Sense Bike

What Sense Bike does

Sense Bike is a Brazilian designer and manufacturer of premium bicycles headquartered in Nova Lima, Minas Gerais, operating since 2009. The company produces carbon fiber and aluminum frames across multiple cycling disciplines—mountain biking (MTB), electric mountain biking (E-MTB), road, gravel, urban, and triathlon—organized under two sub-brands: SENSE (off-road, urban, and youth programs including the GROM junior line) and SWIFT (road, gravel, and triathlon competition). Its proprietary carbon fiber frame construction with discipline-specific geometry is the core technical differentiator, with products ranging from entry-level models such as the Impact E-Trail Fun (R$16,990) up to elite competition bicycles including the Invictus G3 Black Edition SSL (R$79,990).

The company's go-to-market relies on a hybrid channel architecture: 30+ S2 Bike Shop franchise concept stores providing a controlled brand experience, supplemented by 500+ independent authorized dealers, own e-commerce at sensebike.com.br, third-party online resellers, and a dedicated B2B corporate sales channel. Pricing is exclusively one-time hardware purchases denominated in Brazilian reais, with the portfolio laddered from recreational to elite competition tiers within each product family. Marketing spans social media (Facebook, Instagram, YouTube, LinkedIn), email, and WhatsApp for direct sales conversion.

Sense Bike is a privately held company with no disclosed institutional investors, no public listing, and no revenue disclosure; ownership appears founder-led or closely held based on the absence of funding round data. The 251-500 employee headcount range and nationwide dealer footprint position it as a mid-sized player in the Brazilian premium bicycle market, with revenue concentrated in a single country (Brazil) and exposure to domestic consumer discretionary cycles.

Name

Sense Bike

Legal name

Sense Bike

Website

https://sensebike.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Sense Bike is a Brazilian bicycle manufacturer (founded 2009, Nova Lima) designing carbon fiber and aluminum MTB, E-MTB, road, gravel, urban, and triathlon bikes under SENSE and SWIFT sub-brands, distributed through 30+ franchise stores and 500+ dealers across Brazil.

Ownership category

akta.pro rank

Product category

Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Carbon fiber bicycles
• Mountain bike manufacturing
• Electric mountain bikes
• Road bicycles
• Bicycle retail franchise

Headquarters

HQ city

Nova Lima

HQ country

Brazil

HQ region

Latin America

Offices28 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle Sales: One-time purchase of bicycles across multiple categories including MTB, E-MTB, road, gravel, urban, and triathlon bikes. Products range from entry-level to elite competition models.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sense Bike designs, manufactures, and sells bicycles across mountain (MTB), electric mountain (E-MTB), road, gravel, urban, youth (GROM), and triathlon categories through its SENSE and SWIFT sub-brands. The company distributes its bicycles directly to consumers through 30+ S2 Bike Shop concept stores, 500+ authorized dealers, and online channels, plus a dedicated B2B corporate sales channel for team purchases.

Product overview

Sense Bike is a Brazilian bicycle manufacturer offering two main sub-brands: SENSE (mountain, trail, and urban bikes including MTB, E-MTB, Gravel, and GROM) and SWIFT (premium road and triathlon bikes including Road, Gravel, and Triathlon). The product portfolio spans from entry-level bikes like Impact E-Trail Fun (R$ 16,990) to high-end competition models like Invictus G3 Black Edition SSL (R$ 79,990). Sense Bike distributes through 30 S2 Bike Shop concept stores, over 500 authorized dealers, and online resellers across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• SENSE: Mountain bikes, E-MTB, Gravel, Urban, and GROM bicycles
• SWIFT

Products and services

• Invictus G3 Mountain Bike (MTB) High-performance carbon fiber mountain bike available in multiple specification tiers (Sport, Pro, Evo SSL, R1 SSL, Black Edition SSL) for serious mountain biking, cross-country, and elite competition use.
• Exalt E-trail AL Electric Mountain Bike (E-MTB) Aluminum-frame electric trail bike available in Race V2, Evo V2, Comp V2, and Sport V2 versions for riders seeking power-assisted pedaling on demanding trails.
• Impulse E-trail Electric Mountain Bike Entry-level electric trail mountain bike available in Sport and 27.5 wheel-size versions for assisted trail riding.
• Impact E-Trail Fun Electric Mountain Bike Entry-level electric trail bike focused on recreational trail fun, priced at R$16,990 as the most accessible model in the E-MTB range.
• Neurogen MK3 Road Bike Performance carbon road bike available in Evo SSL, Comp SSL, and Pro configurations for serious road and competitive cycling.
• Racevox Road Bike Elite road racing platform in Evo SSL G2, Comp SSL G2, and Comp G2 configurations for competitive road cyclists.
• Univox Road/Gravel Bike Versatile road/gravel bike focused on comfort and sustained performance across long pedal hours, available in Pro V2 and Sport configurations.
• Versa Gravel Bike Gravel bicycle line under the SENSE sub-brand, designed for mixed-terrain and adventure riding with versatility, tire clearance, and comfort for long-distance mixed-terrain rides.
• GROM Youth Bicycle Line Youth and junior bicycles designed for younger riders entering competitive cycling, with scaled geometry and quality components at accessible price points.
• Urban Bicycle Line Urban city bicycles focused on commuting, city riding, and fitness with practicality, comfort, and durability suited for daily urban use.
• Triathlon Bicycles Triathlon and time-trial bicycles under the SWIFT sub-brand, engineered for aerodynamic efficiency, position adaptability, and race-day reliability for Ironman and triathlon events.
• S2 Bike Shop Franchise Concept Stores Company-owned and franchise retail concept stores offering the full Sense Bike range with a consistent customer experience across 30+ Brazilian locations.

Quantifiable outcome

• 30 S2 Bike Shop concept stores nationwide
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cannondale: Cannondale is a premium bicycle brand with deep MTB, road, and e-bike lineups, including proprietary frame technology. It is a comparable premium-tier competitor for performance-conscious cyclists.
• Specialized Bicycle Components: Specialized is a global premium bicycle manufacturer with strong carbon fiber MTB and road platforms, professional racing sponsorships, and growing presence in Latin America. It is a key benchmark for Sense Bike's premium and competitive cycling positioning.
• Caloi: Caloi is the largest Brazilian bicycle manufacturer, with a comparable product mix spanning MTB, road, urban, and kids' bikes and deep domestic distribution. It is the most direct domestic competitor to Sense Bike in the Brazilian market.
• BMC Switzerland: BMC is a Swiss premium bicycle maker known for high-end road, MTB, and triathlon bikes, with strong pro-team racing presence. It is comparable to Sense Bike's SWIFT sub-brand in performance road and triathlon.
• Pinarello: Pinarello is a premium Italian road and triathlon bicycle brand with deep professional racing heritage. It is comparable to Sense Bike's SWIFT road and triathlon line in terms of positioning and performance.
• GT Bicycles: GT is a heritage mountain bike brand with strong XC, trail, enduro, and downhill lineups. It overlaps meaningfully with Sense Bike's MTB and E-MTB product positioning and competitive cyclist target.
• Giant Bicycles: Giant is the world's largest bicycle manufacturer with broad MTB, road, gravel, and e-bike portfolios and a strong value-premium positioning. It competes across the same price tiers as Sense Bike.
• OGGI Bikes: OGGI is a Brazilian bicycle brand that designs and manufactures MTB, gravel, road, and urban bikes domestically. It is one of the closest direct domestic peers to Sense Bike in the Brazilian market.
• Trek Bicycle Corporation: Trek is a global premium bicycle and e-bike manufacturer with extensive dealer networks and a similar category mix (MTB, road, gravel, e-bikes, urban). It competes directly for premium share-of-wallet in the Brazilian market.
• Scott Sports: Scott is a Swiss premium bicycle brand with a strong focus on MTB, road, and triathlon — closely overlapping with Sense Bike's SENSE and SWIFT sub-brands. It targets the same competitive and enthusiast rider segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcKWD8g7dziV5J5QTCyGreQ
• Facebookfacebook.com/SenseBikeBrasil
• LinkedInlinkedin.com/company/sensebike
• Instagraminstagram.com/sensebike

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sense Bike