Shaltz Automation

What Shaltz Automation does

Shaltz Automation is a privately held industrial automation and fluid power distributor founded in 1975 and headquartered in Flint, Michigan. The company sells and supports a portfolio of automation components and systems sourced from major brands including Mitsubishi Electric (where it holds Diamond Elite Distributor status), Festo, SICK, Phoenix Contact, Universal Robots, Piab, and Euchner. Its coverage spans robotics, pneumatics, controls, safety, vision, and mechatronics, with a focused geographic footprint in Michigan and Northern Ohio.

The company's go-to-market is built around a 38-person engineering bench (23 Sales Engineers and 15 Applications Engineers) that provides consultative selling and integration support to industrial manufacturers, with a secondary municipal wastewater lift station vertical that integrates Mitsubishi Electric PLCs, VFDs, SCADA, and IoT-enabled monitoring. Pricing is quote-based and channel mix includes a direct field sales force, an e-commerce storefront at store.shaltzautomation.com, and authorized brand distribution relationships.

The business model is a hybrid of hardware distribution (the dominant revenue stream) and higher-margin professional services including application engineering, training, and electronic repairs. The company operates as an independent regional distributor with no disclosed parent company, external investment, or acquisition activity, and is unencumbered by public reporting requirements.

Name

Shaltz Automation

Legal name

Shaltz Automation

Website

https://shaltzautomation.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Shaltz Automation is a Flint, Michigan-based industrial automation distributor founded in 1975, selling robotics, pneumatics, controls, safety, and vision components from brands such as Mitsubishi Electric, Festo, SICK, Phoenix Contact, and Universal Robots to manufacturers and municipalities across Michigan and Northern Ohio.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Industrial Machinery Manufacturing (3332), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

Refrigeration & Cold-Chain Equipment Service (IMAIABAE), Labeling, Coding & Marking Systems (IMAHAOAE)

Keywords

• Industrial automation distribution
• Pneumatic and electric automation
• Collaborative robot solutions
• Fluid power systems
• Process automation engineering

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automation Product Distribution: Distribution of automation components and systems from major brands including Mitsubishi Electric, SICK, Festo, Phoenix Contact, Universal Robots, Piab, and Euchner
2. Engineering and Technical Support: Application engineering services provided by 15 Applications Engineers to assist customers with automation integration and implementation
3. Training Services: Training programs for automation and fluid power systems

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Shaltz Automation distributes industrial automation components, systems, and engineering services from leading brands including Mitsubishi Electric, Festo, SICK, Phoenix Contact, Universal Robots, Piab, and Euchner. The company supplies robotics, pneumatics, controls, safety, vision, mechatronics, hydraulics, and lubrication products to industrial manufacturers and municipalities, and complements product sales with application engineering, electronic repair services, training, and specialized wastewater lift station automation solutions.

