Apteka 911
Apteka 911 is a Ukrainian online pharmacy and telemedicine marketplace operating 1,500+ partner pharmacies across all 24 regions, serving general consumers, mothers, and chronic patients with prescription medications, health products, e-prescriptions, and remote doctor consultations.
- Company typePrivate
- Founded1996
- HeadquartersKharkiv, Ukraine
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Apteka 911 does
Apteka 911 (ТОВ «АПТЕКА 911.ЮА», EDRPOU 43631965) is a Ukrainian online pharmacy marketplace operating as a Medical Information System (МІС Аптека 9-1-1) headquartered in Kyiv. The platform aggregates a catalog of prescription and OTC medications, dermocosmetics, medical equipment, vitamins and dietary supplements, baby and maternity products, beauty and personal care items, and compounded (extemporal) preparations. Customers transact via the apteka911.ua e-commerce storefront, a Telegram chatbot, or a "Your Pharmacy" reservation interface, with fulfillment routed through a network of more than 1,500 partner pharmacies across all 24 Ukrainian oblasts (concentrated in Kharkivska, Kyivska, and Dnipropetrovsk) and delivery executed via Nova Poshta, Ukrposhta, or in-house couriers, including international shipping.
The underlying platform integrates online pharmacy, telemedicine consultations, and an electronic prescription service branded "Доступні ліки" (dl.apteka911.ua), delivered in partnership with the Ukrainian Center of Telemedicine, the Doctor 9-1-1 service, CSD Laboratories, and Dr. Rödhger. Go-to-market is direct-to-consumer and product-led, with self-service ordering, 24/7 availability, a loyalty/cashback program offering up to 20% on mother-and-child categories, and community-led acquisition through partnerships with streamers and lifestyle influencers (e.g., streamer Andrii Kadyk). Customer segments include general healthcare consumers, mothers and families, and chronic-condition patients requiring ongoing medication access.
Monetization is primarily transactional (markup on product sales, with delivery fees waived above 500 UAH per order), supplemented by subscription-like recurring revenue from telemedicine consultations and electronic prescription handling. The legal entity is a privately held Ukrainian LLC with no disclosed external investors, parent company, funding rounds, or revenue figures in the available sources. Operations are restricted from Russia due to the ongoing conflict, and the platform supports both Ukrainian and Russian language interfaces.
Apteka 911 firmographics
Firmographics- Name
- Apteka 911
- Legal name
- ТОВ «АПТЕКА 911.ЮА»
- Website
- https://apteka911.ua
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Apteka 911 is a Ukrainian online pharmacy and telemedicine marketplace operating 1,500+ partner pharmacies across all 24 regions, serving general consumers, mothers, and chronic patients with prescription medications, health products, e-prescriptions, and remote doctor consultations.
- Ownership category
- akta.pro rank
Apteka 911 industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Couriers and Express Delivery Services (492110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
- akta.pro secondary industries
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF), Mail-Order & Home Delivery Pharmacies (HLAFALAD)
Keywords
Where Apteka 911 is headquartered
LocationHeadquarters
- HQ city
- Kharkiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Apteka 911 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Online retail of pharmaceutical products, medical supplies, cosmetics, baby products, and health goods through the marketplace platform
- Partner Pharmacy Network: Network of 1500+ partner pharmacies across Ukraine providing fulfillment and local pickup options
- Telemedicine Services: Online medical consultations, electronic prescriptions, and access to Doctor 9-1-1, CSD laboratories, and Dr. Ryodger services
- Delivery Services: Revenue from delivery services including Nova Poshta, Ukrposhta, and courier delivery across Ukraine and internationally
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-product pricing with promotions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Apteka 911 product offering
Product offeringCore offering
Apteka 911 operates a Ukrainian online pharmacy marketplace (apteka911.ua) that combines an e-commerce platform for pharmaceutical products, dermocosmetics, medical equipment, vitamins, baby care, and beauty products with integrated telemedicine consultations and electronic prescription services. The platform fulfills orders through a network of over 1,500 partner pharmacies across Ukraine offering pickup, as well as home delivery via Nova Poshta, Ukrposhta, courier, and international shipping.
Product overview
Apteka 9-1-1 is a Ukrainian online pharmacy marketplace operating as a Medical Information System (МІС) that combines an e-commerce platform for pharmaceuticals and health products with integrated medical services. The core offering consists of the online pharmacy marketplace (apteka911.ua) where customers can purchase medications, dermocosmetics, medical equipment, vitamins/supplements, and baby/children products. This is complemented by telemedicine services (Телемедицина) enabling online doctor consultations with electronic prescriptions, delivered in partnership with the Ukrainian Telemedicine Center, Doctor 9-1-1, CSD laboratories, and Dr. Rödhger. The ecosystem also includes a Telegram chatbot for ordering and consultations, a loyalty program with cashback, and access to over 1,500 partner pharmacies across Ukraine for pickup. The platform supports same-day delivery via Nova Poshta, Ukrposhta, or courier, with international shipping available. The company positions itself as a modern medical ecosystem combining online pharmacy, medical services, and a marketplace for health and beauty products.
Differentiator
Problem solved
Functional benefit
Brands
- Doctor 9-1-1: Online medical consultation service operated in partnership with the Ukrainian Telemedicine Center.
- dl.apteka911.ua
Products and services
- Apteka 9-1-1 Online Pharmacy Online pharmacy marketplace offering medications, dermocosmetics, medical equipment, vitamins, baby products, and personal care items for home delivery or pickup at partner pharmacies.
- Telemedicine Service (Телемедицина) Online medical consultation service operated in partnership with the Ukrainian Center of Telemedicine, enabling patients to consult doctors remotely and receive electronic prescriptions through the platform.
- Doctor 9-1-1 Doctor consultation and medical services platform integrated with the Apteka 911 pharmacy ecosystem, providing online doctor consultations for customers.
- Affordable Medicines / Electronic Prescriptions (Доступні ліки) Electronic prescription system on a dedicated sub-platform (dl.apteka911.ua) allowing patients to order medicines covered by state reimbursement based on digital prescriptions.
- Your Pharmacy (Ваша аптека) Reserved order pickup service that lets customers choose a specific partner pharmacy from the 1,500+ network across Ukraine to collect their orders in person.
- Laboratory Services (Лабораторні послуги) Laboratory diagnostic services offered in partnership with CSD laboratories and Dr. Rödhger, integrated into the platform's medical ecosystem.
- Custom Drug Compounding (Індивідуальне виготовлення ліків) Individual prescription compounding service (extemporal formulation) for customized medications tailored to specific patient prescriptions.
Quantifiable outcome
- Over 1500 partner pharmacies serving customers across Ukraine
- +1 more outcomes
Companies that use Apteka 911
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Apteka 911 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apteka 911 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Andrii Kadyk (Streamer)minorUkrainian streamer who partners with brands including Apteka 911, MauDau, Logitech G, and Favbet for marketing and brand visibility.
- Ukrainian Center of TelemedicinecorePartnership with Ukrainian Center of Telemedicine for online consultations, electronic prescriptions, and access to Doctor 9-1-1 services, CSD laboratories, and Dr. Ryodger services.
- Doctor 9-1-1coreIntegrated telemedicine service providing online doctor consultations accessible through the Apteka 911 platform.
- CSD LaboratoriescoreLaboratory services integrated with the platform for diagnostic testing and health monitoring.
- Dr. RyodgercoreMedical service provider integrated into the telemedicine ecosystem of the platform.
- National University of Pharmacy (NUPh)minorEducational partner providing academic expertise and research collaboration. Listed as 'Educational Partner' on the platform.
- Partner Pharmacies (1500+)coreNetwork of over 1500 partner pharmacies across Ukraine providing fulfillment and local pickup options for customers.
- Nova PoshtacorePrimary delivery carrier providing package delivery across Ukraine with promotional campaigns (e.g., chance to win BMW for orders).
