Bianca
BIANCA is a family-owned German women's fashion brand (founded 1973) operating a D2C e-commerce and retail business in Germany alongside a B2B wholesale network of 16+ international showrooms across Europe, North America, and the Middle East, supported by its own manufacturing facility in Bulgaria.
- Company typePrivate
- Founded1973
- HeadquartersOchtrup, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bianca does
BIANCA Moden GmbH & Co. KG is a German family-owned women's fashion company headquartered in Ochtrup, Germany, founded in 1973 and managed by Paul Dankbar and Thomas Dankbar. The company designs, manufactures, and distributes mid-market women's apparel (shirts, blouses, dresses, skirts, jeans, jackets, knitwear, blazers, vests, and accessories) at price points ranging from €59.99 to €119.99, targeting the "self-confident, adult woman" seeking a blend of timeless elegance and current trends. BIANCA operates a dual-channel go-to-market: a D2C channel comprising the bianca.de Shopware-powered e-commerce store, a mobile loyalty app, physical retail concessions in German department stores (Galeria, DOC, and others across 10+ cities), plus a B2B wholesale channel serviced through an international showroom network of 16+ locations across Germany, Scandinavia, Switzerland, Austria, Benelux, UK, Ireland, France, Russia, Canada, the Middle East, Czech Republic, and Slovenia, supported by a dedicated B2B portal (b2b.bianca.de), a Fashion Cloud digital asset integration for wholesale partners, and regional channel partners.
The company runs its own manufacturing facility in Bulgaria to control production quality and delivery reliability for wholesale partners, providing vertical integration that is unusual for a mid-sized European fashion brand. Marketing is multi-channel, combining organic social (Facebook, Instagram, Pinterest), paid search and display via Google Ads/AdSense, an ADCELL affiliate program, Brevo email automation, and seasonal digital lookbooks. The technology stack is commodity: Shopware e-commerce, Google Analytics 4, Google Tag Manager, Cloudflare CDN, and PayPal payment processing, with GDPR-compliant data practices. There is no disclosed evidence of proprietary AI/ML, patents, awards, M&A activity, or external investment; the company is privately held under a GmbH & Co. KG structure with the general partner being BIANCA Moden Verwaltungs-GmbH. D2C shipping is restricted to Germany only, while the wholesale business is the primary international growth lever.
Bianca firmographics
Firmographics- Name
- Bianca
- Legal name
- BIANCA Moden GmbH & Co. KG
- Website
- https://bianca.de
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BIANCA is a family-owned German women's fashion brand (founded 1973) operating a D2C e-commerce and retail business in Germany alongside a B2B wholesale network of 16+ international showrooms across Europe, North America, and the Middle East, supported by its own manufacturing facility in Bulgaria.
- Ownership category
- akta.pro rank
Bianca industry classification
Industry- Product category
- Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Where Bianca is headquartered
LocationHeadquarters
- HQ city
- Ochtrup
- HQ country
- Germany
- HQ region
- Europe
Offices11 records
Markets served
Bianca business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales (B2C): One-time product sales through bianca.de online store and physical retail stores across Germany. Products include women's fashion items such as shirts, blouses, dresses, skirts, jeans, jackets, sweaters, and accessories at price points ranging from €59.99 to €119.99.
- Wholesale B2B Sales: Sales to fashion retailers, department stores, and multi-brand boutiques through a network of showrooms across Europe, North America, Middle East, and other regions. The company manufactures in its own facility in Bulgaria to maintain quality and delivery commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's fashion items including shirts, blouses, dresses, skirts, jeans, jackets, sweaters, and accessories |
| Unit Pricing | Pay-as-you-go | Standard shipping within Germany |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Bianca product offering
Product offeringCore offering
BIANCA Moden GmbH & Co. KG designs, manufactures, and sells contemporary women's fashion apparel — including shirts, blouses, dresses, jeans, pants, skirts, jackets, coats, knitwear, blazers, vests, and accessories — through a direct-to-consumer online store (bianca.de), German physical retail, and a wholesale/B2B channel that supplies fashion retailers, department stores, and multi-brand boutiques across more than a dozen international markets via showrooms and a dedicated B2B portal. The company operates its own production facility in Bulgaria to control quality and delivery commitments.
Product overview
Bianca is a German fashion retailer (Bianca Moden GmbH & Co. KG) offering women's clothing through a B2C e-commerce platform and B2B wholesale channels. The core product is the Kollektion (fashion collection) featuring a wide range of women's apparel including shirts, blouses, dresses, jeans, pants, skirts, jackets, coats, knitwear, blazers, vests, and accessories. The retail offering includes a Sale section for discounted items. For B2B customers, Bianca provides a dedicated B2B-Portal for wholesale ordering with pre-order functionality, Fashion Cloud for downloading marketing content and product images, and downloadable Lookbooks for seasonal collections. The company operates showrooms across Europe (Germany, Scandinavia, Switzerland, Austria, Netherlands, Belgium, Luxembourg, UK, Ireland, France, Russia) and internationally (Canada, Middle East, Czech Republic, Slovenia) to serve its wholesale partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Kollektion (Women's Fashion Collection) Seasonal women's fashion collection (e.g., FS 2026) covering shirts, blouses, dresses, jeans, pants, skirts, jackets, coats, knitwear, blazers, vests, and accessories, manufactured in Bianca's own facility in Bulgaria and retailed through bianca.de and German department stores at unit prices of €59.99–€119.99.
