Texas Counseling Association
Texas Counseling Association is a 501(c)(6) nonprofit professional association founded in 1947 in Austin, Texas, serving approximately 8,000 licensed counselors, school counselors, LMFTs, and graduate students statewide through continuing education, publications, annual conferences, regulatory advocacy, and a chapter/division network.
- Company typePrivate
- Founded1947
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Texas Counseling Association does
Texas Counseling Association (TCA) is a 501(c)(6) statewide nonprofit professional association founded in 1947 and headquartered at 1210 San Antonio St, Suite 200, Austin, Texas. It serves approximately 8,000 members across Texas, including Licensed Professional Counselors (LPCs), Licensed Marriage and Family Therapists (LMFTs), professional school counselors, LPC-Associates, counselor educators, and graduate counseling students. TCA operates through 12 specialty Divisions and more than 25 geographic Chapters, and maintains formal liaison relationships with the Texas Behavioral Health Executive Council (BHEC), the State Board for Educator Certification (SBEC), and the Texas Legislature.
TCA's core product surface comprises (i) an Online Learning Center (education.txca.org) offering on-demand continuing education courses at $25 for members and $50 for non-members across topics such as ethics, trauma, telehealth, and school counseling; (ii) proprietary publications including the Texas Model for Comprehensive School Counseling Programs (5th Edition) and the Texas Evaluation Model for Professional School Counselors (TEMPSC-III); (iii) the biannual Journal of Professional Counseling: Practice, Theory & Research co-published with Taylor & Francis since 2019; (iv) a Career Center at careers.txca.org with job alerts, an AI Interview Coach, and an Offer Analyzer; and (v) two annual in-person conferences — the 70th Annual Professional Growth Conference (November 11-13, 2026, Round Rock, TX) and the 22nd Annual Professional School Counselor Conference (February 1-3, 2027, Round Rock, TX), co-hosted with the Texas School Counselor Association. The technology stack is delivered through Higher Logic for the website and member portal, a dedicated online learning platform for CE delivery, and a separate job-board vendor for the Career Center.
Revenue is generated through a mix of annual membership dues (Professional, Retired, Student, and New Professional tiers), conference registration and sponsorship (Platinum $15,000, Gold $10,000, Silver $6,000, Bronze $4,500, plus single-booth rentals of $1,000-$1,300), continuing education course sales, eUpdate newsletter advertising ($120-$220 per placement to a base of ~8,000 members with a 43% open rate), publication sales, and administration of grant programs (Educational Endowment Fund grants up to $500, BIPOC Grants up to $500, and Professional Development Grants up to $200 per Chapter/Division). Additional member benefits include the LegalCare legal-consultation service, preferred pricing on HPSO liability insurance, and journal access through Taylor & Francis. TCA is led by CEO Elke R. Gonzalez (appointed August 2023) and President Lesley Casarez.
Texas Counseling Association firmographics
Firmographics- Name
- Texas Counseling Association
- Legal name
- Texas Counseling Association
- Website
- https://txca.org
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Texas Counseling Association is a 501(c)(6) nonprofit professional association founded in 1947 in Austin, Texas, serving approximately 8,000 licensed counselors, school counselors, LMFTs, and graduate students statewide through continuing education, publications, annual conferences, regulatory advocacy, and a chapter/division network.
- Ownership category
- akta.pro rank
Texas Counseling Association industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Educational Support Services (6117), Professional Organizations (81392), Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
- akta.pro secondary industry
- School Counseling Services (EDAJAIAA)
Keywords
Where Texas Counseling Association is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Counseling Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: Annual membership fees providing access to member benefits including free monthly CEs, LegalCare program, preferred insurance pricing, journal subscription, and member-only resources. Membership tiers include Professional, Retired, Student, and New Professional categories.
- Conference Revenue: Registration fees for Annual Professional Growth Conference and Professional School Counselor Conference. Includes early-bird and standard rates, pre-conference programs, and exhibitor booth/sponsorship packages.
- Continuing Education Programs: Online CE courses sold to members at preferred rate of $25 and non-members at $50. Course catalog covers diverse counseling topics with new courses regularly added.
- Advertising & Marketing: eUpdate newsletter advertising (8,000 members reach), Journal of Professional Counseling advertising through Taylor & Francis, and TCA Newsline weekly clipping service.
