Novotechnik Messwertaufnehmer OHG

What Novotechnik Messwertaufnehmer OHG does

Novotechnik Messwertaufnehmer OHG is a German industrial sensor manufacturer founded in 1947 in Lindau and now headquartered in Ostfildern. The company operates as part of the family-owned Siedle Gruppe (parent: S. Siedle & Söhne Telefon- und Telegrafenwerke OHG) and is structured as an OHG general partnership. It designs and produces position sensors — linear transducers (Wegaufnehmer) and rotary angle sensors (Winkelsensoren, single-turn and multi-turn) — for industrial OEMs and system integrators across ten vertical markets: mechanical engineering, measurement and control technology, mobile work machines, fluid/hydraulic technology, automotive, medical engineering, marine, railroad technology, energy, and building technology. Approximately 200 employees work at the Ostfildern headquarters and production site, with additional personnel in Shanghai and Southborough, Massachusetts.

The core technology portfolio spans four physical measurement principles — magnetostrictive (the proprietary NOVOSTRICTIVE non-contact principle marketed as delivering infinite mechanical lifetime), potentiometric, magnetic, and inductive — supported by a broad interface offering (CANopen, CAN SAE J1939, IO-Link, SSI, PWM, voltage, current). Complementing the sensors are signal processing products (Messumformer transmitters and display-equipped measuring devices), accessories (M12 connectors, junction boxes, position markers, mounting hardware), and the NovoSafety functional safety program for SIL-compliant applications. Products carry CE, UKCA, E1 type approval for mobile applications, and WEEE compliance certifications.

The company generates revenue predominantly through one-time hardware sales via a sales-led B2B motion: direct field sales representatives cover German states, wholly-owned subsidiaries (Novotechnik U.S., Inc. and Novotechnik Sensors Trading (Shanghai) Co., Ltd.) serve North America and China, and a network of 27 independent representatives covers the rest of the world. A catalog distribution relationship with RS Components handles smaller and standard orders. Pricing is quote-based and not publicly disclosed, with ex-works delivery and net-30 payment terms per the company's AGB. There is no subscription or recurring software revenue component. Managing Director Torsten Wegner leads the company.

Name

Novotechnik Messwertaufnehmer OHG

Legal name

Novotechnik Messwertaufnehmer OHG

Website

https://novotechnik.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Novotechnik Messwertaufnehmer OHG is a German industrial sensor manufacturer founded in 1947, producing linear and rotary position sensors based on magnetostrictive, inductive, and potentiometric principles for OEMs across mechanical engineering, mobile machinery, automotive, medical, rail, marine, energy, and building automation.

Ownership category

akta.pro rank

Product category

Industrial Position Sensors

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO)

akta.pro secondary industries

Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO), Automotive Sensors Manufacturing (Position/Pressure/Temp/IMU/Radar/LiDAR Cameras) (IMACAJAD), Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ)

Keywords

• Position sensors
• Linear transducers
• Angle sensors
• Magnetostrictive sensors
• Industrial measurement technology

Headquarters

HQ city

Ostfildern

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Position Sensors (Wegaufnehmer, Winkelsensoren): Sale of linear and rotary position sensors in various form factors, measuring lengths, and technologies. One-time hardware purchase with no recurring subscription component mentioned.
2. Signal Processing (Messumformer): Signal transmitters that reliably power potentiometric position sensors for industrial automation
3. Accessories and Components: Connection technology, position markers, and mounting solutions for sensor integration
4. Technical Consulting Services: Consulting services for sensor selection, technical advice, and functional safety implementation support

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Novotechnik develops and manufactures precision position sensors (linear displacement transducers and rotary angle sensors) based on magnetostrictive, potentiometric, magnetic, and inductive measurement principles. The company sells these sensors, along with signal processing equipment, accessories, and functional safety solutions, primarily to industrial automation OEMs and system integrators.

Product overview

Novotechnik Messwertaufnehmer OHG is a sensor manufacturer founded in 1947, offering a comprehensive portfolio of position measurement solutions. The core offering consists of Position Sensors including Linear Position Transducers (Wegaufnehmer) like the TH1 and TM1 magnetostrictive series, and Angle Sensors available in both single-turn and multi-turn variants. Supporting the position sensors are Signal Processing products (transmitters and display devices), Sensor Technologies based on various measurement principles (magnetostrictive, inductive, potentiometric), and Interfaces providing analog and digital output options (CANopen, CAN SAE J1939, IO-Link, SSI, voltage, current). The portfolio is complemented by Accessories and Components (connection technology, position markers, mounting accessories) and the NovoSafety functional safety line. The company serves industries including mechanical engineering, mobile machinery, automotive, medical technology, marine, railway, energy, and building technology.

Differentiator

Problem solved

Functional benefit

Brands

• NovoSafety: Functional safety product line for sensor solutions
• NOVOSTRICTIVE

Products and services

• Linear Position Transducers (Wegaufnehmer) Linear position transducers for measuring distances up to 4250 mm, including magnetostrictive TH1 and TM1 series. Designed for hydraulic systems, mobile machinery, and industrial applications with interfaces such as CANopen, IO-Link, voltage, SSI, start-stop, and current. IP67/IP68/IP69 rated for harsh environments.
• Single-Turn Angle Sensors (Winkelsensoren Singleturn) Angle sensors for single rotation measurements, detecting angular position within one full revolution with high precision and reliability. Used in industrial automation and rotary motion control.
• Multi-Turn Angle Sensors (Winkelsensoren Multiturn) Angle sensors capable of measuring multiple rotations, enabling position detection over extended angular ranges for complex rotary applications in industrial systems.
• Signal Transmitters (Messumformer) Transmitters that reliably power potentiometric position sensors and convert measurement signals for seamless integration into industrial control systems.
• Measuring Devices with Display (Messgerät mit Anzeige) Measuring devices equipped with displays for visualizing measurement values and monitoring position data in industrial environments.
• Accessories and Components (Zubehör und Komponenten) Supporting components including M12 connectors, junction boxes, adapters, cables, ring magnets, U-shaped position markers, cylindrical floats, and mounting accessories that enable sensor installation and integration.
• NovoSafety Functional Safety Solutions Functional safety solutions supporting customers in implementing safety requirements by selecting appropriate sensors and coordinating safety-related interfaces for applications requiring SIL compliance.

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Novotechnik Sensors Trading (Shanghai) Co., Ltd.coreOthersWholly-owned subsidiary handling sales, distribution, and support for China market. Located in Shanghai's Caohejing Pujiang Hi-Tech Park.
• Novotechnik U.S., Inc.coreOthersWholly-owned subsidiary handling sales, distribution, and support for North American market. Located in Southborough, Massachusetts, USA.
• RS Components GmbHminorChannel Partner/ Reseller/ DistributorCatalog distributor for standard sensor products. Orders can be placed via rs-online.com for smaller quantities or standard products.
• S. Siedle & Söhne Telefon- und Telegrafenwerke OHG (Siedle Gruppe)coreStrategic or Co-development PartnerParent group within the Siedle Unternehmensgruppe (corporate group). Provides organizational support including HR and administrative services. Novotechnik is part of this family-owned German industrial group.

Scale indicators5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/novotechnik
• YouTubeyoutube.com/@novotechnik
• LinkedInlinkedin.com/company/novotechnik

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotechnik Messwertaufnehmer OHG