AG Gruppen
AG Gruppen is a Danish residential real estate developer founded in 1986 that builds DGNB Gold-certified housing projects across Denmark, selling owner-occupied units to individuals and large-scale developments to institutional investors such as Nordea Pension Ejendomme, Urban Partners, and NREP.
- Company typePrivate
- Founded1986
- HeadquartersOdense, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What AG Gruppen does
AG Gruppen A/S is a privately held Danish residential real estate developer founded in 1986 and headquartered in Odense (Papirmester Allé 20) with a regional office in Copenhagen (Rued Langgaards Vej 8). The company develops, constructs, and sells residential properties across Denmark, with a current pipeline of active projects including Bygadehusene (owner-occupied and rental variants in Herlev), Marielunden, Lineas Have (Amager Strand), Osted Have, Egekær, Maias Vænge, and the 667-unit Banehaverne rental project in Brøndby/Glostrup. Since 1986, AG Gruppen has delivered more than 10,000 homes and commercial spaces and currently has 3,000+ DGNB-certified apartments completed or under construction.
The company's core technology and product differentiator is mandatory DGNB Gold certification across all self-developed projects, evaluated against 36 sustainability criteria spanning environmental, economic, and social dimensions; DGNB has been applied since 2015, and AG Gruppen is aligning with EU Taxonomy requirements in preparation for CSRD reporting from 2025. Construction is managed using Last Planner Systems and Takt Planning, with sustainable material features including bamboo, recycled water systems (Green Box, reducing water consumption by up to 27%), and self-cleaning tiles. The company is also a founding member of the RFBB sustainability partnership and holds board representation on Rådet for Bæredygtig Byggeri.
AG Gruppen's revenue mechanics rest on three streams: (1) one-time housing project sales of owner-occupied apartments to individuals via project-specific sales portals and large-scale rental projects sold to institutional investors such as Nordea Pension Ejendomme, Urban Partners, and NREP (e.g., Banehaverne sold in June 2026, Køhlers Have co-developed with NREP at 384 units); (2) recurring rental income from retained units in the managed rental portfolio, with rental units starting at approximately 11,200 DKK/month (Osted Have) and distribution via partner platforms like Juliliving; and (3) urban development services for transforming industrial sites into residential neighborhoods in cooperation with municipalities. The company serves two primary customer segments: individual Danish home buyers and institutional real estate investors, plus a secondary segment of rental tenants; pricing is project-specific and not publicly disclosed at the portfolio level.
AG Gruppen firmographics
Firmographics- Name
- AG Gruppen
- Legal name
- AG Gruppen A/S
- Website
- https://aggruppen.dk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AG Gruppen is a Danish residential real estate developer founded in 1986 that builds DGNB Gold-certified housing projects across Denmark, selling owner-occupied units to individuals and large-scale developments to institutional investors such as Nordea Pension Ejendomme, Urban Partners, and NREP.
- Ownership category
- akta.pro rank
AG Gruppen industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Property Managers (531311)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where AG Gruppen is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
AG Gruppen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Housing Project Sales: Development and sale of residential properties including owner-occupied apartments and rental units to individual buyers and institutional investors. Revenue generated from project sales upon completion or during development.
- Rental Income: Management and rental of residential properties within their portfolio, generating recurring rental income from tenants.
- Urban Development Services: Urban development consulting and development services for transforming industrial areas into residential neighborhoods, working with municipalities and partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental apartments starting from 11,200 DKK per month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AG Gruppen product offering
Product offeringCore offering
AG Gruppen develops, builds, and sells residential real estate across Denmark, including owner-occupied apartments and rental housing projects such as Bygadehusene, Marielunden, Lineas Have, Osted Have, Egekær, Maias Vænge, and Banehaverne. The company applies DGNB Gold certification as the minimum standard on all self-developed projects, manages a rental portfolio of 667+ units, and provides urban development services that transform former industrial sites into residential neighborhoods.
Product overview
AG Gruppen is a Danish residential real estate developer offering a portfolio of residential housing products including rental apartments, owner-occupied units, and commercial spaces. Their current active projects include Bygadehusene (available as both owner-occupied and rental variants), Marielunden, Lineas Have, Osted Have, Egekær, Maias Vænge, and Banehaverne. The company specializes in sustainable, DGNB Gold-certified residential developments across Denmark, with a focus on quality construction and urban development. AG Gruppen has developed over 10,000 homes since 1986.
Differentiator
Problem solved
Functional benefit
Products and services
- Bygadehusene – Ejerboliger
- Bygadehusene – Lejeboliger
- Marielunden
- Lineas Have
- Osted Have
- Egekær
- Maias Vænge
- Banehaverne
- Urban Development Services
Quantifiable outcome
- Water consumption reduced by up to 27% through water-recycling bathroom installations
- +2 more outcomes
Companies that use AG Gruppen
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
AG Gruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AG Gruppen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, support, regular and innovative.
