Midtown Home Improvements

What Midtown Home Improvements does

Midtown Home Improvements Inc. is a family-owned, veteran-owned residential home improvement contractor founded in 1990 and headquartered in Wentzville, Missouri. The company delivers a comprehensive suite of exterior and interior remodeling services across five U.S. metropolitan markets: St. Louis (flagship and headquarters), Kansas City, Nashville, Chicago, and Atlanta. Service lines span exterior work (decking, fencing, roofing, siding, gutters, replacement windows, and entry doors) and interior work (kitchen and bathroom remodeling, attic insulation, sunrooms, and screenrooms). Company-reported figures indicate 50,000+ lifetime customers served and 1,066+ five-star reviews aggregated across markets.\n\nThe operating model is direct-to-consumer, centered on in-home sales consultations and free no-obligation estimates delivered by company-employed sales representatives, with no third-party resellers or retail channels in the mix. Pricing is quote-based and project-by-project, with consumer financing available to qualified homeowners; revenue is one-time/project-based with no recurring or subscription component. Midtown's product offering leans on premium material partnerships — including Wolf Serenity PVC decking with InsideOut aluminum underdecking systems, Designer Series vinyl siding rated for Category-5 hurricane winds, Legacy Series triple-pane replacement windows (R-values up to 10), and eShield radiant attic insulation — as technical differentiators versus generic commodity contractor offerings.\n\nThe business is privately held by the founding family, with no disclosed institutional investors, no funding rounds, and no M&A activity on record. Multi-state licensing (Illinois Roofing License #104020167, Tennessee Home Improvement Contractor License #9242, City of Franklin Business Tax License) supports the operational footprint across the five metros. Marketing relies on earned credibility (Qualified Remodeler Top 500, Inc. 5000, multiple Best Places to Work awards) and reviews on Google and Angi, supplemented by traditional door-to-door and direct-mail outreach.

Name

Midtown Home Improvements

Legal name

Midtown Home Improvements Inc.

Website

https://midtownhi.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Midtown Home Improvements Inc. is a family-owned, veteran-owned residential home improvement contractor founded in 1990, delivering exterior and interior remodeling services across five U.S. metros via direct-to-consumer in-home sales and project-based installation.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Contracting

NAICS

Residential Remodelers (236118), Residential Building Construction (2361), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA)

Keywords

• Home remodeling services
• Residential exterior services
• Kitchen bathroom renovation
• Decking and fencing
• Window and door replacement

Headquarters

HQ city

Wentzville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Home Improvement Construction Services: Midtown Home Improvements generates revenue through one-time project-based services for residential home improvement. Services include exterior work (decks, fencing, roofing, siding, gutters, windows, doors) and interior services (kitchen remodels, bathroom remodels, attic insulation, sunrooms, screenrooms). Revenue is project-based with no recurring component, though financing options are available to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Midtown Home Improvements is a family-owned residential home improvement contractor that designs, sells, and installs exterior and interior remodeling products for homeowners. Services span decking, fencing, roofing, siding and gutters, windows and doors (exterior), as well as kitchen remodeling, bathroom remodeling, attic insulation, sunrooms, and screenrooms (interior), delivered through in-home sales consultations and free estimates across five U.S. metro markets.

Product overview

Midtown Home Improvements is a family-owned home improvement contractor (since 1990) offering a comprehensive suite of exterior and interior remodeling services across five service areas. The product portfolio spans exterior offerings including Wolf Serenity™ Decking (premium PVC decking with underdecking systems), Legacy Roofing System, Designer Series Vinyl Siding, and Legacy Series Windows with Custom Entry Doors; and interior offerings including Kitchen Remodeling, Bathroom Remodeling, eShield™ Attic Insulation, Sunroom Construction (STL only), and Screenroom Construction. These products are offered as distinct service lines rather than a unified software platform, with each service available independently through their contractor network across St. Louis, Kansas City, Nashville, Chicago, and Atlanta locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wolf Serenity Decking Premium PVC decking material using High-Density Cellular Technology, featuring stain, mold, and fade resistance, withstanding harsh sun, freeze/thaw cycles, and wear; offered to residential homeowners as part of Midtown's decking installation service.
• InsideOut Underdecking Rain Carrying Systems Aluminum ceiling panel system that collects and drains water beneath raised decks, creating a dry maintenance-free outdoor space; backed by a 10-year limited warranty and installed by Midtown for residential customers.
• Legacy Roofing System Asphalt shingle roofing system engineered with curing, stable, and final aging stages to handle heavy rain, high winds, hail, and storm activity; installed by Midtown for residential homeowners.
• Designer Series Vinyl Siding Vinyl siding with 50% thicker profile exceeding industry impact standards by 198%, featuring an interlocking wind-resistant design rated up to Category-5 hurricanes, fade-resistant colors, and a lifetime non-prorated manufacturer's warranty.
• Legacy Series Windows Triple-panel, energy-efficient vinyl replacement windows with R-values up to 10 and U-values under 0.22, providing UV protection and low-maintenance operation for residential homeowners.
• Custom Entry Doors Steel and fiberglass entry doors with multiple glass styles, deep wood stains, decorative and thermally sealed glass, and ENERGY STAR-rated options, including a 22-gauge steel door option; sold and installed for residential customers.
• eShield Attic Insulation Radiant heat barrier attic insulation system that addresses convection, conduction, and radiant heat transfer to lower utility bills and maintain consistent home temperatures; professionally installed for residential customers.
• Decking Services Custom deck design and installation services using Wolf Premium Decking materials, including under-deck remodeling and aluminum-reinforced vinyl railing systems, provided to residential homeowners.
• Fencing Services

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Power Home Remodeling: One of the largest direct-to-consumer exterior home remodelers in the U.S., offering roofing, siding, windows, doors, and insulation via in-home sales — directly comparable to Midtown's full-service model and go-to-market motion.
• Champion Window, Siding & Patio Rooms: Manufactures and installs replacement windows, siding, sunrooms, and patio rooms through company-owned locations across multiple U.S. markets. Closely matches Midtown's product mix (windows, siding, sunrooms, screenrooms) and direct-to-consumer sales approach.
• Long Home Products: Multi-product home improvement company focused on roofing, windows, siding, and doors with regional East Coast offices. Operates with a similar in-home sales model and full exterior replacement offering as Midtown.
• Window Nation: Specializes in replacement windows and doors with multiple regional showrooms and in-home consultation sales. Closely comparable on core product category (Legacy Series windows) and direct-to-consumer sales motion.
• Thompson Creek Window Company: Mid-Atlantic replacement window and door specialist operating a direct-to-consumer model with manufacturer-direct positioning. Similar value proposition to Midtown's energy-efficient Legacy Series windows.
• Leaf Home Enhancements (LeafFilter): National direct-to-consumer home exterior company selling gutter protection, roofing, and related exterior solutions through in-home sales. Highly comparable go-to-market motion and premium-product positioning.
• Feldco: Midwest-based direct-to-consumer home improvement company selling windows, siding, and doors via in-home sales across multiple states. Geographic overlap with Midtown's core Midwest footprint and similar product mix.
• Re-Bath: National bathroom remodeling franchise with direct-to-consumer sales and regional locations. Directly comparable to Midtown's bathroom remodeling service line.
• Bath Fitter: National bath and shower renovation specialist with direct sales and franchise network. Comparable business model and customer (residential homeowners) to Midtown's bathroom remodeling service.
• Dreamstyle Remodeling: Multi-product home remodeler offering windows, siding, bathrooms, and kitchen services across the western and southern U.S. Comparable full-service exterior and interior offering with in-home sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/midtownhomeimprovements

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown Home Improvements