Yee-Haw Brewing

What Yee-Haw Brewing does

Yee-Haw Brewing Co. is a privately held craft brewery and taproom operator founded in 2015 in Johnson City, Tennessee, where it brews out of a historic train depot. The company operates five owned taprooms — Johnson City, Nashville (6th & Peabody, 30,000 sq ft), Knoxville (2023), Greenville SC (2018), and Myrtle Beach SC (40,000 sq ft, opened 2026) — plus two Tennessee Stud Cider taprooms in Gatlinburg and Pigeon Forge. Each taproom houses an on-site innovation brewery producing location-specific, rotating recipes alongside year-round flagship beers (Cerveza, IPA, Yee-Hazy, Dunkel, Vol Lager) and seasonal offerings (Rita Margarita Tart Ale, Oktoberfest, Chillbilly).

The business model is asset-heavy and experience-driven. Revenue is generated through seven distinct streams: on-premise draft beer and cocktails, full food menus, packaged beer to-go (cans, crowlers), retail distribution across middle/east Tennessee, western Virginia, and Greenville SC, branded merchandise through a Shopify storefront, private event rentals (private lofts, VIP lounges, full buyouts), and brewery/distillery tours at Nashville and Myrtle Beach. Pricing is unit-based, with pints at $8–$15 and food items typically $7–$17 depending on venue. Distribution combines direct-to-consumer taproom sales with wholesale off-premise retail and stadium venue partnerships, including branded bars at Nissan Stadium (Tennessee Titans) and the Social Deck at Neyland Stadium (University of Tennessee Volunteers).

The company is led by CEO Jennifer Podhajsky, with co-founders Joe and Jessi Baker (UT alumni) maintaining active involvement. Yee-Haw differentiates through community-rooted experiential hospitality — live music programming (WDVX Summer Nights, Old Time Jams), major sports sponsorships (UT Volunteers, Tennessee Titans, Nashville Predators, Tennessee Smokies), charitable partnerships (Mountain Ways, Second Harvest Food Bank, Greenville Humane Society), and co-branded multi-tenant entertainment campuses with Ole Smoky Distillery, White Duck Taco Shop, and Daddy's Dogs in Nashville. Technology is commodity e-commerce and payments infrastructure (Shopify, Stripe, Apple/Google/Amazon Pay, PayPal) with no proprietary platform, AI, or developer-facing APIs. The legal entity is Yee-Haw Brewing, LLC, a Tennessee LLC; no institutional investment or parent company is disclosed.

Name

Yee-Haw Brewing

Legal name

Yee-Haw Brewing, LLC

Website

https://yeehawbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Yee-Haw Brewing is a privately held craft brewery operating five owned taprooms and two Tennessee Stud Cider taprooms across Tennessee, South Carolina, and Virginia, generating revenue from draft beer, food, packaged beer, retail distribution, merchandise, private events, and tours for adult consumers seeking experiential hospitality venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-Premise Beer & Beverage Sales: Draft beer, cocktails, hard ciders, and other beverages sold directly to customers at taproom bars.
2. Food Service: Full food menus offered at all taproom locations, featuring items such as burgers, tacos, wings, pretzels, salads, and kids' options. Revenue from food and beverage combos at each location.
3. Packaged Beer (To-Go): Cans, crowlers, and packaged beer sold to-go at taproom locations.
4. Retail Distribution: Packaged beer distributed to select retail stores in middle and east Tennessee, western Virginia (Abingdon area), and Greenville, SC.
5. Merchandise: Branded merchandise sold through the company's own online storefront (shopyeehawbrewing.com) and at taproom locations.
6. Private Event Rentals: Each taproom offers private event spaces for rent. Johnson City has a Private Loft (up to 24 guests) and full Property Buyout. Greenville has a VIP Lounge (up to 10 guests) and Taproom (minimum 30 guests). Nashville (6th & Peabody) and Knoxville also offer private event bookings.
7. Brewery & Distillery Tours: Guided moonshine tastings and brewery/distillery tours offered at select locations, particularly the Nashville (6th & Peabody) campus and the Myrtle Beach venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Yee-Haw Brewing Co. is a craft brewery that produces year-round and seasonal beers and operates five owned taproom venues across Tennessee, South Carolina, and (as of 2026) coastal South Carolina. The company combines on-site brewing with full food service, sports viewing on jumbotrons, live entertainment, private event rentals, retail distribution, and online merchandise, positioning each taproom as a multifunctional community gathering destination.

Product overview

Yee-Haw Brewing Co. is a craft brewery operating a portfolio of taproom venues across the Southern United States. The core offering consists of year-round and seasonal craft beers including flagship styles (Cerveza, IPA, Yee-Hazy, Dunkel) and rotating seasonal releases. The company operates taprooms in Johnson City, Knoxville, Nashville, Greenville, and Myrtle Beach, with venues ranging from standalone taprooms to large co-branded complexes featuring Ole Smoky Moonshine. Additional offerings include food service, merchandise e-commerce, private event rentals, and brewery/distillery tours. Tennessee Stud Cider operates as a sister brand. The company also holds an exclusive partnership with the University of Tennessee for Vol Lager.

