Wurth Modyf

What Wurth Modyf does

Würth MODYF is a France-based specialty workwear and safety footwear brand and online retailer, operating as a wholly-owned subsidiary of the Würth Group (a German family-owned conglomerate with €17B+ revenue across 80+ countries). Founded in 2002 (with a major Würth-aligned rebranding in 2011), the company designs, distributes, and sells professional workwear (pants, jeans, bermudas, t-shirts, polos, sweatshirts, softshells, high-visibility clothing, and seasonal ranges) and safety footwear (low-tops, high-tops, sneakers, boots, insulated boots) through its own e-commerce platform modyf.fr, a dedicated enterprise sales channel for large accounts, and Würth's 247-store physical retail network in France. Product technology centers on proprietary fabric and footwear innovations including STRETCH 2W stretch fabrics, Carbon 290 ultra-lightweight (340g) carbon-fiber-toe safety shoes, MODYFLEX recycled-PET anti-perforation soles, metal-free and ESD-certified constructions, and Softshell membranes rated 10,000mm waterproof / 5,000 MVP breathable.

Revenue is generated through direct product sales (one-time purchases with tiered volume discounts ranging from -5% at €250 HT to -20% at €3,000 HT) supplemented by customization services under the MODYF PLUS brand (embroidery, reflective marking, full-color printing). Pricing is transparent and progressive, with a 30-day satisfaction guarantee and free shipping from €66 HT. The customer base spans nine professional verticals — construction, logistics, agriculture, industry/manufacturing, trades/installation, metalwork, automotive, public administration, and individual DIY users — with primary emphasis on SMBs and a dedicated field-sales motion for enterprise "grandes comptes." International operations include localized e-commerce sites in Austria, Germany, Italy, Spain, Norway, and Portugal, and the catalog is enriched by distribution partnerships with Puma Safety and Timberland Pro. The company carries an unusually strong ESG profile for its category, holding EcoVadis Platinum (top 1%, valid until January 2027), LUCIE 26000 RSE certification, and OEKO-TEX Standard 100 across core product lines.

Name

Wurth Modyf

Legal name

Würth MODYF France

Website

https://modyf.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Würth MODYF is a France-based subsidiary of Würth Group that designs, distributes, and sells professional workwear and safety footwear to SMBs, enterprises, and public administrations across nine industry verticals via e-commerce, 247 retail stores, and dedicated large-account sales teams in seven European countries.

Ownership category

akta.pro rank

Product category

Professional Workwear and Safety Footwear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Footwear Manufacturing (3162), Cut and Sew Apparel Contractors (315210), Cut and Sew Apparel Contractors (31521), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Footwear, (No Rubber) (3140), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

akta.pro secondary industries

Performance Outerwear & Technical Apparel (CRAAAEAB), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

Keywords

• Professional workwear
• Safety footwear
• Personal protective equipment
• Work clothing
• Customizable uniforms

Headquarters

HQ city

Erstein

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Workwear Product Sales: Direct sales of professional workwear (pants, shirts, jackets, overalls) and safety shoes through e-commerce platform modyf.fr. B2C sales to individuals and B2B sales to businesses and public administrations. Revenue generated from product transactions with volume-based discounts available.
2. Safety Shoes Sales: Sales of safety footwear including low-top shoes, high-top boots, sneakers, boots, and insulated boots. Includes branded products (Würth MODYF own brand, Puma Safety, Timberland Pro).
3. Customization/Marking Services: Professional customization services (MODYF PLUS) for branding workwear with company logos and markings. Additional service revenue for personalization including retro-reflective marking, full-color printing, and fire-resistant standards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Würth MODYF designs, manufactures, and distributes professional workwear (pants, shirts, jackets, overalls, high-visibility clothing, softshells) and safety footwear (low shoes, high-top boots, sneakers, insulated boots) under its own brand and partner brands Puma Safety Shoes and Timberland Pro. The company sells primarily through its modyf.fr e-commerce platform and the 247-store Würth retail network in France, complemented by dedicated B2B account management for enterprise clients. A MODYF PLUS customization service provides embroidery, marking, and full-color printing for branded corporate workwear programs.

