American Strategic Insurance

What American Strategic Insurance does

American Strategic Insurance Corp. (ASIC) is a US personal lines property insurer founded in 1997 and headquartered in St. Petersburg, Florida, operating as a wholly owned subsidiary of Progressive Casualty Insurance Company under the 'Progressive Home' brand. The company underwrites homeowners insurance and flood insurance, the latter distributed through its status as a Write-Your-Own provider for the federal National Flood Insurance Program (NFIP) in coordination with FEMA. In Florida, ASI also offers a flood endorsement that can be added to an existing homeowners policy for unified claims handling under a single carrier.

The company generates revenue through recurring annual insurance premiums, with NFIP coverage limits of $250,000 for structure and $100,000 for contents, and quote-based pricing that varies by property location, risk profile, and coverage selections. Distribution is multi-channel: independent insurance agents (the primary bottom-of-funnel channel), the Progressive.com digital brand, and direct phone-based service, supported by dedicated agent and policyholder portals at policy.americanstrategic.com and portal.asipolicy.com. Operations are backed by an A.M. Best A (Excellent) financial strength rating and a track record of claims handling through the 2004-2005 hurricane seasons.

From a technology and capability standpoint, the input discloses no proprietary platform, AI systems, or third-party integrations; the business is structured as a traditional insurance carrier with agent-led underwriting submissions and phone/portal claims intake. Customer concentration is by individual residential policyholders rather than enterprise accounts, with US-wide reach and a concentration of catastrophe risk in Florida and, increasingly, Oregon. As a subsidiary, ASI's strategic and capital allocation decisions are made within Progressive's broader personal lines portfolio, and the company's website now redirects to Progressive.com, signaling full brand consolidation.

Name

American Strategic Insurance

Legal name

American Strategic Insurance Corp.

Website

https://americanstrategic.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

American Strategic Insurance is a US personal property insurer and Progressive subsidiary that underwrites homeowners and NFIP flood insurance, distributed through independent agents, the Progressive.com channel, and self-service portals, serving residential policyholders nationwide with a Florida concentration.

Ownership category

akta.pro rank

Product category

Property Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Flood Insurance (FSAJACAG)

Keywords

• Property insurance
• Homeowners insurance
• Flood insurance
• NFIP coverage
• Catastrophe claims

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: American Strategic Insurance generates revenue through property and flood insurance premiums. ASI provides homeowners insurance and flood coverage through the National Flood Insurance Program (NFIP), collecting premiums from policyholders in exchange for coverage against property damage and flooding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

American Strategic Insurance (ASI) sells residential property insurance, including homeowners insurance and flood insurance. Flood coverage is provided through the National Flood Insurance Program (NFIP) backed by FEMA, with up to $250,000 in structure coverage and $100,000 in contents coverage. Florida homeowners can add flood endorsements to existing homeowners policies for streamlined claims handling under a single carrier.

Product overview

American Strategic Insurance (ASI), operating as Progressive Home, offers homeowners and flood insurance products. The core portfolio includes Progressive Homeowners Insurance for standard property coverage and Flood Insurance through the NFIP program. Florida residents can supplement their coverage with Flood Endorsements that integrate with existing homeowners policies for consolidated claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Progressive Homeowners Insurance Homeowners insurance providing coverage for residential property damage, liability, and related risks including natural disasters and personal property coverage, distributed through independent insurance agents and the Progressive brand.
• Flood Insurance (NFIP) Flood insurance coverage provided through the National Flood Insurance Program (NFIP), offering up to $250,000 for home structure and up to $100,000 for contents inside the home, serviced by ASI on behalf of the federal program.
• Flood Endorsements (Florida) Optional flood coverage add-on available to Florida residents that supplements an existing homeowners policy, allowing combined flood and homeowners claims to be processed under one carrier for a streamlined experience.

Quantifiable outcome

• Claims resolved within 30 days for many standard claims
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Federal Emergency Management Agency (FEMA) / National Flood Insurance Program (NFIP)coreStrategic or Co-development PartnerASI serves as a provider of the National Flood Insurance Program (NFIP), coordinated through FEMA. This partnership allows ASI to offer flood insurance coverage to property owners at rates established by the federal program. ASI services NFIP policies and handles claims on behalf of the program, providing up to $250,000 for structure and $100,000 for contents coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Palomar Holdings: Specialty insurer offering earthquake and admitted Inland Marine flood coverage as a private alternative to NFIP-backed products. Overlaps with ASI on residential flood risk via a differentiated private-market pricing approach and agent distribution.
• Neptune Flood: Tech-driven private flood insurance provider offering an alternative to NFIP Write-Your-Own carriers like ASI. Competes in the same end market (residential flood) with risk-based pricing and an agent portal, making it a meaningful emerging competitor for ASI's NFIP-based flood book.

Direct peers

• Heritage Insurance Holdings: Personal and commercial residential property insurer with a significant Florida and coastal footprint, distributing through independent agents. Directly competes with ASI for Florida homeowners risk and shares exposure to hurricane catastrophe losses.
• HCI Group: Holding company for Homeowners Choice Property & Casualty, a Florida-focused homeowners insurer also offering flood and catastrophe-exposed property coverage. Operates TypTap as a digital homeowners MGU. Comparable on Florida homeowners focus, NFIP-adjacent products, and independent agent channels overlapping with ASI.
• Universal Insurance Holdings: Florida-headquartered personal lines property insurer (Universal Property & Casualty) writing homeowners policies through independent agents, with significant catastrophe exposure. Directly comparable on homeowners product, Florida market focus, and independent agent distribution model that mirrors ASI's go-to-market.
• Citizens Property Insurance Corporation: Florida's state-backed insurer of last resort for residential property, including hurricane and wind coverage. Directly competes with ASI in Florida homeowners insurance, particularly in catastrophe-prone coastal counties, and serves overlapping Florida homeowner segments via independent agents.
• Wright National Flood Insurance Services: NFIP Write-Your-Own servicer and flood-focused managing general agent servicing residential flood policies through independent agents. Directly comparable to ASI's NFIP flood operations, including policy administration, agent portal, and federal program coordination.

Broad incumbents

• Progressive (PGR): ASI's parent company and the operator of the Progressive Home brand under which ASI's homeowners and flood policies are sold. Progressive is a top-five U.S. personal lines insurer with national homeowners and auto coverage, providing the capital, brand, and distribution that ASI leverages. Directly comparable on product lines (homeowners, flood) and customer base.
• Allstate ( homeowners / NFIP servicing): Large national personal lines insurer offering homeowners coverage through its own brands (Allstate, Esurance) and historically participating as a Write-Your-Own NFIP servicer. Comparable on homeowners scale, flood NFIP servicing, and broad agent distribution that overlaps with ASI's independent agent channel.

Regional players

• Tower Hill Insurance Group: Florida-based homeowners and property insurer serving the state and select southeastern states through exclusive and independent agents. Comparable product set (homeowners) and customer base in overlapping Florida geographies, though distribution model differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Strategic Insurance