Noha Nabil
Noha Nabil Beauty is a Dubai-based direct-to-consumer cosmetics brand founded by Arab media personality Noha Nabil, selling vegan, climate-optimized makeup, brushes, and gift sets to women in the Arab region and diaspora across 16+ countries.
- Company typePrivate
- Founded2020
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Noha Nabil does
Noha Nabil Beauty FZCO is a Dubai-based, founder-owned direct-to-consumer cosmetics brand operating as a Free Zone Company registered with the Jebel Ali Freezone Authority (Trade License 177879). Founded by Arab media personality Noha Nabil and established around 2020, the company sells a single-line makeup portfolio organized into Brows, Eyes, Face, and Lips categories, complemented by brushes, accessories, gift sets, and digital gift cards. The core product proposition is high-pigment, long-wearing, smudge-resistant color cosmetics formulated for hot, humid climates and shade ranges tuned for diverse Arab skin tones, with vegan and cruelty-free positioning across the range.
The technology foundation is a Shopify-based e-commerce storefront with Arabic and English language support, multi-currency checkout (AED, KWD, QAR, EUR, USD, BHD, CAD, OMR), and Cash on Delivery for UAE and other GCC markets. Distribution is direct-to-consumer via nohanabil.com plus physical retail through a store-locator channel, with international shipping to 16+ countries across the GCC, wider Middle East, North Africa, USA, Canada, and Europe, fulfilled primarily through Aramex. The brand's go-to-market is social-led, leveraging a celebrity-founder content engine across Instagram, TikTok, Snapchat, Facebook, YouTube, and WhatsApp Business, supplemented by a user-generated content campaign under the #nohanabilbeauty hashtag and Tabby Buy Now Pay Later to lift average order value.
The revenue model is one-time consumer product sales at price points ranging from AED 24.75 (concealer brush) to AED 495 (gift set collections), with no disclosed subscription, wholesale, or enterprise revenue. The company is privately held with no institutional investors disclosed, operating with a headcount of 11–50 employees and an annual revenue band that is not publicly disclosed but is most likely sub-$5M based on scale signals.
Noha Nabil firmographics
Firmographics- Name
- Noha Nabil
- Legal name
- NOHA Nabil Beauty FZCO
- Website
- https://nohanabil.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noha Nabil Beauty is a Dubai-based direct-to-consumer cosmetics brand founded by Arab media personality Noha Nabil, selling vegan, climate-optimized makeup, brushes, and gift sets to women in the Arab region and diaspora across 16+ countries.
- Ownership category
- akta.pro rank
Noha Nabil industry classification
Industry- Product category
- Cosmetics & Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
Keywords
Where Noha Nabil is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Noha Nabil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of cosmetics and beauty products across categories (Face, Eyes, Lips, Brows, Accessories, Gift Sets). Revenue generated from individual product transactions at various price points.
- Tabby Buy Now Pay Later: 4 interest-free installments through Tabby partnership. Pay 25% now and rest over 3 months. Increases purchasing power and average order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual beauty products across Face, Eyes, Lips, Brows categories |
| Transaction based/ take rate | Monthly | Tabby Buy Now Pay Later - 4 interest-free installments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Noha Nabil product offering
Product offeringCore offering
Noha Nabil is a cosmetics and beauty brand that designs, formulates, and sells its own line of makeup products — including brow pencils and gels, eyeshadow palettes, mascaras, eyeliners, foundations, concealers, setting sprays, powders, blushes, lip glosses, balms, crayons, oils, and tints — along with makeup brushes, accessories, gift sets, and gift cards. Products are vegan, cruelty-free, dermatologically tested, and specifically formulated with high-pigment, smudge-resistant, long-lasting properties for warm, humid climates and diverse Arab skin tones.
Product overview
Noha Nabil is a beauty and cosmetics brand founded by Arab media personality Noha Nabil, offering a comprehensive makeup line infused with appreciation for Arab culture and beauty diversity. The product portfolio consists of a unified cosmetics line organized into four main categories: Brows (pencils, gels), Eyes (palettes, mascaras, eyeliners, eye balms, contour pencils), Face (concealers, foundations, setting sprays, loose powders, blushes), and Lips (lip glosses, balms, crayons, lip oils, tints). Additional offerings include makeup brushes and accessories, gift sets, and gift cards. The brand specializes in pigmented, long-lasting products designed to withstand warm, humid climates while maintaining vibrant colors. The line emphasizes creamy, comfortable textures with high color payoff and smudge-resistant formulas suitable for the Middle Eastern market.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Brow Pencil A precision brow pencil designed to define and shape eyebrows for individual consumers seeking brow definition makeup.
