AM
AM GmbH is a German DevOps specialist and managed service provider founded in 2007, delivering cloud infrastructure, application management, Microsoft 365, and AI integration services to mid-market and enterprise customers across Germany, alongside proprietary SaaS products for public e-procurement (EMMIE) and headless CMS page building.
- Company typePrivate
- Founded2007
- HeadquartersMeschede, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AM does
AM GmbH is a German IT services company founded in 2007 and headquartered in Meschede, with additional offices in Hamburg (development and design) and Dortmund (IT security and consulting). The company operates as a DevOps specialist and Managed Service Provider with over 100 employees, serving German Mittelstand, enterprise, and public-sector clients through a full-stack offering: agile application development, hosting in company-owned certified data centers, 24/7 service desk, Microsoft 365 implementation, data integration, legacy modernization, and intranet portal systems. AM holds ISO/IEC 27001, TISAX, IDW PS 951 Type 2, and Category-3 data center certifications, with infrastructure running on 100% renewable energy at a PUE below 1.3.
The company generates revenue through a mix of recurring managed services, SaaS subscriptions, project-based consulting, and infrastructure hosting. Two proprietary SaaS products anchor the product-led side: EMMIE Die VergabeSuite (a public e-procurement platform for UVgO/VOB-compliant bidding, with named public-sector adopters including Freistaat Thüringen and Landeshauptstadt Erfurt) and PageBuilder für Strapi (a no-code/low-code plugin for the Strapi headless CMS with multilingual support for up to 600 languages). Underlying technology is cloud-native, using Docker and Kubernetes for container orchestration, Strapi as a headless CMS base, and HAProxy for load balancing, with deployments spanning AM data centers, hyperscalers, and on-premises environments.
AM goes to market through direct enterprise field sales with dedicated sales managers for each solution area (EMMIE, Microsoft 365, AI, consulting), supported by SEO, content marketing, and presence on LinkedIn, Xing, and Instagram. Named enterprise customers include Deutsche Telekom, Deloitte Deutschland, BG Verkehr, ITENOS, OBO Bettermann, porta Möbel, Lampenwelt, Knauf Interfer, Winkelmann Group, and Sparkassenakademie Nordrhein-Westfalen. The company is privately held and founder/management-owned, with managing directors Stefan Friedl and Michael Wirtz. Joint venture 4sConsult GmbH (with a commercial law firm, established 2017 in Dortmund) extends the consulting footprint into legal-IT advisory.
AM firmographics
Firmographics- Name
- AM
- Legal name
- AM GmbH
- Website
- https://am-gmbh.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AM GmbH is a German DevOps specialist and managed service provider founded in 2007, delivering cloud infrastructure, application management, Microsoft 365, and AI integration services to mid-market and enterprise customers across Germany, alongside proprietary SaaS products for public e-procurement (EMMIE) and headless CMS page building.
- Ownership category
- akta.pro rank
AM industry classification
Industry- Product category
- IT Managed Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Application Maintenance & Support (AMS) (BPAEAFAC)
Keywords
Where AM is headquartered
LocationHeadquarters
- HQ city
- Meschede
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
AM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed Services & Application Management: Ongoing managed services including cloud operations, IT infrastructure management, and application hosting in certified AM data centers. Revenue is recurring in nature with SLA-based service contracts.
- Professional Services & Consulting: Consulting services for digital transformation, process management, Microsoft 365 implementation, AI integration, and CMS migration. Provided as project-based engagements or ongoing advisory relationships.
- EMMIE SaaS Platform: SaaS-based procurement management platform offered as subscription with different versions (VergabeSuite full version and Direktkauf cost-effective version). Revenue generated through licensing fees.
- PageBuilder für Strapi Licensing: Professional page builder plugin licensing for Strapi headless CMS with premium support options. Customers pay for licenses and optional premium support services.
- Cloud Hosting & Infrastructure: Revenue from hosting customer applications in AM data centers, hyperscaler management, and hybrid cloud orchestration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise IT services with customized pricing |
| Other | Multi-year contract | Microsoft 365 services with strategic implementation approach |
| Professional services/ project-based | Multi-year contract | CMS Migration Service with free initial analysis |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AM product offering
Product offeringCore offering
AM GmbH is a German DevOps specialist and managed service provider that delivers proprietary SaaS products and full IT lifecycle services. Core proprietary products include EMMIE – Die VergabeSuite (e-procurement platform for public sector) and PageBuilder für Strapi (CMS plugin). Supporting service offerings include cloud and IT operations in certified data centers, Microsoft 365 implementation, legacy application modernization, intranet portal development, data integration, and 24/7 service desk support.
Product overview
AM GmbH is an IT services company (DevOps specialist and Managed Service Provider) offering proprietary products and professional services. Core products include the PageBuilder plugin for Strapi (a no-code/low-code content management plugin for the Strapi headless CMS) and the EMMIE SaaS platform for public e-procurement management. Supporting products and services include data integration services (connecting CRM, ERP, PIM systems), legacy application modernization, intranet portal systems, cloud and IT operations with company-owned certified data centers, user helpdesk services (1st/2nd/3rd level), hardware management, and Microsoft 365 services.
Differentiator
Problem solved
Functional benefit
Brands
- EMMIE – Die VergabeSuite: SaaS-based online procurement management platform for public procurement in Germany, enabling legally compliant bidding and documentation for public contracting authorities.