- Publications: Sale of Texas Model for Comprehensive School Counseling Programs (5th Edition) and TEMPSC publications. Journal subscription with 20% member discount on Taylor & Francis publications.
- Awards & Grants Administration: Awards programs including Presidential Award, Dr. William E. Truax Award, and various recognition programs. Grant programs including Educational Endowment Fund, BIPOC Grant, and Professional Development Grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | eUpdate Newsletter Small Ad (300x300 px) |
| Unit Pricing | Pay-as-you-go | eUpdate Newsletter Large Ad (650x300 px) |
| Subscription | Pay-as-you-go | PGC Professional Member Registration |
| Subscription | Pay-as-you-go | PGC Student/Retired Registration |
| Subscription | Pay-as-you-go | Online CE Course - Member Rate |
| Subscription | Pay-as-you-go | Online CE Course - Non-Member Rate |
| Unit Pricing | Pay-as-you-go | Exhibitor Booth Single (10x10) |
| Unit Pricing | Pay-as-you-go | Sponsorship Packages |
| Unit Pricing | Pay-as-you-go | Conference Hotel Rate |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Texas Counseling Association product offering
Product offeringCore offering
Texas Counseling Association is a statewide 501(c)(6) nonprofit professional association that delivers membership-based services to approximately 8,000 counselors across Texas. Its core offerings include an Online Learning Center for continuing education (CE) courses, the biannual Journal of Professional Counseling published with Taylor & Francis, proprietary publications including the Texas Model for Comprehensive School Counseling Programs (5th Edition) and TEMPSC (3rd Edition), two annual conferences (Professional Growth Conference and Professional School Counselor Conference), advocacy with Texas regulatory bodies, grant and award programs, and member benefits such as LegalCare and HPSO liability coverage.
Product overview
Texas Counseling Association operates as a membership-based nonprofit offering a comprehensive suite of professional development services for counselors. The core offerings include the Online Learning Center for continuing education courses, the Journal of Professional Counseling published with Taylor & Francis, and two key publications (The Texas Model for Comprehensive School Counseling Programs and TEMPSC for performance evaluation). Additional services include a Career Center with AI-powered tools, annual conferences (Professional Growth Conference and Professional School Counselor Conference), grant programs (Educational Endowment Fund, BIPOC Grant, Professional Development Grant), awards recognition, a monthly eUpdate newsletter, LegalCare member benefit, and a Legislative Ambassador training program. The organization serves LPCs, LMFTs, school counselors, and other mental health professionals across Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- TCA Online Learning Center On-demand continuing education platform offering CE programs for professional counselors across various work settings, covering topics such as Adverse Childhood Experiences, Child and Adolescent Counseling, Ethics, Telehealth, and Trauma-Informed Counseling. Members pay $25 per course; non-members pay $50. Hosted at education.txca.org.
- Journal of Professional Counseling: Practice, Theory & Research Official biannual journal of TCA published in partnership with Taylor & Francis featuring researched articles and news of interest to counseling professionals. Members receive online access as part of membership, with printed copies available for additional fee.
- Texas Model for Comprehensive School Counseling Programs, 5th Edition Comprehensive guide outlining a process for tailoring school counseling programs to meet varying student needs across Texas school districts, reflecting best practices and statutory requirements with updated domains, competencies, and implementation tools.
- Texas Evaluation Model for Professional School Counselors (TEMPSC), 3rd Edition Performance evaluation tool for appraising school counselors' performance, aligned with job responsibilities in Texas statute, rule, and the Texas Model for Comprehensive School Counseling Programs. Available as free download.
- TCA Career Center Online job board for counseling professionals featuring job alerts, an offer analyzer, and an AI interview coach to support career development. Free for members with code TXCAMEMBER. Hosted at careers.txca.org.
- Annual Professional Growth Conference (PGC) Annual flagship conference bringing together professional counselors from across Texas, featuring keynote speakers, breakout programs, networking, and exhibitor opportunities.
- Annual Professional School Counselor Conference Conference co-hosted with Texas School Counselor Association (TSCA) designed for professional counselors in K-12 educational settings.
- Educational Endowment Fund Grant Professional development grants of up to $500 for TCA members with at least 12 months membership, supporting conference attendance, graduate coursework, research, and continuing education activities.
- Black, Indigenous, and People of Color (BIPOC) Grant One-time grants of up to $500 for BIPOC student or new professional TCA members to cover expenses for attending TCA's Annual Professional Growth Conference.
