What Cruz Roja Española does

Cruz Roja Española is the Spanish National Society of the International Red Cross and Red Crescent Movement, a humanitarian nonprofit founded in 1864 and headquartered in Madrid. It delivers emergency relief, social inclusion, employment support, healthcare, education, environmental, and international cooperation programs, serving 11,687,497 beneficiaries annually through a workforce of 1,001–5,000 paid staff combined with a network of 231,236 active volunteers. The organization's service catalogue spans traditional emergency response (Socorros), mobile clinic deployment for disaster victims, teleassistance, family foster care, migration support via Migrar.org, and an expanding set of digital sub-brands such as Te Acompaña (anti-loneliness), Cruz Roja Te Escucha (listening service), SerCuidadorA (caregiver support), Multicanal CREE (employment orientation), and an HIV/STI/TB prevention information service.

The technology layer combines a digital service platform (cruzroja.es, Migrar.org, Teleasistencia, e-learning, and donation portals) with applied AI, most notably the 'Simula tu entrevista' tool launched in June 2025 in partnership with Deloitte, which simulates realistic job interviews and provides personalized feedback to vulnerable job seekers using Azure AI and AWS natural language processing. The tool had been used by 1,540 people completing 2,629 interviews and receiving 1,733 evaluations by the source date, and won the Best AI and Intelligent Automation Project at the CIO Awards Spain 2025.

Cruz Roja Española operates a diversified nonprofit revenue model funded through donations, member subscriptions ('socios'), the annual Sorteo de Oro lottery (€6 per ticket, top prize up to €3 million), strategic corporate partnerships (including a €3 million Inditex donation and €2 million Real Madrid Foundation contribution for Venezuela earthquake relief), public grants via AECID and IFRC coordination for international operations, and a paid training division offering first aid, professional, corporate, and e-learning courses.

Name

Cruz Roja Española

Legal name

Cruz Roja Española

Website

https://www2.cruzroja.es

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cruz Roja Española, founded in 1864, is a Madrid-based humanitarian nonprofit delivering emergency relief, healthcare, social inclusion, employment, and education services through 231,236 volunteers to 11.7 million beneficiaries annually across Spain and international operations.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Emergency Relief Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), International Affairs (9721)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industry

Humanitarian Coordination & Disaster Risk Reduction IGOs (BPADAAAE)

Keywords

• Humanitarian aid services
• Emergency disaster response
• First aid training
• Social inclusion programs
• Volunteer healthcare services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Memberships: Individual and corporate donations through the cruzroja.es platform, as well as membership fees from socios (members) who contribute regularly to support humanitarian programs.
2. Sorteo de Oro (Golden Lottery): Annual lottery program selling tickets at 6 euros per entry with prizes up to 3,000,000 euros as a major fundraising mechanism.
3. Corporate Partnerships and Alliances: Strategic partnerships with corporations such as Inditex providing funding for humanitarian operations and specific programs like mobile clinics.
4. Training and Courses: Revenue from first aid courses, professional studies, elearning programs, and corporate training courses offered by Cruz Roja's training division.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Cruz Roja Española is a humanitarian nonprofit that delivers free emergency relief, social inclusion, employment, health, education, international cooperation, and environmental programs to vulnerable populations across Spain and internationally. It operates through 231,236 volunteers, 1,001–5,000 employees, mobile clinics, teleassistance, and digital platforms, reaching 11.7 million beneficiaries annually. Revenue is generated through donations, membership fees, the Sorteo de Oro lottery, corporate partnerships, and paid training courses.

Product overview

Cruz Roja Española operates as a humanitarian organization offering a broad portfolio of social and health services organized around multiple program areas. The core service areas include: Socorros (Emergency Relief), Inclusión Social (Social Inclusion), Empleo (Employment with the AI-powered 'Simula tu entrevista' tool), Salud (Health), Educación (Education), Actividad Internacional (International Activities), and Medio Ambiente (Environment). Key digital programs include Te Acompaña (companionship against loneliness), Migrar.org (migration support), Cruz Roja Te Escucha (support service), Multicanal CREE (employment guidance), SerCuidadorA (caregiver support), Info Prevención VIH|ITS|TBC (disease prevention), and Teleasistencia (remote assistance). The organization serves approximately 11.7 million beneficiaries annually with over 231,000 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Cruz Roja TE ACOMPAÑA: Support program for people experiencing loneliness
• Migrar.org
• Cruz Roja Te Escucha
• Multicanal CREE
• SerCuidadorA
• Info Prevención VIH|ITS|TBC

Products and services

• Simula tu entrevista AI-powered job interview simulation tool that simulates realistic job interviews and provides personalized feedback to improve employability for vulnerable populations facing employment barriers.
• Te Acompaña Companionship program to combat unwanted loneliness, partnering with brands like Milka to raise awareness about social isolation among elderly people in Spain.
• Migrar.org Online platform providing resources and support for migrants and immigration-related services including administrative regularization and integration assistance.
• Cruz Roja Te Escucha Listening service offering support and guidance through multiple communication channels for vulnerable individuals seeking emotional or social assistance.
• Multicanal CREE (Orientación empleo) Multichannel employment guidance platform to assist job seekers find employment opportunities, including personalized orientation and access to the Simula tu entrevista AI tool.
• SerCuidadorA Program supporting caregivers with resources, training, and guidance for those caring for dependent persons.
• Info Prevención VIH|ITS|TBC Information and prevention platform providing educational content and resources on HIV, sexually transmitted infections, and tuberculosis prevention.
• Teleasistencia Immediate teleassistance service accessible with just a button press, providing emergency support and remote monitoring for vulnerable and elderly beneficiaries.
• Acogimiento Familiar Family foster care program connecting suitable families with children in need of care and providing support throughout the fostering process.
• Cursos de Primeros Auxilios (First Aid Courses) First aid training courses covering emergency response and basic life support, delivered to individuals and corporate clients.
• Cursos para Empresas (Corporate Training) Corporate training courses providing first aid, emergency response, and workplace safety training for companies and their employees.
• Estudios Profesionales (Professional Studies) Professional studies and certifications in healthcare, nursing, and humanitarian disciplines offered through Cruz Roja's training division.
• Cursos eLearning Online e-learning courses covering first aid, humanitarian topics, and professional development offered through the Cruz Roja digital learning platform.
• Sorteo de Oro (Golden Lottery) Annual fundraising lottery program selling tickets at €6 per entry with prizes up to €3,000,000, used as a major fundraising mechanism to support humanitarian programs.
• Socorros (Emergency Relief Service) Emergency relief and disaster response services including support for earthquakes, humanitarian crises, and natural disasters delivered through mobile clinics and supply distribution.

Quantifiable outcome

• 11,687,497 people benefited annually from Cruz Roja programs and services.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• DeloittecoreTechnology or IntegrationTechnology partnership with Deloitte to develop the AI-powered job interview simulation tool 'Simula tu entrevista' using Azure AI and AWS technologies. The tool simulates realistic job interviews and provides personalized feedback for vulnerable populations.
• Real Madrid FoundationflagshipGTM or Marketing PartnerCollaboration between Real Madrid Foundation and Cruz Roja for fundraising campaigns to mobilize resources for humanitarian assistance to earthquake victims in Venezuela.
• BBVA ResearchminorStrategic or Co-development PartnerParticipation in the 'Conversaciones Humanitarias generadoras de Talento' cycle, analyzing territorial gaps and the dichotomy between rural and urban areas.
• Universitat de ValènciaminorStrategic or Co-development PartnerAcademic participation in the 'Conversaciones Humanitarias generadoras de Talento' cycle on territorial gaps and rural-urban dichotomy.
• COCEDER (Confederación de Centros de Desarrollo Rural)minorStrategic or Co-development PartnerParticipation in humanitarian conversations analyzing territorial gaps and rural-urban dichotomy in Spain.
• AECID (Agencia Española de Cooperación Internacional para el Desarrollo)coreStrategic or Co-development PartnerCollaboration in the presentation of the World Disaster Report 2026, addressing misinformation as a new form of humanitarian crisis.
• IFRC (International Federation of Red Cross and Red Crescent Societies)flagshipStrategic or Co-development PartnerGlobal coordination through IFRC for international humanitarian operations, with participation of Xavier Castellanos, Subsecretary for Development and National Society Coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oxfam Intermón: Spanish affiliate of Oxfam International, focused on humanitarian response, inequality, and social inclusion; comparable donor-funded, volunteer-supported operating model in Spain and internationally.
• Save the Children Spain: Spanish affiliate of Save the Children, providing emergency relief, child protection, and education programs; closely comparable funding model (donations, corporate partnerships, lottery) and beneficiary segments.
• Cáritas Española: Spain's largest Catholic social-services confederation, providing humanitarian aid, social inclusion, employment support, and refugee assistance — directly overlapping Cruz Roja Española's social and humanitarian programs in Spain.
• British Red Cross: UK national society providing emergency response, refugee support, and first aid training, structurally and missionally analogous to Cruz Roja Española as a peer Red Cross/Red Crescent society.
• American Red Cross: U.S. national society of the International Red Cross and Red Crescent Movement, delivering disaster relief, blood services, health, and humanitarian aid with a comparable volunteer-driven, donation-funded operating model.
• Médecins Sans Frontières (Doctors Without Borders): Independent medical-humanitarian NGO delivering emergency medical care in crisis zones, funded largely by private donations — directly comparable to Cruz Roja's disaster response and mobile clinic programs.
• German Red Cross (Deutsches Rotes Kreuz): German national Red Cross society with a comparable mix of emergency response, social services, and healthcare, and similar reliance on volunteers and member dues.

Broad incumbents

• International Committee of the Red Cross (ICRC): Geneva-based humanitarian organization coordinating international humanitarian law and armed-conflict operations; Cruz Roja Española participates in this global architecture, and the ICRC operates adjacent to the same beneficiary and donor ecosystem.
• UNICEF Spain: Spanish national committee of the UN children's agency; comparable in donations-and-lottery funding model, humanitarian mandate, and use of corporate alliances, but operating under a UN/mandate rather than as an independent society.

Others

• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella organization that coordinates the 191 national Red Cross and Red Crescent societies, including Cruz Roja Española; not a competitor but a strategic coordinating body that channels international humanitarian funding and operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cruzrojaesp?lang=es
• YouTubeyoutube.com/user/CruzRoja
• Facebookfacebook.com/CruzRoja.es
• Instagraminstagram.com/cruzrojaesp/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Roja Española