- PageBuilder für Strapi
Quantifiable outcome
- PUE value below 1.3 for highly energy-efficient data center operations
- +1 more outcomes
Companies that use AM
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
AM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
AM partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- T-SystemscorePartnership with T-Systems, the IT subsidiary of Deutsche Telekom, for technology integration and collaborative project delivery.
- AppDynamicscoreAPM (Application Performance Management) platform partnership for monitoring and optimizing application performance.
- Veeam Software GroupcorePartnership with Veeam for backup and data management solutions in IT infrastructure operations.
- Sophos (Silver Partner)coreSilver Partner status with Sophos for cybersecurity solutions including endpoint protection, network security, and threat response.
- Barracuda NetworkscoreCybersecurity partnership with Barracuda for email security, network security, and application protection solutions.
- ITENOScoreICT specialist partnership with ITENOS for infrastructure and hosting services, also listed as a customer.
- TD SynnexcorePartnership with TD Synnex as IT distributor for accessing broad portfolio of technology products and solutions.
- ADNcoreIT distribution partnership with ADN (Advanced Digital Network Distribution) for technology products and solutions.
- Husemann und PartnerminorPartnership with commercial law firm Husemann und Partner for legal and compliance consulting.
- Allianz für Cyber-SicherheitminorPartnership with Alliance for Cyber Security (supported by BSI) for cybersecurity best practices and information sharing.
- 4sConsult GmbHcoreJoint venture with leading commercial law firm for business-oriented IT consulting. Located at Dortmund office as a subsidiary of AM GmbH.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
AM competitors and assessment
Company assessmentBroad incumbents
- Bechtle AG: Germany's largest IT system house and MSP, listed on the MDAX. Overlaps directly with AM on managed services, cloud, Microsoft 365, data center, and German Mittelstand/enterprise sales, but at vastly greater scale and geographic reach.
- CANCOM SE: Major German/European hybrid IT and managed services provider with strong Microsoft and cloud practices. Comparable in targeting mid-market and enterprise customers with end-to-end managed services and datacenter offerings.
- Allgeier Group: German IT services and software group covering managed services, application development, and digital transformation for enterprise and public sector — directly comparable customer base and service portfolio to AM.
- Avanade: Global joint venture between Accenture and Microsoft focused on Microsoft 365, Azure, Copilot, and AI services. Overlaps with AM on M365, AI, and integration work and represents the upper bound of competitive intensity in AM's space.
- Capgemini (Germany): Global IT services firm with substantial German presence serving enterprise and public sector. Competes with AM on large-scale digital transformation, cloud migration, and application modernization engagements.
- Sopra Steria (Germany): European IT services group with a large German public sector and enterprise practice. Comparable to AM on e-government, public procurement digitization, and managed services, with significantly larger scale.
- Atos (Germany): Global IT services provider with German public sector and enterprise customers. Competes with AM on managed infrastructure, application modernization, and workplace/M365 services in the DACH market.
Direct peers
- SVA System Vertrieb Alexander GmbH: Privately held German IT system house focused on data center, cloud, and managed services for enterprise customers. Closely matches AM on German Mittelstand focus, vendor partnerships (Veeam, Sophos, Microsoft), and consulting-led GTM.
- ACP Group: German-Austrian IT solution provider and managed services company with data center, cloud, security, and workplace services. Comparable size band and service mix to AM, with similar Mittelstand/enterprise targeting.
- Q-perior AG: European consulting and technology firm with strong German footprint, focused on digital transformation, Microsoft 365, data, and AI — closely comparable service lines and target customers to AM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AM social profiles
Digital presenceAM compliance and trust
Trust signalCompliance4 records
AM financial estimates
Financial estimateRevenue estimate
Valuation estimate
AM leadership team
Management profileNumber of profiles
Profiles8 records
AM subsidiaries and ownership
Company hierarchySubsidiaries1 record
AM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AM
What does AM do?
AM GmbH is a German DevOps specialist and managed service provider that delivers proprietary SaaS products and full IT lifecycle services. Core proprietary products include EMMIE – Die VergabeSuite (e-procurement platform for public sector) and PageBuilder für Strapi (CMS plugin). Supporting service offerings include cloud and IT operations in certified data centers, Microsoft 365 implementation, legacy application modernization, intranet portal development, data integration, and 24/7 service desk support.
Is AM a public or private company?
AM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AM founded?
AM was founded in 2007. It employs 51 to 100 people.
Where is AM based?
AM is headquartered in Meschede, Germany, in the Europe region.
How does AM make money?
Five revenue lines are on record. Managed Services & Application Management is the primary driver. The others are professional Services & Consulting, EMMIE SaaS Platform, pageBuilder für Strapi Licensing and cloud Hosting & Infrastructure.
Who are AM's main competitors?
Broad incumbents on record are Bechtle AG, CANCOM SE, Allgeier Group, Avanade, Capgemini (Germany), Sopra Steria (Germany) and Atos (Germany). Direct peers are SVA System Vertrieb Alexander GmbH, ACP Group and Q-perior AG.
Does AM have an API?
No public API is recorded for AM.
What industry is AM in?
AM's product category is IT Managed Services. Its primary akta.pro industry code is BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 54151 and its SIC code is 7373.