Realogic
Realogic is a Chicago-based commercial real estate consulting firm offering due diligence, lease abstraction and administration, financial modeling, underwriting, and valuation services, complemented by proprietary software (rAbstract) and ready-to-use Excel models, serving CRE owners, investors, lenders, PE funds, and property managers.
- Company typePrivate
- Founded1992
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Realogic does
Realogic Analytics LLC is a privately held commercial real estate consulting firm headquartered at 230 W. Monroe St. in downtown Chicago, founded in 1992 by Sal Caldarone and led today by CEO Jim Pettinger (appointed 2019) with Caldarone returning as President in May 2024. The firm delivers a hybrid services-plus-software offering to commercial real estate owners, operators, investors, lenders, funds, brokers, and REITs across the US, Canada, and Europe. Core consulting practices include due diligence, lease abstraction and administration (across roughly 130+ million square feet currently administered), financial modeling in Argus Enterprise and Excel, underwriting and valuation, loan abstraction, closing support and estoppel certificates, non-performing loan and distressed-asset underwriting, and workforce augmentation/consulting staffing.
The firm's technology stack is centered on proprietary CRE tooling developed over three decades. rAbstract is a cloud-based SaaS platform for abstracting and administering commercial property leases, mortgages, partnership agreements, and service contracts, integrating with Yardi and MRI accounting systems and supporting Excel/PDF/XML exports. Built Excel Models is a portfolio of ready-to-use underwriting, development, fund, and waterfall templates refined across 100,000+ assets spanning office, retail, industrial, multifamily, hospitality, parking, student housing, and single-family rental. rBudget is a property-level budgeting and forecasting application, and rDCF — originally developed by the 2019 spin-off rSquared CRE and now owned by SitusAMC (acquired 2020) — is the firm's preferred cloud valuation platform. Commercial real estate training courses in Excel, Argus Enterprise, and rDCF are delivered in-person and remotely, complementing the consulting and software lines.
Realogic's go-to-market is sales-led and relationship-driven, anchored by named enterprise customers including Jones Lang LaSalle (≈100M sqft lease administration), Silverstein Properties, Hines, Glenstar, and CBRE, alongside private equity sponsors and a Fortune-level CRE investor. Revenue is generated across professional services (project-based fees, hourly consulting rates, and retainer arrangements), recurring rAbstract SaaS subscriptions priced on managed square footage, one-time sales of Built Excel Model licenses, and individual or group CRE training. The firm employs 51-100 people, has supported thousands of CRE closings since 1992, has underwritten or performed due diligence on over 10,000 assets, and maintains international project experience across 15 countries.
Realogic firmographics
Firmographics- Name
- Realogic
- Legal name
- Realogic Analytics LLC
- Website
- https://realogicinc.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Realogic is a Chicago-based commercial real estate consulting firm offering due diligence, lease abstraction and administration, financial modeling, underwriting, and valuation services, complemented by proprietary software (rAbstract) and ready-to-use Excel models, serving CRE owners, investors, lenders, PE funds, and property managers.
- Ownership category
- akta.pro rank
Realogic industry classification
Industry- Product category
- Commercial Real Estate Consulting
- NAICS
- Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (53139)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Real Estate (6500)
- akta.pro primary industry
- Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)
- akta.pro secondary industry
- Office Real Estate Asset Management (BPAJAMAG)
Keywords
Where Realogic is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Realogic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consulting Services: Professional consulting services including due diligence, lease abstraction, financial modeling, underwriting, valuation, loan abstraction, closing support, and workforce augmentation. Revenue generated through project-based fees, hourly consulting rates, and retainer arrangements for ongoing engagements.
- rAbstract Software Subscription: Cloud-based SaaS subscription pricing model for lease abstraction and administration software, with square foot-based subscription pricing.
- Excel Models: Sale of pre-built, ready-to-use Excel models for commercial real estate analysis, underwriting, and development.
- Training Services: Commercial real estate training courses including Excel, Argus Enterprise, and rDCF modeling instruction. Offered as individual or group instruction in-person or remote sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | rAbstract subscription pricing based on square footage managed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Realogic product offering
Product offeringCore offering
Realogic is a commercial real estate consulting firm that delivers due diligence, lease abstraction and administration, financial modeling, underwriting, valuation, loan abstraction, closing support, and workforce augmentation services to CRE owners, operators, investors, lenders, and funds. The firm complements its professional services with proprietary software including rAbstract (cloud-based lease abstraction SaaS), rBudget, rDCF, and a portfolio of built Excel models refined across 10,000+ assets.
Product overview
Realogic is a commercial real estate consulting firm offering a combination of proprietary software products and professional services. The core product portfolio includes rAbstract (a cloud-based lease abstraction and administration SaaS platform), rBudget (budgeting and forecasting application), and Built Excel Models (ready-to-use templates for underwriting and development analysis). Realogic's team is also trained in rDCF from partner company rSquared CRE. These software tools are complemented by a comprehensive suite of consulting services including due diligence, lease abstraction, financial modeling, underwriting, loan abstraction, closing support, valuation, and workforce solutions. The company was founded in 1992 and is headquartered in Chicago.
