Woods Printing Company

What Woods Printing Company does

Branded by Woods, formerly Woods Printing Company, is a family-owned creative agency founded in 1971 in Huntingburg, Indiana and currently led by third-generation President and CEO Devin Springston. The firm operates across two sites: a creative and client-facing office in Huntingburg and an in-house production facility in Holland, Indiana that houses HP Indigo digital presses with up to seven ink stations, digital embellishment capabilities (soft touch, spot varnish, gold, silver, neon, security, and raised clear inks), and a fulfillment/warehouse operation. Its core offerings are organized into five integrated service lines — branding, design, digital printing, promotional products, and mailings/fulfillment — supplemented by website design and environmental graphics, allowing the agency to manage brand identity projects end-to-end from strategy through physical output without outsourcing production.

The business model is project-based and quote-driven: prospective clients request quotes through the website or by phone, and work is scoped per project with no public pricing. The company targets a hybrid mix of small-to-mid-sized businesses (its primary segment), educational institutions, nonprofits and civic organizations, and hospitality clients across Indiana and the broader Midwest, with a long-tenured enterprise relationship with Kimball International sitting alongside SMB and startup clients. Go-to-market is sales-led and inbound, driven by an organic mix of SEO-optimized service pages, a content blog (Creative Pulse), a project portfolio of case studies, and presence on Facebook, Instagram, and LinkedIn.

Underlying technology is production-oriented rather than software-platform-oriented. The proprietary asset is the in-house HP Indigo digital press fleet and the design-to-print workflow, supported by Citrix ShareFile for secure artwork uploads, Pressero for the Brand Central client portal, and ESP for the Swaglog merchandise platform. Switching among UPS, FedEx, and LTL/FTL freight options is integrated into the mailings offering. Revenue is transactional per project across all streams, with no subscription or retainer pricing disclosed, and the company has not raised external funding — remaining entirely under Springston/Woods family ownership.

Name

Woods Printing Company

Legal name

Woods Printing Company

Website

https://brandedbywoods.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Branded by Woods is a family-owned Indiana creative agency offering branding, design, in-house digital printing, promotional products, and fulfillment services primarily to SMBs, schools, nonprofits, and select enterprises across the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Branding & Design Services: Strategic brand development including brand identity, logo design, brand guidelines, messaging frameworks, and visual identity systems. Revenue is project-based and scoped according to client needs, ranging from brand refreshes to comprehensive rebrand engagements.
2. Digital Printing Services: In-house digital offset and digital toner printing services including business cards, brochures, marketing collateral, packaging, and custom print pieces. Revenue is one-time transaction-based per print job.
3. Promotional Merchandise & Branded Products: Sourcing and fulfillment of branded promotional merchandise (apparel, wearables, swag, print materials). The company acts as a procurement partner sourcing items that align with client brand standards.
4. Mailings & Fulfillment Services: Direct mail campaign execution including First Class & Standard Bulk Mailings, EDDM, UPS/FedEx, LTL/FTL shipments, kitting, and branded product fulfillment with warehousing, pick/pack/ship capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Woods Printing Company (operating as Branded by Woods) delivers end-to-end creative branding services encompassing brand strategy, visual identity design, in-house digital offset printing, promotional merchandise sourcing, and direct mail/fulfillment. The company operates its own print production facility equipped with HP Indigo digital presses, enabling integrated brand-to-print execution under one roof for businesses, nonprofits, schools, and government entities.

Product overview

Branded by Woods (formerly Woods Printing Company) is a family-owned creative agency in Indiana offering an integrated suite of branding, design, and printing services. The company operates as a single unified offering rather than discrete modules, combining Branding Services, Design Services, Digital Printing Services, Promotional Products, and Mailings & Fulfillment into a comprehensive creative partnership. Their in-house print production facility (HP Indigo presses) differentiates them from typical branding agencies, enabling brand-consistent print output. Additional services include Website Design and Environmental Graphics for holistic brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Full-service brand strategy and identity development including brand strategy, brand standards, brand management, and color management. Helps clients define purpose, values, messaging, and unique attributes through logo design, brand guidelines, messaging frameworks, and visual identity systems.
• Design Services Visual identity and graphic design services including logo design, marketing collateral, and packaging design. Designers translate concepts into compelling visuals using expertise in design principles, typography, and color theory.
• Digital Printing Services In-house digital printing capabilities including HP Indigo presses, digital offset, digital toner, and print embellishments such as soft touch, spot varnish, gold/silver/neon inks, and raised clear. Company owns and operates its print production facility for consistent brand output.
• Promotional Products Branded merchandise and promotional products sourcing including apparel, pens, bags, outerwear, calendars, and custom swag. Services include brand protection through quality control, color consistency, and sourcing the best items to represent client brands.
• Mailings & Fulfillment Direct mail marketing and fulfillment services including First Class and Standard Bulk Mailings, EDDM, UPS/FedEx shipping, LTL/FTL shipments, kitting, and warehousing with pick-pack-ship capabilities.
• Environmental Graphics Environmental branding services including interior graphics (wall murals, window graphics, floor graphics, dimensional signage), exterior graphics (building signage, vehicle wraps, fleet graphics), and architectural elements for physical spaces.
• Website Design Website design and development services as part of marketing solutions, listed as a project type alongside branding, design, mailing, print, and promotions jobs.

Quantifiable outcome

• Companies estimate 10–20% revenue increase with consistent brand presentation across all channels
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Allegra Network: Franchise-based network of independent marketing and print service centers combining commercial printing, signage, and marketing services for SMBs. Closest comparable to Branded by Woods' integrated agency-plus-printer model serving local/regional clients.
• AlphaGraphics: Franchise network of business printing and marketing service centers offering digital printing, design, and direct mail. Comparable in offering mix, target customer (SMBs), and franchise/owner-operator model.
• The Vomela Companies: Large commercial printing and visual communications group serving retail, event, and brand marketers with printing, graphics, and fulfillment. Comparable in integrated print-plus-brand-fulfillment services, though at substantially larger scale.
• Proforma: Promotional products and print services franchise network sourcing branded merchandise and printed materials. Direct comparable on the promotional products and brand-merchandise side of Branded by Woods' offering.
• Thysse Printing Service: Midwest-based commercial printer offering offset and digital printing, signage, and direct mail fulfillment. Comparable in regional Midwest positioning, in-house production, and SMB/enterprise customer mix.
• The Bernard Group: Brand experience company combining branding, signage, and print production for retail and corporate clients. Comparable integrated brand-and-print model with similar in-house production focus.

Broad incumbents

• Cimpress (Vistaprint): Largest online printing platform serving SMBs with mass-customized print, marketing materials, and signage. Represents the competitive ceiling on commodity print pricing that regional shops like Branded by Woods must differentiate against.
• Deluxe Corporation: Public company providing small business marketing services including printing, website design, and branded merchandise. Comparable in serving SMBs with bundled marketing/print solutions, though at vastly larger scale and broader footprint.
• 4over: Online trade printer offering commercial printing, signage, and marketing materials to print resellers and end buyers. Direct competitive overlap on the print production side, particularly for commodity and short-run jobs.

Emerging players

• Mimeo: Cloud-based printing platform focused on short-run commercial printing, document printing, and direct mail. Emerging digital-first competitor targeting the same SMB/enterprise print-buying motion with a technology-forward approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brandedbywoods
• LinkedInlinkedin.com/company/brandedbywoods
• Instagraminstagram.com/brandedbywoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woods Printing Company