Amanacard

What Amanacard does

Amanacard is a UK-headquartered digital payments platform, operated by parent company Huozhi Ltd, that enables secure, traceable cross-border value transfer to individuals and institutions in underbanked and conflict-affected regions. The platform is built on the proprietary SecureAid® technology stack, which provides end-to-end real-time tracking and tracing of every transaction, face-to-face and Facebook/Telegram-based recipient identity verification (Myamana Go), and an AML/CFT compliance framework that has been independently assessed as one of the most robust HMRC has seen. The service is delivered via the myamana.direct web portal, iOS and Android mobile apps, and a physical or virtual Amanacard card that functions as a verified digital ID. Amanacard is licensed as a payment services provider in the UK (HMRC BPSP/ITDPSP), Australia (AUSTRAC Independent Remittance Dealer), and Canada (FINTRAC MSB), and operates dedicated SecurePaid subsidiaries in each jurisdiction. The company is ISO 27001 certified (January 2022, zero non-conformances) and holds registered trademarks including Amanacard®, SecureAid®, SecurePaid, My Amana, and My Amana Go.

Amanacard operates a hybrid go-to-market motion: direct enterprise sales for large international organisations (NGOs, governments, multilaterals) executing 'one to many' disbursements such as teacher salaries in Afghanistan, severance payments for departing US government contractors, and aid programmes for vulnerable families, alongside a self-serve product-led motion for individual senders via myamana.direct and mobile apps. A network of 30,000+ KYC-vetted accredited merchants (across Basic, Advanced, and Enhanced tiers) provides the redemption surface for recipients, and 90+ banking partners enable debit, credit, and bank transfer funding. Revenue is generated through transaction processing fees, a digital subscription service for secure electronic gifting, and the Amana Points loyalty programme, which lets senders redeem accumulated points for reduced transaction fees.

Founded in 2016 by Dr Edwina Thompson (CEO) and John Thompson (Commercial Director), Amanacard has tracked $3.1B+ in digital points, verified 650K+ transactions in real-time, delivered 41 public-funded programmes across 283 official aid sources, and recorded zero diversion of funds. The company runs operations in Afghanistan, Myanmar, Papua New Guinea, Somalia, Syria, and Yemen, and maintains an Afghanistan operations hub led by Maryam Masoomy. Its mission is to enable every person and business to transact across frontlines or borders without transporting cash, addressing the de-risking-driven 75% drop in correspondent banking relationships cited by the company.

Name

Amanacard

Legal name

Huozhi Ltd

Website

https://amanacard.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Amanacard, operated by UK parent Huozhi Ltd, is a licensed cross-border payments platform (UK, Australia, Canada) that delivers secure, real-time-traceable aid, salary, and remittance payments to underbanked recipients in fragile and conflict-affected regions via the SecureAid® platform, myamana.direct portal, and a 30,000+ merchant network.

Ownership category

akta.pro rank

Product category

Cross-Border Digital Payment Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Credit Card Issuing (522210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Finance Services (6199)

akta.pro primary industry

Crypto Remittance & Cross-Border Money Transfer Providers (FSADAIAD)

akta.pro secondary industries

Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB)

Keywords

• Cross-border payments
• Digital remittance services
• Aid disbursement platform
• Payment services provider
• Financial inclusion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscription Service: Amanacard® is a digital subscription service enabling customers to make secure electronic gifts directly to beneficiaries and merchants. The service eliminates costly bank charges by facilitating direct payments through the platform.
2. Transaction Processing Fees: Fees charged on payment transactions processed through the platform. Users can reduce fees by redeeming Amana Points earned through the loyalty program.
3. Points Redemption: Amana Points loyalty program where accumulated points can be redeemed for reduced transaction fees and other rewards, creating recurring engagement and revenue optimization for frequent users.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Amanacard operates a licensed digital payment services platform that enables individuals, corporates, NGOs, and governments to send secure electronic payments directly to verified recipients — including family members, beneficiaries, workers, and merchants — across borders and in underbanked or conflict-affected regions. Built on the proprietary SecureAid® platform, it delivers end-to-end real-time tracking and tracing of every transaction, face-to-face recipient identity verification, and an integrated AML/CFT compliance framework, eliminating costly bank charges while ensuring 100% of intended recipients are paid in full.

Product overview

Amanacard is a platform-as-a-service payment solution that operates as a layered ecosystem of interconnected products. At its core is the Amanacard digital subscription service, powered by the SecureAid platform developed by Huozhi, which processes payment orders and maintains software for protecting sensitive personal data with end-to-end tracking. The My Amana Direct web portal serves as the primary interface for senders (individuals and organisations) to initiate and track payments, while the Myamana Go mobile app enables recipients to verify their identity via Facebook or Telegram for in-person collection. The Amana Points loyalty program rewards senders for transactions, and the Amanacard Card (physical or virtual) functions as a verified digital ID. The Accredited Merchant Network of 30,000+ vetted businesses provides the redemption ecosystem where recipients can exchange value for cash, goods, or services.

