What GROTH Design does

GROTH Design Group is a privately held, employee-owned architectural design firm founded in 1994 and headquartered in Cedarburg, Wisconsin, with additional offices in Milwaukee and Appleton. The firm delivers architecture, interior design, and master planning services across seven market verticals: Healthcare, Corporate, Religious, Hospitality, Education, Senior Living, and Community. Its service offering spans conceptual and schematic design, design development, construction documentation, construction administration, and long-range facility master planning, with documented expertise in LEED-certified sustainable design (including a LEED Platinum project at Concordia University Wisconsin) and K-12 referendum support. Notable client engagements include a $59.8 million Cedarburg School District master plan, a $30.6 million St. Francis School District referendum, Marquette University's Physician Assistant Building, Catalpa Health's pediatric mental-health center, and Lakeland Community Church's 1,000-person worship expansion.

The firm operates a studio-led, sales-driven go-to-market model, with dedicated studio directors in each vertical managing client relationships, visioning workshops, facility studies, and master planning engagements. Revenue is generated through professional services fees, custom-quoted per project, with the firm licensed and active across 14 U.S. states concentrated in the Upper Midwest. Marketing is multi-channel (website, blog, LinkedIn, Facebook, Instagram, YouTube) and supported by referral relationships from a 30-year track record and 250+ completed religious-sector projects. GROTH has been employee- and partner-owned throughout its history; in September 2024, the firm announced an ownership transition. Approximately 50 staff are listed across the team page, including AIA, LEED AP, NCARB, and NCIDQ certified professionals. The firm has no disclosed external investors, parent company, or M&A activity.

Name

GROTH Design

Legal name

GROTH Design Group

Website

https://gdg-architects.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

GROTH Design Group is a Wisconsin-based, employee-owned architecture firm founded in 1994, providing architecture, interior design, and master planning across Healthcare, Education, Religious, Corporate, Hospitality, Senior Living, and Community markets with approximately 50 staff across three offices.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Interior design services
• Master planning services
• LEED certified design
• Facility design consulting

Headquarters

HQ city

Cedarburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Architectural Services: GROTH Design Group generates revenue through providing comprehensive architectural services including design, master planning, interior design, and project management for commercial and institutional clients across multiple market sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

GROTH Design Group is a full-service architectural design firm providing architecture, interior design, and master planning services to commercial and institutional clients. The firm serves seven market verticals — Healthcare, Corporate, Religious, Hospitality, Education, Senior Living, and Community — and operates from three Wisconsin offices (Cedarburg, Milwaukee, Appleton) with projects across 14 U.S. states.

Product overview

GROTH Design Group is an architecture, interior design, and master planning firm offering comprehensive design services across multiple market segments. The firm's core service offerings include Architecture, Interior Design, and Master Planning, supported by specialized expertise in seven market verticals: Healthcare, Corporate, Religious, Hospitality, Education, Senior Living, and Community. The company operates from three Wisconsin locations (Cedarburg, Milwaukee, and Appleton) and is licensed in multiple states. Projects range from small renovations to large-scale multi-phase developments, with notable expertise in LEED-certified sustainable design and educational facility referendums.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architectural design services including conceptual design, schematic design, design development, construction documents, and construction administration for various building types across healthcare, corporate, religious, hospitality, education, senior living, and community sectors.
• Interior Design Interior design services including space planning, furniture consultation, and interior architecture for commercial and institutional clients across the firm's seven market verticals.
• Master Planning Long-range facility master planning services including space programming, site analysis, consensus building, and phased development strategies for clients such as K-12 school districts, churches, and healthcare systems.

Quantifiable outcome

• $30.6M referendum passed for St. Francis School District
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Family Sharing of Ozaukee CountyminorOthers · 24 April 2024GROTH Design Group partnered with Family Sharing of Ozaukee County for community outreach, donating 1,000 pounds of food and essential products. Family Sharing's mission is to alleviate hunger in Ozaukee County with dignity and compassion, distributing more than 40,000 lbs of food monthly.
• Burke FoundationminorStrategic or Co-development Partner · 1 January 2015GROTH Design Group partnered with Burke Foundation to design a new 12,000 SF early childhood center within the existing COA Golden Center in Milwaukee. The Burke Foundation provided support for the COA Early Childhood School project serving children from 6 weeks old through school age.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eppstein Uhen Architects (EUA): Milwaukee-based architecture and engineering firm of comparable size (~200-300 staff) with similarly strong education, healthcare, and corporate practices. Direct regional competitor for Wisconsin institutional clients and referendum work.
• Plunkett Raysich Architects: Wisconsin-based architecture firm with healthcare, senior living, and education practices of similar scale. Closely comparable in market verticals, regional footprint, and project types to GROTH.
• Kahler Slater: Milwaukee-headquartered architecture and design firm with overlapping healthcare, corporate, hospitality, and senior living practices. Competes directly with GROTH for Wisconsin institutional clients.
• RDG Planning & Design: Omaha-based multi-disciplinary firm with nationally recognized religious, education, and healthcare architecture practices. Comparable in scale and the religious-architecture specialty GROTH has built.
• HGA (Hammel Green and Abrahamson): Midwest-rooted architecture and engineering firm with strong healthcare, education, and cultural practices and a Wisconsin office. Comparable mid-size firm competing for similar institutional clients across the upper Midwest.
• Zimmerman Architectural Studios: Wisconsin-based architecture firm specializing in religious facilities, K-12, and community projects. Directly overlaps with GROTH's religious and education studio practices and Wisconsin footprint.

Broad incumbents

• DLR Group: National architecture and engineering firm with integrated design practice spanning K-12, higher education, healthcare, and civic markets. A larger incumbent that competes for the same institutional RFPs GROTH pursues.
• CannonDesign: Large national architecture firm with deep healthcare and education practices. Competes for the larger end of GROTH's healthcare and higher-education project pipeline.
• SmithGroup: National architecture and engineering firm with significant healthcare, education, and workplace practices. A broader incumbent competing for the same institutional segments in the Midwest.
• Perkins&Will: Global architecture firm with leading healthcare and education practices. Represents the larger-end competition for GROTH's marquee institutional projects and could encroach on regional accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSSGRciRgnmeILCJb-OnNeA
• Facebookfacebook.com/GrothDesignGroup
• LinkedInlinkedin.com/company/groth-design-group
• Instagraminstagram.com/grothdesigngroup
• Xx.com/listenleadserve

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROTH Design