My Name Necklace

What My Name Necklace does

My Name Necklace is a US-based, direct-to-consumer e-commerce jewelry retailer founded in 2006 that specializes in personalized name necklaces, initial necklaces, and infinity name necklaces. The company operates a single owned storefront at mynamenecklace.com and ships globally, with no physical retail locations or third-party distribution partners. Its catalog spans approximately 250+ personalized necklace SKUs across multiple metals (stainless steel, sterling silver, 18K gold plating, rose gold plating, vermeil, solid 14K gold) and styles (Carrie-style cursive, paperclip, infinity, gothic, butterfly, heart-themed, Arabic script). Pricing is structured as a one-time unit-purchase model across a $29 to $1,300+ ladder, with an extended 100-day return policy, free shipping, and installment payments via Klarna alongside standard card and digital wallet options.

The core technology is a custom jewelry manufacturing and personalization platform that allows customers to configure nameplate necklaces with custom names, fonts, metals, and chain lengths; skilled jewelers then produce made-to-order pieces per specification. Marketing is conducted through owned digital channels: email signup (15% discount), organic SEO across name-necklace keyword categories, and on-site content. Customer segments are individual self-expression seekers and gift buyers purchasing for occasions such as birthdays, anniversaries, graduations, and Mother's Day. The brand's signature identity is anchored in the iconic Carrie-style cursive nameplate, culturally associated with the Sex and the City television property, which has helped establish recognition in a crowded personalized jewelry market.

The business model is purely transactional DTC: revenue is generated from one-time individual purchases with no subscription, recurring, or B2B components. No revenue figures, funding rounds, headcount, management team, or institutional investors are disclosed in available sources, leaving ownership structure and scale materially opaque. Strategic posture over the 19-year operating history has emphasized catalog breadth, multi-tier pricing, payment-method expansion, and global shipping — none of which require capital-intensive investment, consistent with the absence of disclosed funding activity.

Name

My Name Necklace

Legal name

My Name Necklace

Website

https://mynamenecklace.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

My Name Necklace is a US-based direct-to-consumer e-commerce retailer founded in 2006 that sells personalized name necklaces and custom jewelry globally, serving individual self-expression seekers and gift buyers across a $29 to $1,300+ price range.

Ownership category

akta.pro rank

Product category

Personalized Jewelry

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960), Jewelry, Precious Metal (3911)

akta.pro primary industry

Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)

akta.pro secondary industries

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Personalized jewelry
• Name necklaces
• Custom necklaces
• Engraved jewelry
• Monogrammed accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Jewelry Product Sales: One-time purchase model for personalized name necklaces and chains. Products are made-to-order based on customer customization. No recurring revenue. Revenue generated from individual transaction sales across various price points from budget stainless steel ($29) to premium solid gold with diamonds ($1,300+).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

My Name Necklace designs, manufactures, and sells personalized nameplate and initial necklaces direct-to-consumer through its own e-commerce website. Each piece is made-to-order with custom engraving, available across a wide range of materials (stainless steel, sterling silver, 18K gold plating, vermeil, solid 10K/14K gold) and styles (Carrie cursive, classic, paperclip, infinity, butterfly, gothic, heart-themed) priced from $29 to $1,300+.

Product overview

My Name Necklace is an e-commerce jewelry brand specializing in personalized name necklaces and custom jewelry. The core product is customizable name plate necklaces available in various styles (cursive, classic, script), metals (sterling silver, 18K gold plating, 14K/10K solid gold, rose gold plating, vermeil), and designs (double-plated, infinity symbol, initial pendants, themed designs). The product portfolio includes Name Necklaces, Initial Necklaces, Infinity Name Necklaces, Diamond Name Necklaces, Chains, and themed styles like Paperclip, Butterfly, Gothic, and Heart designs. Collections are organized by metal type (Silver, Gold, Rose Gold), occasion (Best Sellers, NEW IN, Budget Picks, SALE), and style. The company offers personalized engraving, multiple chain options, and various price points from budget-friendly stainless steel ($29) to luxury solid gold pieces ($1,100+).

Differentiator

Problem solved

Functional benefit

Products and services

• Name Necklaces

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gorjana: DTC fashion jewelry brand with layered necklaces, charms, and personalized pieces targeting similar self-purchase and gift buyers via its own e-commerce site.
• Ana Luisa: DTC fine-jewelry brand offering personalized and everyday necklaces with comparable price points and customization options, competing for the same online direct buyer.
• Mejuri: DTC fine-jewelry brand offering personalized and everyday jewelry (necklaces, bracelets, charms) directly to consumers with similar price ladder and gifting positioning; competes for the same online personalized-jewelry shopper.
• BaubleBar: DTC fashion jewelry retailer with personalized/disc and nameplate products, sold primarily online. Overlaps directly with My Name Necklace's personalization-led, gifting-oriented positioning.
• Myka: Direct competitor selling personalized name necklaces, initial necklaces, and engraving jewelry through a similar DTC e-commerce model. Asset URLs in My Name Necklace's site reference cdn.myka.com, suggesting shared parent or operational platform — making this the closest functional peer.

Others

• Blue Nile:

Broad incumbents

• Tiffany & Co. Luxury jewelry incumbent now under LVMH. Overlaps with the premium solid-gold-and-diamond tier of My Name Necklace's catalog and competes for milestone gifting occasions, though at materially higher price points.
• Kay Jewelers (Signet Jewelers): Largest US specialty jewelry retailer under Signet, with extensive mall footprint and personalized/engraved jewelry lines. Competes for the same gifting occasions but via physical retail rather than DTC.
• Pandora: Global charm and personalized jewelry incumbent with deep retail footprint. Competes for the same personalization-driven gifting occasions but at much broader scale and through physical stores.

Emerging players

• Etsy (personalized jewelry sellers): Marketplace aggregating thousands of independent personalized-jewelry makers offering name necklaces at comparable price points; competes for organic and gift search traffic with bespoke positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mynamenecklace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Name Necklace