Jouvence
Jouvence – Station vacances is a Quebec-based non-profit all-inclusive nature resort on 194 acres within Parc national du Mont-Orford, offering cabin and inn accommodations, meals, and outdoor activities to families, adults, corporate groups, and school outdoor-education programs.
- Company typePrivate
- Founded1944
- HeadquartersMount Orford, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Jouvence does
Jouvence (legal entity: Centre de villégiature Jouvence; trade name since 2026: Jouvence – Station vacances) is a non-profit all-inclusive nature resort founded in 1944 and operating on 194 acres within Parc national du Mont-Orford in Quebec, Canada, on the shores of Lake Stukely. The resort bundles accommodations, meals, outdoor activities, and equipment into single packages and serves four core segments: families with children (primary), adults-only guests, corporate groups, and school outdoor-education programs (Classes Nature, operating since 1969). Capacity comprises approximately 153 rooms and cabins across Maisonnettes, Nordet, Havres, D'Jouv lodges, and a new adults-only L'Auberge inn (opening Fall 2026), with the Le Refuge de la Sarracénie providing a rustic off-grid experience.
The core technology stack is the Mews hospitality management platform, which powers online reservations, group bookings, and the guest portal/app. Distribution is direct-to-consumer via the website, a toll-free reservation line (1-800-567-3134), and a dedicated sales team for groups, events, and school programs. Pricing is set in Canadian dollars, with package rates typically based on double occupancy and ranging from $290 (1-night corporate) to $1,197+ (3-night peak family) and custom group buyouts.
The operating model is the social-economy non-profit structure established in 1970, governed by a volunteer Board of Directors drawn from the clientele, with Martin Lavoie serving as Directeur général (General Manager) supported by a seven-director leadership team covering Operations, Maintenance, Guest Services, Activities, Sales, and Finance. Revenue streams include all-inclusive vacation packages (recurring/stay-based), gift cards (no expiry, customizable amounts), and institutional outdoor-education bookings for schools and corporations. The resort holds CITQ 5-star classification (2010), a 2024 Sustainable Tourism Award from the Gala du Mérite de l'entrepreneuriat collectif estrien, and earns strong review metrics (Google 4.7 from 930+ reviews; TripAdvisor 4.3 from 130+ reviews). No external ownership (PE/VC), no parent company, and no disclosed funding rounds are indicated.
Jouvence firmographics
Firmographics- Name
- Jouvence
- Legal name
- Centre de villégiature Jouvence
- Website
- https://jouvence.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jouvence – Station vacances is a Quebec-based non-profit all-inclusive nature resort on 194 acres within Parc national du Mont-Orford, offering cabin and inn accommodations, meals, and outdoor activities to families, adults, corporate groups, and school outdoor-education programs.
- Ownership category
- akta.pro rank
Jouvence industry classification
Industry- Product category
- All-Inclusive Nature Resort
- NAICS
- Traveler Accommodation (7211), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)
- akta.pro secondary industries
- Adults-Only All-Inclusive Resorts (THAGAKAB), Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB), Conference Retreat Hotels (THAGALAG)
Keywords
Where Jouvence is headquartered
LocationHeadquarters
- HQ city
- Mount Orford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Jouvence business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- All-Inclusive Vacation Packages: The primary revenue stream comes from selling all-inclusive vacation packages that bundle accommodations, meals, activities, and outdoor equipment. Packages target families, adults, corporate groups, and school outdoor education programs with varying seasonal offerings.
- Gift Cards: Gift cards are sold at customizable amounts with no expiration date and no activation fees, providing additional revenue and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | First Landing Package - Adults-only inn experience |
| Subscription | Pay-as-you-go | Kickstart Summer Package - Early summer family escape |
| Subscription | Pay-as-you-go | Summer Family Club Package - Peak summer family vacation |
| Subscription | Pay-as-you-go | 50% Off Your 3rd Night - Extended stay promotion |
| Subscription | Pay-as-you-go | Work & Play Getaway - Corporate retreat package |
| Unit Pricing | Pay-as-you-go | Gift Cards - Flexible gift option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Jouvence product offering
Product offeringCore offering
Jouvence operates an all-inclusive vacation resort inside Quebec's Parc national du Mont-Orford, selling bundled lodging (cabins, inn, and hut), meals, and outdoor activities to families, adults, school groups, and corporate groups. Guests book multi-night stay packages that include accommodations, three daily meals, supervised programming, and access to equipment for nature-based activities. The resort also hosts meetings, symposiums, conventions, and outdoor education programs as standalone offerings.
Product overview
Jouvence – Station vacances is an all-inclusive vacation resort offering a portfolio of accommodation types and experiences within Parc national du Mont-Orford in Quebec, Canada. The core product portfolio includes The Cabins (approximately 30 cabins offering various styles), L'Auberge (new adults-only modern inn opening Fall 2026), and Le Refuge de la Sarracénie (rustic wilderness hut). The resort provides experiential packages including family vacations, adults-only escapes, group stays, outdoor education programs for schools, and corporate meetings/conventions. Multiple package deals are offered including seasonal promotions, gift cards, and corporate retreat options. The resort operates on an all-inclusive model covering accommodations, meals, activities, and equipment.
Differentiator
Problem solved
Functional benefit
Brands
- L'Auberge: The new adults-only inn opening Fall 2026, offering modern accommodations with refined dining, spa services, and elegant common areas.
- Les chalets
- Le refuge de la Sarracénie
- D'Jouv
- Classes nature
Products and services
- Les chalets (The Cabins) Cabin-style lodging units sold as part of multi-night all-inclusive packages that bundle accommodations, meals, and activities, targeted at families, adults, and group guests of Jouvence.
- L'Auberge (The Inn) Inn-style lodging offered as part of multi-night all-inclusive stays, scheduled to open Fall 2026 within the resort's national park site.
- Le Refuge de la Sarracénie (The Hut) Hut-style lodging offering sold as part of multi-night all-inclusive packages, providing an alternative accommodation format within the resort.
- Family Vacations Experience All-inclusive multi-night family vacation offering bundling lodging, meals, supervised child programming, and outdoor activities for families with children.
- Adults-Only Vacations Experience All-inclusive multi-night nature retreat restricted to adult guests, offering lodging, meals, and outdoor activities in an adult-only environment.
- Groups Experience All-inclusive group retreat experience bundling lodging, meals, and outdoor programming for special-interest and adult group bookings.
- Outdoor Education (Classes Nature) Pedagogical outdoor education program designed for school groups, combining nature-based learning activities with lodging and meals.
- Meetings, Symposiums and Conventions Event hosting service for corporate meetings, symposiums, and conventions, bundling meeting facilities, lodging, meals, and team-building outdoor activities.
- Jouvence Gift Card Physical or digital gift card redeemable toward stays at the Jouvence resort, available for purchase by individuals or as corporate gifts.
Quantifiable outcome
- 930+ Google reviews with 4.7 rating
- +2 more outcomes
Companies that use Jouvence
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Jouvence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jouvence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SÉPAQ (Société des établissements de plein air du Québec)coreJouvence's property is located within Parc national du Mont-Orford, operated by SÉPAQ. The partnership provides guests access to SÉPAQ trail networks (with fees applying without annual pass) and integration with Quebec's provincial park system. This location partnership is fundamental to Jouvence's nature-based value proposition.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Jouvence competitors and assessment
Company assessmentDirect peers
- Club Med: Global leader in all-inclusive resort experiences with properties including Club Med Québec Charlevoix, which offers a directly comparable premium nature-immersive all-inclusive experience in the same province. Closest direct comparable on all-inclusive model, bundled pricing, and family/adult segment targeting.
- Estérel Resort: Four-star all-inclusive resort in the Laurentians region of Quebec offering accommodations, dining, and outdoor activities. Directly comparable Quebec-based all-inclusive resort with similar target segments and bundled pricing model.
- Domaine Château-Bromont: Quebec resort located near Bromont in the Eastern Townships offering accommodations, dining, and recreational amenities. Directly comparable regional resort with overlapping customer base in the same Quebec geographic market as Jouvence.
- Centre de villégiature Lac-Mégantic: Quebec villégiature resort offering all-inclusive outdoor experiences. Direct comparable to Jouvence's Quebec all-inclusive nature resort model with similar family and group segment focus.
Broad incumbents
- Sandals / Beaches Resorts: Largest Caribbean all-inclusive resort brand focused on couples (Sandals) and families (Beaches). Different geography but a benchmark for the adults-only and family all-inclusive bundled model Jouvence is pursuing with the new Auberge.
- Marriott All-Inclusive Collection: Global hospitality giant with an expanding all-inclusive portfolio through brands like Royalton, Secrets, and Dreams. Comparable all-inclusive business model at much larger scale; serves as the institutional-capital competitive benchmark Jouvence must position against.
- Hilton All-Inclusive Resorts: Major global operator with growing all-inclusive portfolio. Comparable model for adults-only and family all-inclusive stays at significantly larger scale and brand recognition.
- Hyatt Inclusive Collection: Hyatt's portfolio of all-inclusive resort brands including Secrets, Dreams, and Zoëtry. Competes in the same premium adults-only and family all-inclusive segments where Jouvence's new Auberge is positioned.
Others
- SÉPAQ: Quebec's provincial park agency that operates Parc national du Mont-Orford, where Jouvence is located. Not a direct competitor but the strategic governing partner and ecosystem anchor for Jouvence's nature-based value proposition.
- Aramark Destinations: Operator of lodges, resorts, and conference centers in North American nature destinations. Comparable in operating nature-based resorts with corporate retreat and group programming, though at much larger scale and through management contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jouvence social profiles
Digital presenceJouvence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jouvence leadership team
Management profileNumber of profiles
Profiles1 record
Jouvence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jouvence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jouvence
What does Jouvence do?
Jouvence operates an all-inclusive vacation resort inside Quebec's Parc national du Mont-Orford, selling bundled lodging (cabins, inn, and hut), meals, and outdoor activities to families, adults, school groups, and corporate groups. Guests book multi-night stay packages that include accommodations, three daily meals, supervised programming, and access to equipment for nature-based activities. The resort also hosts meetings, symposiums, conventions, and outdoor education programs as standalone offerings.
Is Jouvence a public or private company?
Jouvence is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jouvence founded?
Jouvence was founded in 1944. It employs 101 to 250 people.
Where is Jouvence based?
Jouvence is headquartered in Mount Orford, Canada, in the North America region.
How does Jouvence make money?
Two revenue lines are on record. All-Inclusive Vacation Packages are the primary driver. The others are gift Cards.
Who are Jouvence's main competitors?
Direct peers on record are Club Med, Estérel Resort, Domaine Château-Bromont and Centre de villégiature Lac-Mégantic. Broad incumbents are Sandals / Beaches Resorts, Marriott All-Inclusive Collection, Hilton All-Inclusive Resorts and Hyatt Inclusive Collection. Others are SÉPAQ and Aramark Destinations.
Does Jouvence have an API?
No public API is recorded for Jouvence.
What industry is Jouvence in?
Jouvence's product category is All-Inclusive Nature Resort. Its primary akta.pro industry code is THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts, with a secondary code of THAGAKAB, Adults-Only All-Inclusive Resorts. Its NAICS code is 7211 and its SIC code is 7000.