What Bertha.ai does

Bertha.ai is a privately held, bootstrapped software company headquartered in Denver, Colorado, operating as Bertha AI Inc. The company builds an AI-powered copywriting and content-generation product aimed at WordPress website owners, web professionals and agencies, and e-commerce store operators running WooCommerce or Easy Digital Downloads. Its core product is delivered as a Chrome Extension for Chromium-based browsers (with a WordPress plugin now deprecated) and offers text generation for SEO metadata, headlines, long-form articles, social posts, landing pages, and product descriptions, plus image generation and automated alt-text creation. The underlying technology is a generative AI model claimed to operate on 100B+ parameters, fine-tuned on content frameworks derived from the founders' experience building more than 1,500 websites over a decade.

The company operates a freemium product-led growth model: a free tier provides 500 words and 5 image generations per month, and a Pro tier is sold as an annual subscription priced as low as $160/year, with one license covering unlimited installs across all sites under a user's management and unlimited users — a structure explicitly designed for agencies and care-plan operators. Distribution is fully self-serve via the Chrome Web Store and WordPress plugin directory, augmented by an affiliate program, YouTube tutorials, and a 1,000+ member Facebook community used for post-sale support. The company reports 5,000+ active licenses.

Bertha has no disclosed external funding, no parent company, no acquisitions, and a team of 1–10 employees. It earns revenue solely from Pro subscription licenses processed through Stripe and PayPal. The product integrates natively with WooCommerce and Easy Digital Downloads for automated product description generation, and maintains a hosting partnership with Rocket.net. Languages supported are English and French, with other languages available via Chat/AMA prompting.

Name

Bertha.ai

Legal name

Bertha AI Inc.

Website

https://bertha.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bertha.ai is a bootstrapped Denver-based SaaS that offers AI-powered copywriting and image generation via a Chrome Extension, targeting WordPress website owners, web professionals, agencies, and WooCommerce/EDD store operators on a freemium subscription model priced from $160/year.

Ownership category

akta.pro rank

Product category

AI Copywriting / Content Generation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industry

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

Keywords

• AI content generation
• AI copywriting
• WordPress AI plugin
• AI image generation
• Automated content writing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Pro License: Annual subscription license for Pro tier providing unlimited installs, million words/month, bulk alt text, 50 image generations/month, and access to 30+ creative prompts. Single license covers unlimited websites under management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bertha.ai sells an AI-powered copywriting and image generation assistant, delivered primarily as a Chrome Extension (with a deprecated WordPress plugin), that generates social media posts, SEO titles, meta descriptions, headlines, long-form articles, landing pages, sales copy, WooCommerce/Easy Digital Downloads product descriptions, and AI-generated images. The product uses a generative AI model with over 100 billion parameters and is offered in a free tier (500 words/month and 5 image generations) and an annual Pro subscription (up to 1 million words/month, 50 images/month, 30+ prompts, bulk alt text, and e-commerce product description automation) with a single Pro license covering unlimited installs and unlimited users across websites.

Product overview

Bertha.ai is an AI-powered copywriting solution that operates as a unified product available in two tiers (Free and Pro) and two delivery formats: a Chrome Extension for Chromium-based browsers and a deprecated WordPress plugin. The Free tier provides 500 words/month and 5 image generations, while the Pro tier offers 1 million words/month, 30+ prompts, bulk alt text generation, and automatic WooCommerce/Easy Digital Downloads product description generation. The product combines text generation, image generation, and conversational AI (Chat/AMA) features to assist with social media posts, SEO content, meta descriptions, headlines, long-form articles, and e-commerce product descriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bertha AI An AI-powered copywriting and image generation assistant for WordPress website owners, web professionals, agencies, and WooCommerce/Easy Digital Downloads store owners; generates social posts, SEO titles, meta descriptions, headlines, long-form articles, landing pages, and product descriptions.
• Bertha AI Chrome Extension Browser extension that delivers Bertha AI's generative AI writing and image capabilities across Chromium-based browsers, supporting on-demand copy, alt text, image generation, and Chat/AMA long-form article writing.
• Bertha AI WordPress Plugin (Deprecated) Legacy WordPress plugin that provided AI writing assistance directly inside the WordPress admin dashboard, now deprecated and non-functional with recent WordPress versions.

Quantifiable outcome

• Reduces content creation time by up to 90%

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Rocket.netminorOthersBertha.ai uses Rocket.net for hosting, evidenced by affiliate links on the website. Rocket.net provides managed WordPress hosting services.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Others

• Yoast SEO: Yoast is the dominant WordPress SEO plugin, and overlaps with Bertha on SEO titles, meta descriptions, and SEO-friendly content. While not an AI copywriter itself, Yoast's embedded position in WordPress represents both a distribution opportunity and a competitive threat for AI content features.

Direct peers

• Writesonic: Writesonic provides AI writing for articles, ads, SEO content, and product descriptions, including a WordPress integration. It is a direct functional competitor to Bertha across SMB and content marketer use cases.
• Jasper AI: Jasper is a leading AI copywriting and content generation platform targeting marketers and content teams. It directly competes with Bertha in AI-assisted long-form content, marketing copy, and brand voice workflows, though Jasper is venture-backed and enterprise-oriented.
• Anyword: Anyword is an AI copywriting platform focused on marketing and e-commerce copy with predictive performance scoring. It overlaps with Bertha's landing page, ad copy, and product description use cases.
• Rytr: Rytr is an affordable AI writing assistant for marketers, bloggers, and small businesses with templates for emails, ads, and SEO copy. It targets the same SMB segment as Bertha at a similar price point.
• Hypotenuse AI: Hypotenuse AI generates marketing copy and product descriptions, with particular strength in e-commerce catalog content. Its WooCommerce-adjacent product description focus directly overlaps with Bertha's EDD/WooCommerce integrations.
• Copy.ai: Copy.ai offers AI-powered copywriting for blog posts, social media, emails, and product descriptions. It competes head-to-head with Bertha on marketing copy generation for SMBs and marketers, though at a larger scale and with broader workflow tooling.

Broad incumbents

• OpenAI (ChatGPT): OpenAI's ChatGPT is a general-purpose LLM used by many of Bertha's potential customers as a free substitute for AI copywriting. As foundation models improve and add marketing-specific features, ChatGPT represents a major disruptive threat to niche AI copy tools.
• Microsoft Copilot: Microsoft Copilot integrates generative AI across Office, Edge, and Windows, including writing assistance that overlaps with Bertha's long-form and productivity use cases. Its bundling with widely used productivity software creates pricing pressure for independent AI copy tools.

Emerging players

• ContentBot.ai: ContentBot offers AI content workflows for blog posts, marketing copy, and automated content pipelines. It targets the same content creator and marketer segment as Bertha, though with more workflow automation features.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/340991974145634

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertha.ai