Capitol Media Solutions

What Capitol Media Solutions does

Capitol Media Solutions (CMS) is a privately held, full-service media buying agency founded in 2006 and headquartered in Atlanta, Georgia. The firm plans, negotiates, and executes advertising campaigns across both digital channels (display, digital video, search engine marketing, paid social on Facebook/Instagram/LinkedIn/Twitter, Pandora, programmatic) and traditional channels (broadcast and cable TV, radio, outdoor, print). Its technology stack relies on commercial research and buying platforms — including Nielsen, Kantar Media, Scarborough, Arbitron, comScore, SRDS, and Google Display & Video 360 — alongside proprietary vendor-negotiation and campaign-tracking processes. CMS positions itself as an end-to-end campaign manager, handling research, strategy, planning, buying, execution, optimization, and reporting on behalf of clients.

The business operates on a professional-services revenue model, generating fees from media buying agency engagements rather than media markup or licensing. Pricing is quote-based and not publicly disclosed; media plans are tailored to each client's objectives. The go-to-market motion is consultative, direct enterprise sales — pitch presentations are scheduled with prospects, and a dedicated client lead manages each account post-engagement. Marketing itself is conducted through content (blog/case studies), organic social (Facebook, Twitter/X, LinkedIn), and email newsletters, with no resellers or channel partners documented. The agency's headcount sits in the 11-50 range, and it has been named to the Inc. 500 list of fastest-growing private companies twice.

CMS serves a horizontal mix of enterprise and government clients across diverse verticals — including CORT (consumer products), Piedmont Healthcare, GAF (construction), NCR Silver (IT), North Highland Consulting, Pelican Products, Pinnacle Vodka, Yamaha, Michelin, Orkin, Lane Bryant, Wooga, and government accounts such as Homeland Security and Gwinnett County. Cumulative media spend managed exceeds $500M, with $250M+ attributed to digital campaigns and $100M+ to traditional campaigns. The firm has no disclosed funding rounds, acquisitions, subsidiaries, or parent company, and remains an independent, privately held entity.

Name

Capitol Media Solutions

Legal name

Capitol Media Solutions

Website

https://capitolmediasolutions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Capitol Media Solutions is an Atlanta-based, privately held media buying agency founded in 2006 that plans and executes end-to-end digital and traditional advertising campaigns for enterprise and government clients across diverse verticals.

Ownership category

akta.pro rank

Product category

Advertising Services / Media Buying

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Radio Media Buying (MPAAABAI)

Keywords

• Media buying services
• Media planning agency
• Digital media buying
• Traditional media buying
• Advertising campaign management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Media Buying Agency Fees: The company operates as a full-service media buying agency that manages campaigns for clients. Revenue is generated through fees for strategic media planning, campaign management, and media buying services across digital and traditional channels.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Capitol Media Solutions is a full-service media buying agency that plans, negotiates, purchases, and manages advertising campaigns for enterprise clients across both digital channels (display, video, search, social) and traditional channels (TV, radio, outdoor, print). The agency delivers end-to-end campaign management from research and strategy through buying, execution, optimization, and reporting.

Product overview

Capitol Media Solutions (CMS) is a media buying agency providing end-to-end campaign management across both digital and traditional advertising channels. The core offerings consist of Digital Media Buying services (including display advertising, digital video, search engine marketing, and paid social media) and Traditional Media Buying services (covering TV, radio, outdoor, and print). CMS manages the complete media buying process from research and strategy through planning, buying, execution, optimization, and analysis, serving clients across various industries including healthcare, retail, professional services, and consumer products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2x increase in conversions on average
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mediahub: Media buying agency within the MullenLowe network providing digital and traditional planning/buying—overlaps with CMS on multi-channel, enterprise-client media buying services.
• Goodway Group: Independent full-service media buying agency delivering programmatic, paid search, social, and traditional buying—overlapping strongly with CMS's digital-first+traditional portfolio.
• Butler/Till: Independent media and digital agency based in the U.S. providing media planning, buying, and analytics across digital and traditional channels—comparable in size, ownership structure, and go-to-market motion.
• Crossmedia: Independent U.S. media agency with comparable cross-channel planning/buying and analytics capabilities, serving similar enterprise brand clients.
• Horizon Media: Large independent U.S. media agency with full digital and traditional buying capabilities; competes for the same mid-market and enterprise national brand budgets as CMS, but at materially greater scale.
• Empower MediaMarketing: Independently owned, mid-sized U.S. media buying agency offering end-to-end campaign management across digital and traditional channels—directly comparable in scale and service mix to Capitol Media Solutions.

Broad incumbents

• GroupM (WPP): Largest global media investment group operating WPP's media agencies (Mindshare, Essence, etc.); competes broadly for the same enterprise clients CMS serves, but with vastly greater scale and proprietary tools.
• OMD (Omnicom): Omnicom's flagship global media agency offering planning and buying across digital and traditional channels, with significant resources targeting the same enterprise advertiser pool as CMS.
• Initiative (IPG): IPG Mediabrand's global media network providing full-service media planning and buying; overlaps with CMS's enterprise media buying service offering at significantly greater scale.
• Publicis Media (Zenith/Starcom): Publicis-owned global media agency network offering end-to-end digital and traditional media buying, competing with CMS for national brand spend at the enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CapitolMedia
• Facebookfacebook.com/1510313881
• LinkedInlinkedin.com/company/capitol-media-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Media Solutions