NutriScience

What NutriScience does

NutriScience Corporation is a privately held nutrition products holding company headquartered in Manhattan Beach, California, founded in 1997 by CEO Gerry Morton (a nutritionist, educator, and athlete). The company builds, grows, and acquires nutrition brands with the potential to lead their product categories, operating two wholly-owned subsidiary brands: EnergyFirst (founded/acquired 1997), a provider of protein powders, bars, and premium organic gluten-free nutritional supplements that was recognized by Inc. Magazine among America's fastest-growing private companies; and GreensPlus (founded 1989, acquired 2019), a pioneer in blended green superfood powders and green-infused nutrition bars that has served over 1 million customers since 1989 and was recognized by Trader Joe's as a customer favorite and best-selling bar. The portfolio's underlying product technology centers on proprietary formulations including the Greens+ Superfood Blend (raw green vegetables, superfruits, sea vegetables, and probiotic cultures), naturally sweetened low-glycemic whey protein formulations from grass-fed cows, and organic, GMO-free, wild-crafted ingredients across bars, shakes, capsules, and pre-workout powders.

NutriScience generates revenue through three streams: direct-to-consumer product sales via brand-owned e-commerce storefronts (EnergyFirst.com, GreensPlus.com) and through retail channel partners; capital deployment via majority acquisitions, growth investments, receivable financing, and mergers in the nutrition sector; and advisory/consulting services covering growth strategy, product formulation, talent acquisition, and operational optimization for nutrition brands. The company serves two primary customer segments: health-conscious individual consumers seeking all-natural, science-based supplements for weight management, sports nutrition, and preventive wellness, and nutrition product companies seeking capital, acquisition, or strategic advisory engagements. Pricing on the B2B side is quote-based and undisclosed, while consumer products are sold at standard retail price points via unit pricing.

The company is founder-controlled with a headcount of 1–10 employees, no disclosed funding rounds, no public-company indicators, and no parent organization. Market context positions NutriScience within the global dietary supplements market valued at $167.5 billion in 2023 (projected to $239.4 billion by 2028) and within the gut health supplements sub-market valued at $13.1 billion in 2024, where North America holds 35.23% revenue share. (Note: scraped pages from nutriscience.com contained injected third-party spam content referencing online casinos; that material has been disregarded as non-source content.)

Name

NutriScience

Legal name

NutriScience Corporation

Website

https://nutriscience.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

NutriScience Corporation, founded in 1997, is a private holding company that builds, grows, and acquires nutrition product brands. It operates two wholly-owned subsidiaries—EnergyFirst and GreensPlus—selling science-based supplements via e-commerce and retail, while offering capital and advisory services to nutrition companies.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Nutrition supplements
• Green superfood blends
• Protein powders
• Brand acquisition advisory
• Nutritional holding company

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Sale of proprietary nutrition supplement products (protein powders, superfood blends, vitamin supplements) directly to consumers via e-commerce and through retail stores
2. Capital Investment Returns: Returns from investments in growing nutrition products companies, majority ownership acquisitions, and mergers in the nutrition sector
3. Advisory and Consulting Services: Operational expertise services including growth strategy, product formulation, talent acquisition, and strategic consulting for nutrition brands

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NutriScience builds, grows, and acquires nutrition product companies, operating two wholly-owned brands—EnergyFirst (protein powders, pre-workout, shakes, bars) and GreensPlus (green superfood blends, bars, vitamin capsules)—sold direct-to-consumer via brand e-commerce sites and through retail channels. The company additionally provides capital investment, acquisition financing, and advisory services to nutrition brand companies seeking operational and strategic support.

Product overview

NutriScience is a nutrition products holding company founded in 1997 that builds, grows, and acquires nutrition brands with potential to lead their categories. The company operates a portfolio of sub-brands including GreensPlus (green superfood products since 1989) and EnergyFirst (protein and nutrition supplements since 1997). NutriScience offers science-based supplements directly to consumers and through retail stores, with a focus on 100% natural, organic, and GMO-free ingredients. The company provides capital investment, acquisition, and advisory services to growing nutrition brands.

Differentiator

Problem solved

Functional benefit

Brands

• EnergyFirst: Leading provider of quality nutrition supplements since 1977; first company to offer naturally sweetened low glycemic protein powder; ranked by Inc. Magazine as one of America's fastest growing private companies; offers bars, powders, and premium organic gluten-free nutritional products.
• GreensPlus

Products and services

• EnergyFirst Brand A leading nutrition supplements sub-brand offering premium organic, gluten-free protein shakes, bars, and pre-workout supplements; first to market a naturally sweetened low-glycemic protein powder. Sold direct-to-consumer via EnergyFirst.com and through retail distribution.
• GreensPlus Brand A green superfood sub-brand offering organic, GMO-free, wild-crafted nutritional formulas including bars, powders, and capsules; leader in green superfood products with over 1 million customers served.
• NutriScience Men's Mega Multi A comprehensive men's multi-nutrient supplement providing science-based all-natural nutrition for optimal health, positioned within the EnergyFirst product portfolio.
• +plusbar Energy Chocolate A GreensPlus nutrition bar made with organic dates, organic dark chocolate, organic almond butter, and proprietary Greens+ Superfood blend.
• Organic Superfood Wild Berry GreensPlus certified organic green superfood powder blend of raw green vegetables, superfruits, sea vegetables, and probiotic cultures for immune system support.
• +PlusShake Vanilla GreensPlus advanced whey protein powder from grass-fed cows providing 27g of protein per serving, formulated with 100% whole foods, multivitamins, and minerals.
• Camu Camu Vitamin C Caps GreensPlus 100% pure camu berry fruit and juice powder capsules containing 15% ascorbic acid, marketed as the highest natural Vitamin C concentration available.
• ProEnergy Whey Protein Isolate EnergyFirst premium all-natural whey protein isolate from grass-pasture-fed, hormone- and rBGH-free cows for lean muscle, weight management, and immunity support.
• Greenergy EnergyFirst green drink powder delivering the equivalent of five servings of antioxidant-rich vegetables in one scoop for energy and immunity support.
• Prefuel Pre-Workout Powder EnergyFirst all-natural, sugar-free, gluten-free pre-workout performance powder positioned for increased performance, energy, and mental clarity.
• Capital Investment and Acquisition Services B2B offering through which NutriScience provides investment capital, full acquisitions, and growth funding to nutrition products companies with potential to lead their categories, including receivable financing and operational funding.
• Advisory and Consulting Services B2B consulting and strategic advisory covering brand strategy, growth, product formulation, talent acquisition, and operational excellence for nutrition products companies.

Quantifiable outcome

• Over 1 million customers served by GreensPlus brand
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Trader Joe'scoreChannel Partner/ Reseller/ DistributorGreensPlus products are sold through Trader Joe's retail stores, where they have been recognized as a customer favorite and best-selling bar - representing a significant retail distribution partnership for the brand

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Orgain: Orgain is a clean-label, plant-based protein and nutrition supplement brand sold DTC and through major retailers. Closely comparable to EnergyFirst's protein powder portfolio with overlapping product formats and retail channels.
• Vital Proteins: Vital Proteins is a collagen and protein supplement brand with strong DTC and retail presence. Comparable to EnergyFirst in the protein/wellness category and represents a relevant exit/roll-up comparable.
• Ancient Nutrition: Ancient Nutrition produces bone broth, collagen, greens and superfood supplements sold DTC and via retail. Comparable to NutriScience's positioning across both EnergyFirst and GreensPlus product lines, with a similarly broad natural-ingredient brand story.
• Athletic Greens (AG1): AG1 is a leading DTC greens/nutrition supplement brand. Directly comparable to NutriScience's GreensPlus in the daily greens/superfood powder category with similar premium positioning and DTC-first distribution.
• Ritual: Ritual is a premium DTC multivitamin and supplement brand focused on traceability and clean ingredients. Comparable to NutriScience's NutriScience Men's Mega Multi product in positioning, channel, and target consumer.
• Bulletproof 360: Bulletproof sells protein, greens, collagen and performance supplements DTC. Comparable in product mix to NutriScience's EnergyFirst line, particularly around pre-workout, protein and greens products.
• Onnit: Onnit sells supplements (including greens and protein) plus fitness and nootropics products DTC. Comparable to EnergyFirst's pre-workout and superfood positioning with a similar health/athlete-oriented brand.

Broad incumbents

• Garden of Life (Nestlé Health Science): Garden of Life is a Nestlé Health Science-owned organic supplements brand with broad product lines (protein, probiotics, multivitamins) sold via natural and mainstream retail. Comparable category competitor with vastly greater scale and distribution.
• USANA Health Sciences: USANA is a publicly-traded nutritional supplements company with broad product portfolio and a direct-selling channel. Comparable as a larger, diversified supplements operator in adjacent distribution and product mix.
• Hain Celestial Group: Hain Celestial is a publicly-traded natural and organic foods/CPG company operating multiple health-focused brands at scale. Comparable as a strategic acquirer archetype and as a benchmark for what a scaled NutriScience platform could resemble.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nutriscience-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriScience