TAM Fashion

What TAM Fashion does

TAM Fashion GmbH is a German fashion wholesaler headquartered in Michelfeld, Baden-Württemberg, with a secondary office in Hamburg. Founded in 2012 and operating as a privately held GmbH, the company supplies trendy fashion apparel to retailers across more than 40 countries through a B2B wholesale model. The business produces over 3,500 styles per year and distributes them via dedicated B2B online shops for its two largest brands (HAILYS and ZABAIONE) and through the Fashion Cloud wholesale platform.

The company operates four sub-brands targeting distinct customer segments: HAILYS (trend-led women's fashion with accessories), ZABAIONE (modern women's sportswear-feminine styles), Z-ONE (plus-size / curvy women's fashion), and HAILYS TEENS (junior fashion in sizes 134-176). This portfolio approach allows retail partners to source a 'total look' across age and size categories from a single supplier. Pricing is relationship-based and not publicly disclosed; retailers must log in to the B2B portals to access wholesale terms.

TAM Fashion is led by three Managing Directors (Thomas Röther, Alexander Rump, and Fabian Messner) and employs 51-100 people. Its technology stack is conventional for the sector, comprising e-commerce platforms for B2B ordering, MailChimp for newsletter marketing, social media integrations (Instagram, Facebook, LinkedIn, Twitter), and Fashion Cloud for catalog distribution. No proprietary technology, AI/ML capabilities, patents, certifications, external funding rounds, or M&A activity are disclosed.

Name

TAM Fashion

Legal name

TAM Fashion GmbH

Website

https://tam-fashion.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

TAM Fashion GmbH is a German B2B fashion wholesaler supplying trendy apparel across four sub-brands (HAILYS, ZABAIONE, Z-ONE, HAILYS TEENS) to retailers in 40+ countries via dedicated B2B online shops and Fashion Cloud.

Ownership category

akta.pro rank

Product category

Apparel Wholesale

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fast Fashion Accessories (Bags, Belts, Jewelry, Hair Accessories) (CRAAAGAF)

akta.pro secondary industries

Fast Fashion Plus Size & Extended Sizing (CRAAAGAI), Fast Fashion Kids & Teen (CRAAAGAG), Teen/Youth Apparel (13–18) (CRAAAHAD), Statement & Trend Jewelry (CRAKABAB)

Keywords

• Fashion wholesale
• Women's apparel
• Plus-size fashion
• Youth clothing
• Apparel distribution

Headquarters

HQ city

Michelfeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Fashion Wholesale: TAM Fashion generates revenue through B2B wholesale of fashion apparel to retail partners across four brands (HAILYS, ZABAIONE, Z-ONE, HAILYS TEENS). Retailers access the product catalog through dedicated B2B online shops and place bulk orders. The company supplies trendy fashion outfits to over 40 countries with more than 3,500 styles per year.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TAM Fashion is a B2B fashion wholesale company that designs and supplies trendy women's, plus-size, and youth apparel under four proprietary brands (HAILYS, ZABAIONE, Z-ONE, HAILYS TEENS) to fashion retailers across 40+ countries. The company delivers more than 3,500 styles per year and processes wholesale orders through dedicated B2B online shops and the Fashion Cloud platform.

Product overview

TAM Fashion operates as a fashion wholesaler and B2B retailer offering four distinct sub-brands targeting different market segments. The portfolio includes HAILYS (trendy fashion for women with accessories), ZABAIONE (modern women's styles with sporty feminine design), Z-ONE (plus-size curvy fashion for women), and HAILYS TEENS (youth fashion for sizes 134-176). The company supplies fashion to over 40 countries with more than 3,500 styles per year, offering B2B online shops for HAILYS and ZABAIONE where retailers can purchase collections.

Differentiator

Problem solved

Functional benefit

Brands

• HAILYS: Fashion brand inspired by the latest fashion trends from all over the world, presenting must-have items for every occasion with a mix of basics and hip trendy items.
• ZABAIONE
• Z-ONE
• HAILYS TEENS

Products and services

• HAILYS fashion brand Trendy women's fashion brand inspired by the latest global trends, offering must-have items for every occasion, combining basics and hip trendy pieces with high-fashion accessories, supplied wholesale to retailers.
• ZABAIONE fashion brand Women's fashion brand representing self-confident and casual modern styles with a sporty feminine design, combining timeless basics with international trends for everyday outfits, supplied wholesale to retailers.
• Z-ONE plus-size fashion brand Plus-size fashion brand offering curvy styles for self-confident and powerful women, transforming international trends into plus-perfect favorites with great fit and loving details, supplied wholesale to retailers.
• HAILYS TEENS youth fashion brand Youth fashion brand for junior 'it' girls and boys in sizes 134–176, offering young, fresh and trendy styles with a large selection of basics and hip looks, supplied wholesale to retailers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Fashion CloudcoreChannel Partner/ Reseller/ DistributorFashion Cloud is a B2B platform for the fashion industry. TAM Fashion uses Fashion Cloud to distribute their product catalogs to retail partners, enabling easier product discovery and ordering.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Esprit Holdings: German-origin global fashion brand with women's, men's, and kids lines distributed through wholesale and retail in Europe. Comparable European brand-portfolio model despite recent restructuring.
• Bonprix (Otto Group): German fashion retailer part of Otto Group, with strong B2B and wholesale elements, multi-segment women's and family apparel, and broad European reach. Comparable multi-brand, value-positioned, pan-European model.
• NKD: German value fashion and textile retailer with thousands of stores across Europe. Comparable price positioning, breadth of assortment, and family/plus-size demographic reach to TAM Fashion's portfolio.
• Takko Fashion: German fast fashion retailer/wholesaler offering value-priced family and women's apparel across European markets. Directly comparable geography, price positioning, and customer demographic to TAM Fashion's core brands.
• KiK Textilien: German discount textile and fashion retailer operating across multiple European countries. Comparable value-pricing model and broad family/women's assortment relevant to TAM Fashion's target retailers.
• LPP S.A. Polish fast fashion group operating five brands (Reserved, Sinsay, Mohito, House, Cropp) covering women, teens, and curvy segments. Closest structural analogue to TAM Fashion: multi-brand, mid-market, trend-led, pan-European wholesale and retail.
• New Yorker: German-headquartered fast fashion specialist operating across Europe with a trend-led, youth-oriented assortment. Comparable mid-market positioning and teen/young-adult customer overlap with HAILYS TEENS and ZABAIONE.

Broad incumbents

• Inditex: Global fast fashion conglomerate (Zara, Bershka, Pull&Bear, etc.) covering women, teens, and curvy segments. Represents the dominant vertical fast fashion model that pressures independent wholesalers like TAM Fashion.
• C&A: Large Dutch/German fashion retailer with extensive European footprint across women, men, kids, and plus-size. Overlaps with TAM Fashion's segment coverage but at significantly larger scale and with owned retail.
• H&M (Hennes & Mauritz): Global fast fashion incumbent operating multi-brand portfolio (H&M, & Other Stories, Monki, etc.) across women, teens, and plus-size. Defines the competitive ceiling TAM Fashion's retail partners benchmark against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zabaionefashion
• LinkedInlinkedin.com/company/tam-fashion-gmbh
• Instagraminstagram.com/hailysfashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAM Fashion