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Apteka 911 competitors and assessment
Company assessmentEmerging players
- Doc.ua: Ukrainian online doctor directory and telemedicine service that competes for the same e-prescription and online consultation use cases that Apteka 911 packages with pharmacy fulfillment.
- Alto Pharmacy: US digital pharmacy with home delivery, insurance integration, and clinician coordination—useful benchmark for what a scaled online pharmacy platform with care services can become relative to a marketplace-led model like Apteka 911.
- Helsi: Ukrainian digital health platform combining doctor appointment booking, electronic medical records, and telemedicine with growing pharmacy integrations—overlaps with Apteka 911's Doctor 9-1-1 and e-prescription features.
Direct peers
- Tabletki.ua: Ukraine's other leading online pharmacy marketplace with delivery and partner pharmacy pickup across Ukraine; closest direct competitor to Apteka 911 on product catalog, fulfillment model, and target consumer.
- Tata 1mg: India's leading online pharmacy and digital health marketplace with teleconsultation, e-prescription, diagnostics, and partner pharmacy delivery—the closest international model to Apteka 911's integrated marketplace.
- Netmeds: Online pharmacy marketplace with prescription fulfillment, diagnostic tie-ins, and pan-India delivery; serves as a useful comp on marketplace scale, assortment breadth, and recurring care subscriptions.
- PharmEasy: Indian online pharmacy marketplace combining medicine delivery, teleconsultation, and diagnostic bookings, comparable in scope and revenue mix to Apteka 911's e-commerce + telemedicine + partner-pharmacy model.
Broad incumbents
- DocMorris: European online pharmacy leader operating marketplace-style mail-order across multiple countries with telemedicine partnerships—comparable to Apteka 911 on cross-border pharmacy delivery and digital prescription workflows.
- Pharmacy chain ANC: Large Ukrainian pharmacy chain that has been expanding its own online ordering and delivery, representing a competitor that bundles physical-store traffic with digital channels—analogous to Apteka 911's pickup plus delivery model.
- Farmacia (Ukraine pharmacy chain): National Ukrainian pharmacy chain that has added its own digital storefronts, competing for the same omnichannel consumer and pressuring Apteka 911's marketplace position via combined retail + online strength.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apteka 911 social profiles
Digital presenceApteka 911 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apteka 911 leadership team
Management profileNumber of profiles
Profiles1 record
Apteka 911 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apteka 911 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apteka 911
What does Apteka 911 do?
Apteka 911 operates a Ukrainian online pharmacy marketplace (apteka911.ua) that combines an e-commerce platform for pharmaceutical products, dermocosmetics, medical equipment, vitamins, baby care, and beauty products with integrated telemedicine consultations and electronic prescription services. The platform fulfills orders through a network of over 1,500 partner pharmacies across Ukraine offering pickup, as well as home delivery via Nova Poshta, Ukrposhta, courier, and international shipping.
Is Apteka 911 a public or private company?
Apteka 911 is a private company. It is classified as unknown and is currently operating.
When was Apteka 911 founded?
Apteka 911 was founded in 1996. It employs 1,001 to 5,000 people.
Where is Apteka 911 based?
Apteka 911 is headquartered in Kharkiv, Ukraine, in the Europe region.
How does Apteka 911 make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are partner Pharmacy Network, telemedicine Services and delivery Services.
Who are Apteka 911's main competitors?
Emerging players on record are Doc.ua, Alto Pharmacy and Helsi. Direct peers are Tabletki.ua, Tata 1mg, Netmeds and PharmEasy. Broad incumbents are DocMorris, Pharmacy chain ANC and Farmacia (Ukraine pharmacy chain).
Does Apteka 911 have an API?
No public API is recorded for Apteka 911.
What industry is Apteka 911 in?
Apteka 911's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAFAI, Pharmacy & Health Essentials Delivery, with a secondary code of HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces. Its NAICS code is 456110 and its SIC code is 5912.