Reed MIDEM

What Reed MIDEM does

Reed MIDEM is a French-headquartered subsidiary of RX Global (formerly Reed Exhibitions Limited, itself part of the RELX group) that organizes a portfolio of B2B trade shows and professional events. Founded as part of Reed Exhibitions and tracing its origins to 1963, the company operates flagship annual franchises including MIPCOM Cannes (international entertainment content market), MIPJUNIOR (children's content), MIPIM and its regional variants MIPIM Asia Summit and MIPIM Middle East (real estate), MAPIC and MAPIC Italy (retail real estate), MIP Cancun (Latin American entertainment), Maison&Objet (design and lifestyle, run via subsidiary SAFI), Batimat (construction), EquipHotel Paris (hospitality), IFTM (tourism), Paris Photo, Cannes Yachting Festival, and ancillary events including BIG DATA & AI Paris, Supply Chain Event, IT Partners, Expoprotection, and STEP.

The underlying product is a hybrid event platform combining physical trade shows hosted at major international convention venues with digital and hybrid participation formats. Revenue is generated through exhibitor booth rentals, attendee registration, and sponsorship and branding packages across more than 15 markets worldwide (France, Italy, Spain, Hong Kong, mainland China, Mexico, Saudi Arabia, United States, among others). Two core customer segments anchor the business: entertainment and media industry professionals (broadcasters, studios, distributors, streamers) and real estate professionals (developers, investors, funds), with trade show exhibitors and sponsors as a secondary segment. Reed MIDEM has roughly 251–500 employees and operates with Michel Filzi as CEO and a leadership team that includes a founder lineage to Bernard Chevry and regional directors for market development and buyer strategy. The company's competitive position rests on the network density, brand equity, and calendar entrenchment of its flagship franchises rather than on proprietary technology.

Name

Reed MIDEM

Legal name

Reed Exhibitions Limited

Website

https://reedmidem.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Reed MIDEM, a French subsidiary of RX Global (formerly Reed Exhibitions), organizes flagship B2B trade shows across entertainment content, real estate, design, hospitality, tourism, and technology verticals — including MIPCOM Cannes, MIPJUNIOR, MIPIM, MAPIC, and Maison&Objet — serving broadcasters, studios, property developers, investors, and exhibitors worldwide through hybrid physical-and-digital event platforms.

Ownership category

akta.pro rank

Product category

Trade Shows and Professional Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• B2B trade shows
• Professional events
• Entertainment content markets
• Real estate summits
• Industry conferences

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Trade Show and Conference Participation Fees: Revenue generated from exhibitor booth rentals, attendee registration fees, and sponsorship packages at professional trade shows and conferences such as MIPCOM CANNES, MIPJUNIOR, MIPIM, and regional variants.
2. Event Sponsorship and Branding: Sponsorship opportunities including branded pavilions, promotional placements, and exclusive marketing visibility during events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Reed MIDEM produces and organizes B2B trade shows and professional conferences across entertainment, real estate, design, hospitality, tourism, technology, photography, supply chain, and safety verticals. Its flagship properties include MIPCOM CANNES, MIPJUNIOR, MIPIM, MIPIM Asia Summit, MIPIM Middle East, MIP Cancun, MAPIC, MAPIC Italy, Maison&Objet, and Batimat. The company generates revenue from exhibitor booth rentals, attendee registration, and event sponsorship/branding packages, delivered through physical, digital, and hybrid event formats across 15 international markets.

Product overview

Reed MIDEM (part of RX/Reed Exhibitions) operates a portfolio of B2B event platforms and trade shows across multiple industry verticals including entertainment content (MIPCOM, MIPJUNIOR, MIP Cancun), real estate (MIPIM, MIPIM Asia Summit, MIPIM Middle East, MAPIC, MAPIC Italy), design and lifestyle (Maison&Objet, Batimat), hospitality (EquipHotel Paris, Cannes Yachting Festival), tourism (IFTM), technology (BIG DATA & AI Paris, IT Partners), photography (Paris Photo), supply chain (Supply Chain Event), and safety (Expoprotection). The company creates physical, digital, and hybrid event experiences that facilitate business networking, content trading, and commercial opportunities across 15 different markets globally.

