United Steel Supply

What United Steel Supply does

United Steel Supply, LLC is a privately held US distributor and light-processor of flat-rolled steel coils serving the metal roofing and metal building industry. The company warehouses and slits Galvalume, galvanized, and prepainted steel coils in over 40 colors, complemented by the Tru-Steel HD digital print sub-brand that uses an inline inkjet printer with electron-beam curing to produce single-sided printed steel at up to 400 dpi resolution. It sells into four end markets — agricultural, commercial, industrial, and residential — both domestically and for export.

The firm's core operating model is built around Just-In-Time inventory: it maintains heavy-volume coil stock across seven warehouse/distribution facilities (Austin TX headquarters; Jackson MS; Pleasanton TX; Eugene OR; Terre Haute IN; Jeffersonville IN; Blackfoot ID) and delivers most orders within 24 hours via truck, ocean vessel, river barge, or train. In-house slitting lines are configured for prepainted steel, supporting master widths of 24-60 inches, gauges from .009 to .060 inches, coil OD up to 72 inches, and coil weights up to 45,000 lbs.

Go-to-market is sales-led through regional sales representatives, supplemented by a direct online quote request workflow with parameters for gauge, width, grade, color, and delivery specifications. Pricing is custom quote-based per unit, with multi-year contract cadences, custom color matching, and paint warranty options of up to 40 years. The company is led by co-founders Bret Curtis (President) and Will Waldrip; its Privacy Policy routes through steeldynamics.com, suggesting an unconfirmed affiliation with Steel Dynamics, Inc.

Name

United Steel Supply

Legal name

United Steel Supply, LLC

Website

https://unitedsteelsupply.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

United Steel Supply is a privately held US distributor and processor of flat-rolled Galvalume, galvanized, and prepainted steel coils serving roll-formers and builders in agricultural, commercial, industrial, and residential end markets across seven US warehouses plus export channels.

Ownership category

akta.pro rank

Product category

Metal Roofing Steel Coils

NAICS

Steel Product Manufacturing from Purchased Steel (3312)

SIC

Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

akta.pro secondary industries

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG), Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

Keywords

• Flat rolled steel
• Steel coil distribution
• Metal roofing materials
• Prepainted steel coils
• Steel slitting services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Coil Sales: United Steel Supply generates revenue through the sale of flat rolled steel coils including Galvalume, galvanized, and prepainted steel products. The company offers products for metal roofing and siding applications and serves both domestic and export markets. Additional services include JIT inventory delivery, transportation, and slitting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

United Steel Supply sells and processes flat rolled steel coils, including Galvalume®, galvanized, prepainted, and digital print products for metal roofing and siding applications. The company supports agricultural, commercial, industrial, and residential building customers with JIT inventory, transportation, and slitting services for domestic and export markets.

Product overview

United Steel Supply operates as a steel products distributor and processor serving the metal roofing and metal building industry. The core product portfolio consists of Galvalume®, galvanized, and prepainted steel coils available in over 40 colors, complemented by the Tru-Steel HD digital prints sub-brand featuring high-resolution (400 dpi) inkjet-printed steel with electron-beam curing technology. These material products are supported by a tiered service structure including Just In Time (JIT) inventory for rapid 24-hour fulfillment, transportation logistics via multiple transport modes, and custom slitting capabilities. The company serves agricultural, commercial, industrial, and residential markets domestically and for export.

Differentiator

Problem solved

Functional benefit

Brands

• Tru-Steel HD: Digital print steel product line incorporating an inline inkjet printer, roll coater, and electron-beam curing system to produce single-sided printed steel with image resolution up to 400 dpi, allowing scanning of real-life items to create realistic digital images on steel.

Products and services

• Galvalume® Steel Coils
• Galvanized Steel Coils
• Prepainted Steel Coils
• Tru-Steel HD – Digital Prints
• Just In Time (JIT) Inventory
• Transportation
• Slitting

Quantifiable outcome

• Delivery within 24 hours of ordering through JIT inventory system
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• National Frame Building Association (NFBA)minorStrategic or Co-development PartnerUnited Steel Supply is a member of NFBA, an association supporting the post-frame construction industry. This membership provides industry networking and credibility recognition.
• Metal Construction Association (MCA)minorStrategic or Co-development PartnerMCA membership supports the metal construction industry through advocacy, education, and promotion of metal construction solutions.
• U.S. Green Building Council (USGBC)minorStrategic or Co-development PartnerUSGBC membership aligns with company's ENERGY STAR certified products and sustainability positioning. Steel products contain at least 25% recycled materials.
• ENERGY STARminorStrategic or Co-development PartnerUnited Steel Supply is an ENERGY STAR partner. Paint coatings provide reflectivity performance levels meeting ENERGY STAR criteria for both steep slope (SR 0.25+) and low slope (SR 0.65+) roofing applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metal Sales Manufacturing Corporation: Metal Sales is one of the largest U.S. manufacturers of metal roofing, wall, and building products, with a national branch network and broad product portfolio that competes with USS's downstream roll-former and panel-shop customers.
• Reeds Metals: Reeds Metals is a regional service center distributing Galvalume®, galvanized, and prepainted steel coil to roll-formers and metal-building contractors across the Southeast, directly comparable to USS's distribution and slitting model.
• McElroy Metal: McElroy Metal is a national manufacturer of metal roofing, siding, and structural products serving residential, commercial, and agricultural markets with regional service centers, overlapping with USS's customer segments and channels.
• ATAS International: ATAS International manufactures metal roofing, wall, and ceiling systems in coated and prepainted steel and aluminum, with regional distributors and value-added processing comparable to USS's coated flat-roll business.
• Berridge Manufacturing Company: Berridge is a manufacturer and distributor of architectural metal roofing, wall, and soffit products in coated steel coil, serving similar commercial and residential end markets as USS.
• Central States Manufacturing: Central States is a metal building components manufacturer and coil distributor serving agricultural, commercial, and residential markets with multi-state manufacturing locations — a directly comparable business mix to USS's end markets.
• Coated Metals Group: Coated Metals Group is a steel service center and processor specializing in painted and Galvalume® coil for metal roofing and siding, with slitting and slitting-line color-matching capabilities analogous to USS's model.
• Steelscape: Steelscape is a U.S. producer and distributor of pre-painted and metallic-coated steel coil for roofing, siding, and building applications, directly comparable to United Steel Supply's core Galvalume® and prepainted coil offering.

Broad incumbents

• Steel Dynamics, Inc. Steel Dynamics is a major U.S. flat-roll steel producer whose legal domain is referenced by USS, suggesting an affiliation. As a major Galvalume® and painted coil producer, it is a natural supply-side incumbent comparable to USS's upstream.
• Nucor Corporation: Nucor is the largest U.S. steel producer and operates sheet, coated, and joist divisions that compete with USS at the upstream mill and downstream service-center level, making it a broad incumbent comparable in coated steel supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unitedsteelsupply
• LinkedInlinkedin.com/company/united-steel-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Steel Supply