Service Engineering
Service Engineering, Inc. is a third-generation, family-owned manufacturer founded in 1967 that designs and builds custom vibratory and centrifugal feeder bowls, plus complementary modules and field services, for enterprise manufacturers across pharmaceutical, automotive, consumer products, electronics, and related verticals in North America.
- Company typePrivate
- Founded1967
- HeadquartersGreenfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Service Engineering does
Service Engineering, Inc. (SEI) is a privately held, third-generation family-owned manufacturer of parts feeding automation equipment, founded in 1967 by F. Robert Jennings and headquartered in a 78,000 sq. ft. facility in Greenfield, Indiana. The company designs and builds custom vibratory feeder bowls and centrifugal (rotary) feeder bowls, plus complementary modules including bulk storage hoppers, gravity tracks, sound enclosures, base stands, and mechanisms such as vision systems, escapements, and pick-and-place units. SEI's QS Systems product line offers tool-free quick changeover in pharmaceutical-grade stainless steel construction. The company's founder invented the outside-tooled feeder bowl in the 1950s, an innovation that became the worldwide standard for parts feeding, and SEI continues to sell into pharmaceutical, automotive, consumer products, cosmetics, electrical/electronics, fasteners, and ordnance end markets.
The company's revenue model is anchored on custom one-time equipment sales, supplemented by recurring streams from replacement parts, refurbished equipment, and onsite field service (Feeder Techs) covering preventative maintenance, re-tuning, re-tooling, and welding. Pricing is quote-based per application. Go-to-market is enterprise field sales executed through a network of territory-based sales representatives covering all 50 US states, Canada, Mexico, and Puerto Rico, with selective in-house sales for direct accounts. Lead generation is supplemented by trade show participation (Pack Expo, ATX, INTERPHEX, 3M Supplier Expo) and a website-driven RFQ process. The company also serves as a distributor/dealer for Shibuya-Hoppmann equipment, supported by 2017 OEM of the Year and 2022 Dealer of the Year recognitions.
Service Engineering has expanded its footprint through three facility additions (1997, 2009, 2021) and two acquisitions: Piercy Machine Company (electro-magnet manufacturing and machine shop operations, October 2019) and Hendricks Engineering intellectual property. The leadership transitioned to Ryan Jennings as President in 2007 and sole owner in 2018, with Steve Cecil as Vice President. The company employs an unusually tenured workforce, with nearly 25% of staff over 20 years of service and 10% over 30 years, reflecting a stable, craft-driven manufacturing operation with no external investors, private equity sponsorship, or parent company.
Service Engineering firmographics
Firmographics- Name
- Service Engineering
- Legal name
- Service Engineering, Inc.
- Website
- https://serviceengineering.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Service Engineering, Inc. is a third-generation, family-owned manufacturer founded in 1967 that designs and builds custom vibratory and centrifugal feeder bowls, plus complementary modules and field services, for enterprise manufacturers across pharmaceutical, automotive, consumer products, electronics, and related verticals in North America.
- Ownership category
- akta.pro rank
Service Engineering industry classification
Industry- Product category
- Industrial Parts Feeding Automation Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
- akta.pro secondary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Service Engineering is headquartered
LocationHeadquarters
- HQ city
- Greenfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Service Engineering business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Feeder Bowl Manufacturing: Design and manufacturing of custom parts handling systems including vibratory feeder bowls, centrifugal/rotary feeder bowls, and related equipment. Custom-built to each customer's specifications and part requirements.
- Replacement Parts: Vast selection of replacement parts including base drives, photocells, controllers, springs, and coils with quick turnaround for orders.
- Field Service and Maintenance: Onsite feed system service including preventative maintenance, repair, re-tuning using Rodix Controllers, re-tooling, portable welding, and training services.
- Refurbished Equipment: Refurbished vibratory bowl feeders and centrifugal feeder bowls available at reduced pricing for budget-conscious projects.
- Part Fabrication Services: Cut, bend, weld and scanning services for all types of parts and projects including waterjet cutting, press brake bending, and professional welding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation - pricing varies by application |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Service Engineering product offering
Product offeringCore offering
Service Engineering designs, manufactures, and services custom parts-feeding automation equipment for industrial assembly and packaging lines. The core products are vibratory feeder bowls and centrifugal (rotary) feeder bowls, complemented by the QS Systems tool-free quick changeover line, bulk storage hoppers, tracking, sound enclosures, base stands, and mechanisms. The company also provides field service, replacement parts, refurbished equipment, and cut/bend/weld fabrication.
Product overview
Service Engineering is a manufacturer of parts feeding automation equipment founded in 1967. The core product portfolio centers on Vibratory Feeders and Rotary (Centrifugal) Feeders as the primary systems, supplemented by add-on modules including Bulk Storage (Hopper Elevators), Sound Enclosures, Tracking systems, Base/Stand units, and Mechanisms (Vision Systems, Escapements, Pick & Place). The company also offers a proprietary QS Systems featuring tool-free quick changeover technology. Beyond equipment manufacturing, Service Engineering provides comprehensive services including Cut/Bend/Weld fabrication, Field Service/Feeder Techs, Replacement Parts, and Used/Refurbished equipment. The company has grown through acquisitions including Hendricks Engineering files and Piercy Machine Company's magnet manufacturing operations, serving industries such as pharmaceutical, automotive, cosmetics, electrical/electronics, fasteners, consumer products, and ordnance.
