NTL

What NTL does

NTL Institute for Applied Behavioral Science is a private, nonprofit educational organization founded in 1947 and headquartered in the Washington, DC area. It operates as a professional learning institute specializing in Applied Behavioral Science and Organization Development (OD), with a portfolio built around experiential learning via the T-Group (Training Group) methodology. Its signature offering is the Human Interaction Laboratory (HI Lab), a structured small-group program (8-14 participants) delivered both in-person at conference centers in Maryland and Virginia and virtually via Zoom, designed to develop self-awareness, emotional intelligence, group facilitation skills, and leadership effectiveness through real-time behavioral observation and feedback.

The product portfolio spans a six-module OD Certificate Program ($16,500 bundled; $3,000 per module), the advanced Transforming Through T-Groups (TTTG) train-the-trainer program ($6,000), the post-HI Lab Application Plus Coaching (APC) add-on ($300), workshops such as Group Process Skills for Leaders ($1,990), and the Virtual Learning Forum. It also produces two annual conferences, the peer-reviewed Journal of Applied Behavioral Science (JABS, published since 1965 in partnership with Sage Publications), the practitioner journal Practising Social Change, and an NTL Libri publishing imprint. Distribution is primarily direct via the ntl.org website and GrowthZone-powered membership portal for individual registrations, with a direct sales motion for customized corporate, government, and nonprofit consulting engagements.

NTL generates revenue from four streams: one-time tuition for professional development programs, recurring annual membership subscriptions, professional services consulting fees for organizational clients, and conference registration fees. Customer segments are horizontally distributed across Fortune 100 enterprises (named clients include Texas Instruments, Commonwealth Bank of Australia, J.P. Morgan Chase, and Citigroup Europe), government agencies, nonprofit organizations, universities, and individual OD practitioners, facilitators, and coaches. The organization maintains active operations in North America and the United Kingdom, with no disclosed parent company, funding rounds, or acquisition activity.

Name

NTL

Legal name

NTL Institute for Applied Behavioral Science

Website

https://ntl.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NTL Institute is a nonprofit educational organization founded in 1947 that delivers experiential learning programs in Applied Behavioral Science and Organization Development via T-Group methodology, serving corporations, government agencies, nonprofits, academics, and individual professionals across the US and UK.

Ownership category

akta.pro rank

Product category

Organization Development Consulting

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Organization development consulting
• Leadership development training
• Experiential learning programs
• Applied behavioral science
• Team dynamics facilitation

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Development Programs: Revenue from workshop fees including HI Labs, OD Certificate Programs, TTTG training, and other educational offerings. Tuition ranges from $300 to $6,000 depending on program length and type.
2. Membership Subscriptions: Annual membership invitations and ongoing member portal access providing access to publications, resources, and networking opportunities within the NTL community.
3. Consulting Services: Customized training and consulting services for corporate, governmental, and not-for-profit organizations including group process consulting, organizational change, coaching, and facilitation.
4. Conference Revenue: Registration fees for virtual and in-person conferences including the International Conference and ABS Conference events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NTL Institute delivers experiential learning and organization development programs centered on its signature Human Interaction Laboratory (HI Lab), which uses the proprietary T-Group methodology in small groups of 8-14 participants to build self-awareness, emotional intelligence, and group facilitation capabilities. Beyond the HI Lab, the institute sells a six-module OD Certificate Program, advanced train-the-trainer programs, coaching, conferences, academic journals, and customized consulting services for corporate, government, and nonprofit clients.

Product overview

NTL Institute for Applied Behavioral Science operates as a multi-product learning organization offering experiential education programs centered on its signature Human Interaction Laboratory® (HI Lab) methodology using T-Groups. The core portfolio includes the OD Certificate Program (six-module comprehensive certificate at $16,500), Transforming Through T-Groups® (TTTG) advanced training ($6,000), Application Plus Coaching (APC) for HI Lab graduates ($300), and Virtual Learning Forum® sessions. The institute also delivers two annual conferences (International Conference and ABS Conference), publishes The Journal of Applied Behavioral Science (JABS) with Sage Publications, and offers consulting services. Its publishing arm includes Libri Publications imprint, member book publications, official publications (including the NTL Handbook), and Practising Social Change journal. The organization provides both in-person training (at Maritime Conference Center, Airlie Conference Center) and virtual delivery via Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• Journal of Applied Behavioral Science (JABS): The Journal of Applied Behavioral Science - peer-reviewed academic journal publishing research on change efforts to improve quality of human life
• Human Interaction Lab (HI Lab)
• Practising Social Change
• NTL Libri Publications

Products and services

• Human Interaction Laboratory (HI Lab)

Quantifiable outcome

• Organizations have won Catalyst Awards with NTL's support (Texas Instruments, Commonwealth Bank of Australia)
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Korn Ferry is a broad incumbent global organizational consulting firm with a substantial leadership development and assessment practice, serving similar enterprise clients with overlapping OD capabilities as part of a much broader talent and consulting portfolio.
• McKinsey & Company (Organization Practice): McKinsey's Organization Practice is a broad incumbent offering large-scale organizational transformation, change management, and leadership development to global enterprises, with overlapping capabilities but a much broader consulting scope and premium positioning.

Emerging players

• BetterUp: BetterUp is an emerging player in the leadership and coaching space, offering AI-augmented coaching and development at scale to enterprise clients, competing for similar organizational development and leadership budgets with a more tech-enabled delivery model.

Direct peers

• Development Dimensions International (DDI): DDI is a direct peer specializing in leadership development, talent management, and assessment solutions for global enterprises, with comparable experiential learning, executive coaching, and organizational transformation offerings.
• Linkage (a Heidrick & Struggles company): Linkage is a direct peer focused on leadership development and organization effectiveness, providing conferences, summits, and custom learning programs for senior leaders and HR professionals at global enterprises.
• FranklinCovey: FranklinCovey is a direct peer offering leadership and organizational effectiveness training (including The 7 Habits of Highly Effective People) to enterprises and individuals globally, with comparable workshop-based delivery and content-driven intellectual property.
• Dale Carnegie & Associates: Dale Carnegie is a direct peer offering leadership, communication, and organizational training programs to businesses and individuals globally, with a comparable mix of public workshops, in-house corporate training, and branded proprietary content.
• Center for Creative Leadership: CCL is a direct peer: a non-profit leadership development research and education organization offering experiential programs, executive coaching, and custom leadership solutions for Fortune 500 clients, with similar faculty-practitioner delivery model and 50+ years of operating history.
• The Ken Blanchard Companies: Ken Blanchard is a direct peer providing leadership training, management development programs (e.g., Situational Leadership), and organizational consulting for corporations, delivered through workshops, certification programs, and customized engagements.
• Association for Talent Development (ATD): ATD is a direct peer membership organization serving the talent development profession, with comparable member subscriptions, conferences, certifications, and publications (including TD Magazine) targeting L&D and OD practitioners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ntl_institute
• LinkedInlinkedin.com/company/ntl-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTL