Funds People

What Funds People does

FundsPeople, operated by the Spanish limited liability company PRIMER DECIL CONSULTORES Y EDITORES, S.L., is a B2B professional media and community platform serving the asset management and wealth management industry across Southern Europe (primarily Spain, Italy, and Portugal). Founded around 2008–2010 and headquartered in Madrid, the company targets fund managers, institutional investors, pension funds, fund selectors, private bankers, family offices, and financial consultants. Its product portfolio comprises a daily news website (in Spanish, Italian, and Portuguese), a monthly print and digital magazine distributed free of charge to qualified professionals, a daily email newsletter, a fund search tool, a professional discussion forum (Alterforum), the FundsPeople Learning educational platform, and a slate of industry events including Think Tank Private Banking (co-organized with BNY Investments), Fund Selector Days, Fund Selector Talks, Investment Edge, Investors Outlook, and ESG conferences.

Under the hood, FundsPeople is a web-based content platform with fund search functionality, professional networking features, and event management capabilities, supported by an in-house data and editorial team spanning Spain and Italy. The company monetizes primarily through advertising (display, newsletter, and event sponsorships) sold to global and European asset managers, with the free magazine distribution acting as a qualified-lead channel rather than a direct revenue stream. Featured advertiser logos include UBS Asset Management, Fidelity International, Robeco, DWS, Invesco, Allfunds, Natixis Investment Managers, BNP Paribas Asset Management, and Schroders, and the company maintains dedicated key account sales roles for Iberia and Italy. FundsPeople is privately held, has no disclosed external funding, and operates with a headcount in the 11–50 range, led by CEO Gonzalo Fernández and a regional leadership team including Head of Business Spain, Head of Italy, and Head of Finance & Strategy.

Name

Funds People

Legal name

PRIMER DECIL CONSULTORES Y EDITORES, S.L.

Website

https://fundspeople.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FundsPeople is a privately held B2B financial media and professional community platform, based in Madrid, serving asset managers, fund selectors, private bankers, and institutional investors across Southern Europe (Spain, Italy, Portugal) through daily news, a monthly magazine, a newsletter, a fund search tool, an educational platform, and industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine subscription/distribution: Monthly magazine distributed free of charge to qualified professionals including fund managers, institutional investors, pension funds, custodians, distributors, private banks, and financial consultants.
2. Advertising services: The company offers advertising opportunities on its platform, with contact for advertising rates available at [email protected] and [email protected].

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FundsPeople is a B2B professional media platform for the asset management and collective investment industry in Southern Europe. It delivers daily news and analysis via its website, a monthly print and digital magazine distributed free to qualified professionals, a daily email newsletter, a fund search tool, and a calendar of hosted industry events and conferences.

Product overview

FundsPeople is a B2B financial media and professional community platform serving the asset management and investment industry in Southern Europe (Spain, Italy). The company operates a multi-product portfolio consisting of: (1) the core FundsPeople website/platform providing daily news, fund analysis, and market information; (2) the monthly FundsPeople Magazine in print and digital formats; (3) the daily newsletter summarizing key industry news; (4) a suite of professional events including Think Tank Private Banking (in partnership with BNY Investments), Fund Selector Talks, Fund Selector Day, Investment Edge, Investors Outlook, and International ESG conferences; (5) Knowledge Hub content featuring expert insights; and (6) the Alterforum professional forum. All offerings target financial professionals including fund managers, institutional investors, private bankers, fund selectors, and wealth management consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Think Tank Private Banking by BNY Investments: Professional event series focused on private banking industry topics, organized in collaboration with BNY Investments

Products and services

• FundsPeople Website/Platform Online platform providing daily news, analysis, and information about investment funds, asset management, and private banking for financial professionals in Spain and Italy.
• FundsPeople Magazine Monthly print and digital magazine with in-depth analysis, distributed directly and free of charge to fund managers, institutional investors, pension funds, custodians, distributors, private bankers, family offices, and financial consultants.
• FundsPeople Newsletter Daily email newsletter summarizing the main news and developments in the asset management industry for registered professional subscribers.
• Think Tank Private Banking by BNY Investments Annual thought leadership event series bringing together private banking professionals across Southern Europe to discuss industry trends, challenges, and opportunities in wealth management.
• Fund Selector Talks Quarterly virtual events focusing on specific investment themes such as equities, fixed income, and emerging markets, targeted at fund selectors and investment professionals.
• Fund Selector Day Annual in-person workshop for fund selectors, held in Milan, providing market insights and networking opportunities.
• FundsPeople Investment Edge Exclusive event for fund selectors and portfolio managers featuring market analysis and investment outlook presentations.
• FundsPeople Investors Outlook Annual event presenting investment outlook and market perspectives for the upcoming year.
• FundsPeople International ESG Event focused on sustainable finance and ESG investing topics.
• FundsPeople Learning Educational content and professional development resources for investment industry professionals covering asset management and investment topics.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BNY InvestmentscoreStrategic or Co-development Partner · 1 January 2024FundsPeople co-organizes the Think Tank Private Banking series with BNY Investments. This initiative brings together private banking professionals across Southern Europe to discuss industry trends, challenges, and opportunities. The partnership has expanded across multiple editions in Italy and Spain since 2024.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Citywire: Citywire is a UK-headquartered B2B financial media platform covering fund managers, fund selectors, and wealth management professionals globally. It is the closest direct peer to FundsPeople in editorial model, audience (fund selectors), and revenue mix (media + events + data), although it operates at a larger scale and broader geographic footprint.
• Investment & Pensions Europe (IPE): IPE is a leading European B2B media brand covering institutional investors, pension funds, and asset managers. Like FundsPeople, it combines editorial content, events, and awards targeting investment professionals, though its institutional-investor focus differs from FundsPeople's fund selector/private banking emphasis.
• Funds Europe: Funds Europe is a B2B publication covering the European fund industry, including asset managers, distributors, and fund selectors. It overlaps directly with FundsPeople's core editorial scope on collective investment and fund selection across European markets.
• WealthBriefing: WealthBriefing is a B2B media and events platform serving the global wealth management industry, with content, awards, and events aimed at private bankers and family offices. It directly competes with FundsPeople's private banking coverage and Think Tank Private Banking series.
• InvestmentEurope: InvestmentEurope is a B2B publication targeting European institutional and wholesale fund buyers, including fund selectors and asset managers. Its audience and editorial scope closely overlap with FundsPeople's fund selector coverage across European markets.

Emerging players

• Ignites Europe (Financial Times): Ignites is the Financial Times' specialist publication covering the European fund industry. While owned by a much larger media group, its niche focus on asset management news for investment professionals competes directly with FundsPeople for the same audience in Spain and Italy.

Broad incumbents

• Morningstar: Morningstar is a global investment research and data platform with media, ratings, and analytics for asset managers, advisors, and investors. It overlaps with FundsPeople in serving fund selectors and wealth managers but operates at vastly larger scale and with proprietary data products.
• Bloomberg: Bloomberg is a global financial media and data giant whose coverage of asset management, fund selection, and wealth management competes for both audience and advertiser spend with FundsPeople. Its scale and resources dwarf any niche European financial media competitor.
• Financial Times: The Financial Times is a global financial media brand whose asset management and wealth management coverage competes with FundsPeople for senior decision-makers at the same global asset managers. Its FT Adviser and Ignites sub-brands target adjacent segments.
• LSEG (London Stock Exchange Group / Reuters): LSEG operates Reuters news and Refinitiv financial data services, serving institutional investors and asset managers with news, data, and analytics. It is a broad incumbent competing for the same advertiser budgets and audience attention as FundsPeople.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fundspeople

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funds People