Differentiator
Problem solved
Functional benefit
Brands
- Piercy Machine Company: Electro-magnets manufacturer and machine shop acquired by Service Engineering in 2019, specializing in standoffs, leveling legs, and custom components.
Products and services
- Vibratory Feeder
- Rotary Feeder (Centrifugal Feeder)
- QS Systems (Tool-Free Quick Changeover)
- Replacement Parts
- Used/Refurbished Feeder Bowls
- Cut, Bend, Weld Fabrication Services
- Field Service (Feeder Techs)
Quantifiable outcome
- Feed rates up to 3,000 parts per minute with centrifugal feeders
- +2 more outcomes
Companies that use Service Engineering
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles7 records
Service Engineering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Service Engineering partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shibuya-HoppmanncoreShibuya-Hoppmann awarded Service Engineering as their 2022 Dealer of the Year. SEI is a distributor/dealer for Shibuya-Hoppmann equipment. SEI also received Shibuya-Hoppmann's 2017 OEM of the Year award, being recognized as the most successful OEM in the history of their 33-year program.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Service Engineering competitors and assessment
Company assessmentBroad incumbents
- Vibra Screw Inc. Manufacturer of vibrating equipment including screw feeders, conveyors, and bulk material handling systems. Overlapping vibratory feeder technology with SEI but broader orientation toward bulk processing and material handling.
- Carrier Vibrating Equipment: Long-established manufacturer of vibrating conveyors, feeders, and processing equipment for bulk material handling. Adjacent technology overlap with SEI's vibratory feeder bowls, broader scope in industrial processing equipment.
- Fortive Corporation: Diversified industrial technology conglomerate owning multiple automation brands. Indirect competitor and potential consolidator in parts feeding/industrial automation, with vastly greater capital resources and global footprint than family-owned SEI.
- Eriez Manufacturing Co. Large established manufacturer of magnetic, vibratory, and metal detection equipment used in industrial processing and material handling. Broader portfolio than SEI but overlapping feeder/vibratory technology serving similar industrial customers.
Direct peers
- Automation Devices, Inc. US manufacturer of vibratory feeder bowls, centrifugal feeders, and parts feeding systems serving automotive, pharmaceutical, and consumer products. Closest direct competitor with similar custom-build model and North American customer base.
- Hoosier Feeder Company: Indiana-based manufacturer of vibratory and centrifugal feeder bowls with custom design capabilities. Direct geographic and product peer serving overlapping automotive, pharmaceutical, and general industrial markets.
- TAD Feeder Systems: Manufacturer of vibratory feeder bowls, centrifugal feeders, and custom parts feeding solutions. Direct peer serving similar assembly automation customers with comparable technology and customization approach.
- RNA Automation Ltd: European manufacturer of parts feeding equipment including vibratory feeders, bowl feeders, and linear feed systems. Direct product peer with overlapping pharmaceutical, packaging, and assembly line customer base across global markets.
- Performance Feeders: US manufacturer of vibratory feeder bowls and centrifugal feeders for automation and assembly. Direct competitor in custom parts feeding with similar enterprise field sales motion and North American focus.
- Shibuya-Hoppmann: Manufacturer of centrifugal feeders and parts feeding equipment; existing channel partner/dealer of SEI. Directly overlapping product portfolio in centrifugal feeders with similar target customers in pharmaceutical and consumer goods assembly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Service Engineering social profiles
Digital presenceService Engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Engineering leadership team
Management profileNumber of profiles
Profiles3 records
Service Engineering subsidiaries and ownership
Company hierarchySubsidiaries1 record
Service Engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Engineering
What does Service Engineering do?
Service Engineering designs, manufactures, and services custom parts-feeding automation equipment for industrial assembly and packaging lines. The core products are vibratory feeder bowls and centrifugal (rotary) feeder bowls, complemented by the QS Systems tool-free quick changeover line, bulk storage hoppers, tracking, sound enclosures, base stands, and mechanisms. The company also provides field service, replacement parts, refurbished equipment, and cut/bend/weld fabrication.
Is Service Engineering a public or private company?
Service Engineering is a private company. It is classified as family owned and is currently operating.
When was Service Engineering founded?
Service Engineering was founded in 1967. It employs 101 to 250 people.
Where is Service Engineering based?
Service Engineering is headquartered in Greenfield, United States, in the North America region.
How does Service Engineering make money?
Five revenue lines are on record. Custom Feeder Bowl Manufacturing is the primary driver. The others are replacement Parts, field Service and Maintenance, refurbished Equipment and part Fabrication Services.
Who are Service Engineering's main competitors?
Broad incumbents on record are Vibra Screw Inc., Carrier Vibrating Equipment, Fortive Corporation and Eriez Manufacturing Co.. Direct peers are Automation Devices, Inc., Hoosier Feeder Company, TAD Feeder Systems, RNA Automation Ltd, Performance Feeders and Shibuya-Hoppmann.
Does Service Engineering have an API?
No public API is recorded for Service Engineering.
What industry is Service Engineering in?
Service Engineering's product category is Industrial Parts Feeding Automation Equipment. Its primary akta.pro industry code is IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 3339 and its SIC code is 3569.