- B2B-Portal (b2b.bianca.de) Dedicated wholesale/business-to-business portal providing fashion retailers and multi-brand boutiques with pre-order functionality and exclusive B2B pricing for BIANCA collections.
- Fashion Cloud B2B Asset Portal Business-to-business digital platform that provides wholesale partners with high-resolution BIANCA marketing content and product images for download and use in their own online stores.
- Seasonal Lookbooks Digital seasonal lookbooks (e.g., FS 2025, FS 2026) showcasing BIANCA collections and styling ideas, available for download by both retail customers and B2B wholesale partners.
- BIANCA Mobile App (Loyalty Program) Mobile loyalty application offering customers loyalty points, purchase history, coupon redemption, and social media sharing capabilities.
Companies that use Bianca
Customer profileSegments2 records
Ideal customer profiles2 records
Bianca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Bianca partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered regional and core.
- Beutler fashion group AGregionalBeutler fashion group AG serves as BIANCA's distribution partner for Switzerland, operating the BIANCA Switzerland showroom from their facility in Glattpark, staffed by Katharina Flick.
- Exenberger (Fashion Mall Salzburg)regionalExenberger operates the BIANCA Austria showroom in Fashion Mall Salzburg, staffed by Martina Exenberger, serving as the regional distribution partner for Austria.
- BIANCA International N.V. IFG V (Belgium)regionalBIANCA International N.V. IFG V serves as distribution partner for Belgium and Luxembourg, staffed by Sofie Deblieck and Gerda Vanherwegen, operating from Strombeek-Bever.
- Karen B Collections (UK)regionalKaren Brooks operates Karen B Collections as BIANCA's sales representative for Great Britain, based in the UK.
- Femstyle Inc. (Canada)regionalFemstyle Inc. serves as BIANCA's distribution partner for Canada, staffed by Marlene Mountain, operating from Montreal, Quebec.
- Fehmi Chama GmbH & Co. KG (Middle East)regionalFehmi Chama GmbH & Co. KG serves as BIANCA's distribution partner for the Middle East region, operated by Fehmi Chama based in Dornach, Germany.
- Premium Marken S.R.O. (Czech Republic/Slovakia)regionalPremium Marken S.R.O. operates as BIANCA's distribution partner for Czech Republic and Slovakia, staffed by Michal Drábeček, based in Uhersky Brod.
- MAS modna agencija (Slovenia)regionalMAS modna agencija serves as BIANCA's distribution partner for Slovenia, staffed by Suzana Novak Vodopivec, operating from Trzin.
- Baum & Brands GmbH (Russia)regionalBaum & Brands GmbH operates as BIANCA's distribution partner for Russia, staffed by Andreas Baum, based in Berlin, Germany.
- Fashion CloudcoreFashion Cloud is a business-to-business digital platform through which BIANCA provides high-resolution marketing content and product images for download by wholesale partners to use in their online stores.
- Bella Center (Copenhagen)regionalBIANCA operates a showroom at Bella Center in Copenhagen as part of its Scandinavia regional presence, staffed by Anna Juhlin.
- BIANCA Handelsmaatschappij B.V. (Netherlands)regionalBIANCA Handelsmaatschappij B.V. serves as the distribution entity for Netherlands, operating from the World Fashion Center in Amsterdam, staffed by Marieke Jaspers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bianca competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bianca social profiles
Digital presenceBianca compliance and trust
Trust signalCompliance1 record
Bianca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bianca leadership team
Management profileNumber of profiles
Profiles3 records
Bianca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bianca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bianca
What does Bianca do?
BIANCA Moden GmbH & Co. KG designs, manufactures, and sells contemporary women's fashion apparel — including shirts, blouses, dresses, jeans, pants, skirts, jackets, coats, knitwear, blazers, vests, and accessories — through a direct-to-consumer online store (bianca.de), German physical retail, and a wholesale/B2B channel that supplies fashion retailers, department stores, and multi-brand boutiques across more than a dozen international markets via showrooms and a dedicated B2B portal. The company operates its own production facility in Bulgaria to control quality and delivery commitments.
Is Bianca a public or private company?
Bianca is a private company. It is classified as family owned and is currently operating.
When was Bianca founded?
Bianca was founded in 1973. It employs 101 to 250 people.
Where is Bianca based?
Bianca is headquartered in Ochtrup, Germany, in the Europe region.
How does Bianca make money?
Two revenue lines are on record. Direct E-commerce Sales (B2C) is the primary driver. The others are wholesale B2B Sales.
Does Bianca have an API?
No public API is recorded for Bianca.
What industry is Bianca in?
Bianca's product category is Women's Fashion Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.