- Professional Development Grant Grants of up to $200 per fiscal year for TCA Chapters and Divisions to develop professional development programs, workshops, seminars, and CE programs at local and regional levels.
- TCA Awards Program Annual awards program recognizing outstanding service and leadership in the counseling profession, including the Presidential Award, Dr. William E. Truax Founders Award, Dr. Jamesanna Kirven Outstanding Counselor Award, Molly Gerold Human Rights Award, and Graduate Student Award.
- TCA Membership eUpdate Newsletter Official monthly newsletter reaching approximately 8,000 members with professional resources, grant opportunities, legislative alerts, and TCA news, delivered third Tuesday of each month with average open rate of 43%.
- LegalCare Program Free legal consultation service for TCA members covering both personal and professional issues with no time limit and strict confidentiality, delivered through the upgraded member portal.
- TCA Legislative Ambassador Program Training program preparing TCA members to advocate for the counseling profession by building relationships with state legislators. Includes online orientation via education.txca.org and ongoing support.
- CREST Award Program Recognition program for school counseling staff demonstrating excellence in comprehensive school counseling program implementation. Applications accepted annually with payments processed through TCA's event system.
Quantifiable outcome
- 43% eUpdate newsletter open rate
- +2 more outcomes
Companies that use Texas Counseling Association
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Texas Counseling Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Texas Counseling Association partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Texas Association for Marriage and Family TherapyminorJoint statement coalition with TAMFT, Texas Society for Clinical Social Work, and NASW-Texas Chapter opposing Attorney General opinion on SB 14 (88R).
- Texas Society for Clinical Social WorkminorCoalition partner in joint statement opposing Attorney General opinion on SB 14 (88R) regarding behavioral health professionals.
- National Association of Social Workers - Texas ChapterminorCoalition partner in joint statement opposing Attorney General opinion on SB 14 (88R) regarding behavioral health professionals.
- Taylor & FranciscoreTaylor & Francis serves as the official publisher of the Journal of Professional Counseling: Practice, Theory & Research. Partnership began with Volume 45 in early 2019, providing national and international visibility for the journal and TCA. TCA members receive 20% discount on Taylor & Francis publications and access to additional journals including Counseling Outcome Research and Evaluation, Journal of Child and Adolescent Counseling, Journal of Family Counseling, and The Journal of Specialists in Group Work.
- Texas School Counselor Association (TSCA)coreTSCA and TCA co-host the Annual Professional School Counselor Conference, designed specifically for professional counselors in educational settings. The 22nd Annual PSCC is scheduled for February 1-3, 2027 in Round Rock, TX. TSCA is a separate 501(c)(6) organization representing school counselors.
- Higher LogiccoreHigher Logic provides the platform powering txca.org and members.txca.org. Handles website hosting, member portal functionality, community platform, email delivery, and event registration systems.
- Healthcare Providers Service Organization (HPSO)minorHPSO provides liability insurance coverage opportunities for TCA members with preferred pricing. Gold sponsor of the 70th Annual PGC Conference.
- Texas Behavioral Health Executive Council (BHEC)coreBHEC is the state agency housing the boards that regulate LPCs, LMFTs, Social Workers, and Psychologists. TCA maintains liaison relationships with BHEC and monitors Listening Hours to keep members informed on regulatory guidance.
- State Board for Educator Certification (SBEC)coreSBEC certifies and regulates all educators in Texas including school counselors. TCA maintains liaison relationships with SBEC and monitors proposed rule changes affecting school counseling.
- National Board for Certified Counselors (NBCC)minorNBCC administers the licensing examination for professional counselors in Texas. TCA provides information and resources related to NBCC certification for members.
- TCA Divisions and ChapterscoreTCA's 12 Divisions and 25+ Chapters represent specialty areas and geographic regions. These organizational units deliver local CE programs, networking, and professional development. Chapters and Divisions can receive Professional Development Grants up to $200 per fiscal year.
- Kalahari Resorts & ConventionsminorVenue partner for the 70th Annual PGC Conference (November 11-13, 2026) and 22nd Annual PSCC (February 1-3, 2027) in Round Rock, TX. TCA contracted rate of $199/night for Double Sofa Queen rooms.
- American Counseling Association (ACA)coreACA is the largest organization of counselors in the country representing 45,000 members. TCA adheres to the ACA Code of Ethics. Partnership includes legislative coalition work on issues like Medicare provider status for LPCs and LMFTs.
