Blue Finance
Blue Finance Suomi Oy is a Turku-based, licensed Finnish digital lender offering unsecured consumer microloans (Arkilaina, 100-500 EUR) and small-business loans (Broaden, 1,000-10,000 EUR) to Finnish residents and SMEs via a PSD2-integrated online application, serving over 200,000 customers since 2011.
- Company typePrivate
- Founded2011
- HeadquartersTurku, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Blue Finance does
Blue Finance Suomi Oy is a Finnish digital consumer and small-business lender founded in 2011 and headquartered in Turku, operating as part of the Blue Finance Group. The company distributes two main products online: Arkilaina, an unsecured consumer microcredit product offering 100-500 EUR loans with a 4-month term, a 19.90% nominal interest rate, and a 3.65% annual account fee; and Broaden, an unsecured small-business loan product offering 1,000-10,000 EUR with 1-12 month terms and a 50 EUR opening fee. Applications are completed fully online without document attachments, with identity verified via Finnish online banking credentials under the PSD2 framework.
The platform is built around PSD2-based real-time bank account data sharing (Tiliote integration) that enables automated credit decisioning without paper documentation, supported by an AI-assisted risk workflow and a customer-facing chatbot called Pauli. Blue Finance is supervised by the Finnish Consumer Agency and Competition and Consumer Authority as a licensed credit provider and has served over 200,000 customers since inception.
The business monetizes through interest income, recurring annual account fees, and per-loan opening fees on the SME book. Distribution is direct-to-consumer via the bluefinance.fi website, with a referral arrangement through Sortter, Finland's loan comparison platform. The consumer loan product is currently paused for redevelopment, leaving Broaden SME lending as the active commercial offering, while the parent group claims a four-country footprint.
Blue Finance firmographics
Firmographics- Name
- Blue Finance
- Legal name
- Blue Finance Suomi Oy
- Website
- https://bluefinance.fi
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Finance Suomi Oy is a Turku-based, licensed Finnish digital lender offering unsecured consumer microloans (Arkilaina, 100-500 EUR) and small-business loans (Broaden, 1,000-10,000 EUR) to Finnish residents and SMEs via a PSD2-integrated online application, serving over 200,000 customers since 2011.
- Ownership category
- akta.pro rank
Blue Finance industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
- akta.pro secondary industries
- B2B Trade Credit at POS (SME Installment/Invoice-at-Checkout) (FSAKAFAO), Consumer P2P Personal Loans (Unsecured) (FSAKAHAA)
Keywords
Where Blue Finance is headquartered
LocationHeadquarters
- HQ city
- Turku
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Blue Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer Loan Interest: Interest income from Arkilaina consumer loans with annual interest rate of 19.90% and varying effective annual rates (33.66% for 500€ loans, 58.57% for 100€ loans)
- Account Management Fees: Account fee of 3.65% of credit limit per year, minimum 5€ annually, charged at contract signing and annually thereafter
- Business Loan Fees: Opening fee of 50€ for business loans ranging from 1,000-10,000€ with 1-12 month terms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Arkilaina Consumer Loan - Credit limit 500€, 4-month term |
| Usage-based | Monthly | Business Loan - 1,000€ to 10,000€ with 1-12 month terms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Blue Finance product offering
Product offeringCore offering
Blue Finance is a Finnish digital lending company that offers unsecured consumer loans (Arkilaina) of 100-500 EUR with 4-month terms, and unsecured business loans (under the Broaden brand) of 1,000-10,000 EUR with 1-12 month terms. The company uses a fully digital application process powered by PSD2-based bank account data integration and AI-assisted credit decisioning, enabling paperless applications and rapid loan disbursement to Finnish consumers and small businesses.
Product overview
Blue Finance is a Finnish consumer and business lending company founded in 2011, operating under Blue Finance Suomi Oy. The company offers two main products: Arkilaina, an unsecured consumer credit product providing loans of 100-500 EUR with a maximum total of 900 EUR and a 4-month term; and Yrityslaina (operated under the Broaden brand), an unsecured business loan offering 1,000-10,000 EUR to small businesses, sole proprietors, freelancers, and gig workers with repayment periods of 1-12 months. The company has served over 200,000 customers and operates in four countries. Currently, consumer lending is paused for development, with business loans available through the Broaden brand.
Differentiator
Problem solved
Functional benefit
Brands
- Arkilaina: Consumer loan product offering unsecured credit to Finnish consumers, with loan amounts of 100-500 EUR and 4-month term.
