Manufacturing & Assembly Solutions

What Manufacturing & Assembly Solutions does

Manufacturing & Assembly Solutions (MAS) is a privately held manufacturer's representative firm headquartered in Merrimack, New Hampshire, that sells industrial tools and systems to manufacturing customers across all six New England states. The firm represents two principal brands—Sturtevant Richmont and OSAAP America—whose portfolios cover analog and digital torque wrenches and screwdrivers, torque controllers, torque testers, and complete torque error-proofing systems. MAS also sells its own shadow board solutions used for LEAN, FOD (Foreign Object Debris), and 5S inventory and tool control.

The company's primary technical differentiator is a free, web-based CAD design tool that allows customers to upload images of the products they need to control and design custom shadow boards in real time. This tool is positioned to reduce friction in adopting LEAN/5S visual management practices and is offered alongside the represented torque management product lines. No proprietary AI/ML capability, API, or mobile application is disclosed in the available source material.

MAS operates on a manufacturer's representative commission model, earning referral-based commissions on sales of torque management and shadow board solutions within its exclusive New England territory. The firm employs between 1 and 10 people, has been in operation for over 30 years per its own marketing, and reaches customers primarily through direct field sales relationships supported by a basic corporate website. No parent company, institutional investors, or external funding rounds are disclosed, and ownership is described as long-term private.

Name

Manufacturing & Assembly Solutions

Legal name

Manufacturing & Assembly Solutions

Website

https://masne.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Manufacturing & Assembly Solutions (MAS) is a privately held manufacturer's representative firm based in Merrimack, New Hampshire, selling torque management tools and shadow board solutions from Sturtevant Richmont and OSAAP America to manufacturing customers across the six New England states.

Ownership category

akta.pro rank

Headquarters

HQ city

Merrimack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Manufacturer's Representative Commission: Acts as manufacturer's representative for world-class corporations, earning commissions on sales of torque management tools (analog/digital wrenches, screwdrivers, controllers, testers) and shadow board solutions across the New England territory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Manufacturing & Assembly Solutions operates as an independent manufacturer's representative firm covering all six New England states, selling and supporting industrial torque management tools (analog and digital wrenches, screwdrivers, controllers, and testers) and custom shadow boards for LEAN/FOD/5S implementation. The firm represents world-class manufacturers including Sturtevant Richmont and OSAAP America, and provides free CAD software enabling customers to design custom shadow boards in real time.

Product overview

Manufacturing & Assembly Solutions (MAS) operates as a manufacturing representative firm covering all New England states, representing world-class corporations. The company offers a portfolio of industrial products centered on shadow boards and torque management solutions. Shadow Boards are customizable boards designed using free CAD software for LEAN/5S/FOD applications. Torque Management encompasses analog wrenches and screwdrivers, digital torque tools and controllers, torque testers, and complete error-proofing systems. MAS represents branded products from Sturtevant Richmont and OSAAP America alongside their core product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Shadow Boards
• Torque Management Solutions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Sturtevant RichmontcoreChannel Partner/ Reseller/ DistributorAuthorized manufacturer's representative for Sturtevant Richmont torque management products including analog wrenches, digital torque tools, screwdrivers, controllers, and torque testers. Sturtevant Richmont specializes in complete torque error-proofing solutions.
• OSAAP AmericacoreChannel Partner/ Reseller/ DistributorAuthorized distributor representative for OSAAP America torque management products. OSAAP America provides digital torque wrenches, screwdrivers, and controllers for manufacturing process control.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mountz, Inc. Manufacturer and distributor of torque tools, screwdrivers, and testers serving industrial assembly customers. Directly comparable to MAS's represented Sturtevant Richmont / OSAAP America torque-management product set, though Mountz sells direct nationwide rather than as a regional rep.
• AIMCO (Acutec-IMS Co.): Manufacturer of torque control tools, assembly systems, and error-proofing solutions for industrial assembly. Closely comparable product category to MAS's torque management portfolio and serves the same LEAN/quality-focused manufacturing buyer.

Others

• Sturtevant Richmont: Manufacturer of torque tools and complete torque error-proofing systems. MAS is the authorized New England representative for Sturtevant Richmont, so it is a principal/supplier rather than a competitor — but its product line defines MAS's commercial offering.
• OSAAP America: Provider of digital torque wrenches, screwdrivers, and controllers for manufacturing process control. Like Sturtevant Richmont, this is a represented principal of MAS — its product portfolio is the second pillar of MAS's commission revenue.

Broad incumbents

• Atlas Copco Industrial: Global industrial tools and assembly solutions provider with a broad portfolio spanning torque tools, fastening, and quality assurance. Comparable to MAS at the product-category level but operates at vastly larger scale with direct sales and channel partners nationwide.
• Snap-on Industrial: Major manufacturer and distributor of professional tools including torque wrenches and digital torque management. Comparable product category to MAS, but Snap-on sells through its own franchise network and direct channels rather than independent regional reps.
• MSC Industrial Direct: Large industrial distributor carrying torque tools, assembly supplies, and LEAN/5S products across the US. Represents the digital-catalog channel against which MAS's rep-firm model must compete for the same manufacturing buyers.
• Grainger: Broad-line industrial distributor with extensive torque tool and MRO offerings. Competes with MAS for end-customer purchasing relationships and could be seen as a disintermediation risk for regional rep firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manufacturing & Assembly Solutions