Differentiator
Problem solved
Functional benefit
Brands
- rAbstract: Realogic's proprietary cloud-based SaaS software for abstracting and administering commercial property leases and other essential documents including mortgages, partnership agreements, and service contracts.
Products and services
- rAbstract
- Built Excel Models
- Due Diligence Services
- Lease Abstraction Services
- Lease Administration Services
- Financial Modeling Services
- Underwriting Services
- Loan Abstraction Services
- Closing Support Services
- Estoppel Certificate Services
- Valuation Services
- Non-Performing Loans & Distressed Assets Services
- Workforce as a Service
- CRE Training
Quantifiable outcome
- Over 10,000 assets underwritten or due diligence completed
- +4 more outcomes
Companies that use Realogic
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Realogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Realogic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered acquisition partner and former core spinoff.
- SitusAMCacquisition partnerCommercial real estate finance giant that acquired rSquared CRE and its rDCF software in 2020. Sal Caldarone remained as senior director at SitusAMC until returning to Realogic in 2024.
- rSquared CREformer core spinoffProptech startup co-founded by Sal Caldarone in 2019 as a spin-off from Realogic. Developed cloud-based rDCF valuation and underwriting software. rSquared CRE was subsequently acquired by SitusAMC in 2020. Sal Caldarone served as CEO of rSquared before returning to Realogic as President in 2024. Realogic maintains strategic alignment with rSquared products as preferred tools.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Realogic competitors and assessment
Company assessmentDirect peers
- SitusAMC: Commercial real estate finance and technology firm that acquired rSquared CRE and the rDCF platform from Realogic in 2020. SitusAMC now competes directly with Realogic in CRE valuation, underwriting, and loan due diligence for many of the same institutional clients.
- Altus Group (ARGUS Software): Provider of ARGUS Enterprise, the dominant CRE valuation and cash flow modeling software referenced throughout Realogic's training program. Altus competes for the same enterprise modeling and valuation engagements Realogic services.
Broad incumbents
- Jones Lang LaSalle (JLL): Global CRE services giant and a major Realogic client (Realogic handles ~100 million sq ft of lease admin for JLL-related accounts). JLL competes with Realogic for valuation, underwriting, and lease administration mandates at the largest institutional owners.
- CBRE: World's largest CRE services firm and a named Realogic client. CBRE offers integrated investment sales, underwriting, valuation, and lease administration services that overlap with most of Realogic's service portfolio at greater scale.
- Cushman & Wakefield: Global CRE services firm with valuation & advisory, underwriting, and lease administration lines that compete for the same enterprise mandates Realogic targets, particularly with REITs and institutional owners.
- Newmark Group: Full-service CRE firm offering investment sales, valuation, and underwriting advisory. Competes with Realogic for institutional due diligence and underwriting mandates, particularly in office and debt portfolios.
Emerging players
- MRI Software: Provider of CRE and lease management software, directly integrated with Realogic's rAbstract via the MRI accounting integration. MRI competes for the same lease administration and property management software budgets.
- Yardi Systems: Dominant CRE property management and accounting software platform, also integrated with rAbstract. Yardi competes in adjacent software categories that Realogic's clients rely on, including lease admin and budgeting (overlapping with rBudget).
- Leverton (part of Drooms): AI-driven lease abstraction and contract analytics platform directly competing with Realogic's manual and rAbstract-based abstraction services for enterprise lease portfolios.
- Cherre: CRE data platform aggregating lease, valuation, and portfolio data — overlapping with the data management and analytics layer Realogic delivers through rAbstract and its consulting engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Realogic social profiles
Digital presenceRealogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realogic leadership team
Management profileNumber of profiles
Profiles13 records
Realogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realogic
What does Realogic do?
Realogic is a commercial real estate consulting firm that delivers due diligence, lease abstraction and administration, financial modeling, underwriting, valuation, loan abstraction, closing support, and workforce augmentation services to CRE owners, operators, investors, lenders, and funds. The firm complements its professional services with proprietary software including rAbstract (cloud-based lease abstraction SaaS), rBudget, rDCF, and a portfolio of built Excel models refined across 10,000+ assets.
Is Realogic a public or private company?
Realogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realogic founded?
Realogic was founded in 1992. It employs 51 to 100 people.
Where is Realogic based?
Realogic is headquartered in Chicago, United States, in the North America region.
How does Realogic make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are rAbstract Software Subscription, excel Models and training Services.
Who are Realogic's main competitors?
Direct peers on record are SitusAMC and Altus Group (ARGUS Software). Broad incumbents are Jones Lang LaSalle (JLL), CBRE, Cushman & Wakefield and Newmark Group. Emerging players are MRI Software, Yardi Systems, Leverton (part of Drooms) and Cherre.
Does Realogic have an API?
No public API is recorded for Realogic.
What industry is Realogic in?
Realogic's product category is Commercial Real Estate Consulting. Its primary akta.pro industry code is BPAJANAB, Real Estate Strategy & Portfolio Consulting (Corporate/Institutional), with a secondary code of BPAJAMAG, Office Real Estate Asset Management. Its NAICS code is 53131 and its SIC code is 6531.