Product overview

Wurth Modyf is a professional workwear and safety footwear brand and online retailer, operating as a subsidiary of the Würth Group. The company offers a comprehensive product portfolio organized into multiple collections: the Star and Classic lines provide functional, value-oriented workwear; the Stretch X and Stretch Evolution lines feature stretch fabric technology for mobility; the premium X-Finity and Urban collections offer modern styling; the Nature line focuses on eco-friendly materials; and the Made in France collection supports local production. Their core product lines include work pants (Star PC, Stretch X jeans, bermudas), tops (Job+ t-shirts, polos, and sweatshirts), jackets (Softshell X Titan, parkas), and high-visibility clothing. Safety footwear spans carbon fiber ultra-light shoes (Carbon 290), classic S3 boots (Hercules, Rock), and casual safety shoes (Cruise). The company also distributes partner brands Puma Safety Shoes and Timberland Pro Series. Services include Modyf PLUS customization (embroidery, printing, marking), SHOEFINDER (5-question shoe recommendation tool), PANTFINDER (pants finder questionnaire), and FITLE (size recommendation based on sportswear brands). The company operates across 247 physical Würth stores in France plus an online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Star Workwear Collection Workwear collection offering functional, value-oriented clothing for professionals including knee-pad compatible pants, reinforced pockets, and ergonomic cuts, certified to relevant EN standards.
• Stretch X Workwear Collection Workwear line built around stretch fabric technology (98.5% cotton, 1.5% elastane) for greater freedom of movement, including jeans, bermudas, and pants with multi-pocket designs.
• Job+ Workwear Collection Entry-level workwear range of t-shirts, polos, and sweatshirts in a 70% cotton / 30% polyester blend (approx. 300 g/m²), OEKO-TEX Standard 100 certified, with progressive unit pricing from 1 to 1,000 units.
• X-Finity Workwear Collection Premium workwear line with modern styling and technical fabrics, including hoodies and sweatshirts with contemporary design.
• Classic Workwear Collection Traditional workwear line with classic fit, robust and functional clothing for professionals across trades.
• Made in France Workwear Collection Workwear manufactured in France, supporting local production and craftsmanship.
• Nature Workwear Collection Eco-conscious workwear line featuring environmentally friendly materials and sustainable production.
• High-Visibility LUMEN Workwear High-visibility workwear collection meeting EN 471 safety standards for visibility in hazardous work environments.
• Carbon 290 Ultra-Light Safety Shoe Ultra-lightweight S1PL safety shoe (340g in size 42) with carbon-fiber protective toe cap, 100% recycled PET anti-perforation sole (40% lighter than standard textile soles), ESD certification, metal-free construction, and breathable textile upper. Awarded Gold at BAT'E-NNOV AWARDS 2023.
• Würth MODYF Own-Brand Safety Footwear Range Würth MODYF branded safety footwear family including Hercules S3 SRC high-top boots, Cruise S3 low shoes, and Rock S3 high-top boots with modern design, slip resistance, and protective toe caps compliant with EN ISO 20345.
• Puma Safety Shoes (Distributed Brand) Distributes Puma Safety Shoes, combining sports technology with safety features for lightweight, sneaker-like safety footwear.
• Timberland Pro Series (Distributed Brand) Distributes Timberland Pro Series workwear and safety shoes, combining durability, style, and performance for outdoor professionals including construction workers and landscapers.
• MODYF PLUS Customization Service Professional customization service for workwear including embroidery, retro-reflective marking, full-color printing, and fire-resistant markings, with graduated pricing for bulk orders. Designed for businesses wanting branded workwear programs.