- American School Counselor Association (ASCA)coreASCA provides ethical standards for school counselors. TCA references ASCA ethical guidelines and ASCA National Model for comprehensive school counseling programs.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Texas Counseling Association competitors and assessment
Company assessmentBroad incumbents
- American School Counselor Association: National association providing the ASCA National Model and ethical standards for school counselors. TCA references ASCA frameworks while delivering Texas-specific implementation tools (Texas Model, TEMPSC).
- American Counseling Association: National professional association for counselors with ~45,000 members. TCA is formally affiliated as a state branch, making ACA the direct national counterpart and parent-like peer for content, ethics, and federal advocacy alignment.
- American Association for Marriage and Family Therapy: National professional association for MFTs, the national counterpart to TAMFT. Comparable in mission, structure, and continuing education offerings to ACA's relationship with TCA, though focused on MFT scope.
Direct peers
- Texas Psychological Association: Texas state professional association for psychologists that operates a similar membership, advocacy, CE, and conference model within the same Texas behavioral health regulatory environment overseen by BHEC.
- Texas School Counselor Association: Separate 501(c)(6) Texas organization representing school counselors that co-hosts TCA's Professional School Counselor Conference. Closest direct peer with overlapping Texas school counselor membership and joint programming.
- Texas Society for Clinical Social Work: Texas professional society for clinical social workers that recently joined TCA in coalition advocacy. Operates a parallel Texas-state membership and CE model serving an overlapping behavioral health audience.
- Texas Association for Marriage and Family Therapy: Texas state professional association for marriage and family therapists that recently partnered with TCA on joint advocacy statements. Serves overlapping LMFT membership in Texas with comparable advocacy and CE functions.
- National Association of Social Workers - Texas Chapter: Texas state chapter of NASW serving clinical social workers, a closely adjacent behavioral health profession. Coalition partner with TCA on behavioral health policy and shares similar advocacy/CE/conference business model.
Others
- National Board for Certified Counselors: Certifying body that administers the National Counselor Examination for LPC licensure in Texas. An ecosystem partner rather than direct competitor, but its certification decisions and continuing education standards shape TCA's member value proposition.
Regional players
- California Association of Licensed Professional Clinical Counselors: California state association for licensed professional clinical counselors. A geographically separate but structurally analogous state counseling membership association with similar advocacy, CE, and conference operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Texas Counseling Association social profiles
Digital presenceTexas Counseling Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Counseling Association leadership team
Management profileNumber of profiles
Profiles7 records
Texas Counseling Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Counseling Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Counseling Association
What does Texas Counseling Association do?
Texas Counseling Association is a statewide 501(c)(6) nonprofit professional association that delivers membership-based services to approximately 8,000 counselors across Texas. Its core offerings include an Online Learning Center for continuing education (CE) courses, the biannual Journal of Professional Counseling published with Taylor & Francis, proprietary publications including the Texas Model for Comprehensive School Counseling Programs (5th Edition) and TEMPSC (3rd Edition), two annual conferences (Professional Growth Conference and Professional School Counselor Conference), advocacy with Texas regulatory bodies, grant and award programs, and member benefits such as LegalCare and HPSO liability coverage.
Is Texas Counseling Association a public or private company?
Texas Counseling Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Texas Counseling Association founded?
Texas Counseling Association was founded in 1947. It employs 1 to 10 people.
Where is Texas Counseling Association based?
Texas Counseling Association is headquartered in Austin, United States, in the North America region.
How does Texas Counseling Association make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are conference Revenue, continuing Education Programs, advertising & Marketing, publications and awards & Grants Administration.
Who are Texas Counseling Association's main competitors?
Broad incumbents on record are American School Counselor Association, American Counseling Association and American Association for Marriage and Family Therapy. Direct peers are Texas Psychological Association, Texas School Counselor Association, Texas Society for Clinical Social Work, Texas Association for Marriage and Family Therapy and National Association of Social Workers - Texas Chapter. National Board for Certified Counselors is listed as an others. California Association of Licensed Professional Clinical Counselors is listed as a regional player.
Does Texas Counseling Association have an API?
No public API is recorded for Texas Counseling Association.
What industry is Texas Counseling Association in?
Texas Counseling Association's product category is Professional Association Services. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE), with a secondary code of EDAJAIAA, School Counseling Services. Its NAICS code is 6117 and its SIC code is 8600.