Captive Capital

What Captive Capital does

Captive Capital Corporation is a privately held equipment finance intermediary founded in 1999 and headquartered in suburban Philadelphia (King of Prussia, Pennsylvania). The company creates and manages turnkey, multi-lender customer financing programs for manufacturers (OEMs) and equipment rental companies across the United States and Canada. Programs are operated under the client's brand name, enabling equipment sellers to offer financing at the point of sale without building an in-house captive finance operation. Deal sizes range from $5,000 to $5 million across verticals including construction, industrial, material handling, machine tools, and printing equipment. The company currently supports over 20 active clients and has originated more than $1 billion in equipment financing volume over the last three years.

The underlying platform combines online credit application intake (online, email, or fax) with a web-based deal management system that allows sales representatives to quote financing, check deal status, and receive updates outside business hours. Captive Capital processes applications and delivers approvals within a stated 48-hour turnaround by routing each deal to the optimal lender in its multi-lender network. The company holds a California Financing Law license (loans made or arranged pursuant to a California Financing Law license under Captive Capital Corporation). Leadership is anchored by GE Capital veterans — President and CEO Jonathan C. Moran and Vice President, Director of Operations & Risk Management Brian Voland (since 1989 at GE Capital).

The business model is transaction-based: Captive Capital earns origination and servicing fees on financed equipment deals and does not appear to hold loans on balance sheet. Pricing is quote-based and negotiated individually per program; no public pricing tiers exist. Go-to-market is sales-led, combining enterprise field sales with an inside sales team handling inbound inquiries via a toll-free number (800-994-3415), the company website, and email ([email protected]). The firm is privately held with a headcount of 1–10 employees, suggesting a lean intermediary model that leverages partner lenders rather than internal scale.

Name

Captive Capital

Legal name

Captive Capital Corporation

Website

https://captivecorp.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Captive Capital Corporation designs and manages co-branded, multi-lender financing programs for equipment manufacturers and distributors across the U.S. and Canada, processing deals from $5,000 to $5 million with a 48-hour approval SLA.

Ownership category

akta.pro rank

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Financing Origination Fees: Captive Capital generates revenue by creating and managing multi-lender financing programs for manufacturers and equipment rental companies. They originate financing deals ranging from $5,000 to $5 million, earning fees for facilitating the financing between lenders and equipment buyers. The company handles the entire process from application to funding, earning transaction-based compensation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Captive Capital Corporation designs and manages turnkey, multi-lender customer financing programs for equipment manufacturers and equipment rental companies across North America. The programs are branded under the manufacturer's name and handle the entire financing lifecycle — from credit application submission through approval and funding — with a stated 48-hour approval turnaround on deal sizes ranging from $5,000 to $5 million.

Product overview

Captive Capital offers a single unified financing platform consisting of multi-lender financing programs managed under the manufacturer's brand name, supported by an online deal management system. The company creates and manages turnkey, multi-lender financing programs that serve manufacturers and equipment rental companies, processing credit applications and approvals within 48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Lender Financing Programs Turnkey, multi-lender customer financing programs managed under the customer's brand name, supporting equipment purchases ranging from $5,000 to $5 million. Designed for original equipment manufacturers (OEMs) and equipment rental companies that need a financing program attached to their sales motion; handles the entire process from application through funding so the manufacturer can focus on selling equipment.
• Online Deal Management System Web-based system that enables manufacturer sales representatives to quote financing options, check deal status, and monitor applications after hours, receiving status updates within minutes. Bundled with the multi-lender financing program and used by manufacturer sales teams to track and manage customer financing deals.

Quantifiable outcome

• 81% of construction equipment customers choose financing when available, eliminating need to find financing elsewhere
• +2 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balboa Capital: Tech-enabled small business equipment financing provider offering direct loans and leases with a multi-channel sales approach. Comparable in target customer profile and ticket size, with overlap in equipment vendor partnerships.
• Ascentium Capital: Specialty equipment finance lender providing direct loans and leases, often embedded in manufacturer and distributor sales channels. Comparable to Captive Capital in serving mid-market equipment vendors with fast credit decisions and dealer/OEM programs.
• Commercial Capital Company: Independent equipment financing broker serving small and mid-sized businesses across construction, transportation, and industrial equipment. Directly comparable broker-style model and customer base to Captive Capital.
• Marlin Business Services (Marlin Leasing): Direct equipment leasing provider for small and mid-sized businesses, with embedded finance partnerships through equipment vendors and manufacturers. Comparable in equipment finance focus and reliance on vendor channel origination.
• Currency (formerly Currency Capital): Digital equipment financing marketplace connecting equipment buyers with multiple lenders. Direct competitor to Captive Capital's multi-lender model, particularly in the $5K–$5M ticket range and online application experience.
• National Equipment Finance (NEF): Independent equipment financing broker and advisor for middle-market commercial equipment transactions. Mirrors Captive Capital's intermediary business model across similar deal sizes and equipment verticals.

Broad incumbents

• CIT Group (now part of First Citizens Bank): Large commercial bank with a dedicated equipment finance vertical serving mid-market and large equipment vendors. A broad incumbent that competes for the same manufacturer program and direct financing relationships Captive Capital targets.
• Stearns Bank Equipment Finance: Bank-owned equipment finance division providing direct loans, leases, and vendor programs. Comparable in serving mid-market equipment vendors with a multi-product offering and established lender relationships.
• DLL: Global asset finance and vendor finance partner with deep equipment manufacturer and dealer programs across multiple asset categories. A scaled incumbent that competes for the same multi-lender / vendor program relationships Captive Capital manages, but with significantly broader geographic and product reach.

Emerging players

• NextWave Equipment Finance: Specialty equipment finance company building digital and partner-based origination in middle-market equipment. Emerging competitor with overlapping target verticals and vendor-channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/captive-capital-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captive Capital