Southwell

What Southwell does

Southwell is a private non-profit integrated regional healthcare system headquartered in Tifton, Georgia, anchored by Tift Regional Medical Center (founded 1946, located at 901 18th St) and operating a network of wholly-owned facilities across South Georgia including Southwell Medical in Adel, Southwell Health Park, Southwell Health & Rehabilitation, the Anita Stewart Oncology Center, Georgia Sports Medicine, South Georgia Surgical, Hospice of Tift Area, and Southwell Pharmacy. The corporate structure places Southwell, Inc. as the parent entity with Tift Regional Health System, Inc. and Southwell Ambulatory, Inc. as subsidiary non-profit corporations.

The system's service portfolio spans primary and convenient care, 24/7 emergency care, occupational health, telehealth/virtual visits, and a deep specialty menu including heart and vascular care (with a Siemens Symbia Evo Excel nuclear imaging camera acquired in April 2026), robotic surgery, bariatrics, ENT, gastroenterology, nephrology, neurodiagnostics, ophthalmology, pulmonology and critical care, radiology, sleep services, urology, wound care and hyperbaric therapy, behavioral health, memory and wellness, maternity/ birthing center, maternal-fetal medicine, pediatrics, chiropractic, orthopedics and spine, arthritis and osteoporosis care, oncology, and hospice. Technology platforms include the My Southwell Patient Portal, .ics calendar feeds for events integration, and a Graduate Medical Education program via Tift Regional Health System with ACCME accreditation for physician training.

Revenue is generated through healthcare service delivery, billed at chargemaster rates to private insurance, Medicare, Medicaid, and self-pay patients, with financial assistance and the Georgia HEART program supporting eligible patients. Southwell Health and Rehabilitation in Adel holds a 5-star CMS rating, and Tift Regional Medical Center and Southwell Medical hold Joint Commission accreditation. The system serves as a regional referral hub for South Georgia with primary market segments being community residents and patients requiring hospital-based inpatient and outpatient care, supplemented by specialized services such as oncology and rehabilitation across Tift, Cook, and adjacent counties.

Name

Southwell

Legal name

Southwell, Inc.

Website

https://mysouthwell.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Southwell is a private non-profit regional healthcare system headquartered in Tifton, Georgia, operating Tift Regional Medical Center and an integrated network of hospitals, outpatient facilities, specialty centers, and physician practices serving South Georgia residents.

Ownership category

akta.pro rank

Product category

Regional Hospital and Healthcare Services

NAICS

Outpatient Care Centers (6214), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Skilled Nursing Care Facilities (8051), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAAAB

Community & Regional General Hospitals

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYHLAFABAA

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLADADAC

Subacute Care Units (High-Acuity Transitional Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Hospital healthcare services
• Specialty medical care
• Emergency and trauma care
• Rehabilitation and hospice care
• Community health system

Headquarters

HQ city

Tifton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Healthcare Services Revenue: Southwell generates revenue through providing medical services including emergency care, primary care, specialty medicine, surgical procedures, diagnostic imaging, pharmacy services, and rehabilitation. Revenue is collected from patients directly, private insurance, Medicare, Medicaid, and includes charity care for qualifying patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Southwell operates a regional, non-profit integrated healthcare system delivering a full continuum of medical services to South Georgia communities. Its offerings span emergency and inpatient hospital care at Tift Regional Medical Center and Southwell Medical, outpatient specialty services including oncology, heart and vascular, nephrology, gastroenterology, orthopedics, maternity, and behavioral health, plus rehabilitation, hospice, and pharmacy services supported by physician practices and digital tools such as Virtual Visits and the My Southwell Patient Portal.

Product overview

Southwell is a regional healthcare system comprised of multiple facilities and services. The organization operates a platform of hospital and medical facilities including Tift Regional Medical Center (main hospital), Southwell Medical (outpatient facility in Adel), Southwell Health Park, and Southwell Health & Rehabilitation. These facilities are supported by specialty care centers such as the Anita Stewart Oncology Center and the Heart & Vascular Center, along with service lines including Emergency Care, Primary Care, Surgical Services (including Robotic Surgery), Bariatrics, Radiology, Maternity Services, Behavioral Health, and Hospice Care. The system also offers digital health services through Virtual Visits telehealth appointments and the My Southwell Patient Portal for online access to health information. A Graduate Medical Education program provides residency opportunities through the Tift Regional Health System.

