege (Hospital and Care) project pages. The go-to-market is event-driven, anchored by participation in 2026 trade fairs such as Internorga Hamburg, World of Coffee Asia Bangkok, FHA Singapore, Independent Hotel Show Munich, and InnoTrans Berlin.
The revenue model is hardware-centric (sale of professional coffee machines and accessories) with quote-based enterprise pricing, supported by an installed-base-driven aftermarket and the 2024 Rex-Royal financing package. The company emphasizes Swiss Made manufacturing, family-ownership values, and on-site solar-assisted production sustainability. No public funding rounds, M&A activity, or AI/ML capabilities are disclosed; headcount remains at 51-100 employees, consistent with a focused mid-market industrial operator rather than a scaling startup.
Rex-Royal firmographics
Firmographics- Name
- Rex-Royal
- Legal name
- Rex-Royal AG
- Website
- https://rex-royal.ch
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rex-Royal AG is a Swiss family-owned manufacturer, founded 1937, that designs and produces professional fully automatic coffee machines for aviation, railway, hospital, and hospitality customers, distributing from its headquarters in Dällikon-Zürich.
- Ownership category
- akta.pro rank
Where Rex-Royal is headquartered
LocationHeadquarters
- HQ city
- Dietlikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Rex-Royal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Professional Coffee Machine Sales: Sale of high-quality fully automatic coffee machines for professional settings including hospitality, airlines, railways, and healthcare facilities
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rex-Royal product offering
Product offeringCore offering
Rex-Royal designs, develops, and manufactures fully automatic professional coffee machines at its Swiss facility in Dällikon-Zürich, supplying durable beverage equipment for demanding commercial environments. Its portfolio spans the S Series (S300, S500) and the new S3 model, complementary hot water and fresh milk units, distributed Sanremo portafilter and Bravilor Bonamat filter machines, and a Cloud Solutions platform for remote machine monitoring and management.
Product overview
Rex-Royal develops and manufactures high-quality fully automatic coffee machines entirely in Switzerland for professional use. The core product portfolio includes the Rex-Royal S Serie (S300, S500) fully automatic coffee machines, complemented by hot water and fresh milk preparation units, and additional accessories. The company also offers Cloud Solutions for remote machine management. Additionally, Rex-Royal distributes portafilter coffee machines from Sanremo and filter coffee machines from Bravilor Bonamat as part of their broader hospitality solutions. The company serves various sectors including railway, healthcare, and hospitality.
Differentiator
Problem solved
Functional benefit
Brands
- Sanremo: Siebträger-Kaffeemaschinen (Portafilter coffee machines)
- Bravilor Bonamat
Products and services
- Rex-Royal S Series (S300, S500) Fully automatic professional coffee machines built for demanding commercial use; designed for restaurants, hotels, offices, and high-volume hospitality settings requiring consistent beverage quality.
- Rex-Royal S3 Next-generation fully automatic professional coffee machine from Rex-Royal, showcased at World of Coffee Asia 2026 in Bangkok as the newest addition to the S Series line.
- Hot water and fresh milk preparation units Standalone hot water and fresh milk preparation units that complement Rex-Royal fully automatic coffee machines, listed as a separate product category on the company website.
- Cloud Solutions Connected coffee machine solutions for remote monitoring and management of Rex-Royal machines in the field.
- Sanremo portafilter espresso machines Portafilter espresso machines from Sanremo, distributed by Rex-Royal as part of its professional product range.
- Bravilor Bonamat filter coffee machines Filter coffee machines from Bravilor Bonamat, distributed by Rex-Royal to round out its professional coffee equipment offering.
Companies that use Rex-Royal
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Rex-Royal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rex-Royal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major.
- United AirlinesmajorUnited Airlines is adopting Rex-Royal's next-generation fully automatic coffee machines to improve in-flight coffee experiences, joining other major airlines in this innovation adoption.
- LufthansamajorLufthansa is adopting Rex-Royal's next-generation fully automatic coffee machines to enhance in-flight beverage service quality.
- Air FrancemajorAir France is adopting Rex-Royal's next-generation fully automatic coffee machines as part of their in-flight service improvement initiatives.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Rex-Royal competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rex-Royal social profiles
Digital presenceRex-Royal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rex-Royal leadership team
Management profileNumber of profiles
Profiles1 record
Rex-Royal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rex-Royal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rex-Royal
What does Rex-Royal do?
Rex-Royal designs, develops, and manufactures fully automatic professional coffee machines at its Swiss facility in Dällikon-Zürich, supplying durable beverage equipment for demanding commercial environments. Its portfolio spans the S Series (S300, S500) and the new S3 model, complementary hot water and fresh milk units, distributed Sanremo portafilter and Bravilor Bonamat filter machines, and a Cloud Solutions platform for remote machine monitoring and management.
Is Rex-Royal a public or private company?
Rex-Royal is a private company. It is classified as family owned and is currently operating.
When was Rex-Royal founded?
Rex-Royal was founded in 1937. It employs 51 to 100 people.
Where is Rex-Royal based?
Rex-Royal is headquartered in Dietlikon, Switzerland, in the Europe region.
How does Rex-Royal make money?
One revenue line is on record: professional Coffee Machine Sales.
Does Rex-Royal have an API?
No public API is recorded for Rex-Royal.