Product overview

Shaltz Automation is a Michigan-based industrial automation distributor offering a comprehensive portfolio of automation products and solutions. Their core offering encompasses multiple product categories: Automation (encompassing robotics, pneumatics, controls, safety, vision, and mechatronics), Hydraulics and Lubrication, and Collaborative Robots. They serve as a distributor for major industrial automation brands including Festo (pneumatic and electric automation components), Mitsubishi Electric (PLCs, HMIs, VFDs, servo motion controls, industrial robots, SCADA), SICK (sensors, safety systems, machine vision), Phoenix Contact (PLC controllers, I/Os, HMI panels, power supplies, circuit breakers), Universal Robots (collaborative cobots), and Piab (material handling). The company also provides electronic repairs and training services, and offers specialized wastewater lift station solutions integrating Mitsubishi Electric technology with IoT-enabled monitoring capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Automation Distribution Distribution of industrial automation components and systems including pneumatics, controls, safety, vision, and mechatronics products from Mitsubishi Electric, Festo, SICK, Phoenix Contact, Piab, and Euchner, sold to industrial manufacturers in Michigan and Northern Ohio.
• Collaborative Robots (Cobots) Universal Robots collaborative robot series (UR3e, UR5e, UR10e, UR16e, UR20e, UR30) for machine tending, palletizing, assembly, screwdriving, and material handling tasks in industrial settings.
• Hydraulics and Lubrication Systems Hydraulic systems and lubrication solutions for industrial automation applications.
• Electronic Repair Services Repair services for industrial electronic automation components.
• Automation Training Services Training programs for automation and fluid power systems, helping customers develop operational and integration expertise on distributed products.
• Wastewater Lift Station Automation Solutions Integrated automation solutions for municipal wastewater lift stations combining Mitsubishi Electric VFDs, PLC/HMI, SCADA, IoT-enabled monitoring, and real-time diagnostics to prevent pump failures and reduce energy costs.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorShaltz Automation is a Diamond Elite Distributor of Mitsubishi Electric, offering their complete suite of automation technologies including PLCs, HMIs, VFDs, servo motion controls, industrial robots, and SCADA systems.
• FestocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Festo pneumatic and electrical automation products including valves, cylinders, electric actuators, servo drives, grippers, and air preparation equipment.
• SICKcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SICK sensors, safety solutions, and vision systems including photoelectric sensors, proximity sensors, distance sensors, safety light curtains, laser scanners, and machine vision products.
• Phoenix ContactcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Phoenix Contact automation and control solutions including PLCs, I/Os, HMI panels, industrial PCs, power supplies, circuit protection, and industrial communication products.
• Universal RobotscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Universal Robots collaborative robots (cobots) including UR3e, UR5e, UR10e, UR16e, UR20e, and UR30 models for machine tending and palletizing applications.
• PiabsupportingChannel Partner/ Reseller/ DistributorAuthorized distributor of Piab automation products including vacuum grippers and material handling solutions.
• EuchnersupportingChannel Partner/ Reseller/ DistributorAuthorized distributor of Euchner safety switches and control solutions for industrial automation applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Electro-Matic Products: Michigan-based industrial automation distributor offering similar automation components, sensors, and controls to manufacturers in the Midwest. Closest geographic and product peer to Shaltz Automation with overlapping automation distribution model and engineering support.
• McNaughton-McKay Electric Company: Regional industrial automation and electrical distributor serving manufacturers across the Midwest and Mid-Atlantic with field engineers and applications support. Direct functional peer to Shaltz with comparable consultative field-sales model and multi-brand automation portfolio.

Emerging players

• AutomationDirect: Online-direct industrial automation component retailer selling PLCs, sensors, drives, and motion control products at value pricing. Competes with Shaltz's online store channel (store.shaltzautomation.com) for price-sensitive mid-market customers in the same product categories.

Broad incumbents

• Kaman Industrial Technologies: Large industrial distributor (now part of DXP) offering automation, motion control, bearings, and fluid power across North America. Overlaps with Shaltz's automation and fluid power distribution business but operates at much greater scale with broader product and geographic coverage.
• Applied Industrial Technologies: Large US industrial distributor covering bearings, power transmission, fluid power, and automation components with a multi-channel sales model. Comparable to Shaltz in product categories served but materially larger in scale, footprint, and breadth.
• Motion Industries: North American industrial distribution leader (a subsidiary of Genuine Parts Company) selling automation, fluid power, bearings, and industrial supplies. Overlaps with Shaltz in automation and fluid power categories but serves national accounts at significantly greater scale.
• Rexel USA: Global electrical and automation distributor with US operations serving industrial customers with controls, automation, and energy management products. Comparable product portfolio to Shaltz with national coverage and enterprise-scale operations.
• Graybar Electric Company: Large US electrical and communications products distributor with automation and controls offerings serving commercial and industrial customers. Overlaps with Shaltz's automation distribution business but at national scale and with broader electrical product breadth.
• DXP Enterprises: Industrial distribution and service provider covering rotating equipment, bearings, power transmission, and industrial services. Comparable distributor business model with field-engineer-led sales, though broader in product scope than Shaltz's automation-focused offering.

Others

• WAGO Corporation: Manufacturer of automation and interconnection solutions (PLCs, I/O, power supplies) that competes with several of the brands Shaltz distributes (notably Phoenix Contact). Comparable automation technology stack but operates as a manufacturer rather than a distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shaltz-automation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaltz Automation