- Feather Up Brow Gel A brow gel that sets and holds eyebrow shape with a featherlight finish for individual consumers.
- Sahara Dusk Eyeshadow Palette An eyeshadow palette with dusk-inspired desert shades for versatile eye makeup looks, designed for individual consumers.
- Sahara Stone Eyeshadow Palette An eyeshadow palette with stone-inspired desert shades for versatile eye makeup looks, designed for individual consumers.
- Peptide Skin Repair Eyegel Patches Eye gel patches infused with peptides for skin repair and hydration around the eye area for individual consumers.
- Long Lash Liner An eyeliner formulated to help lashes appear longer while defining the eye, for individual consumers.
- Double Drama Mascara A volumizing and lengthening mascara for dramatic lash definition, designed for individual consumers.
- Here to Stay Mascara A long-wear mascara designed for all-day staying power, intended for individual consumers.
- Eye Contour A multi-use cream eyeshadow and contour pencil usable as liner, shadow, highlighter, or base for individual consumers.
- On Fleek Eyeliner A precision eyeliner for achieving a flawless eye look, intended for individual consumers.
- Icy Eye Balm A cooling eye balm for hydrating and refreshing the eye area, intended for individual consumers.
- Got You Covered Matte Concealer A full-coverage matte concealer with anti-aging properties, enriched with Vitamin E and evening primrose stem cells, designed for individual consumers.
- Prime & Fix Setting Spray A setting spray formulated to prime and fix makeup for long-lasting wear, intended for individual consumers.
- Selfilter Loose Powder A loose setting powder designed to deliver a flawless, filtered finish for individual consumers.
- Blush On A buildable matte powder blush infused with Vita Ros for a natural, even finish, intended for individual consumers.
- Got You Covered! Matte Foundation A 24-hour matte foundation with full coverage, enriched with Vitamin E, hyaluronic acid, and avocado extract, designed for individual consumers.
- Gloss Boss Lip Gloss A lip gloss formulated to deliver a glossy, high-shine finish on lips, intended for individual consumers.
- Born With It Lip Balm A hydrating lip balm formulated to leave lips soft and nourished, intended for individual consumers.
- Line & Fill Lip Crayon A lip crayon designed for lining and filling lips with color, intended for individual consumers.
- Berry Glazed Lip Oil A lip oil that delivers a glossy, hydrated finish with berry-inspired shades, intended for individual consumers.
- Lip Definer A lip liner designed to define and shape the lips for individual consumers.
- Blushin' Sweet Cheek and Lip Tint A multi-use tint for cheeks and lips with buildable color, intended for individual consumers.
- Gloss Boss Lip Gloss Collection Set A gift set bundling multiple shades of Gloss Boss Lip Gloss for individual consumers and gift buyers.
- Eyes & Brows Set A bundled gift set combining eye and brow products for individual consumers and gift buyers.
- Brush Set with Free Pouch A complete brush set including face and eye brushes with a complimentary pouch, intended for individual consumers.
- Gift Cards Digital gift cards available for purchase by individual consumers for gifting purposes.
Companies that use Noha Nabil
Customer profileSegments2 records
Ideal customer profiles2 records
Noha Nabil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Noha Nabil partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TabbycoreTabby provides buy now, pay later services allowing customers to pay in 4 interest-free installments. Customers pay 25% upfront and the remainder over 3 months. This partnership increases purchasing power and reduces checkout friction, particularly for higher-priced gift sets and bundles.
- AramexcorePrimary logistics partner for order delivery. Customers can track shipments via Aramex tracking portal using air waybill number. Handles deliveries across all served markets including GCC, Middle East, Africa, USA, Canada, and Europe.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Noha Nabil competitors and assessment
Company assessmentDirect peers
- Huda Beauty: Huda Beauty is the leading MENA-origin celebrity-led color cosmetics brand founded by Huda Kattan, selling eyeshadow palettes, foundations, lip products, and more globally via DTC and Sephora. It is the most direct comparable to Noha Nabil given shared Arab-female founder authenticity, similar product categories, and similar DTC-led go-to-market.
- Fenty Beauty: Fenty Beauty is a celebrity-founded global color cosmetics brand known for broad, inclusive shade ranges and a Sephora-led retail-plus-DTC model. It is a direct peer in category (face, eye, lip color cosmetics) and target demo (beauty consumers seeking inclusive, high-pigment products), and sets the benchmark Noha Nabil benchmarks against.
- Charlotte Tilbury: Charlotte Tilbury is a premium global color cosmetics and skincare brand sold through DTC, department stores, and Sephora. It overlaps directly with Noha Nabil on face, eye, and lip categories and on the celebrity/founder-led premium positioning.
- Kylie Cosmetics: Kylie Cosmetics is a celebrity-founded color cosmetics brand (lip kits, eye, face) sold globally DTC and via Ulta. Comparable to Noha Nabil as a founder-led, social-media-driven beauty brand targeting women with lip, eye, and face makeup.
- Pat McGrath Labs: Pat McGrath Labs is a prestige color cosmetics brand built around high-pigment eye, lip, and face products sold DTC and via Sephora. Comparable to Noha Nabil on category (eyeshadow palettes, lip products) and on founder-driven prestige positioning.
Broad incumbents
- MAC Cosmetics: MAC is an Estée Lauder-owned global color cosmetics incumbent with broad assortment across eye, face, and lip. It is comparable as a category incumbent competing for the same consumer occasions and retail channels, with a wider portfolio and global scale.
- Sephora Collection: Sephora Collection is the retailer's owned color cosmetics label, sold globally through Sephora doors and online. Comparable as a competing assortment available in the same channels and price tiers Noha Nabil targets.
Emerging players
- Kayali: Kayali is an Arab-origin (Huda Beauty sister brand) fragrance house with growing beauty presence. Comparable to Noha Nabil as another MENA-founder-led beauty brand riding regional consumer affinity for Arab-founder brands.
- Shein Beauty / SHEGLAM: SHEGLAM is a fast-fashion-adjacent color cosmetics brand selling affordable eye, face, and lip makeup globally via DTC. Comparable to Noha Nabil in product categories and digital-first distribution, but competes on a much lower price point.
- Kay Beauty (by Katrina Kaif): Kay Beauty is a celebrity-founded South Asian color cosmetics brand sold via Nykaa and DTC. Comparable as a regional, founder-led, climate-aware cosmetics line targeting South Asian women, similar in GTM motion and scale to Noha Nabil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Noha Nabil social profiles
Digital presenceNoha Nabil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noha Nabil leadership team
Management profileNumber of profiles
Profiles1 record
Noha Nabil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noha Nabil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noha Nabil
What does Noha Nabil do?
Noha Nabil is a cosmetics and beauty brand that designs, formulates, and sells its own line of makeup products — including brow pencils and gels, eyeshadow palettes, mascaras, eyeliners, foundations, concealers, setting sprays, powders, blushes, lip glosses, balms, crayons, oils, and tints — along with makeup brushes, accessories, gift sets, and gift cards. Products are vegan, cruelty-free, dermatologically tested, and specifically formulated with high-pigment, smudge-resistant, long-lasting properties for warm, humid climates and diverse Arab skin tones.
Is Noha Nabil a public or private company?
Noha Nabil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noha Nabil founded?
Noha Nabil was founded in 2020. It employs 11 to 50 people.
Where is Noha Nabil based?
Noha Nabil is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Noha Nabil make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are tabby Buy Now Pay Later.
Who are Noha Nabil's main competitors?
Direct peers on record are Huda Beauty, Fenty Beauty, Charlotte Tilbury, Kylie Cosmetics and Pat McGrath Labs. Broad incumbents are MAC Cosmetics and Sephora Collection. Emerging players are Kayali, Shein Beauty / SHEGLAM and Kay Beauty (by Katrina Kaif).
Does Noha Nabil have an API?
No public API is recorded for Noha Nabil.
What industry is Noha Nabil in?
Noha Nabil's product category is Cosmetics & Beauty Products. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 45612 and its SIC code is 2844.