What NOVA Automation does

NOVA Automation is a Denver, Colorado-based, privately held manufacturer of industrial packaging automation machinery, founded in 1999 and operating for over 25 years. The company designs, builds, and integrates end-to-end customized packaging systems for bulk and heavy-product manufacturers, with product lines spanning bulk material transfer, weighing and filling, automatic bagging (including HFFS-30, OMB-4200, and PVP-5 valve bag packers), robotic palletizing (NRP-200, NRP-460 high-speed palletizer, MPC mobile palletizing cells, and the patent-protected NASB-100 Automated Palletizing Stack Box), and pallet wrapping (TTW-300, ITSD-50). All major components are fabricated and assembled in-house at the Denver facility and tested in the NOVA Automation Lab before shipment, with Kawasaki CP-series palletizing robots as a core integration technology and US Patent No. 10,392,199 underlying the NASB-100 system.

The company serves enterprise customers across at least nine verticals, including Bulk Foods, Mining and Minerals, Lawn and Garden, Building Materials, Agriculture/Seed/Feed, Chemicals and Plastics, Pet Food, 3PL/Co-Packing, and CPG, with named reference customers such as Rogers Sugar, Cesar Dog Food, and a Florida mulch/soil producer. NOVA generates revenue primarily through one-time hardware sales of complete packaging lines typically priced between $645,000 and $795,000, supplemented by OEM parts, professional engineering and design services, and post-installation service and support. The go-to-market is consultative direct enterprise field sales with a 12-16 week delivery cycle, complemented by an inside sales motion, content-driven marketing via the NOVA News blog, an ROI calculator tool, YouTube demonstrations, and annual PACK Expo trade show presence, often co-exhibited in the Kawasaki Robotics booth.

Post-sale, NOVA differentiates on lifetime support through its NOVAsite remote field service platform, which uses hands-free smart glasses and a smartphone app to deliver remote troubleshooting, screen sharing, and real-time video assistance, reducing field service repair times from days to hours. With 51-100 employees, a single US headquarters, nationwide field service coverage, and no disclosed outside funding, NOVA Automation operates as a self-funded, niche industrial integrator whose competitive position rests on custom engineering depth, patented mechanical IP, and an integrated service model rather than scale or software.

Name

NOVA Automation

Legal name

NOVA Automation

Website

https://novaautomation.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

NOVA Automation is a Denver-based, privately held industrial packaging machinery manufacturer that designs, builds, and integrates customized end-to-end packaging automation systems for bulk-product manufacturers across verticals including bulk foods, mining, lawn and garden, pet food, and CPG, selling directly to enterprise customers via a consultative field sales model.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH), End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

Keywords

• Industrial packaging automation
• Robotic palletizing systems
• Automatic bagging equipment
• Bulk material handling
• End-of-line packaging solutions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Packaging Machinery Sales: Sale of customized automated packaging systems including robotic palletizers, automatic baggers, fillers, conveyors, and wrapping machines. Systems are built to order with typical pricing between $645,000 and $795,000 for complete packaging lines.
2. Parts Sales: Sale of OEM replacement parts and components for installed packaging machinery systems. Contact through dedicated parts email ([email protected]) and phone option.
3. Service and Support: Field service, remote support via NOVAsite platform, installation, training, and ongoing maintenance support. Service team responds quickly to minimize customer downtime.
4. Engineering and Design Services: Custom engineering and design services for tailored automation solutions. Process includes discovery period, customized planning, design, installation, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NOVA Automation designs, manufactures, and installs custom industrial packaging automation machinery including robotic palletizers, automatic bagging systems, volumetric fillers, bulk bag fillers, conveyors, and pallet wrapping equipment. Systems are built from scratch at their Denver, Colorado facility and tested before shipment, with custom engineering, installation, training, and lifetime support included.

