What Filmsupply does

Filmsupply is a cinematic stock footage licensing platform operating under FM LLC alongside sister brands Musicbed and Stills. The company distributes a curated catalog of premium video clips sourced from award-winning filmmakers represented by elite production studios including M ss ng P eces, Biscuit Filmworks, and Anonymous Content. Underlying technology is a cloud-based digital asset management and video streaming platform that delivers clips in 4K+ resolution, with files available in ProRes and select raw R3D formats; the platform exposes over 14,350 pages of searchable, rights-managed footage organized by curated collections and thematic categories. Customers can preview clips via free 1080p watermarked downloads before licensing. The company maintains a global supply footprint with filmmakers contributing from Spain, Switzerland, Australia, Germany, Vietnam, Sweden, and the United Kingdom.

The business model centers on per-transaction rights-managed clip licensing with tiered pricing: Internal Use from $109 per clip, Web/Social Use at $219 per clip, and Extended Use (broadcast, theatrical, film, VOD, OOH, video games) priced via custom quote under multi-year enterprise arrangements. Distribution combines a self-serve online purchasing flow with white-glove enterprise services delivered by dedicated Licensing Specialists, including a complimentary Expert Footage Research service that returns curated recommendations within one business day and custom licensing support with indemnification coverage up to $5M. Filmsupply serves three primary segments — advertising agencies (Wieden+Kennedy, Ogilvy, BBDO, McCann), global brands (Apple, Nike, Tesla, Spotify, Grammarly), and film/TV production companies (Netflix, A24, 20th Century Fox, Sony Pictures, Warner Bros.) — with a secondary tier of cultural and educational institutions such as the Royal Ontario Museum.

The company is privately held, headquartered in Fort Worth, Texas, and operates with 11-50 employees. It has raised no disclosed venture funding and appears to be bootstrapped within the FM LLC family of brands. Beyond clip licensing, Filmsupply has extended into short-film licensing through its Filmsupply Films product, offering curated award-winning short films alongside individual clip licensing from the same projects. Revenue figures, headcount trends, and capital structure details are not publicly disclosed.

Name

Filmsupply

Legal name

FM LLC

Website

https://filmsupply.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Filmsupply is a cinematic stock footage licensing platform offering premium 4K+ video clips from award-winning filmmakers, serving advertising agencies, global brands, and film/TV production studios through self-serve and white-glove enterprise licensing.

Ownership category

akta.pro rank

Product category

Stock Footage Licensing

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Distribution (51212)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)

akta.pro secondary industries

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM), Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC), Clip/Short-Form & Archive Footage Syndication (Libraries/Stock) (MPABAMAL)

Keywords

• Cinematic stock footage
• Video clip licensing
• Rights-managed footage
• Filmmaker representation
• Footage research services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clip Licensing (Per-Transaction): Filmsupply generates revenue through per-transaction clip licensing fees. Customers pay a one-time fee based on intended use tier (Internal, Web/Social, or Extended Use). The license is rights-managed rather than royalty-free, meaning clips are licensed per project with specific usage terms. Extended use licensing for broadcast, theatrical, and other large-scale applications requires custom quotes.
2. Custom Licensing Services: White-glove licensing services for complex enterprise needs including custom licensing agreements, short-film licensing, and specialized project requirements. Revenue generated through negotiated custom pricing for premium clients requiring bespoke arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Filmsupply licenses premium cinematic stock footage through a curated online platform representing an exclusive roster of top-tier filmmakers from studios such as M ss ng P eces, Biscuit, and Anonymous Content. The platform offers per-clip rights-managed licensing across tiered use cases (Internal, Web/Social, Extended) with delivery in ProRes and R3D formats at up to 4K+ resolution. Supporting offerings include award-winning short-film licensing, complimentary Expert Footage Research delivered within one business day, and white-glove custom licensing services for enterprise clients.

Product overview

Filmsupply is a cinematic stock footage licensing platform representing filmmakers from studios such as M ss ng P eces, Biscuit, and Anonymous Content. The core product is the Filmsupply Stock Footage Library—a curated catalog of 4K and HD video clips available in ProRes and R3D formats with Rights Managed licensing. The platform offers tiered pricing from $109 per clip (Internal) to $219 per clip (Web/Social) with Extended Use quotes. Key supporting products include Filmsupply Films (award-winning short films available for full or clip licensing), Expert Footage Research (free research delivered within 1 business day), Custom Licensing (white-glove consultation services), and Curated Collections (thematic groupings). The platform targets agencies, brands, and production studios including clients like Apple, Nike, Tesla, Wieden+Kennedy, and A24.

Differentiator

Problem solved

Functional benefit

Products and services

• Filmsupply Stock Footage Library A curated online library of cinematic video footage available for rights-managed licensing, featuring content from acclaimed filmmakers including those from M ss ng P eces, Biscuit, and Anonymous Content. Clips are available in 4K, HD, ProRes, and R3D formats with usage-based pricing tiers for Internal, Web/Social, and Extended Use. Designed for advertising agencies, film/TV studios, and global brands.
• Filmsupply Films A platform offering award-winning short films for licensing, with the ability to license footage from the films as clips or license the films themselves for brand or distribution use. Films are curated by Filmsupply's curatorial team.
• Expert Footage Research A complimentary research service where customers submit a brief, treatment, or description of footage needs and receive a curated list of recommended clips delivered to their Filmsupply account within one business day. Available to all customers at no additional cost.
• Custom Licensing White-glove licensing consultation and fulfillment service providing personalized support throughout the licensing process, including master terms, use agreements, preferred vendor processing, and bespoke licensing agreements for complex enterprise projects.
• White-Glove Commercial Services Premium consultation and licensing services for brands and agencies, including flexible indemnification up to $5M, preferred rates for grouped projects, flexible terms, and same-day quotes for enterprise licensing requests.

Quantifiable outcome

• Footage delivered to account within 1 business day via Expert Research service
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• M ss ng P ecescoreStrategic or Co-development PartnerProduction studio whose filmmakers are represented by Filmsupply for exclusive footage licensing. One of the elite production companies whose creative work is available exclusively through Filmsupply's platform.
• Biscuit FilmworkscoreStrategic or Co-development PartnerAcclaimed production studio with filmmakers represented on Filmsupply's platform. Their award-winning footage is made available for licensing exclusively through Filmsupply.
• Anonymous ContentcoreStrategic or Co-development PartnerPrestigious production company whose filmmakers are represented by Filmsupply. Their work is available for licensing through the Filmsupply platform.
• 20th Century FoxminorChannel Partner/ Reseller/ DistributorMajor film studio that has licensed Filmsupply footage for productions. Customer relationship where Filmsupply serves as content provider.
• Sony PicturesminorChannel Partner/ Reseller/ DistributorMajor film studio that has utilized Filmsupply footage for productions. Customer relationship where Filmsupply provides licensed content.
• Warner Bros.minorChannel Partner/ Reseller/ DistributorMajor film studio that has licensed Filmsupply footage for productions. Customer relationship where Filmsupply provides licensed content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shutterstock: One of the largest stock media marketplaces globally, offering video footage alongside images, audio, and editorial content. Overlaps with Filmsupply on stock video licensing for agencies and brands, but operates as a broad mass-market platform rather than a filmmaker-roster-curated boutique.
• Getty Images: Premium global stock photography and video marketplace serving editorial, advertising, and broadcast customers. Competes with Filmsupply in the higher-end of the stock footage market and has significantly larger catalog and licensing infrastructure, including iStock.
• Adobe Stock Video: Stock video offering inside Adobe Stock, tightly integrated with Creative Cloud workflows. Overlaps with Filmsupply for video licensing demand from professional creative teams, especially those already embedded in Adobe's ecosystem.

Direct peers

• Pond5: Stock video marketplace that licenses footage contributed by independent filmmakers worldwide. Directly comparable to Filmsupply in core product (rights-managed video clip licensing) and target market (production professionals, agencies, and brands), with similar transactional pricing and enterprise licensing motion.
• Dissolve: Curated stock footage platform positioning itself around premium, authentic clips for advertising and brand work. Most comparable direct competitor to Filmsupply in the curated-cinematic-footage-for-agencies positioning.
• Artgrid (by Artlist): Subscription-based cinematic stock footage platform offering unlimited downloads of high-quality video clips. Competes with Filmsupply specifically in the premium, filmmaker-grade cinematic footage niche that targets agencies and brands.

Emerging players

• Storyblocks: Subscription-based stock video and audio platform targeting SMBs and creators. Competes for the same end-buyer budget for stock footage, though at lower price points and with less curated premium content than Filmsupply.
• Envato Elements: Subscription creative asset marketplace offering video, audio, graphics, and templates. Competes on price and breadth for SMB buyer budgets that might otherwise consider a boutique platform like Filmsupply.

Others

• Musicbed: Sister brand under FM LLC offering music licensing for filmmakers, brands, and agencies. Most thematically comparable company: same customer base, same creator-representation model, same white-glove + self-serve model—just applied to music rather than footage.
• Stills: Sister brand under FM LLC offering stock image licensing via a similar roster-of-creators model. Directly comparable operating model to Filmsupply (filmmaker curation, tiered licensing, white-glove enterprise), serving an adjacent content vertical that confirms Filmsupply's IP and go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/filmsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filmsupply