- Broaden
Products and services
- Arkilaina (Consumer Loan)
Quantifiable outcome
- Credit decision within 2-3 business days
- +1 more outcomes
Companies that use Blue Finance
Customer profileSegments2 records
Ideal customer profiles2 records
Blue Finance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Blue Finance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Broaden (Blue Finance Group)coreBroaden operates as Blue Finance Group's business lending brand under www.broaden.fi, offering unsecured business loans of 1,000-10,000€ to Finnish companies including sole proprietors, freelancers, and gig workers. The service is integrated into Blue Finance's digital lending infrastructure.
- SortterminorSortter is Finland's trusted loan comparison service that redirects consumers to Blue Finance for loan applications when they visit the Blue Finance website during consumer loan service downtime periods.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Blue Finance competitors and assessment
Company assessmentDirect peers
- OmaLaina: Finnish online consumer loan broker offering unsecured personal loans. Directly comparable on product type (small unsecured personal loans) and target customer (Finnish retail borrowers).
- Sortter: Finland's leading loan comparison marketplace. Although Sortter is a channel partner of Blue Finance, it also routes consumer loan demand to multiple competing Finnish lenders, making it a direct competitor for the same end-borrower flow.
- Fellow Finance: Finnish peer-to-peer and consumer lending platform offering unsecured personal loans to Finnish consumers. Highly comparable in target market (Finnish retail borrowers), product (unsecured personal loans), and digital onboarding.
- Laina.fi (Etua): Finnish consumer loan comparison and origination service. Competes for the same Finnish small-ticket consumer borrower and operates a similar online application and decisioning flow.
Broad incumbents
- Bank Norwegian (Norwegian Bank): Nordic digital bank offering consumer loans and credit cards to Finnish and other Nordic customers. Comparable as a broader Nordic incumbent with unsecured personal lending and a digital onboarding stack competing for similar borrowers.
- Komplett Bank: Nordic digital challenger bank offering consumer loans and credit cards in Finland and the Nordics. Comparable as a digital-first Nordic lender competing for the same unsecured consumer credit demand.
- Ferratum (Multitude SE): Nordic-headquartered digital lender historically focused on small-ticket consumer and SME loans across Europe. Comparable in product (small unsecured consumer and SME loans), geography (Nordics/EU), and digital-first delivery.
- Funding Circle: Established European SME lending platform offering small-business term loans. Comparable on the Broaden/SME leg of Blue Finance's business, though operating at materially larger ticket sizes and scale.
- Klarna: Nordic-founded global BNPL and consumer credit provider. Comparable as a Nordic digital consumer credit incumbent with broad scale, brand recognition, and PSD2-era digital onboarding.
Regional players
- iwoca: European online lender focused on small-ticket working capital loans to SMEs and sole traders. Comparable in target segment (small businesses, freelancers, sole proprietors) and small-ticket, short-tenor unsecured product structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Finance social profiles
Digital presenceBlue Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Finance leadership team
Management profileNumber of profiles
Blue Finance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Finance
What does Blue Finance do?
Blue Finance is a Finnish digital lending company that offers unsecured consumer loans (Arkilaina) of 100-500 EUR with 4-month terms, and unsecured business loans (under the Broaden brand) of 1,000-10,000 EUR with 1-12 month terms. The company uses a fully digital application process powered by PSD2-based bank account data integration and AI-assisted credit decisioning, enabling paperless applications and rapid loan disbursement to Finnish consumers and small businesses.
Is Blue Finance a public or private company?
Blue Finance is a private company. It is classified as unknown and is currently operating.
When was Blue Finance founded?
Blue Finance was founded in 2011. It employs 11 to 50 people.
Where is Blue Finance based?
Blue Finance is headquartered in Turku, Finland, in the Europe region.
How does Blue Finance make money?
Three revenue lines are on record. Consumer Loan Interest is the primary driver. The others are account Management Fees and business Loan Fees.
Who are Blue Finance's main competitors?
Direct peers on record are OmaLaina, Sortter, Fellow Finance and Laina.fi (Etua). Broad incumbents are Bank Norwegian (Norwegian Bank), Komplett Bank, Ferratum (Multitude SE), Funding Circle and Klarna. iwoca is listed as a regional player.
Does Blue Finance have an API?
No public API is recorded for Blue Finance.
What industry is Blue Finance in?
Blue Finance's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAGAB, SME Term Loans & Growth Capital, with a secondary code of FSAKAFAO, B2B Trade Credit at POS (SME Installment/Invoice-at-Checkout). Its NAICS code is 5222 and its SIC code is 6141.