Product overview

NOVA Automation is a single-source manufacturer of industrial packaging automation solutions, offering end-to-end customized packaging systems. Their product portfolio centers on three core automation lines: Automatic Bagging (including HFFS-30 form fill seal, OMB-4200 open-mouth bagger, PVP-5 valve bag packer, and BBF-4 bulk bag fillers), Robotic Palletizing (featuring the NASB-100 automated stacking box, NRP-200/NRP-460 robotic palletizers, and MPC mobile palletizing cells), and Pallet Wrapping (TTW-300 turntable wrapper and ITSD-50 top film applicator). Supporting these lines are volumetric fillers (VF-100), bulk material transfer equipment, and weighing solutions. The company also offers NOVAsite, a remote field service platform with smart glasses integration, and provides a free ROI calculator tool. All major components are built from scratch at their Denver, Colorado facility and integrated with Kawasaki robotic technologies for complete system solutions.

Differentiator

Problem solved

Functional benefit

Brands

• NOVAsite: A revolutionary field service solution featuring hands-free smart glasses and smartphone app for remote support, allowing operators to connect with NOVA field service representatives for troubleshooting and guidance.

Products and services

• BBF-4 Bulk Bag and Tote Fillers Fully automated bulk bag fillers available in standalone to automated configurations supporting bulk bags, super sacks, and totes. Features include safety, speed, dust control, and labor reduction. Used by industrial manufacturers in mining, chemicals, and bulk materials industries.
• HFFS-30 Automatic Horizontal Form Fill & Seal Bagging System Fourth-generation automatic horizontal form fill and seal bagging system with precision film delivery, eye mark reader, extended range side sealer, and adjustable spout. Designed for mulch, soil, rock salt, pet food, and similar bulk product applications.
• OMB-4200 Open-Mouth Bagging System High-volume automatic bag-filling system for paper or kraft bags, suitable for bulk items such as pet food, seed, feed, and sugar in industrial packaging operations.
• PVP-5 Valve Bag Air Packer Valve bag filler with bagging rates up to 700 BPH featuring two-stage product flow control valve and tapered bottom hopper to encourage mass flow and reduce product segregation. Designed for powders and granulars up to 1/2 inch.
• VF-100 Volumetric Filler Volumetric filler suited for bagging rates up to 2,000 BPH with heavy-duty frame structure, independent drives on feeder belt and leveling wheel, and 6-inch color touch screen with recipe and diagnostic controls. Used in mulch, soil, and similar bulk product packaging lines.
• NRP-200 Robotic Palletizer Robotic palletizer suited for rates up to 1,560 bags per hour, configurable to handle one to four separate packaging lines, with remote access and monitoring capabilities. Targeted at industrial manufacturers with bag packaging operations.
• NRP-460 High-Speed Palletizer High-speed palletizer capable of orienting cases at 60+ units per minute and palletizing up to 104 inches in height at the same rate, designed for high-throughput CPG and case-handling operations.
• MPC-30, 50, 80 Mobile Palletizing Cell Ready-to-palletize mobile robotic palletizing cells (30, 50, 80 kg payloads) deployable with a forklift and requiring no installation. Feature NOVA safety zone scanner and advanced control system with pallet builder software. Targeted at manufacturers seeking plug-and-play automation entry points.
• NASB-100 Automated Palletizing Stack Box Patent-protected (No. 10,392,199) automated palletizing stack box designed to eliminate pallet overhang and stabilize tall loads up to 15 layers. Combined with Kawasaki CP series robots for precision and speed. Introduced in 2019.
• VBP-20 Robotic Valve Bag Placer System Robotic system for automated valve bag placement on 1 to 4 spouts with compact bag pick-up assembly and NOVA end-of-arm tooling. Integrates with NOVA valve bag fillers and most other makes and models. Targeted at bag packaging lines.
• TTW-300 Turn Table Stretch Wrapper Automatic stretch wrapper that moves finished pallets onto a rotary table, wraps and secures with Cut-N-Tuck design to prevent unwrapping. Used as part of end-of-line packaging systems.
• ITSD-50 In-Cycle Top Film Applicator In-cycle top film applicator offering enhanced load protection with programmable wrap counts. Sandwiches top film between wrapped layers to protect pallet contents from moisture.
• NOVAsite Field Service Solutions Remote field service platform enabling hands-free smart glasses or smartphone connectivity to NOVA field service representatives. Features HD audio/video streaming, screen sharing, Bluetooth connectivity, and offline access, shortening repair times from days to hours. Introduced in 2021.
• Custom End-to-End Packaging Automation Systems Custom engineered and designed end-to-end packaging automation systems built from scratch, combining bulk material transfer, weighing/filling, bagging, palletizing, and wrapping components. Includes discovery, customized planning, design, on-site installation, and operator training for each customer.
• Parts and Field Service Support OEM replacement parts sales and nationwide field service support for installed NOVA Automation packaging machinery, including on-site service, remote NOVAsite troubleshooting, installation, training, and ongoing maintenance for the lifetime of the system.