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Würth GroupcoreOthersWürth MODYF is a subsidiary of Würth Group, the world leader in fasteners, hardware, assembly and mounting materials, and personal protective equipment for professionals in industry, crafts, and services. Würth Group operates in 80+ countries with over 400 companies, 80,000+ employees, and €17+ billion revenue (2021). The group provides Würth MODYF with global scale, distribution network (247 stores in France), purchasing power, and brand credibility.
• Puma Safety ShoesminorChannel Partner/ Reseller/ DistributorWürth MODYF distributes Puma Safety Shoes, a brand that combines sports technology with safety features for lightweight, comfortable footwear with sneaker-like appearance. Puma Safety products are available alongside Würth MODYF's own-brand safety shoes.
• Timberland Pro SeriesminorChannel Partner/ Reseller/ DistributorWürth MODYF distributes Timberland Pro Series workwear and safety shoes, a brand known for durability, style, and performance. Products are adapted for outdoor professionals including construction workers and landscapers, featuring reinforced safety footwear that combines robustness and comfort.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delta Plus Group: Listed French-headquartered designer, manufacturer and distributor of PPE and workwear (Workwear, Footwear, Fall Protection, etc.) serving industrial and construction customers across Europe and globally. Directly comparable to Würth MODYF in product range, customer verticals (construction, logistics, industry), and European footprint.
• Engelbert Strauss: German family-owned workwear and PPE specialist with strong D2C e-commerce and pan-European logistics. Highly comparable in product breadth (workwear + safety footwear + customization), digital-first B2B/B2C operating model, and construction-trade customer base.
• Mascot Workwear: Danish workwear manufacturer known for tested, durable functional clothing distributed across Europe. Direct peer in product categories (jackets, trousers, hi-vis), quality/value positioning, and multi-country wholesale distribution.
• Snickers Workwear: Swedish premium workwear brand (part of Hultafors Group) targeting professional trades with technical garments. Overlaps with MODYF's Stretch X, Softshell, and premium workwear collections and competes for the same skilled trades and contractor customers across Europe.
• U-Power: Italian specialist in safety footwear and workwear with strong brand presence across Europe. Head-to-head with MODYF on lightweight, athletic-styled safety shoes (e.g., Red Lion line) for trades and industrial workers, sharing target verticals and the comfort/durability value proposition.
• Lemaitre Sécurité: French manufacturer of safety footwear sold across Europe and internationally. Overlaps directly with MODYF's safety shoe range (S1P, S3, ESD, metal-free), targets the same industrial and construction trades, and shares a French manufacturing/distribution heritage.
• BASE Protection: Italian brand within the BASE Group focused on stylish, lightweight safety footwear distributed across Europe. Closely comparable to MODYF's positioning around modern, sneaker-like safety shoes and serves the same construction and industrial trades.
• Blåkläder: Swedish workwear manufacturer specializing in functional, durable clothing and safety footwear for professional trades. Comparable to MODYF in end-customers (construction, industrial, services), certification-driven product strategy, and pan-European distribution.

Broad incumbents

• Uvex: German PPE specialist covering head-to-toe protection (safety footwear, eyewear, gloves, helmets). Comparable in safety footwear (a core overlap with MODYF) and in serving industrial safety buyers, with broader PPE category coverage and global B2B reach.
• Manutan: European B2B distribution group offering a broad catalog of workwear, PPE, tools, and facility supplies via catalogs and e-commerce. Comparable in B2B go-to-market, Grandes-Comptes-style account coverage, and multi-category PPE/workwear bundling — though Manutan operates at much broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xmobile.twitter.com/Modyf_France
• YouTubeyoutube.com/@wurthmodyf
• Facebookfacebook.com/wurthmodyf
• LinkedInlinkedin.com/company/wurth-modyf
• Instagraminstagram.com/wurthmodyf
• TikToktiktok.com/@wurthmodyf

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurth Modyf