Heusinkveld

What Heusinkveld does

Heusinkveld Engineering B.V. is a Netherlands-based (Groningen) specialty hardware manufacturer focused on high-end sim racing peripherals. Founded in 2005 by Svend and Niels as a hobby project that built what the company claims were the first sim racing pedals ever to use load cell technology, the firm today sells precision pedals (Ultimate+, Sprint, RaceCenter tiers), shifters (MagShift and MagShift Mini), a handbrake, and a recently launched wireless steering wheel (One, December 2025) and display product (DisplayDash, April 2026). Underlying technology centers on force-sensitive load cells (up to 200kg on the Ultimate+ brake), bespoke hydraulic damping (1- or 2-way depending on pedal), custom thermoset elastomer brake stacks, a patented 2-way adjustable magnetic shift system on the MagShift Mini, and a proprietary SmartControl / SmartControl Live software stack that maps output curves, deadzones, and per-car profiles with real-time switching while driving.

The business is a privately held, bootstrapped, founder-led direct-to-consumer hardware company selling primarily through its own webshop (heusinkveld.com) with worldwide UPS shipping from Groningen, supplemented by authorized resellers. The product portfolio spans roughly €22.50 (cap) to €1,199 (Ultimate+ 3-pedal set) ex. VAT, targeting three primary segments: home simracing enthusiasts seeking realistic hardware, professional race car drivers using simulators for training, and commercial sim center operators served by the RaceCenter line. Customer acquisition relies on product-led word-of-mouth, content/influencer reviews (Boosted Media, Dave Cam), esports partnerships, and community-driven contests (e.g., iRacing prize giveaways). Strategic positioning emphasizes engineering authenticity (founder-driven design, mathematical force/travel models, 1 million duty-cycle durability testing) and CE/EMC-certified compliance, with the firm framing itself as the precision alternative to higher-volume consumer sim racing brands. No external institutional investment, M&A activity, or public-listing signals are present in the data.

Name

Heusinkveld

Legal name

Heusinkveld Engineering

Website

https://heusinkveld.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Heusinkveld Engineering designs and sells high-end sim racing pedals, shifters, handbrakes, and (since 2025) wireless steering wheels and displays for simracing enthusiasts, professional drivers, and commercial sim centers, sold direct-to-consumer from Groningen, Netherlands.

Ownership category

akta.pro rank

Product category

Sim Racing Hardware

NAICS

Small Electrical Appliance Manufacturing (33521)

akta.pro industry

PRIMARYHDACANAE

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Gaming Hardware (Consoles & Accessories)

SECONDARYCRACAFAJ

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Gaming & VR Retail

SECONDARYHDACAFAC

Game Controllers, Joysticks & Flight/Driving Sim Controls

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Input Devices & Accessories (Keyboards, Mice, Controllers)

Keywords

• Sim racing pedals
• Load cell pedals
• Racing simulator hardware
• Sim racing shifters
• Sim racing handbrake

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling simracing hardware including pedals, steering wheels, handbrakes, shifters, and accessories. One-time purchase model with optional accessories and upgrade kits.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Heusinkveld designs, manufactures, and sells high-end sim racing hardware, with its core product line being precision pedal sets across three tiers (Ultimate+ for professionals, Sprint for home/esports, RaceCenter for commercial sim centers). The company also offers a force-sensitive handbrake, MagShift and MagShift Mini sequential shifters, the One wireless steering wheel, companion SmartControl configuration software, and supporting accessories and upgrade kits. Products are sold direct-to-consumer globally with worldwide shipping, and are used by sim racing enthusiasts, real race car drivers, and commercial experience venues.

