HQ Club

What HQ Club does

HQ Club is a UK-based B2B network platform that connects small and medium-sized enterprises (SMEs) with a curated set of vetted service providers across more than 14 categories, including HR, finance, telecoms, SEO and digital marketing, cyber security, legal services, payroll, recruitment, business consultancy, apprenticeships, rescue and support, and energy claims. Operated as a trading style of P & J Moore Limited (registered in England & Wales, company number 11899677), the platform was founded in 2018 and is headquartered in Hutton, Brentwood. Members register for free through the website and select the service categories relevant to their business; key account managers then guide members toward partner offers and exclusive discounts.

The platform has no proprietary technology disclosed and runs on standard website technology; the core product is a curated partner directory and lead-referral engine rather than a software product. The business model is affiliate/commission-based: all preferred partners are contractually required to pay HQ Club a commission on sales generated through member referrals, and that commission stream funds the free-membership experience. HQ Club claims access to over 50,000 business members and receives hundreds of daily enquiries across sectors, with the platform positioning itself as a "business concierge" for UK SMEs that struggle to find reputable providers and exclusive deals.

Commercially, HQ Club is a single-country (United Kingdom) private company with 11-50 employees, no disclosed funding history, no parent company, and no registered intellectual property. Distribution is primarily content-led (blog topics such as SEO, R&D tax credits, and HR) plus partner referrals and direct website sign-up, with anchor partners including BrightHR (HR software), Vale Group (telecoms), Altitude Internet (SEO), Range Well/Sedulo (finance), and Acorn Business Consultancy.

Name

HQ Club

Legal name

P & J Moore Ltd T/A HQ Club

Website

https://hqclub.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HQ Club is a free UK B2B network platform that connects SMEs with vetted service providers across 14+ categories including HR, finance, telecoms, and SEO, generating revenue through affiliate commissions paid by partner companies on member-referred sales.

Ownership category

akta.pro rank

Product category

B2B Business Network Platform

NAICS

Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• B2B network platform
• Business concierge services
• Partner referral platform
• Vetted SME partners
• Exclusive business deals

Headquarters

HQ city

Brentwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Partner Commissions: HQ Club generates revenue through commissions from preferred partners on sales generated through the platform. All partners are required to offer a commission to HQ Club for sales generated as a result of member referrals. The free membership is supported by these partner commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HQ Club is a free B2B network platform that connects UK SME member businesses with a curated network of vetted service provider partners across 14+ categories (HR, finance, telecoms, IT, legal, recruitment, energy, digital marketing, apprenticeships, business consultancy, payroll, cyber security, rescue & support, and energy claims). Members gain access to exclusive partner deals, guidance from key account managers, and up-to-date business news, while partners receive qualified leads and a commission-based sales channel.

Product overview

HQ Club is a free B2B business-to-business network platform operating as a business concierge service. It connects member businesses with a curated network of vetted service provider partners across 14+ service categories: Apprenticeships/Traineeships, Business Consultancy, SEO/Digital Marketing, Finance, HR (including BrightHR), Connectivity/Telecoms (including Vale Group), Cyber Security, Legal Advice, Payroll Services, Recruitment, Rescue & Support, and Energy Claims. The platform aggregates purchasing power and generates quality referrals between members and partners, offering exclusive deals not available elsewhere.

Differentiator

Problem solved

Functional benefit

Products and services

• HQ Club Platform (Free B2B Membership)
• Apprenticeships & Traineeships Connects businesses with apprenticeship and traineeship programs across 600+ courses, with government grant funding options covering up to 95% of training costs.
• Business Consultancy
• SEO Services
• Finance Solutions
• Human Resources Services
• Connectivity Services
• Cyber Security Services
• Legal Advice Services
• Payroll Services
• Recruitment Services
• Rescue & Support Services
• Energy Claims Service

Quantifiable outcome

• Over 50,000 business members in network
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BrightHRcoreGTM or Marketing PartnerHR software partnership offering 50% off for first 4 months to HQ Club members. BrightHR provides HR software for SMEs including holiday management, document storage, rota planning, and sickness tracking. Exclusive partner providing FREE advice line for all HQ Club members.
• Vale GroupcoreGTM or Marketing PartnerTelecoms partner offering 30 day rolling contract and first month free on telecoms services. Provides cloud telephony, connectivity, and IT solutions. Established since 2002 serving UK businesses.
• Acorn Business ConsultancycoreGTM or Marketing PartnerBusiness consultancy partner with 288 years of collective practical know-how. Offering FREE consultancy call to HQ Club members. Specializes in business plans, growth, and support.
• Altitude InternetcoreGTM or Marketing PartnerDigital marketing and SEO partner. Joined HQ Club as preferred partner in April 2021 and received over 130 leads in first three weeks. Provides SEO, PPC, web design, and social media advertising services.
• Claim EnergyminorGTM or Marketing PartnerEnergy claims partner helping businesses claim compensation for mis-sold energy contracts. No win no fee arrangement. Collaborates with experienced law firms.
• AcorncoreStrategic or Co-development PartnerBusiness consultancy partner with 288 years of collective practical know-how. Partners are offering a FREE consultancy call to HQ Club members. Works on business plans, growth, and support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enterprise Nation: UK platform supporting SMEs with resources, partner offers, and business support services. Directly overlaps with HQ Club's SME value proposition of curated services and exclusive deals.
• BNI (Business Network International): Global B2B referral networking organization that connects business owners through structured chapters for mutual lead generation. Highly comparable to HQ Club's B2B referral/affiliate network model and SME target segment.
• Bark.com: UK-founded online marketplace that connects consumers and SMBs with local professional service providers. Comparable as a B2B/B2C lead-generation intermediary monetizing service-provider introductions.
• Approved Index: UK B2B comparison and quote-generation platform for business services. Competes with HQ Club for the same SME audience seeking vetted, multi-category business service providers.

Broad incumbents

• Federation of Small Businesses (FSB): Largest UK membership organization for small businesses, offering member benefits, advice, and exclusive partner deals. Comparable membership-driven SME support model, but as an advocacy-led incumbent with much broader scope.
• Yell.com: UK's leading online business directory, monetizing via SMBs paying for visibility and lead generation. Comparable in targeting UK SMBs seeking service providers, but operates as a broader directory rather than curated membership network.
• British Chambers of Commerce: UK-wide network of accredited Chambers offering member benefits, networking, and exclusive business services to SMEs. Overlaps with HQ Club's B2B membership and partner-deal model at scale.
• Checkatrade: UK platform connecting consumers and businesses with vetted trades and service providers via a directory/membership model. Comparable vetted-supplier intermediary model but oriented toward consumer trades services.

Others

• Fiverr / Upwork UK SMB verticals: Global freelance marketplaces increasingly targeting UK SMEs for services spanning digital marketing, legal, HR, and more. Adjacent threat as SMEs centralize service procurement on fewer platforms.

Emerging players

• Wow247 (Reach Solutions SME hub): UK SMB-focused content and deals platform offering exclusive business offers and service provider connections. Comparable curated SME deals platform with similar affiliate/partnership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hq-club
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HQ Club