Differentiator

Problem solved

Functional benefit

Brands

• Tennessee Stud Cider: A cider brand operated alongside Yee-Haw Brewing's beer offerings, with taprooms in Gatlinburg and Pigeon Forge, TN.

Products and services

• Cerveza

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Ole Smoky DistillerycoreStrategic or Co-development Partner · 28 May 2026Yee-Haw Brewing Co. and Ole Smoky Distillery operate a combined 40,000 sq ft entertainment venue at Myrtle Beach, SC (Broadway at the Beach), featuring craft beer, cocktails, distillery tours, live music, and food. The two brands also co-locate at Nashville's 6th & Peabody campus (30,000 sq ft) with White Duck Taco and Daddy's Dogs, sharing a campus to create a multifunctional entertainment destination.
• University of Tennessee (Tennessee Volunteers)flagshipStrategic or Co-development Partner · 22 July 2024Multiyear partnership designating Yee-Haw Brewing Co. as the Exclusive Craft Beer of the Tennessee Volunteers. Includes co-branded Vol Lager (first-ever craft beer partnership with UT), Yee-Haw Brewing Social Deck at Neyland Stadium, Left Field Bar at Lindsey Nelson Stadium, and official watch party locations at all Yee-Haw taprooms. Yee-Haw was founded by UT Alumni Joe and Jessi Baker.
• Tennessee TitanscoreGTM or Marketing PartnerOfficial sponsor of the Tennessee Titans. Yee-Haw operates a branded bar at section 106 of Nissan Stadium and hosts official tailgate events at the pedestrian bridge with Ole Smoky Moonshine. Additionally, the Nashville 6th & Peabody location serves as a Titans watch party venue.
• UT Institute of AgricultureminorStrategic or Co-development PartnerYee-Haw partnered with UT Institute of Agriculture, Yakima Chief Hops, and Tennessee Craft Brewers Guild to launch the University of Tennessee Hop Yard at the East Tennessee AgResearch and Education Center in Knoxville. The hop yard generates research data and provides educational demonstrations for hop producers and industry partners.
• Mountain WaysminorOthersNonprofit partnership for Hurricane Helene relief efforts. Yee-Haw organized donation drives and benefit concerts (Pickin' Up the Pieces) at its Johnson City and Knoxville taprooms, raising funds for flood victims in East Tennessee and Western North Carolina through Mountain Ways.
• Second Harvest Food Bank of Middle TennesseeminorOthersAnnual 'Spread the Love' campaign partnership with Ole Smoky. Throughout February, a portion of proceeds from Yee-Haw Peanut Butter Stout sales is donated to Second Harvest Food Bank of Middle Tennessee to fight hunger.
• Greenville Humane SocietyminorOthersPartnership with Greenville Humane Society for an animal donation drive and fundraiser at the Greenville taproom. Donations of supplies were collected and $1 per pint sold during select hours was donated to the shelter.
• WDVXcoreGTM or Marketing PartnerYee-Haw Brewing Co. partners with WDVX radio station (89.9 FM, 102.9 FM, 93.9 FM Seymour/Kodak) to host the WDVX Summer Nights concert series at the Knoxville taproom. The free, family-friendly concert series runs monthly from May through October, featuring Americana and bluegrass performers.
• Girl Scouts of AmericaminorOthersYee-Haw hosted The Great Cookie Tasting event in collaboration with Girl Scouts of America at Knoxville and Johnson City taprooms, featuring signature Girl Scout cookies paired with Yee-Haw beers and WanderLinger Brewing Company beers.
• Maui Brewing Co.minorStrategic or Co-development PartnerYee-Haw collaborated with Maui Brewing Co. on the Kokua Project Session IPA, supporting Maui's wildfire relief efforts. Over 700 breweries joined this collaborative brew, with 80% of proceeds directed to the Global Empowerment Mission for Lahaina wildfire victims.
• Global Empowerment MissionminorOthersNonprofit recipient of 80% of proceeds from the Kokua Project Session IPA collaborative beer. Ensures every penny collected goes directly to families who lost everything in the Lahaina, Hawaii wildfires.
• ORNL Federal Credit UnionminorGTM or Marketing PartnerORNL Federal Credit Union is the presenting sponsor of WDVX Summer Nights at the Yee-Haw Brewing Co. Knoxville taproom. Their sponsorship enables the free, family-friendly concert series.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/yeehawbrewing
• Facebookfacebook.com/yeehawbrewing
• Instagraminstagram.com/yeehawbrewing
• LinkedInlinkedin.com/company/yee-haw-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yee-Haw Brewing