Product overview

Heusinkveld is a simracing hardware manufacturer offering a portfolio of precision pedals, steering wheels, handbrakes, and shifters. The product lineup centers on three pedal tiers: Ultimate+ for professional driver training (featuring 200kg load cells, hydraulic damping on all pedals, up to 140kg brake force); Sprint for home/esports use (120kg load cells, 6 resistance settings, up to 65kg brake force); and RaceCenter for commercial sim center deployments (maximum uptime, oversized load cells, easy maintenance). The One wireless steering wheel provides an ergonomic driving interface with RGB telemetry LEDs. SmartControl and SmartControl Live software enable configuration and real-time profile adjustment. Accessories include baseplates, mounting solutions, and upgrade kits. Products are PC/Windows-only with no console support.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate+ 3-pedal set High-end professional pedal set featuring a force-sensitive 200kg load cell on the brake, hydraulic damping on all three pedals, 9 brake resistance settings up to 140kg brake force, and SmartControl software configuration. Designed for professional driver training and serious enthusiasts needing authentic GT and F1 brake feel.
• Sprint 3-pedal set Entry-level pedal set with force-sensitive 120kg load cell brake, 6 brake resistance settings, up to 65kg brake force, and SmartControl support. Targeted at home sim racing and professional esports use with plug-and-play setup.
• RaceCenter 3-pedal set Commercial-grade pedal set with oversized load cell sensors, overload protection, 70kg max brake force, and design focused on maximum uptime, easy maintenance, and pre-calibrated plug-and-play deployment. Built for sim centers and rental venues with high-frequency use.
• RaceCenter 2-pedal set Commercial-grade 2-pedal set (throttle and brake) engineered for sim centers, featuring oversized load cell sensors, pre-calibration, and a maximum-uptime design philosophy for high-frequency public deployments.
• Ultimate+ Clutch Single clutch pedal for the Ultimate+ system, featuring 2-way hydraulic damping and a position-sensitive load cell for precise clutch bite point simulation.
• RaceCenter Clutch Single commercial-grade clutch pedal for the RaceCenter system, featuring an oversized load cell and position sensor protected from dust and dirt for high-use commercial environments.
• Sprint Clutch Single clutch pedal compatible with Sprint 2-pedal sets and the Sprint Baseplate, extending Sprint 2-pedal configurations into full 3-pedal setups.
• Rest Pedal Footrest for sim racing setups, made from 4mm laser-cut stainless steel with 30-degree angle adjustment and longitudinal position adjustment. Compatible with Sprint and Ultimate+ 2-pedal sets on baseplates, designed for endurance racing.
• Ultimate+ Baseplate Sturdy mounting baseplate for Ultimate+ pedals, designed to handle brake forces up to 140kg without flex. Features adjustable heel plate, cable management, and lateral pedal adjustment slots.
• Sprint Baseplate Mounting baseplate for Sprint pedals, designed to handle brake forces up to 65kg, with a height-adjustable heel plate and cable pass-throughs.
• Steering Wheel Adapter Aluminum adapter converting a 50.8mm steering wheel hub pattern to a 70mm pattern. Only 15mm deep, works with the Heusinkveld One and other wheels with similar bolt patterns.
• Handbrake Force-sensitive analog handbrake with a 120kg load cell delivering up to 22kg of actual force at the lever. Features a 2-stage spring system, 3 elastomer resistance settings, and horizontal or vertical lever positioning for rally and drift simulation.
• MagShift Mini Ultra-compact sequential shifter with a patented 2-way adjustable magnetic shift system. Peak force is adjustable between 4-8kg with individually adjustable upshift and downshift force. Uses opto-electronic sensors and plug-and-play USB connectivity.
• MagShift Mini Extended Lever 30mm extended lever upgrade for the MagShift Mini, providing more lever movement and a smoother shift feel. Maximum force capability increases to 6kg with the extended lever.
• MagShift Mini Vertical Mount Mounting bracket for vertical mounting of the MagShift Mini to aluminum profile rigs. Includes a 90-degree USB-B cable for clean installation in tight spaces.
• MagShift Mini Angled Mount Angled mounting bracket for the MagShift Mini allowing tilted positioning relative to a sim rig. Includes left and right-side mounts with tilt adjustment via slots.
• MagShift Mini Table Clamp Table clamp mount for the MagShift Mini, enabling mounting on desks without drilled bolt holes. Includes a rubber plate to protect the mounting surface.
• Classic Ultimate Upgrade Kit Upgrade kit bringing Classic Ultimate pedals (manufactured mid-2014 to 2021) up to Ultimate+ specifications. Includes a new controller, brake elastomers, and components enabling SmartControl and SmartControl Live support on legacy hardware.
• Elastomer Kit Ultimate+ Replacement elastomer kit for the Ultimate+ brake pedal. Contains 3 hard and 3 soft elastomers in 19mm, 28mm, and 37mm lengths for adjusting brake resistance.
• SmartControl Proprietary configuration software for Heusinkveld products. Allows mapping of output curves, deadzones, and required input brake pedal force. Settings can be saved into profiles for specific cars or simulator software.
• SmartControl Live Background software service that runs alongside SmartControl and enables real-time profile switching and brake force adjustment while driving. Works with Ultimate+, Sprint, Handbrake, and MagShift products.
• Heusinkveld Cap Branded baseball cap with an embroidered Heusinkveld logo, metal adjustment clip, and one-size-fits-all design.
• Heusinkveld Neon Sign LED neon sign in Heusinkveld colors. Dimmable, shockproof (no glass tubes), includes a power supply and three plug types (Type A, C, G). Dimensions: 1000x200x90mm.
• Heusinkveld Gloves Simracing gloves co-designed with IMB, featuring external stitching for comfort, perforated material for airflow, and reinforcement between the index finger and thumb. Available in Short and Long versions in sizes M, L, and XL.
• Heusinkveld One Wireless steering wheel with an ultra-light ergonomic design, 9 configurable RGB telemetry LEDs controllable via SimHub, long battery life, and automatic power on/off. Features 100+ configurable outputs via SmartControl using Function Key or Short/Long Press methods. Designed as a plug-and-play sim racing wheel.

Quantifiable outcome

• Load cell accuracy: True 1-on-1 relation between driving inputs and pedal output to simulator
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• IMB (I Make Brands)minorStrategic or Co-development PartnerCollaborative design partnership for Heusinkveld gloves. IMB and Heusinkveld co-designed gloves with external stitching for comfort and maximum grip. Heusinkveld provides brand and design input while IMB handles manufacturing expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeusinkveldEng
• Facebookfacebook.com/HeusinkveldNL
• LinkedInlinkedin.com/company/heusinkveld-engineering

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heusinkveld