First Freedom Bank

First Freedom Bank is a privately held community bank in Lebanon, Tennessee, founded in 2006, specializing in auto loans and business loans for retail and small business borrowers in its local market.

Company typePrivate
Founded2006
HeadquartersLebanon, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What First Freedom Bank does

First Freedom Bank is a privately held community bank headquartered in Lebanon, Tennessee, founded in 2006. The bank specializes in two lending categories — automotive financing and commercial/small business loans — serving retail borrowers and small businesses, most likely within its immediate Tennessee market area. Its narrow product mix and small employee base (11-50) position it as a niche, relationship-driven community lender rather than a diversified regional institution.

The bank's business model follows standard community bank mechanics: net interest income generated from its auto and business loan portfolios, supplemented by deposit-related service fees. As a for-profit, privately held entity with no public ticker and no disclosed parent company, it likely funds its lending through locally sourced deposits and traditional wholesale funding channels. There is no evidence of digital-only delivery, marketplace lending, or fintech partnerships; distribution appears to rely on physical branch presence and local relationship banking.

There are no disclosed technology platforms, proprietary underwriting systems, API integrations, or mobile/digital banking applications in the available data, and the company's website returned only a verification/loader page with no substantive content. No awards, certifications (beyond standard banking regulatory compliance), patents, M&A activity, leadership changes, or strategic partnerships are documented in the source material, leaving the bank's operational footprint, governance, and strategic direction largely opaque from a third-party diligence standpoint.

First Freedom Bank firmographics

Firmographics

Name: First Freedom Bank
Website: https://firstfreedombank.com
Company type: Private
Founded year: 2006
Headcount range: 11–50 employees
Short description: First Freedom Bank is a privately held community bank in Lebanon, Tennessee, founded in 2006, specializing in auto loans and business loans for retail and small business borrowers in its local market.
Ownership category
akta.pro rank

First Freedom Bank industry classification

Industry

Product category: Community Banking
NAICS: Depository Credit Intermediation (5221), Commercial Banking (522110)
SIC: State Commercial Banks (6022), Short-Term Business Credit Institutions (6153)
akta.pro primary industry: Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

Auto loans
Business lending
Community banking
Vehicle financing
Commercial loans

Where First Freedom Bank is headquartered

Location

Headquarters

HQ city: Lebanon
HQ country: United States
HQ region: North America

Markets served

First Freedom Bank business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure

First Freedom Bank product offering

Product offering

Core offering

First Freedom Bank is a privately held community bank that provides auto loans to individual consumers and business loan products to small business borrowers. Its offering is centered on credit products rather than a full suite of retail banking services, serving customers from its base in Lebanon, United States.

Differentiator

Problem solved

Functional benefit

Products and services

Auto Loans

Companies that use First Freedom Bank

Customer profile

Ideal customer profiles2 records

First Freedom Bank technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

First Freedom Bank partnerships and signals

Strategic signal

Recent moves1 record

First Freedom Bank competitors and assessment

Company assessment

Direct peers

Wilson Bank & Trust: Headquartered in Lebanon, TN, Wilson Bank & Trust is the most direct geographic and product competitor to First Freedom Bank, operating a similar community-bank model serving local consumers and small businesses in Wilson County.
FirstBank (Tennessee): Tennessee-headquartered community bank of comparable scale offering consumer and business lending across Middle Tennessee, overlapping directly with First Freedom Bank's customer base and product mix.
SmartBank: Tennessee-chartered community bank offering consumer deposits, business lending, and loan products across the Southeast; comparable in scale and product orientation to First Freedom Bank.
Citizens Bank of Tennessee: Small Tennessee community bank focused on retail and small-business customers in the Midstate region, directly comparable in size, geography, and lending mix to First Freedom Bank.

Regional players

Heritage Community Bank (TN): Community bank serving the greater Nashville/Middle Tennessee corridor with consumer and business lending products, comparable in market and product focus to First Freedom Bank.
Customers Bank: Community-commercial bank with a strong small-business and specialty lending franchise; comparable in scale and product mix to First Freedom Bank, though operating primarily in the Northeast/Mid-Atlantic.

Broad incumbents

Pinnacle Financial Partners: Largest Tennessee-headquartered bank, with deep Middle Tennessee presence including Lebanon. It is a broader incumbent that competes for the same SMB and consumer deposits and loans, but at materially greater scale.
Truist Financial Corporation: Large Southeast U.S. bank with a meaningful Tennessee retail and auto-finance franchise. It competes with First Freedom Bank for SMB deposits and consumer auto loans, though at very different scale and product breadth.
Ally Financial: National digital-first bank and auto lender with deep dealer relationships and auto-finance specialization. It competes for the same auto-loan borrowers First Freedom Bank targets, but via a digital, national platform.

Emerging players

Live Oak Banking Company: Digital-first community bank specializing in small-business lending (notably SBA). Comparable to First Freedom Bank in size and its business-lending orientation, but with a much more digitized origination platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

First Freedom Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Freedom Bank leadership team

Management profile

Number of profiles

First Freedom Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Freedom Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Freedom Bank

What does First Freedom Bank do?

When was First Freedom Bank founded?

First Freedom Bank was founded in 2006. It employs 11 to 50 people.

Where is First Freedom Bank based?

First Freedom Bank is headquartered in Lebanon, United States, in the North America region.

Who are First Freedom Bank's main competitors?

Direct peers on record are Wilson Bank & Trust, FirstBank (Tennessee), SmartBank and Citizens Bank of Tennessee. Regional players are Heritage Community Bank (TN) and Customers Bank. Broad incumbents are Pinnacle Financial Partners, Truist Financial Corporation and Ally Financial. Live Oak Banking Company is listed as an emerging player.

Does First Freedom Bank have an API?

No public API is recorded for First Freedom Bank.

What industry is First Freedom Bank in?

First Freedom Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 5221 and its SIC code is 6022.