Quantifiable outcome

• Reduce field service repair times from days to hours with NOVAsite remote support
• +3 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kawasaki RoboticscoreTechnology or IntegrationStrategic technology partnership with Kawasaki Robotics, a leading global supplier of industrial robots. NOVA Automation integrates Kawasaki's CP series palletizing robots into their automated packaging systems including the NASB-100 Automated Palletizing Stack Box and VBP-20 Robotic Valve Bag Placer System. Kawasaki robots offer industry-leading performance with up to 2,050 cycles per hour and limited maintenance requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ProMach: ProMach is a large US-based packaging machinery integrator offering robotic palletizing, case packing, bagging, and end-of-line solutions across many of the same verticals NOVA serves. It competes for enterprise packaging line RFPs and has broader product breadth and scale.
• BW Packaging (Barry-Wehmiller): BW Packaging, part of Barry-Wehmiller, is a major packaging machinery group offering bagging, palletizing, and end-of-line systems globally. It competes with NOVA in bulk and bagged product packaging, particularly for enterprise and multi-site accounts.

Direct peers

• Haver & Boecker: Haver & Boecker's packaging division specializes in automated bagging and palletizing systems for bulk materials such as minerals, fertilizers, and food products, overlapping closely with NOVA's Mining, Agriculture, and Bulk Foods segments.
• Brenton (ProMach): Brenton, a ProMach brand, supplies robotic case packing and palletizing systems serving CPG and 3PL customers — directly overlapping with NOVA's robotic palletizing and case loading lines for packaged goods applications.
• Flexicon: Flexicon manufactures bulk material handling and packaging equipment including bulk bag fillers and conveyors, overlapping with NOVA's bulk material transfer and BBF-4 bulk bag filler offerings for industrial and food customers.
• Beumer Group: Beumer Group provides packaging and palletizing systems, including the palletizing brand formerly known as Beumer, targeting bulk materials, cement, and similar heavy industries that overlap with NOVA's Mining and Building Materials focus.
• Premier Tech: Premier Tech Packaging manufactures automated bagging, filling, and palletizing equipment for bulk products including soil, mulch, pet food, and agricultural inputs — directly competing with NOVA in the Lawn & Garden, Pet Food, and Agriculture segments.
• PAYPER: PAYPER is a Spanish manufacturer of bagging and palletizing solutions for powders, granules, and aggregates, with a product range (open-mouth, valve bag, FFS systems, palletizers) closely aligned with NOVA's offerings.
• Columbia Machine: Columbia Machine (parent of Columbia/Okura) specializes in conventional and robotic palletizing cells, directly competing with NOVA's NRP and MPC product lines for bag and case palletizing applications.
• Concetti: Concetti is an Italian manufacturer of bagging, palletizing, and end-of-line packaging systems for powders, granules, and bulk products, with comparable product categories (open-mouth baggers, valve bag fillers, robotic palletizers) to NOVA's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNYMYbHPQD6u9-c92gNbnuw
• LinkedInlinkedin.com/company/nova-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA Automation