- Partners for Sustainable Real Estate and ConstructioncoreRFBB (Responsible Friends of Buildings) is a sustainability partnership for real estate and construction. AG Gruppen is a founding member, contributing to industry-wide sustainability initiatives and best practice development.
- Focus Advokater P/SsupportFocus Advokater P/S handles AG Gruppen's whistleblower function and receives/processes incoming reports on behalf of the company. Provides independent legal oversight of compliance matters.
- Sweco ArchitectsregularArchitectural firm designing several AG Gruppen projects including Banehaverne (667 units) and Strandlodsund (40 units). Provides architectural design services as part of project development.
- Lendager GroupinnovativeDeveloped Ressourcerækkerne project (92 homes) featuring upcycling principles and sustainability focus. Known for innovative sustainable building materials and circular economy approaches in construction.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
AG Gruppen competitors and assessment
Company assessmentBroad incumbents
- JM AB: JM is a large Scandinavian residential developer with operations in Denmark via JM Danmark — comparable on multi-unit for-sale and rental residential products, but at significantly greater scale and broader Nordic geographic exposure.
- Bonava AB: Bonava is a Stockholm-listed Scandinavian residential developer active across Denmark, Sweden, Germany and the Baltics — comparable on multi-unit for-sale residential product, sustainability certifications, and institutional sales channels, though Bonava operates at materially larger scale.
- NCC AB (NCC Denmark): NCC's Danish business is a major Nordic contractor and developer combining construction execution with residential development. Comparable on construction + residential development integration and Nordic/Danish footprint, though NCC operates at significantly larger scale and broader product scope.
Direct peers
- MJØLNER PARK Entreprise: MJØLNER PARK is a Danish contractor and residential developer combining construction execution with housing project delivery. Comparable to AG Gruppen on integrated build-for-sale residential model and Danish market presence.
- CASA A/S: CASA is a Danish residential property developer focused on building homes and rental apartments across Denmark, comparable in that both compete for sites, buyers, and institutional sales relationships in the same Danish residential market.
- Raundahl & Madsen A/S: Raundahl & Madsen is a Danish project developer focused on residential and mixed-use urban development primarily in the Copenhagen region — comparable on urban-infill residential projects, target buyer mix, and DGNB-aligned construction practices.
- Sjælsø Gruppen A/S: Sjælsø is a Copenhagen-based real estate developer active in residential, commercial and community projects. Comparable to AG Gruppen on Danish residential/community focus, urban transformation angle, and institutional buyer relationships.
- Byggma Invest / Birch Ejendomme: Birch Ejendomme is a Danish residential developer active in Copenhagen urban development and rental/owner-occupied projects — comparable to AG Gruppen on urban transformation projects, multi-unit delivery, and Danish institutional sales relationships.
- Dansk Boligbyg ApS: Dansk Boligbyg is a Danish residential developer active in Greater Copenhagen building owner-occupied and rental apartments. Comparable to AG Gruppen on product type (multi-unit residential), target buyer mix (individuals and institutionals), and regional footprint.
- KPC Herning A/S: KPC is a major Danish residential and commercial developer active in Copenhagen and Jutland with institutional-scale community builds, comparable to AG Gruppen on build-to-sell/rent community structure and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AG Gruppen social profiles
Digital presenceAG Gruppen compliance and trust
Trust signalCompliance1 record
AG Gruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
AG Gruppen leadership team
Management profileNumber of profiles
Profiles6 records
AG Gruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AG Gruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AG Gruppen
What does AG Gruppen do?
AG Gruppen develops, builds, and sells residential real estate across Denmark, including owner-occupied apartments and rental housing projects such as Bygadehusene, Marielunden, Lineas Have, Osted Have, Egekær, Maias Vænge, and Banehaverne. The company applies DGNB Gold certification as the minimum standard on all self-developed projects, manages a rental portfolio of 667+ units, and provides urban development services that transform former industrial sites into residential neighborhoods.
Is AG Gruppen a public or private company?
AG Gruppen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AG Gruppen founded?
AG Gruppen was founded in 1986. It employs 51 to 100 people.
Where is AG Gruppen based?
AG Gruppen is headquartered in Odense, Denmark, in the Europe region.
How does AG Gruppen make money?
Three revenue lines are on record. Housing Project Sales are the primary driver. The others are rental Income and urban Development Services.
Who are AG Gruppen's main competitors?
Broad incumbents on record are JM AB, Bonava AB and NCC AB (NCC Denmark). Direct peers are MJØLNER PARK Entreprise, CASA A/S, Raundahl & Madsen A/S, Sjælsø Gruppen A/S, Byggma Invest / Birch Ejendomme, Dansk Boligbyg ApS and KPC Herning A/S.
Does AG Gruppen have an API?
No public API is recorded for AG Gruppen.
What industry is AG Gruppen in?
AG Gruppen's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 236117 and its SIC code is 6552.