What Unimark does

Unimark is a privately held US industrial hardware company that designs, manufactures, and supports specialized thermal printers and RFID encoding systems for airline passenger handling. Founded approximately in the 1970s and headquartered at 13604 W 107th St, Lenexa, Kansas, the company has operated for over four decades serving commercial airlines and airport operators globally. Its product portfolio consists of four primary SKUs: the BP 70 boarding pass printer, the BT 700 bag tag kiosk printer for self-service check-in, the ET 7000 multi-purpose RFID bag tag and boarding pass printer with RFID-upgradable architecture, and the DT 4000R / U 4000 secure metal trolley that mounts printers into check-in counters while securing document stock. Underlying technology centers on industrial-grade thermal print engines, RFID encoding modules, and embedded firmware including a Windows USB-to-Virtual Serial Port driver for developer integration.

Unimark monetizes through two streams: (i) hardware sales of printers and secure trolleys to airlines and airports via a direct, quote-based sales motion, and (ii) aftermarket service and support including factory service, preventive maintenance, depot repair, and RMA processing. The company operates a sales-led go-to-market with no disclosed channel partners, distributors, or resellers, and supplements customer acquisition with industry trade show presence (documented at the Future Travel Experience Global event). There is no public pricing, no published revenue, no disclosed headcount, and no identified customers, partners, management team, or funding history in the available data — limiting external visibility into scale and ownership.

The company's strategic positioning emphasizes vertical specialization ("the Premier Printer in the airline business"), reliability engineering to minimize out-of-service equipment, and claims of lowest total cost of ownership in its category. The ET 7000 represents its bid to ride the airline industry's transition from barcoded to RFID bag tags. The business is operationally active (live website, current products, documented trade show participation through 2019), but the absence of recent dated communications, named customer references, or disclosed leadership suggests a mature, low-velocity incumbent rather than a growth-stage vendor.

Name

Unimark

Legal name

Unimark

Website

https://unimark.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Unimark is a privately held, US-based industrial hardware company that designs and manufactures thermal printers, RFID bag-tag encoding systems, and secure check-in trolleys for commercial airlines and airport operators worldwide. It monetizes via direct hardware sales and aftermarket service, with over forty years of category-specific experience.

Ownership category

akta.pro rank

Product category

Airline Passenger Handling Printers

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

akta.pro secondary industry

Rugged Printers & Field Peripheral Devices (Mobile Printers/Scanners) (HDACALAL)

Keywords

• Airline printers
• Bag tag printers
• Boarding pass printers
• RFID encoding systems
• Airline check-in hardware

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Printer Sales: Sale of thermal printers and RFID encoding equipment for airline passenger handling, including boarding pass printers, bag tag printers, and gate readers. The company also sells secure metal trolleys for product security at check-in counters.
2. Service and Support: Factory service and preventive maintenance services, depot service for product repairs, and technical support including RMA (Return Merchandise Authorization) processing for printer repairs and maintenance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Unimark designs, manufactures, and supports specialized thermal and RFID-enabled printers and secure metal trolleys used by commercial airlines and airports for passenger handling at check-in. Its product line covers boarding pass printing, bag tag printing (including RFID-encoded next-generation bag tags), and integrated secure cabinets that hold printers and sensitive ticket/bag tag stock at ticketing counters. The company also provides factory service, preventive maintenance, depot repair, and technical support for its installed base.

Product overview

Unimark provides a portfolio of specialized printing solutions for the airline transportation industry, consisting of four main products: BP 70 (boarding pass printer), BT 700 (bag tag kiosk printer), ET 7000 (multi-purpose RFID bag tag and boarding pass printer), and DT 4000R/U 4000 (secure metal trolleys for product security). These products work together to enable passenger handling solutions, including ticket printing, bag tag printing, boarding pass generation, and secure ticket trolleys. The company is recognized as a global leader in RFID bag tag printing and encoding for the airline industry, with a focus on minimizing out-of-service printers and providing low total cost of ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• BP 70 Boarding Pass Printer Boarding pass printer designed for airline check-in operations, providing reliable printing of boarding passes for commercial airlines and airports.
• BT 700 Bag Tag Kiosk Printer Bag tag kiosk printer built for self-service check-in and baggage tagging applications in the airline industry.
• ET 7000 RFID Bag Tag and Boarding Pass Printer Multi-purpose RFID bag tag and boarding pass printer with industrial design, printing baggage tags, boarding passes, and cargo labels at up to 8 inches per second with 203 dpi resolution; features RFID-upgradable architecture, auto-loading and top-of-form sensing, and self-centering paper path.
• DT 4000R / U 4000 Secure Metal Trolley Custom-built secure cabinet/trolley that slides into check-in counters at airport ticketing and baggage handling areas; mounts one or more printers while securing boarding pass and bag tag stock in locked/secure cabinets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Epson: Global manufacturer of thermal receipt and label printers used across many verticals including airline check-in counters — broader portfolio competitor with overlapping thermal-printer technology but not specialized to airline passenger handling.
• Honeywell: Diversified industrial conglomerate with aviation scanning, printing, and passenger-handling hardware in a broader portfolio — competing with Unimark on airport counter and gate peripherals but not specialized exclusively in airline thermal printing.

Direct peers

• Zebra Technologies: Largest global manufacturer of thermal printers and RFID encoding solutions, with a dedicated aviation/airline vertical offering bag-tag printers, boarding-pass printers, and RFID encoding — directly competing with Unimark's BP 70, BT 700, and ET 7000 product lines.
• SITA: Airline- and airport-IT specialist offering passenger processing, baggage handling, and common-use self-service hardware including bag-tag and boarding-pass printers — a direct competitor to Unimark across the same airport check-in customer base.
• BIXOLON: Manufacturer of thermal label, receipt, and mobile printers with explicit airline/airport printing solutions including bag-tag and boarding-pass printers — directly comparable product category and target vertical to Unimark.
• NCR Corporation: Major provider of self-service airport check-in kiosks and associated bag-tag/boarding-pass printing hardware serving global airlines and airports — overlapping with Unimark's BT 700 kiosk-printer product and counter-integration offerings.
• IER (Bolloré Transportation & Logistics): Manufacturer of airline check-in solutions including self-service kiosks, bag-tag printers, and boarding-pass printers — directly comparable product portfolio serving the same airline and airport counter-deployment use cases as Unimark.
• Star Micronics: Manufacturer of thermal receipt and label printers used across retail, hospitality, and aviation — competing with Unimark in the thermal-printing category that underpins bag-tag and boarding-pass applications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100032041856508
• LinkedInlinkedin.com/company/unimark-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unimark