Differentiator

Problem solved

Functional benefit

Brands

• SecureAid®: Digital platform developed by Huozhi that facilitates secure delivery of funds or equivalent value through proprietary processes enabling end-to-end real-time tracking and tracing of transactions through an online App.
• My Amana / Myamana Direct
• Myamana Go
• Amana Points

Products and services

• Amanacard Digital Payment Service A digital subscription service and licensed payment services platform enabling customers to make secure electronic gifts directly to beneficiaries and merchants while eliminating costly bank charges, with end-to-end real-time tracking and tracing of transactions.
• My Amana Direct (myamana.direct) Self-service web portal for individual senders and organisations to register, initiate payments, and track disbursements to verified recipients in real-time. Supports one-to-one, one-to-few, and one-to-many payment configurations.
• Myamana Go (Recipient Identity Verification Mobile App) Recipient-facing mobile service for identity verification via Facebook or Telegram authentication, enabling recipients to collect payments sent through the Amanacard platform; available on iOS App Store and Google Play.
• Amanacard Card (Physical & Virtual Digital ID)

Quantifiable outcome

• 100% of intended recipients paid in full with $0 diversion of funds
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• Rashid Khan RK19flagshipGTM or Marketing Partner · 6 November 2022Cricket star Rashid Khan joined forces with Amanacard for fundraising campaigns focused on health, education, and sport in Afghanistan. The partnership leverages his passion for improving lives of fellow countrymen. Campaign videos and content released during ICC T20 World Cup.
• Huozhi LtdcoreTechnology or Integration · 1 January 2018Huozhi Ltd is the parent company that developed the SecureAid® platform. Amanacard® services use the digital platform developed by Huozhi. Huozhi Ltd is registered with HMRC and supervised as a Bill Payment Service Provider under Firm Reference No. XBML00000187275.
• Herbert Smith Freehills LLPsupportingOthersInternational law firm providing pro-bono legal support since 2016 to develop bespoke policies and tools to anticipate and mitigate key risks of the business.
• Doughty Street ChamberssupportingOthersChambers of barristers providing pro-bono legal support since 2016 alongside Herbert Smith Freehills LLP to develop compliance frameworks and risk management tools.
• Banking Partners (90+)coreChannel Partner/ Reseller/ DistributorNetwork of 90+ sending, correspondent, and regional banks enabling international payment processing. Banking partners enable members to make payments using debit/credit cards and bank transfers.
• UK Financial Conduct Authority (FCA)coreOthersParticipated in FCA Regulatory Sandbox, gaining invaluable experience and reinforcing commitment to security and innovation. Sandbox participation demonstrates regulatory compliance and innovation leadership.
• UK HM Revenue & Customs (HMRC)coreOthersHuozhi Ltd is registered with and supervised by HMRC as a Bill Payment Service Provider (BPSP) and Telecommunication, Digital and IT Payment Service Provider (ITDPSP) under The Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017.
• AUSTRAC (Australia)coreOthersSecurePaid Pty Ltd is regulated as an Independent Remittance Dealer with AUSTRAC Account Number 100885011 under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006.
• FINTRAC (Canada)coreOthersSecurePaid Finance Inc. is regulated in Canada by FINTRAC with MSB No. M23424938 under the Retail Payment Activities Act 2021 and The Proceeds of Crime (Money Laundering) and Terrorist Financing Act (PCMLTFA).

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Remitly: Digital cross-border remittance platform serving immigrants and individuals sending money abroad, with strong compliance infrastructure and a network of banking partners — directly comparable to Amanacard's individual sender use case.
• WorldRemit: Mobile-first international money transfer platform focused on underbanked corridors in Africa, Asia, and Latin America — comparable to Amanacard's mission of reaching underbanked populations in frontier markets.
• TransferGo: European-headquartered digital remittance service focused on migrant corridors with bank and card rails — comparable to Amanacard's UK base, individual sender use case, and licensed payment service provider model.

Broad incumbents

• Wise (TransferWise): Established cross-border payments platform for individuals and businesses with bank-beating FX rates and multi-currency accounts — a much larger incumbent operating in the same cross-border payment rails Amanacard uses.
• MoneyGram: Global money transfer and bill payment company with extensive agent network in underbanked regions — broadly comparable given Amanacard's 30,000+ accredited merchant network and cash-pick-up-style model.
• Western Union: Largest global cross-border money transfer operator, including to frontier and conflict-affected markets — the dominant incumbent in the same category Amanacard serves, particularly for humanitarian and individual remittance flows.

Emerging players

• Tipalti: Global payables automation platform handling cross-border supplier and contractor payments with built-in KYC/AML — comparable to Amanacard's one-to-many enterprise disbursement capability and compliance focus.
• Payoneer: Cross-border payment platform for freelancers, marketplaces, and businesses, with multi-currency receiving accounts — comparable to Amanacard's individual senders and digital wallet/card offerings.
• MangoPay: Payment infrastructure provider for marketplaces and platforms with strong KYC/AML tooling — overlaps with Amanacard's merchant onboarding and tiered verification (Basic, Advanced, Enhanced).
• Crezco: Open Banking-based B2B cross-border payment platform with built-in reconciliation — comparable technology overlap with Amanacard's account-to-account style flows and enterprise disbursement use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=1ehF-Nkg1Mg
• LinkedInlinkedin.com/company/huozhi-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanacard