What Cycle Solutions does

Cycle Solutions (Cycle to Work) Limited is a UK-based, privately held online bicycle and cycling equipment retailer founded in 2006 and headquartered in Swansea, Wales, with a headcount of 51–100 employees. The company operates the cyclesolutions.co.uk e-commerce platform, stocking a comprehensive catalogue of bikes across mountain, road, electric, gravel, hybrid, cyclocross, touring, folding, kids', women's, and triathlon categories, alongside accessories, components, clothing, footwear, electronics, tools, turbo trainers, and nutrition. It carries a multi-brand portfolio spanning Specialized, Giant, Cannondale, Trek, Cube, Merida, Scott, Brompton, Orbea, Lapierre, Dawes, Raleigh, Genesis, Transition, Marin, and Liv, with e-bike motor coverage from Bosch, Brose, Shimano Steps, Yamaha, Mahle, TQ, Fazua, and SRAM Powertrain. Catalogue depth is substantial, with over 7,200 mountain biking SKUs and 4,700 general cycling SKUs listed.

The business model centres on direct-to-consumer e-commerce with no physical storefronts beyond the Swansea head office, supplemented by a click-and-collect option and free UK delivery with a 365-day returns policy and 18-month bike warranty. Revenue is generated primarily through one-time retail transactions, with three payment-enabling channels layered on top: FCA-regulated credit brokerage via V12 Retail Finance (Secure Trust Bank PLC), Klarna pay-later options, and Cyclescheme employer salary sacrifice certificates that offer 25–39% gross salary savings to employees of partner employers. A customer rewards programme supports repeat purchases. The company also trades under the Uprise and Uprise Bikes brand names.

Cycle Solutions operates exclusively within the United Kingdom and is authorised and regulated by the Financial Conduct Authority (registration 722968, Company No. 05860892). Steve Edgell serves as Managing Director and signed a Vulnerable Consumers Policy on 21 October 2024. No external institutional investors, parent company, or M&A activity is disclosed, and revenue, funding history, and headcount growth are not publicly reported.

Name

Cycle Solutions

Legal name

Cycle Solutions (Cycle to Work) Limited

Website

https://cyclesolutions.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Cycle Solutions is a privately held UK online bicycle and cycling equipment retailer, founded in 2006 in Swansea, serving UK consumers across mountain, road, electric, gravel, hybrid, and kids' bike categories with multi-brand inventory, FCA-regulated finance, and Cyclescheme salary sacrifice.

Ownership category

akta.pro rank

Product category

Online Bicycle Retail

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Online bicycle retail
• Cycle-to-work scheme
• Electric bike retail
• Cycling equipment sales
• Bike parts retail

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Bikes: Sale of new bicycles across all categories: mountain, road, gravel, electric, hybrid, cyclocross, touring, folding, kids, and triathlon. Bikes are sourced from brand partners including Specialized, Cannondale, Giant, Trek, Cube, Merida, Liv, Brompton, Orbea, Scott, Lapierre, Dawes, Raleigh, Genesis, Transition, and Marin.
2. Retail Sales - Accessories & Components: Sale of cycling accessories (locks, pumps, lights, helmets, mudguards, bottles, bags, luggage, electronics, storage & transport), clothing (jerseys, shorts, jackets, gloves), footwear, components (drivetrain, brakes, suspension, wheels, tyres), tools, nutrition, and turbo trainers. Revenue is generated through one-time product transactions on the e-commerce platform.
3. Finance & Credit Products: Cycle Solutions acts as a credit broker offering installment financing through V12 Retail Finance (Secure Trust Bank PLC trading as V12 Retail Finance), regulated by the Financial Conduct Authority. They also offer Klarna payment options, enabling customers to spread costs over time with interest-free or low-APR installment plans.
4. Cyclescheme Salary Sacrifice: Cycle Solutions processes Cyclescheme certificates allowing employees to purchase bikes and accessories through employer-backed salary sacrifice schemes, with savings of 25-39% via gross salary deductions before tax and National Insurance.
5. Customer Rewards Program: Cycle Solutions operates a loyalty rewards program where customers earn points on purchases redeemable against future orders, both in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cycle Solutions operates an online retail platform selling bicycles (mountain, road, electric, gravel, hybrid, kids, folding, etc.) plus cycling accessories, components, clothing, electronics, tools, and nutrition from a wide portfolio of brand partners. The platform supports consumer purchases and processes Cyclescheme salary sacrifice certificates and V12 Retail Finance / Klarna credit plans to help customers spread payment. A click-and-collect option operates from the Swansea headquarters alongside home delivery across the UK.

Product overview

Cycle Solutions is a UK-based bicycle and cycling equipment retailer operating both online and from a physical store in Swansea. Their product portfolio centers on a comprehensive range of bicycles across multiple categories including mountain bikes, road bikes, electric bikes, gravel bikes, hybrid bikes, and kids' bikes. The business complements its bike offerings with extensive cycling accessories (bags, lights, helmets, locks, pumps), components (drivetrain, brakes, suspension, wheels), clothing (jerseys, shorts, jackets from brands like Endura, Castelli, Fox), footwear, electronics (cycling computers, GPS), tools and maintenance equipment, turbo trainers, and nutrition products. The company sells and supports numerous bicycle brands including Specialized, Cannondale, Giant, Trek, Cube, Scott, Merida, Liv, Brompton, Orbea, and Raleigh, alongside component and accessory brands such as Shimano, SRAM, Fox, RockShox, and Maxxis.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Bikes Full-suspension and hardtail mountain bikes for trail, enduro, cross-country, downhill, and e-MTB riding, sourced from brand partners including Specialized, Giant, Cannondale, Trek, Cube, Scott, Merida, Orbea, Transition, and Marin. Sold to UK consumers via the e-commerce platform.
• Road Bikes Performance road bikes for paved-surface riding, racing, endurance, club rides, and gran fondos, including aero and endurance models from brand partners.
• Electric Bikes E-bikes featuring motor systems from Bosch, Brose, Shimano Steps, Yamaha, Mahle, TQ, Fazua, and SRAM Powertrain, covering mountain, road, gravel, hybrid, urban, folding, and cargo variants.
• Gravel Bikes Adventure bikes designed for mixed-terrain riding, combining road bike efficiency with off-road capability for bikepacking and multi-day adventures.
• Hybrid Bikes Versatile bikes suitable for commuting and leisure riding, combining road and mountain bike features for everyday use.
• Kids' Bikes Children's bicycles in various wheel sizes (12, 14, 16, 18, 20, 24-inch) and styles including balance bikes, kids' road bikes, and child seats for family cycling.
• Folding Bikes Compact folding bicycles for urban commuters and storage-constrained riders, including Brompton models.
• Cycling Accessories Cycling accessories including locks, pumps, lights, mudguards, water bottles, mirrors, repair kits, inner tubes, kickstands, saddle covers, bells, and horns, available from multiple brand partners.
• Bags & Luggage Saddle bags, pannier bags, rack bags, handlebar bags, messenger bags, frame bags, hydration bags, backpacks, dry bags, bike bags, baskets, and wheel bags across multiple cycling brands.
• Cycling Clothing Cycling apparel including jerseys, shorts, jackets, base layers, gloves, gilets, lower body wear, and casual cycling clothing from Endura, Castelli, Giro, Altura, Fox Racing, Madison, and other brands.
• Helmets Protective cycling helmets including MIPS-equipped MTB and road models, plus kids' helmets and commuters' helmets.
• Bicycle Components Bicycle parts including gears, drivetrain, brakes, wheels, tyres, pedals, suspension forks, power meters, and e-bike upgrade components.
• Cycling Electronics Cycling technology including cycle computers, GPS devices, phone accessories, heart rate monitors, activity watches, cameras, and power meters from Bontrager and other brands.
• Tools & Maintenance Bicycle maintenance tools and supplies including alignment tools, bleed kits, lubricants, multi-tools, repair stands, torque wrenches, cleaners, and puncture repair kits.
• Turbo Trainers & Rollers Indoor stationary cycling equipment including turbo trainers, rollers, and associated accessories.
• Cycling Nutrition Energy bars, gels, energy drinks, recovery drinks, and supplements for fuelling cycling performance.
• Giant Trance X Advanced E+ Elite 0 Electric MTB Premium full-suspension 27.5/29-inch electric mountain bike with Yamaha-powered SyncDrive Pro2 motor, 400Wh battery, Fox suspension front and rear, wireless electronic shifting, and carbon wheels, sold as a flagship e-MTB SKU on the website.
• Oxford Lite Pack Saddle Bag Compact 1.8-litre saddle bag weighing 100g, with highly reflective weatherproof fabric, strap mount system, and rear light clip, sold online for commuting and road cycling.
• Evoc Stage Performance 6L Backpack with 2L Bladder Technical 6-litre mountain bike backpack (640g) with AIR FLOW CONTACT SYSTEM back ventilation, BRACE LINK shoulder strap mobility, and included 2-litre hydration bladder, sold for trail riding and enduro.
• Peaty's HoldFast Trail Tool Wrap Flexible waterproof trail tool wrap with welded seams, modular design, reflective print, and unique strap attachment, sold for trail riding self-sufficiency.
• Bontrager GOtime Wireless Cycling Computer Wireless cycling computer providing real-time speed, distance, trip distance, odometer, clock, and ride time over an analogue wireless signal with a 70cm range, sold for general cycling.
• Knog Frog V3 USB Front Light Rechargeable USB front light using Chip on Board LED technology, 40 lumen output, up to 80 hours run time, waterproof to IP65, fitting 22-32mm+ handlebars.
• Knog Frog V3 USB Rear Light Rechargeable USB rear light with 20 lumen output and up to 60 hours run time using COB LED technology with advanced side visibility.
• Abus Cliffhanger MIPS MTB Helmet Flagship trail MTB helmet with Multi-Shell In-Mould construction, MIPS brain protection system, Zoom Ace MTB adjustment, and 8 air inlets with 6 outlets.
• Endura GV500 Foyle Men's Casual Gravel T-Shirt Technical gravel cycling t-shirt with rapid wicking merino-blend knit fabric, articulated sleeves, and zipped security pocket, part of the Endura GV500 adventure system.
• Cyclescheme Salary Sacrifice Processing Processing of Cyclescheme employer-issued salary sacrifice certificates at checkout, allowing employees of Cyclescheme-partnered UK employers to buy bikes and accessories with 25-39% savings through monthly gross salary deductions.
• V12 Retail Finance Credit Brokerage FCA-authorised point-of-sale credit brokerage offering installment plans through V12 Retail Finance (Secure Trust Bank PLC), including 6-24 month standard plans, 18 and 36-month interest-free options, and 36 and 48-month plans at 14.9% APR representative.
• Klarna Pay-Later Checkout Klarna pay-later and installment payment option integrated at online checkout, enabling customers to spread purchase cost with pay-later or installment plans.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship, major and supporting.

• CycleschemecoreChannel Partner/ Reseller/ DistributorCycle Solutions partners with Cyclescheme, the UK government-approved cycle-to-work salary sacrifice scheme administrator. Employees of Cyclescheme-partnered employers can purchase bikes and accessories through Cycle Solutions using Cyclescheme certificates, saving 25-39% via gross salary deductions before tax and National Insurance. Cycle Solutions verifies certificate codes at checkout and awaits Cyclescheme confirmation before fulfilling orders. The partnership is a primary B2B2C acquisition channel bringing corporate employee customers.
• SpecializedflagshipTechnology or IntegrationSpecialized is a flagship brand partner of Cycle Solutions, appearing prominently on the homepage carousel and as a primary brand filter. Cycle Solutions stocks the full Specialized range including road bikes, mountain bikes, electric bikes, helmets, shoes, and accessories. Specialized products are often excluded from discount promotions, indicating a preferred brand partnership.
• GiantflagshipTechnology or IntegrationGiant is prominently featured as a flagship brand partner, appearing on the homepage and with dedicated brand landing pages. Cycle Solutions stocks Giant road, mountain, and electric bikes including featured products like the Giant Trance X Advanced E+ Elite. The Giant AnyTour e-bike was featured in the homepage hero section.
• CannondalemajorTechnology or IntegrationCannondale is a major brand partner stocked across road, mountain, and electric bike categories. Featured on the homepage brand carousel alongside Specialized, Giant, Cube, Scott, and Merida.
• TrekmajorTechnology or IntegrationTrek is a major brand partner featured on the homepage brand section and stocked across all bike categories including Trek electric bikes. Trek appears in brand filter options across the site.
• Fox RacingsupportingTechnology or IntegrationFox Racing clothing, helmets, goggles, and accessories are stocked across multiple categories. Featured on the homepage for 2026 Fox Clothing promotions. Fox Racing SHOX suspension components (fork and shock products) are also stocked.
• EndurasupportingTechnology or IntegrationEndura is a prominent clothing brand partner, featured in homepage brand carousel alongside Castelli, Giro, and Altura. Endura has been manufacturing cycling apparel for over 25 years. Products stocked include the Endura GV500 Foyle gravel collection, Hummvee helmets, and extensive cycling clothing.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wiggle: Wiggle is one of the largest UK-based online cycling retailers, offering bikes, components, accessories, apparel, and triathlon gear across the same premium brand set. It is a direct competitor to Cycle Solutions on e-commerce catalogue breadth, brand portfolio, and customer overlap.
• Chain Reaction Cycles: Chain Reaction Cycles is a Northern Ireland-based global online cycling retailer selling bikes, components, accessories, and apparel. It competes directly with Cycle Solutions for UK cyclists on selection, pricing, and delivery proposition.
• Evans Cycles: Evans Cycles is a long-standing UK specialist cycling retailer with both online and high-street store presence, stocking many of the same premium brands as Cycle Solutions. It is a direct peer on bikes, accessories, and cycle-to-work scheme participation.
• Sigma Sports: Sigma Sports is a UK-based cycling retailer (online plus Cobham store) specialising in road, gravel, and time-trial bikes plus accessories. It is directly comparable on premium bike brand depth, e-commerce strength, and customer demographic.
• Ribble Cycles: Ribble Cycles is a UK direct-to-consumer bike brand and retailer selling custom-built road, gravel, and e-bikes online. It overlaps with Cycle Solutions on the premium e-bike and road bike categories and competes on price-to-spec in the same UK online channel.
• Tweeks Cycles: Tweeks Cycles is a UK online and store-based bike retailer offering road, mountain, gravel, and e-bikes from major brands. It is a direct peer on catalogue breadth, premium-brand stocking, and online customer experience.
• Merlin Cycles: Merlin Cycles is a UK-based online bike retailer known for aggressive pricing on road, mountain, and gravel bikes from major brands. It is directly comparable to Cycle Solutions on online-only distribution and brand portfolio overlap.
• ProBikeKit (Pro:Direct Cycling): ProBikeKit / Pro:Direct Cycling is a UK-based online cycling and triathlon retailer stocking premium road, MTB, and triathlon brands. It is directly comparable on online-only distribution, premium brand portfolio, and core road/MTB customer segments.

Broad incumbents

• Halfords: Halfords is the UK's largest specialist retailer of cycling and motoring products, with a national store network, own-brand bikes, and cycle-to-work scheme participation. It overlaps with Cycle Solutions broadly on UK cycling retail and cycle-to-work but serves a more mass-market customer.
• Decathlon UK: Decathlon UK operates large-format sporting goods stores and an online platform with extensive private-label cycling ranges. It is a broad incumbent competitor on bikes, accessories, and entry-to-mid price points, though less focused on premium bike brands than Cycle Solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/cycle_2_work
• Facebookfacebook.com/cycletowork
• LinkedInlinkedin.com/company/cycle-solutions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle Solutions