Differentiator

Problem solved

Functional benefit

Brands

• MIPCOM: Major international entertainment market event held in Cannes, France
• MIPJUNIOR
• MIPIM
• Maison&Objet

Products and services

• MIPCOM Cannes Annual international entertainment content market held in Cannes that connects distributors, producers, and buyers across film, TV, and digital content. Aimed at entertainment executives at TV networks, studios, production companies, content distributors, and streaming platforms.
• MIPJUNIOR International market for children's content programming running parallel to MIPCOM in Cannes, focused on youth entertainment. Targeted at producers, distributors, and buyers of children's content globally.
• MIPIM International real estate industry summit bringing together property developers, investors, and real estate professionals. Targeted at commercial real estate decision-makers and institutional investors.
• MIPIM Asia Summit Asia-focused real estate summit held in Hong Kong connecting regional and international property professionals and markets. Targeted at Asia-Pacific real estate investors and developers.
• MIPIM Middle East Middle East-focused real estate summit held in Riyadh connecting regional and international property professionals. Targeted at real estate investors and developers active in the Middle East market.
• MIP Cancun Latin American entertainment content market held in Cancun, Mexico, connecting entertainment content buyers and sellers across the region. Targeted at Latin American and international entertainment content executives.
• MAPIC International retail real estate marketplace held in Cannes connecting shopping center developers, retailers, and investors. Targeted at retail real estate decision-makers across Europe and internationally.
• MAPIC Italy Italian retail real estate marketplace held in Milan focusing on shopping center opportunities. Targeted at Italian and European retail real estate professionals.
• Maison&Objet Major home decor and design trade fair held in Paris featuring interior design, home accessories, and lifestyle products. Organized with SAFI, a subsidiary of RX France. Targeted at design professionals, retailers, and lifestyle brands.
• Batimat International construction and architecture trade fair covering building materials, construction techniques, and innovative solutions. Targeted at construction industry professionals, architects, and building product manufacturers.
• EquipHotel Paris Hotel and hospitality industry trade show held in Paris covering equipment, services, and solutions for hotel professionals. Targeted at hospitality buyers, hotel operators, and suppliers.
• Cannes Yachting Festival European in-water boat show held in Cannes showcasing luxury yachts and marine equipment. Targeted at yacht buyers, brokers, and luxury marine industry professionals.
• Paris Photo International photography art fair held at Grand Palais Paris featuring contemporary and historical photography galleries. Targeted at galleries, collectors, curators, and photography industry professionals.
• IFTM International tourism trade show held in Paris connecting travel professionals and destinations. Targeted at tourism boards, travel operators, and hospitality buyers.
• BIG DATA & AI Paris Technology conference held in Paris focusing on big data and artificial intelligence for business professionals. Targeted at enterprise data, analytics, and AI decision-makers and vendors.
• Supply Chain Event Trade show held in Paris dedicated to supply chain management, logistics, and operations solutions. Targeted at supply chain, logistics, and operations professionals and vendors.
• Expoprotection Trade show held in Paris for risk prevention and security solutions covering corporate and personal protection. Targeted at risk management, security, and protection professionals and vendors.
• IT Partners IT channel partner event in France connecting technology vendors and resellers. Targeted at IT channel partners, distributors, and resellers in the French market.

Quantifiable outcome

• 151 selections from 21 countries featured in Banff World Media Festival Rockie Awards 2026 nominees, demonstrating the global reach of international content showcased at Reed MIDEM events

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SAFI (Société des Animations Franco-Portugaises et Internationales)coreStrategic or Co-development PartnerSAFI is a subsidiary of RX France and co-organizes Maison&Objet Paris, one of the major home décor and design trade events. This partnership demonstrates Reed MIDEM's local market collaboration model for certain French events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reedmidem_it
• LinkedInlinkedin.com/company/reed-midem

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed MIDEM