Differentiator

Problem solved

Functional benefit

Products and services

• Tift Regional Medical Center Main hospital facility of Southwell located in Tifton, GA, offering comprehensive inpatient and outpatient medical services including emergency care, surgical services, and specialty medicine.
• Southwell Medical Outpatient medical facility located in Adel, GA, providing primary and specialty care services to the local community.
• Southwell Health Park Health park facility in Tifton, GA offering comprehensive outpatient services and specialty care.
• Southwell Health & Rehabilitation Skilled nursing and rehabilitation facility in Adel, GA that has earned a 5-star CMS rating for exceptional care and support for residents and families.
• Anita Stewart Oncology Center Oncology center providing comprehensive cancer care services including treatment, support groups, and survivor celebration programs.
• Georgia Sports Medicine Comprehensive musculoskeletal care service provided by certified orthopedists to help patients return to healthy lifestyles.
• Southwell Pharmacy Pharmacy services located at Southwell facilities for patient prescription needs.
• Hospice of Tift Area Hospice care services including grief support groups and bereavement coordination for patients and families.
• Virtual Visits Virtual/telehealth appointment service allowing patients to connect with healthcare providers remotely.
• My Southwell Patient Portal Online patient portal for managing healthcare information, accessing records, and communicating with providers.
• Heart & Vascular Care Comprehensive cardiovascular care including the Heart and Vascular Center with advanced imaging technology.
• Robotic Surgery Minimally invasive robotic surgical procedures for improved precision and recovery times.
• Bariatrics Medical and surgical bariatric care including nutrition guidance and ongoing support for weight loss.
• Emergency Care 24/7 emergency department services with real-time wait time information displayed on the website.
• Primary Care General and family medicine services providing care for patients in every season of life.
• Birthing Center Labor and delivery services at Tift Regional Medical Center including childbirth preparedness classes.
• Radiology Comprehensive radiology services including nuclear imaging with advanced Symbia Evo Excel technology from Siemens.
• Graduate Medical Education Residency and medical education programs for future physicians through Tift Regional Health System.

Quantifiable outcome

• 5-star CMS rating achieved by Southwell Health and Rehabilitation in Adel

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Siemens HealthcarecoreTechnology or Integration · 29 April 2026Siemens Healthcare provided the Symbia Evo Excel nuclear imaging camera to Tift Regional Medical Center as part of Southwell's commitment to advanced medical imaging technology. This equipment enables high-resolution imaging for cardiac diagnostics.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phoebe Putney Health System: Regional non-profit health system based in Albany, GA, serving Southwest Georgia with multiple hospitals and physician practices. Closely comparable to Southwell in scale, geography, and mission as a community regional system in South Georgia.
• Archbold Medical Center: Regional non-profit health system headquartered in Thomasville, GA, with multiple hospitals and specialty centers serving South Georgia. Directly comparable in regional footprint, scale, and care continuum.
• Colquitt Regional Medical Center: Community regional hospital in Moultrie, GA serving rural South Georgia. Similar scope (acute care + outpatient + physician practices) and comparable rural community hospital business model.
• Coffee Regional Medical Center: Non-profit community hospital in Douglas, GA providing acute care, outpatient services, and specialty care. Comparable rural Georgia regional hospital with similar service breadth.

Broad incumbents

• Atrium Health Navicent: Large regional health system headquartered in Macon, GA, serving central and South Georgia with tertiary capabilities including Peyton Anderson Cancer Center and The Medical Center. A broader incumbent that competes with Southwell for higher-acuity referrals.
• Wellstar Health System: Large non-profit Georgia health system operating multiple hospitals and physician practices primarily in metro Atlanta and surrounding regions. A broader Georgia incumbent with overlapping primary and specialty care services.
• Piedmont Healthcare: Large non-profit Georgia-based health system with hospitals, physician practices, and outpatient services across the state. A broader incumbent that competes for specialty referrals and ambulatory patients in the Georgia market.
• HCA South Atlantic Division: For-profit HCA Healthcare division operating multiple hospitals across the southeastern U.S. including Georgia. A broader incumbent providing competitive context for both inpatient and ambulatory services in the region.

Regional players

• AdventHealth: Large non-profit multi-state health system with hospitals primarily across the Southeast and Midwest. Comparable as a non-profit faith-based integrated system, though operates in different geographies than Southwell.
• Trinity Health: Large national non-profit Catholic health system operating community hospitals and continuing-care services across the U.S. Comparable operating model as a non-profit community hospital network, though at much greater national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TRMCMarketing
• Facebookfacebook.com/MySouthwell
• LinkedInlinkedin.com/company/southwell
• Instagraminstagram.com/mysouthwell
• Xx.com/mysouthwell

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwell